Marketing Social Media Management Social Media Marketing

9 Social Media Collaboration Tools with Team Management

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Social media platforms are slowly becoming one of the core facets of digital marketing, throwing forth unparalleled value to millions of consumers. If you are not using the benefits of social media collaboration, you are using an excellent marketing tool.

Social media marketing platforms is one of the best ways to connect with your audience, build your brand, increase sales, and drive website traffic. It allows you to considerably improve your brand awareness using different types of content that includes videos, photos, stories and much more. About 91 per cent of marketers reported that their activities in social media improved their brand awareness and enhanced user engagement significantly.

Importance of social media for your business:

Cost-effective

Social network campaigns can be the most cost-effective way to execute an advertisement campaign. You can raise the conversion rates dramatically only by spending a little capital and time with solid social media management plan in place.

Engage with your customers

Social media marketing is best way to keep consumers interested and connected. Social media collaborations create two-way communication with your audience and prospects. Make sure to hire an expert social media team to get the most out of the platform.

Improve brand loyalty

You are more likely to improve consumer satisfaction and customer loyalty by communicating with your customers via social media. It is a leading forum for advertising promotions and not just to promote the products. Social media platform create communication outlets for customers where they can reach the company directly.

Healthier customer satisfaction

In the networking and collaboration process, social media plays a significant part. Clients enjoy the fact that they get an updated reaction while making comments to your page. It takes some time for a new brand to create a good reputation in the mind of customers.

Marketplace awareness

Responsiveness to the market is one of the easiest ways to fulfil the consumer’s wishes. Social media collaboration can help you get details about the business and deeper understanding.

More brand authority

A solid social media management plan helps you create a good impression in the minds of consumers. Interactions with your customers frequently show their interest in you and your business. You can advertise for yourself as you have a few happy clients.

Increased traffic

One of the advantages of social media is that it helps to boost traffic to the website. The higher quality content you share, the more traffic you create.

Enhanced SEO rankings

When your team create and post content, your followers can share your content with their connection and create the opportunity for new people to see your content. It creates brand awareness and drives more leads towards your page. Thus, the traffic on your site will increase meaning that your content is reaching to more people, which will ultimately improve your SEO rankings.

Members of Marketing Team

Let us see how different members in a marketing team collaborates for planning and executing social media activities.

To manage social media operations, you can hire one or many social media teams. Remember, the benefits you will be getting from social media will depend mostly on the media teams you hire.

Different team member in social media team work together as follow:

Social media manager

The Social Media Manager is a dedicated employee who understands your company and the brand very well. A manager of social media teams is responsible for both company’s brand & product, and the social media teams.

The content creator

The content creator in the media management team is an integral part of the team. A content creator creates the content people want to see. He/ she is someone with a responsibility to create unique and new content for your business daily.

The community manager

The community manager’s responsibility in the team is to interact with the audience personally. The community manager handles the engagement on your social media platforms and outside your platforms. In simple words, your community manager should be there to answer questions wherever there is mention of your brand.

The social media advertiser

The social advertiser is an expert in social advertising strategy. He/ she has a strong sense for budgets, trends, targets and a deeper understanding of all social media platform. 

Graphic designer/ video editor

With the rise of video content, a graphic designer is playing a crucial role in your social media management team. Other days to day job of a graphic designer includes creating images, logos, and illustrations.

A social media campaign demands time, commitment, and cooperation of your team members. Your social media team need to work together to make sure that your money and effort doesn’t go in vain.

Famous social media companies/ social media influencers using social media collaboration tools

 ADOBE

Adobe is one of the leading organizations to build digital media. To markets its goods, the company uses social media to communicate with software users. Adobe uses LinkedIn to collaborate with experts and to hire new employees in particular.

GOOGLE 

The key to the growth of Google as a business is the opportunity to connect new users with the information they need most. In its social media campaigns, the company uses the same approach. Google uses its social media channels to demonstrate how its apps boost people’s interactions.

CISCO

It is another major digital firm that has earned social media campaigns from B2B. Cisco has a separate Twitter page where it posts news, developments, and progress in technology. The firm has several videos about service providers, business patterns, marketplace strategies, and product testing, which also stand out on YouTube.

