Whether you are a blogger, marketer or an entrepreneur, you would have come across WordPress. That is inevitable. 28% of all the websites across the world are built on WordPress. 60% of all sites constructed with CMS use WordPress. 25% of top 10K sites by traffic use WordPress!
As a B2B marketer myself, I understand why one needs a fully functional website to grow business. It is the first touchpoint with the consumer in the digital world. I can’t even think of giving it a miss, and I am sure if you are running a business or trying to scale one, you would agree with me.
Therefore, any solution built for or around WordPress is bound to catch your attention – no matter what, isn’t it? This is where the most impressive hosting solutions enter the picture – WP Engine.
A brief introduction to WP Engine
The hosting solution has only one mission – to set up a fantastic WordPress experience for its users and this is precisely what it does. Given the statistics around WordPress, it makes sense to build a hosting solution to cater to the CMS specifically.
That is why WP Engine is based on the world’s leading CMS WordPress.
WP Engine provides a plethora of solutions that help its users with agility, performance, intelligence and integration of their hosting platform. Why do you ask? So that the user can build unforgettable online experiences ranging from campaign sites and content hubs to e-commerce extensions.
Trust me – there is too much to cover in this WP Engine review! This platform brings together powerful technology, state-of-the-art services and an ecosystem of developers and partners that deliver more value to the online presence of the business.
Yes, that is correct.
Did you know WP Engine is the first WordPress Digital Experience Platform (DXP)?
Given the intensity of the word, all it does is enables the user to reach faster to the market, deliver excellent performance on a consistent basis, integrate the website with best of the technologies and provide critical insights that will help the business improve.
WP Engine enhances the transformation process of a business digitally and the services offered are powerful. In simple words, the hosting solution helps companies to achieve creative agility. With features such as Git Integration, Multisite, and GeoTarget, it is all the more easy to create, manage and personalize the website faster.
In a time and age where consumers are so finicky about how excellent their website interaction is, having a flawless online presence has become more than just a necessity. Thankfully, the leading cloud providers optimized by WP Engine provide speed, scale, high availability and visibility to the website.
The technology used by WP Engine
The best thing about the hosting solution is that it is an open source system. It means it is built on a platform of 30 open system technologies to deliver innovation at a faster pace. It also integrates in-bred technology partners such as Google, AWS and New Relic to optimize their performance for WordPress.
If you are an agency that works with a diverse clientele, then WP Engine is apt for you. Under the Agency solution, you can accelerate your business’ innovation by creating and launching rapidly with a flexible hosting platform.
This is a perfect hosting solution for enterprises that have already established themselves in the market but need to have the best of the best technology to sustain the website traffic and customer engagement they have built in all this time.
WP Engine enables marketers to eliminate technology and process hurdles and market faster. You can enhance sites and apps continuously that will help you cultivate audiences better. You can grow to millions of concurrent hits thereby scaling flawlessly.
WP Engine reduces the workload of developers manifold as it takes care of the most critical coding and staging tasks for the business and professional.
Services provided by WP Engine
WP Engine provides one of the most robust services you may have ever seen. Here are three functions that instantly jump out for me:
1) Global recognition
It is not always that you find such record-breaking companies that have not only garnered a fair number of clients for themselves from across the globe but also won any awards. Guess what? The WP Engine team is a four-time Stevie award winner, and that makes them the ONLY servicing team in the industry to get national and international recognition. Sounds great, isn’t it?
2) Global teams
They have three global support locations providing round the clock service to their 70,000+ customers in more than 136 different countries. That’s a significant feat because they haven’t been in business for a very long time but they are already doing wonders everywhere.
The great thing about WPEngine services team is that they don’t work in silos and become a part of your team to resolve the issues. They provide recommendations for optimizing your site. Their team of WordPress experts is some of the best in the business who are trained and tested regularly to keep up with the changing times.
There is nothing better than unsolicited external support for businesses and professionals that can help them better achieve their goals.
3) Customer care
Their customer care service is just fantastic. An average chat response time on the WP Engine website is less than 3 minutes with over 200 service professionals ready to serve you. This means no matter where you get lost, and at what time you get lost, you will find help on the website – come what may.
I was surprised to see such an efficient customer care team which is why I had to mention this in my WP review.
WordPress Hosting Solutions offered
WP Engine caters to a range of businesses and professionals. Its solutions are customized to fulfill the needs of each consumer base. My WP Engine review covers the following:
If you are an agency that works with a diverse clientele, then this one’s for you. Under the Agency solution, you can accelerate your business’ innovation by creating and launching rapidly with a flexible hosting platform.
