Referral marketing is defined as the method of promoting services or products to a newer customer base through the power of referrals. Even though referrals happen over a period, businesses often run online campaigns with the hope of making it go viral by banking on customer engagement.
If you are a business that wants to create viral giveaways, competitions and more, you have come to the right place. I am going to review top three referral marketing software that have caught my attention in recent times:
The first referral marketing tool– UpViral is an easy-to-use, cloud-based application that helps you to create viral giveaways, sweepstakes, and competitions. Usually, the easiest way for people to take part in your offering is by merely visiting a URL generated by you or sharing your content on the social network.
It is obvious the more people act on a web page or, the more people share your content all over social media, the higher their chances get to win the contest and get a reward. It is a great referral marketing software for small businesses as well as big businesses.
Think of a webinar registration page or an early bird subscription page for your newsletter or a new product you are about to launch. UpViral applies the logic that people will turn up on your landing page and generate a lead by filling up their details to increase the possibility of earning a reward.
If bringing the people to your landing page is not your end goal, then UpViral also supports your plan of only getting them to share your content on the social media channels such as Facebook, Google Plus, Twitter, Pinterest, and LinkedIn.
In a nutshell, UpViral makes sure that anyone can run an effective ‘and’successful marketing campaign in minutes – without any expertise. This sounds too good to be true, isn’t it? Without further ado, let us take a look at features:
1) Simple, easy-to-use dashboard
It doesn’t matter how many of your campaigns are active currently or since how long – you can access them all from a single dashboard on UpViral. The UX of the referral marketing software is user-friendly, and you won’t have any problem in navigating your way around it. And if you get stuck, complete training and support are available through the dashboard.
2) Customized email automation system
There is nothing better than automating emails, isn’t it? You can set up trigger or behavioral emails based on the people’s actions. The feature guarantees to get you more shares per visitor. And if that’s a vanity metric you are emphasizing on, then you should automate your email marketing. If you get automation with your referral marketing software for small business then it is nothing less than a boon.
You can even send alert emails with your referral marketing management software to motivate the visitors to perform another action on the landing page via UpViral. Lastly, you can add social sharing buttons to make sharing an ongoing activity. How does that sound to you?
3) A/B split testing
UpViral covers A-Z of A/B split testing. From split-testing multiple landing pages and thank you pages to emails – you can play around with varied content to see which one gets you the best opt-in rates and sharing rates. Vanity metrics play a vital role in the engagement role in viral marketing, and UpViral helps you get the best of the deal.
4) Customizable referral link system
UpViral referral marketing management software gives you complete control over how you want to run a points-based referral campaign. It is up to you to decide the number of points to be provided per action such as leads, visits or shares. You can even offer extra incentives for sharing and generate unique referral invite links.
5) Customizable rewards system
You can offer multiple rewards based on points or actions performed. Those rewards could be in the form of discount coupons, viral giveaways downloadable files or links. The rewards system is fully automated and doesn’t need any human interference.
It means you don’t have to manually send out the discount coupon or a viral giveaway to the visitor after he or she performs an action or shares your content. He or she will automatically receive their reward via an email or a web page popup.
6) Easy setup for contest promotions
UpViral lets you easily schedule the campaigns so that they can be managed smoothly. When it comes to choosing the winner for any of your viral contest ideas, you can either do it manually or let UpViral referral marketing management software pick one automatically.
You can even automate prize notification and awards with this referral reward marketing software. If you want to engage your contestants a step further, then enable additional custom sharing opportunities for them and let them do whatever they’d like with their entries.
7) Powerful social sharing features
Referral marketing depends a lot on how you allow the participants to customize and control the way they share your links. For instance: UpViral can optimize Facebook newsfeed to increase referral tracking with its referral tracking tools.
When it comes to Twitter, the people visiting your landing page can enjoy rich-tweet capabilities built-in. There is complete control over how your shared posts will look through other people’s social media accounts.
Additionally, there are user-selected options that make sharing easy for the users, and the capability is required when it comes to referral marketing.
8) Robust metrics and analytics tools
What’s the point of using referral marketing software for referral marketing when you are unable to detect fraud via cookies or IP tracking? I mean the success of a referral campaign depends a lot on how you track the behavior of the participants.
