7.5/10 (Expert Score)
Product is rated as #18 in category Social Media Tools
Later is a social media management platform that can help your team streamline your social media marketing efforts.
Design
7.7
Easy to use
6.5
Price
8
Social Management
8.1
Reports & Dashboards
7.3
PROS:
  • Saves Time
  • Enhances Visual Content
  • Advanced Analytics
  • User-Generated Content
  • Multi-Platform Support
CONS:
  • Limited Free Plan
  • Learning Curve
  • No Automatic Posting
  • Price
  • Limited Support for Some Social Media Platforms

Details about Later

Later is a social media management platform that can help your team streamline your social media marketing efforts. With Later, you can schedule and publish posts across multiple social media platforms, including Instagram, Facebook, Twitter, and Pinterest. This can help your team save time and increase efficiency by allowing you to plan and schedule posts in advance, rather than constantly having to post in real-time.

One of the standout features of Later is its visual content planner, which allows you to drag and drop images and videos to create a visual calendar of your social media content. This can help your team to better plan and organize your content, ensuring that you have a cohesive and visually appealing feed.

Later also offers advanced analytics and insights, which can help your team to track the performance of your social media posts and make data-driven decisions about your social media strategy. With Later analytics, you can track metrics such as engagement rates, follower growth, and click-through rates, giving you a better understanding of what types of content resonates with your audience.

Key Features of Later:

  • Social Media Scheduling: Later allows you to schedule your social media posts in advance, saving you time and increasing efficiency. You can schedule posts for Instagram, Facebook, Twitter, and Pinterest.
  • Visual Content Planner: Later visual content planner allows you to plan and organize your social media content visually. You can drag and drop images and videos to create a cohesive and visually appealing feed.
  • Instagram Planning Tools: Later offers specific tools for Instagram, including the ability to schedule Instagram stories, carousel posts, and even Instagram Reels.
  • Analytics and Insights: Later provides advanced analytics and insights to help you track the performance of your social media posts. You can track metrics such as engagement rates, follower growth, and click-through rates, giving you a better understanding of what types of content resonate with your audience.
  • User-Generated Content: Later user-generated content feature allows you to easily find and repost user-generated content on your social media platforms, helping you to build brand awareness and engagement.
  • Team Collaboration: Later offers team collaboration tools, allowing multiple users to access and contribute to your social media strategy.
  • Hashtag Suggestions: Later hashtag suggestion feature helps you to find and use relevant hashtags on your social media posts, increasing the visibility of your content.

Later can be a powerful tool for your social media marketing team, helping you to save time, increase efficiency, and improve the effectiveness of your social media strategy.

Later offers a range of powerful tools to help your social media team streamline their efforts, save time, and improve the effectiveness of your social media strategy.

Price Plans of Later

  • Starter Plan: This plan costs $ 18 per month (billed annually) or $29 per month (billed monthly). It includes all of the features of the Plus Plan, as well as the ability to schedule up to 120 posts per month per platform, additional analytics, and user-generated content tools.
  • Advanced Plan: This plan costs $80 per month. It includes all of the features of the Plus Plan, as well as the ability to schedule up to 60 posts per month on two social media profiles per platform.
  • Growth Plan: This plan costs $40 per month(billed monthly). It includes all of the features of the Premium Plan, as well as the ability to schedule up to 250 posts per month per platform, additional team members, and custom branding.

Photos: Later

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Specification: Later

Common Specifications
Alternative to

Hootsuite

Customer Type

Authors, Bloggers, Consultants, Content creators, Course creators, Ecommerce, Entrepreneur, Freelancers, Influencers, Marketers, Marketing agencies, Medium business, Online coaches, Real estate, Small business, Social media managers, Social media marketers, Travel

Deployment Type

SaaS

Device Supported

Browser-based, Mac OS, Windows

Integrations

Facebook, Google My Business, Instagram, Linkedin, TikTok, Twitter, Zapier

Languages Supported

English

Pricing Model

Free Trial, Annual Subscription, Freemium, Monthly Subscription

Support Options

Developer Portal, Email/Help Desk, FAQs/Forum, Knowledge Base

Training Options

Documentation, Videos

Specification
Social Media Features

Analytics and reporting, Brand monitoring, Campaign management, Chatbots integration, Competitor analysis, Content approval workflow, Content calendar, Content curation, Content library, Conversion tracking, Hashtag tracking, Image and video editing, Keyword tracking, Performance alerts, Post templates, Scheduling, Sentiment analysis, Social listening, Social media advertising, Social media automation, Social media contests, Team collaboration, URL shortening, User permissions

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3 reviews for Later

4.3 out of 5
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  1. M. Hanz

    Later’s content creation tools, especially the caption and hashtag suggestions, have boosted our engagement metrics. The scheduling feature is reliable and easy to use.

    + PROS: Content creation tools like caption and hashtag suggestions are invaluable, enhancing our engagement. Scheduling is straightforward and reliable.
    - CONS: The interface can be slow at times, particularly when handling large volumes of content. This lag affects our productivity, making the process more time-consuming than necessary.
    Helpful(0) Unhelpful(0)You have already voted this
  2. R. Balanescu

    Since adopting Later, our team has seen a significant improvement in workflow efficiency. The visual content calendar makes it easy to plan and coordinate posts across platforms.

    + PROS: The visual content calendar and ease of use have greatly improved our workflow efficiency. The auto-publish feature ensures consistency in our posting schedule.
    - CONS: Customer support response times could be faster. We faced delays in getting assistance with some technical issues, which affected our posting schedule during critical campaigns.
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  3. N. Barman

    Migrating to Later has been a smooth experience. The platform’s detailed insights into content performance help us refine our strategies and improve our social media presence.

    + PROS: Detailed content performance insights and the link in bio feature are great for refining strategies and driving website traffic.
    - CONS: Some advanced features are limited to higher-tier plans, making it expensive for small businesses to access all the tools we need. This impacted our budget planning.
    Helpful(0) Unhelpful(0)You have already voted this

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