Did you know 5% of the digital users across the globe visit at least one experience on WP Engine each day? Amazing, isn’t it?
a. Boost the ROI of your business
By improving bounce rates and conversions, you will be able to boost your ROI. If you have a great website, you can aim to grow client engagement by landing new projects and open new revenue streams.
b. Shorten the workflows and reduce tech hurdles
WP Engine gives you undying support to improve profits as well by shortening processes and technology hurdles. The good thing is you can combine features and tools such as Development, Staging, Production Environments, SSH Gateway, and GIT and SFTP Connections with their technical onboarding and launch readiness assessments.
c. Set up a website faster
Your development team can set up the website faster and successfully as WP Engine already does all the hard work. If you are chasing deadlines, then you can rely on the hosting solution to finish the tough job for you.
d. Cut down your maintenance cost
The thing is your time spent on maintenance is reduced. WP Engine ensures that your hosting is appropriately configured for your business and offers real-time security threat detection. They also manage WordPress patches and updates.
e. Take care of the website’s security
They have free Let’s Encrypt SSL Certificates, EverCache propriety caching technology and global GDN. With all these at your disposal, you are always a step ahead and meeting deadlines rather easily. WP Engine’s partnership with Amazon Web Services and Google Cloud Platforms provide a range of solutions that deliver lightning fast, scalable, highly available and secure experience.
f. Enjoy partnership and referral program benefits
WP Engine also provides special offers to agencies with partner programs that support local businesses. From advanced developer pools to referral leads, WP Engine becomes your undisputed partner for creating great digital experiences on WordPress.
I feel this solution is a bit more wholesome as it helps you to become agiler and become faster with a nimble platform. It helps you to perform flawlessly and allows you to stay online when it matters the most. You will be surprised to know 5% of the online world enjoys at least one experience on WP Engine on a daily basis.
a. Boost your engagement with the right use of data
If you want to boost your engagement, elevate your digital experiences with the right data that will help you achieve all the numbers that you are aiming at. With all these at your disposal, you might make you question the security threats.
b. Customize the CMS as per your business needs
All those doubts could be laid to rest as WP Engine provides secure experiences and protects the sites with real-time threat detection. With the open source network supplied by WP Engine, you can also customize the CMS that your business needs.
c. Publish new content assets easily
It helps you to increase the productivity of a host of features. WP Engine ensures that your hosting is appropriately configured according to your business and offers real-time security threat detection. In real time and digital world, your marketers would need tools that would enable them to publish new content and update each asset without putting pressure on development resources.
d. Scale your business fast with the right tools in hand
This is a perfect solution for companies that have already established themselves in the market but need to have the best of the best technology to sustain the website traffic and customer engagement they have built in all this time.
Small and medium business
Running a startup or a mid-size firm? This could be the best solution for you. If you go ahead with this, then WP Engine will make sure you have power on your side. With rather impressive tech systems in place and services built to scale, you will be easily able to increase the value of your business.
5% of the online world visits at least one experience on WP Engine each day
a. Get access to actionable data
The reliable architecture keeps you online all the time to help you perform expertly. Actionable information that is provided by WP Engine elevate your digital experience and makes your business stand out from the crowd.
b. Reduce the bounce rate of your website
With improved SEO capabilities, the bounce rates of your small and medium business can be adjusted along with the conversions. This will ultimately lead you to increase your revenue easily. WordPress is the fastest CMS used. Over 28% of the web uses it, and 68% of all websites use the content management system.
c. Learn to develop a website without developers
You need not worry if you don’t have developers to build your site. WP Engine has an ecosystem of theme providers, developers, and agencies that will help you create amazing digital experiences that will drive your business.
This one’s relatable as I am an B2B marketer myself and so I had to give an inch by inch review of the platform. The Marketer solutions provide you a slew of options that will help you drive your business faster. 5% of the digital global has at least one experience on WP Engine every day – so you know what you are dealing with.
a. Shorten the workflows and reduce tech hurdles
By eliminating technology and process hurdles, you can get to the market faster. You can enhance sites and apps continuously that will help you cultivate audiences better. You can grow to millions of concurrent hits thereby scaling flawlessly.
b. Upgrade your conversion rates and reduce the bounce offs
Getting people to the website and ensuring they stick around is a big hassle. But with the help of WP Engine, you will be easily able to reduce bounce rates and boost your conversion rates. The improved SEO capabilities also help you to grow your revenue.
c. Personalize to your heart’s content
Your audiences are always on the lookout for new ways in which content is served to them. With WP Engine’s GeoTarget feature, you can personalize your site’s content based on your reader’s location thereby providing a customized experience to the user.
d. Design content solutions apt for your target audience
The personalization factor will help you in retaining your readers and build your reader base. What more does a marketer want, isn’t it? I can’t think of anything else except for this excellent solution designed specifically for marketers!
e. Make use of analytical products and valuable insights
The performance intelligence suite of WP Engine that includes analytical products helps you to gain valuable insights of your site’s front end, back end, and content so that you can update them continuously.
f. Improve your SEO capabilities
It will help you to improvise the overall digital experience, improve SEO, grow traffic, and reduce bounce rates and increase conversions thereby help your business grow. As a marketer, your biggest concern is to upgrade your inbound strategy and ensure that it works in your favor.
WP Engine is onboard with that and makes sure your conversion numbers never go for a toss. I hope my WP Engine review convinces you to try this hosting solution at least once in your career.
I can’t even think of giving it a miss, and I am sure if you are running a business or trying to scale one, you would agree with me.