Fortunately, UpViral takes care of everything related to fraud and eliminates cheating or abuse that may happen on social media – a robust channel to keep track of. You can track the performance of your campaigns easily and identify the most successful one.
Managing leads and referral tracking tool to track your top referrers are a piece of cake with UpViral.
9) 100% mobile-optimized
Oh, yes! The display is fully-responsive and supports all kinds of smartphones and tablets. It works on multiple operating systems such as iOS, Android, and Windows!
10) Supports all languages
UpViral is a global referral marketing software and supports a variety of languages.
GDPR Update: To know about the GDPR details I visited the UpViral GDPR update page. Here are the major GDPR related takeaways mentioned on their website:
- Appointed a data protection officer.
- Through research of all their business processes and check them for GDPR compliance.
- A new DPA for the EU citizens.
The software for referral marketing works natively with vital services belonging to the function of email marketing. MailChimp, GetResponse, AWeber, GetResponse, Office AutoPilot, Constant Contact, SendReach, Campaign Monitor, Sendy, Mad Mimi, and more.
With Upviral you can send personalized follow-up emails to users, who have participated, with referral links by enabling the function of auto-response. As a marketer, I understand how important it is to study real-time analytics so that you know which campaigns were successful and which were not.
You can track open rates, click rates along with many referrals! One of the hottest and the newest features of UpViral is the deep integration with advanced segmentation and tagging features.
There are currently two pricing packages UpViral offers.
One is the “Standard” which costs $35 per month and one which “Pro” which $42 per month. Of course, the second pricing package offers more features and is the most popular one as well. Additionally, UpViral is backed by a 30-day guarantee which means you can try out the referral marketing software for a month, risk-free.
If you feel your campaign isn’t performing, your website or social traffic isn’t getting the boost you thought it would get, and you are not getting value out of it, all you have to do is submit a support ticket through the dashboard and request for a refund.
The UpViral team will refund your money promptly without asking any questions. It’s that simple to detach from the referral marketing software!
Before I begin to tell you about the impressive features of our second referral marketing tool VYPER, I want you to be honest about yourself and ask yourself if these things stand true for you:
- Your paid acquisition is not working.
- You have a subpar conversion rate.
- You have customers, but they are not buying again from you.
- You are unable to engage customers on social media.
- You want to boost revenues and grow your business.
If any of it holds true, then you should try the ultimate viral marketing tool, VYPER. Think outside the box for a minute. Execute a viral contest idea that you make your potential customers happy or increase brand awareness in the market. Run a leaderboard contest to incentivize social engagement or to re-engage with your customer base that isn’t making a repeat purchase with you.
But how do I do that, you ask? With a proper system; like in this way – with VYPER, of course. Check out its excellent features:
1) Execute a viral contest idea landing page like a pro
Absolutely! VYPER lets you create beautiful landing pages even if you don’t have much information on coding. If you have an expert coder on board, he would also find the process of creating a landing page like a pro. Sounds exciting, isn’t it?
2) Create a leaderboard to boost traffic
If you want to run a leaderboard in your contest, you can do that too quite easily. The feature will help you to boost the viral traffic by gamifying your viral contest idea. The higher a person goes up on your leaderboard, the more engaged he or she will be with the campaign you are running. Leaderboard instills a sense of competitiveness, and if you execute a viral contest idea based on it, the results would be spectacular.
3) Incentivize social media follow
Why not? Isn’t that the whole point of viral marketing? Get the participants to join your Facebook group or follow your YouTube channel. Incentivizing these actions so that the users are more inclined towards completing them. Bonus entries will give your brand a much needed social boost. Fortunately, VYPER verifies social actions wherever possible through API connections. No more “fraud.”
4) Run “refer-a-friend” style campaigns
Referral campaigns are fun and can get outstanding results if you do it correctly. Viral sharing has many advantages, and one of them is that you can attract a lot of people from your current audience as long as you are in their good books. A referral campaign could be as simple as sharing your well-executed viral contest idea on social media or with your friends by tagging them in a post. Referral marketing software for small business can help to grow businesses at a faster pace.
5) Automate your email marketing
There is nothing better than automating emails, isn’t it? And of course, VYPER has stayed on top of this technology. Using its email follow-up feature, you can send emails straight from the dashboard with the participant’s information such as share link or contest login link embedded in the email itself.