GENERAL ELECTRICS (GE)

The global industry of social media performs exceptionally well. Its content is more concerned with engaging its large population and less about the GE brand. This form of advertising is ideal for the growth of B2B marketing.

SALESFORCE

The organization distinguishes itself by emphasizing the workers’ gratitude rather than on the marketing of their goods and services. A look at the Facebook page of the organization tells you how it embraces its staff. By expressing their love for their work, the community is keen on you as happy work.

IBM

As seen on their Twitter accounts, the big tech corporation knows how best to use innovative social media activities. IBM is excellent at building visibility for the brand, distribute innovative and new content that reflects the past of the company, its staff, and its consumers.

How do you collaborate on social media?

You may interact with various type of people on social platforms, but you can’t establish social media collaboration with any of them. When you barely know them, it is hard to support somebody’s company. The method of “what’s there for me” contributes to marginal results.

This kind of media collaboration takes place whenever you pay an influencer to promote your brand in their network of social media. It is most common on Instagram, but any site. Nearly 40% of Twitter users say they bought an influencer tweet directly.

Gifting Influencers

Why not give one as a present if you have a wonderful thing and feel that a person would enjoy it? If you use this tactic, it’s crucial to determine the influencers. In reality, they might post something terrible, if you give in anything they don’t like.

Influencer Contests and Giveaways on Instagram

Instagram competition has 70% more followers than non-contestants for three months. Gifts are a perfect way to expand the visibility of the ads in social media. Figure out how to offer freebies.

Here are some fantastic Instagram collaboration ideas:

  • You may ask participants to share pictures of your product with the hashtag
  • You may ask for certain kind of contributions, like endorsing, tweeting, or enjoying the role of your influencer to win

What are social collaboration tools?

One can use Social media collaboration tools to facilitate the exchange of information, initiative exchange, and community responsibility for this document together. Companies may use these social media marketing tools to enhance the communication between customers and team members and build trust in the organization. Media collaboration tools work well to improve specific business processes, manage tasks on time, professional projects and networks with other colleagues in the organization and much more.

How do you do a brand collaboration?

Phase 1: Proposal

In this stage, you suggest a partnership, proposals to for working together. Also, you can use all the data, reports, or media that you have. These numbers may allow the company to clarify why they want to work or partner with you.

Phase 2: Contract

After the recommendation, you usually arrive at a contract point, given the company goes ahead with your partnership. In the deal, the company technically points out what you intend to do by partnering. The contract is usually short, sweet, and to-the-point.

Phase 3: Product Selection & Shipping

You can submit the list of products to the company after the deal is concluded and signed by both parties. A brand selection has to be strategic from a variety of points of view, some of which may include: tool preparation, venue, the aesthetics of the company, and your own.

Phase 4: Content Creation

You may need to schedule the shoot from the time of arrival, arrange with a photographer, develop the video, change and, if the contract terms and conditions are specified, give it to the company for approval. Some manufacturers tend to format their images to match more with the brand’s aesthetics.

Phase 5: Posting

The company provides instructions for posting in the contract to include appropriate and essential hashtags, photo tags, and text. Brands also provide you with monetized or trackable links in your Instagram posts.

Phase 6: Payment & Completion

You’ll get payment from the company after your post goes online. Keep up with the organization and thank them for partnering with you. You can also offer to work with them again.

Some of the social media collaboration apps:

1. SocialBee

SocialBee offers tools, training, and marketing team to support you with little work and get new leads.

social media collaboration - socialbee

Features:

  • Manage Engagement
  • Users and Permissions
  • Manage Campaigns
  • Brand Safety
  • Give Analytics
  • Content Curation
  • Manage Sharing
  • Content Calendar
  • Content Library
  • Ads management
  • Shared Inbox
  • Approval Workflows

Pricing:

  • Pro25: $79/ month
  • Pro50:$149/ month
  • Pro150:$379/ month

Integrations:

  • Bit.ly
  • JotUrl
  • Hootsuite
  • Pixel.Me
  • Rebrandly
  • Replug

2. NapoleonCat

NapoleonCat is a social media collaboration tool for customer support and promotion. It is the best way for agencies, advertisers, and businesses to:

  • Manage different platforms  
  • Customer care automation        
  • Review of effects in promotions        
  • Competition tracking and benchmarking           
  • Quality of reporting

Features:

  • Reporting, Measurement, Listening, Sharing, Analytics, Engagement
  • Manage Campaigns
  • Follower Analysis
  • Content Engagement Analysis
  • Report Exporting
  • Performance and Reliability
social media collaboration - napolean cat

Pricing:

  • Free
  • 2-week Trial
  • Standard:$21 billed annually, three profiles, one user
  • Pro:$42 billed annually, three profiles, one user

Integrations:

NapoleonCat currently integrates with Messenger, Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.

3. Sociamonials

Sociamonials is a social media collaboration tool that lets users raise revenue from popular platforms like Instagram, Facebook, Linkedin, Twitter, and Youtube. You can create your customized organizational statistics and generate a pixel code for download on your pages. The most vital feature of this platform is the opportunity to connect resources to the new and latest CRM automatically.

social media collaboration - sociamonials

Features:        

  • Auto Publishing        
  • Content Management        
  • Customer Engagement        
  • Analytics  
  • Brand Tracking        
  • Posts Scheduling        
  • Multi-Account Management        
  • Multi-User support

Pricing:

  • Free
  • 2-week Trial
  • Social Pro:$19/mo, ten social profiles, unlimited scheduling, one user
  • Social and Campaigns:$49/mo, 20 social profiles, Landing pages & campaigns, one user
  • Business: $149/mo, 30 social profiles, Team workflow features, three users
  • Enterprise:$399/mo, 60 social profiles, Enterprise security, ten users

Integrations:

  • Salesforce
  • Mailchimp
  • Instagram
  • YouTube
  • Facebook
  • LinkedIn

4. Publer

Publer is a social media collaboration tool. Marketers, Freelancers, Agencies, and Brand Managers make use of the software.

social media collaboration - publer

Features:        

  • Content Management        
  • Customer Engagement        
  • Brand Tracking        
  • Analytics       
  • Auto Publishing        
  • Multi-Account Management       
  • Posts Scheduling        
  • Multi-User     

Pricing:

  • Free: $0 / month
  • ARGENTUM (silver):$10/ month
  • AURUM (gold):$20 / month

Integrations:

  • Trello
  • Instagram
  • Gmail
  • Twitter
  • Google sheets

5. ContentStudio

ContentStudio is a content marketing tool for digital creation, publication, and expansion. It is the best way for content discovery, analytics, publishing, planning and automation to help marketing teams work together efficiently.

social media collaboration - content studio

Features:        

  • Content Management        
  • Brand Tracking        
  • Social Media Monitoring        
  • Multi-Account Management        
  • Customer Engagement        
  • Multi-User support   
  • Posts Scheduling

Pricing:

  • Pro plan:$49 / month
  • Small plan: $99.00 / month
  • Medium plan: $199.00 / month
  • Large plan: $299.00 / month

Integrations:

  • Linkedin
  • Instagram
  • Tumblr
  • Pinterest
  • Medium
  • WordPress. 

6. Loomly

Loomly is a social media collaboration tool to help team members grow brands online through publishing & analytics features.

social media collaboration - loomly

Features:        

  • Auto Publishing        
  • Content Management       
  • Analytics
  • Customer Engagement        
  • Posts Scheduling        
  • Multi-Account Management        

Pricing:

  • Base plan: $34 / month, 2 Users, 10 Accounts
  • Standard plan: $76 / month, 6 Users, 20 Accounts
  • Advanced plan:$159 / month, 16 Users, 35 Accounts
  • Premium plan:$332 / month, 26 Users, 50 Accounts
  • Enterprise plan: Contact, 27+ Users, 51+ Accounts

Integrations:

  • Mailchimp
  • HubSpot Marketing Hub
  • Hootsuite
  • Zoho Social
  • Buffer
  • SEMrush