Who knew a hosting solution would put so much emphasis on the website development side of things as well? With WP Engine, you don’t need developers to create your site, since it provides you the experience of the freedom of creating your site in a way that is most desired by you, the launch of the website happens faster.
a. Streamline your work and teams
All the things that lead to a delay in launching a site such as permissions, backups, encryptions and more are managed easily from the backend of the hosting device. It allows you to streamline work across teams and roles hence giving you a chance to improve collaboration.
b. Scale up very easily
I love the fact that if you have a great website with smooth navigation and a robust coding capability, it is so much easier to not only improve SEO but also bounce rates and conversions. Scaling up has never been easier.
c. Get access to a modern tech stack
WP Engine is a master integrator. Their modern technology stack includes Python, Ruby, and NGINX. AppArmor, Varnish, MySQL, New Relic, Google Platform, and Amazon Services are all optimized for WordPress. Hence, the possibilities of business growth are countless.
d. Migration is simple than ever
The auto-migration feature of WP Engine helps you to migrate your WordPress experience to WP Engine. Efficient workflow can be set up with the one-click tools, SSH Gateway, Dev, Stage Prod Environment and more that make the work even more straightforward.
e. Create awesome digital experiences
You can move faster to produce and maintain cutting-edge digital experience as all redundant tasks that needed to be managed are already taken care of by the hosting solution. This means you can focus on growing your business, getting more clients on board and opening new revenue streams.
f. Never worry about having a robust security system
W Engine provides a fantastic security infrastructure for your site. They block millions of cyber-attacks on their users every day to keep their websites secure by using their proprietary intrusion detection system. Sounds cool, isn’t it?
g. Enjoy the benefits of performance intelligence suite
With their performance intelligence suite, you can get valuable insights to improve the site speed, monitor and manage your applications. You can quickly troubleshoot and resolve issues as you will have code-level visibility into IT operations.
I am trying to be as descriptive as possible in my WP Engine review as the hosting solution caters to so many target audiences, it is necessary to give a holistic view of the same.
It is the first touch point with the consumer in the digital world. I can’t even think of giving it a miss, and I am sure if you are running a business or trying to scale one, you would agree with me.
Cons of WP Engine
I am going, being honest. No matter how many pros a product has, there are always two sides of the coins. Here are a few cons of WP Engine that are important to know:
WP Engine does things a bit differently to achieve agility, security, speed, and scale. That process could make things incredibly complicated especially if you have experience working in hosting environments.
2) Restricted versatility
WP Engine’s set up is unique and to run it well, all the installs on their platform have to be in sync with each other. This means if your site wants to experiment a bit more, it won’t be able to do so entirely because WP Engine bans the use of plugins to an extent.
Given the number of features offered by WP Engine and the diverse consumers it caters to, you might feel that the charges would be quite high. However, that is not the case. There are four pricing packages it offers – keeping in mind the different solutions it provides and the audiences it caters to.
The basic plan will cost you just 35$ per month. It covers one site, a guaranteed 25k hits per month, CDN and SSL capabilities and offers 50GB bandwidth. Migrations and page performance features are available for free. The user gets two months free via an annual prepay.
If you are a growing business, then this is what you need. The growth bundle will cost you $113 per month for which you will get five sites with three environments, a guaranteed 100k visits per month, CDN and SSL capabilities and offers 200GB bandwidth to play with.
Migrations and page performance features are available for free. The user gets two months free via an annual prepay.
If you are looking to use high capacity and site limits to scale your digital experiences, then this pricing package will not disappoint you for sure. To enjoy the benefits offered by this solution, you can opt it for
$290 per month.
Here, you will get 15 sites with three environments, guaranteed 400k visits per month and offers 400GB bandwidth to play with. Migrations and page performance features are available for free. CDN and SSL capabilities are also included in this package. The user gets two months free via an annual prepay.
So based on the scale of your business you can either choose from these three packages, or you can opt in for a customized package for which you need to get in touch with their customer support. The custom package is perfect for large businesses and mission-critical websites.
WP Engine offers a range of features such as a dedicated environment, a stable performing support system, higher capability levels, managed onboarding and the fastest support response. Once you partner with WP Engine, you don’t need to worry about anything but to grow your business as the hosting solution takes care of end-to-end website-related needs.
Clients working with WP Engine
You know you can gauge the awesomeness of a product or service just by merely looking at its clientele. You will be surprised to know the global names that are already associated with WP Engine. Let us have a look at the companies already benefitting from WP Engine.
• Arizona State University
• America’s Funniest Videos
• Hello Fresh
• Thomson Reuters
• Trend Micro Under Armour
• Arnette Eyewear
• Texas A&M University
Please note this is just the tip of the iceberg. WP Engine works with a range of businesses from across industries and B2B and B2C domains.
Over to you
I give full marks to WP Engine. As an B2B marketer myself, I understand why one needs a fully functioning website to grow business. It is the first digital touchpoint with my customer in this digital age and time.
I can’t even think of giving it a miss, and I am sure if you are running a business or trying to scale one, you also wouldn’t want to give it a miss.
Have I missed out on any other impressive features of WP Engine? If I have, then do let me know. Also, have you ever used WP Engine for yourself or your business? How was your experience like? I would love to discuss it!