7. Plannable

Now you can get rid of those endless email threads and avoid losing track of critical feedback. You can also discuss the social posts with team members and clients right away.

social media collaboration - plannable

Features:        

  • Content Management        
  • Auto Publishing       
  • Analytics  
  • Customer Engagement       
  • Brand Tracking       
  • Posts Scheduling        
  • Multi-Account Management       
  • Multi-User support
  • Social Media Monitoring

Pricing:

  • Free plan:$0 / month, unlimited workspaces, unlimited users, first 50 posts
  • Starter:$39 / month, one workspace, three users, self-service, unlimited posts
  • Premium: $99 / month, five workspaces, seven users, self-service, unlimited posts
  • Enterprise: Contact

Integrations:

  • Twitter
  • Instagram

8. Sendible

Sendible is a social media collaboration tool that works well for managing social media marketing activities. Easily curate tailored posts for each platform and collaborate with your team members.

social media collaboration - sendible

Features:

  • Social Media Management Software Features        
  • Content Management        
  • Brand Tracking        
  • Auto Publishing        
  • Analytics         
  • Multi-User
  • Customer Engagement        
  • Multi-Account Management       
  • Posts Scheduling and time
  • Group Calendars

Pricing:

  • Free Trial: Free 14-day Trial
  • Solopreneurs: $29 /month or $24/ month billed yearly
  • For startup agencies:$99 /month or$84/ month billed yearly
  • For growing agencies: $199 / month or $169/ month billed yearly
  • For large teams: $299 / month or $254/ month billed yearly

Integrations:

Users can integrate Sendible into any platform like Twitter, Facebook, Instagram, LinkedIn, YouTube, and many more.

9. Agorapulse

Agorapulse is a fantastic social media collaboration platform to interact, publish information, read, collaborate, and post. It tracks all discussions about the products on social channels so that you can better understand what people are talking about you.

social media collaboration - agorapulse

Features:        

  • Brand Tracking       
  • Content Management        
  • Auto Publishing        
  • Analytics   
  • Multi-User Collaboration       
  • Customer Engagement      
  • Social Media Monitoring        
  • Multi-Account Management        
  • Posts Scheduling

Pricing:

  • Free Trial: Free 28 Day Trial
  • Medium: $79/ month, billed annually
  • Large:$159/ month, billed annually
  • X-Large: $239/ month, billed annually
  • Enterprise:399/ month, billed annually

Integrations:

  • Shift
  • Twitter
  • LinkedIn
  • Facebook

Conclusion

These are some of the most amazing social media collaboration tools for the marketing team to plan and execute the social media management activity for a company or a brand/ service. Based on your company size, budget and team, you may opt for any of these social media collaboration tools that give the ability for all the team members to collaborate and discuss the social media marketing activities.

Questions asked while looking for social media collaboration tools:
How can you pick the right tool from a range of options?

Many alternatives exist, but they vary greatly. Make sure to do deep research on the needs and budget of your business before purchasing the one.

Is there a difference between collaborating and cooperating?

Cooperation is known as self-organization and individual interests to support each other. Collaboration is to work together with someone to achieve a single shared goal.

Is there any need to prepare for collaborative tools?

It depends on the users and the tool. Some people use basic and automatic methods in which training is not necessary. Some organizations are using more technical tools where they may need training.

Can work collaboration is possible with a small company? 

Yeah, you must determine the company’s specifications and enable the necessary requests. Free software for organizations with smaller staff will also be sufficient.

Will a project be handled if the departments are in separate countries?

Yeah, project management tools can address this issue by keeping project teams together, regardless of their location and time zones.

Which social collaboration tool should you apply in an organization for collaboration?

First, you must set the required features and prioritize them. To learn what resources they use now and what functionality they need to use so that you can review the activities of their staff. When you receive input from your employees on the numerous resources you test, implementation would be quicker and effective.

Can I hide any of my shared calendar information?

Yeah, most tools provide confidentiality settings to be changed if necessary.

Regina is Guest Contributor at Sprout24 and Web content analyst at Ad Week. She loves writing about sales and marketing software reviews in business that help them in a big way with driving conversions.

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