You can set up trigger or behavioral emails based on the people’s actions. You don’t need to use a separate ESP to do that. VYPER is equipped to manage it all.
6) Set up “milestone” rewards
Everyone loves a freebie, and if you can give your participants gifts, viral giveaways or coupon vouchers on reaching a milestone set by you, they will be more than happy to play your well-executed viral contest idea.
Here’s how you can create a milestone: if someone collects 200 entries in your viral giveaway, you can reward with a $50 voucher. And when they receive 400 entries, treat them with a spa coupon or a viral giveaway.
Coupon offers that can be unlocked attract participants like crazy, and you can not only increase your social following but also give your website traffic a much-needed boost.
7) 100% mobile optimized
Oh, yes! VYPER understands that mobile is a priority in this day and age. The team states that the contests look amazing on mobile. The display is fully-responsive and supports all kinds of smartphones and tablets. It works on multiple operating systems such as iOS, Android, and Windows.
8) Run a contest on your domain
If you sign up for their “Enterprise” pricing plan, you have the liberty to remove VYPER branding from your viral contest idea’s landing page. You can do away with VYPER’s subdomain and use your own so that all the contestant sees your branding and I think they will make a huge difference.
9) Enjoy the benefits of pixel tracking and Google Analytics
Absolutely! VYPER doesn’t ignore analytics and instead takes it much seriously. You can start with their “Pro” plan to be able to embed Google Analytics code on the landing page as well as any pixel code (Facebook has the system, and it’s helpful when running a paid contest).
10) Execute a viral contest idea even if you have zero audience
Don’t worry if you have zero audiences. That’s the whole point of running a viral campaign. You have to be a bit creative and seed your viral contest idea. If you market it well, you will get the right participants for your contest. And if it gets successful, your zero audiences will multiply in hundreds.
Update: VYPER is GDPR compliant, so if you are collecting data through VYPER then the GDPR compliance is not violated. They have added a default section to every term of service page that is easily customizable. One needs to fill the information otherwise the compliance will be violated.
VYPER has been in the business for a couple of years, and it already has some big brands under its belts such as Foundr, Walmart, Upload, Fatburger, Warner Bros, and more. If you want to use the referral marketing software and see how it works for your campaigns, I’d suggest you go for it and join the impressive line of the clientele of VYPER.
You will be happy to know that software for referral marketing –VYPER integrates with a variety of applications such as Shopify, WordPress, Magento, Wix, BigCommerce, AWeber, Sendy, Drip, ConvertKit, Klaivyo, and MailChimp. Of course, this isn’t the end, and VYPER plans to keep adding more relevant tools in the future. So, watch this space for more.
There are currently three pricing packages offered by VYPER. Here are the details:
One is the “Pro” which costs $25 per month (if paid annually), the second one is “Enterprise” which is $65 per month (if paid annually), and the third one is “Agency” which $149 per month (if paid annually).
Of course, the second pricing package is the most popular one for serious marketers while “Pro” is built for smaller businesses that are new to email marketing and “Agency” as the name suggests perfect for companies with multiple brands or agencies.
The best thing about VYPER is that it won’t charge you for anything until you start collecting emails and launching viral contest ideas. That means every sign-up on VYPER is for free, and you have the liberty to use the referral marketing software however you’d like!
VYPER is backed by a 30-day guarantee which means you can try out the referral marketing software for a month, risk-free. If you feel your campaign isn’t performing and you are not getting value out of it, all you have to do is the request for a refund.
The VYPER team will do refund your money promptly without asking any questions. It’s that simple!; however, they are pretty confident you’ll be “crushing” the tool by the end of the month! But that’s up to you.
Here’s the software for referral marketing with an impressive clientele of 1 million businesses including HubSpot, LootCrate, BeardBrand, FullScreen, Mud, SitePoint and more. Unlike UpViral and VYPER, Gleam offers four kinds of apps to execute a viral contest idea.
You can use all the apps or purchase one app and scale accordingly. Without further ado, let us explore the four types of applications that Gleam offers:
You can set up viral giveaways, execute viral contest ideas and sweepstakes to boost customer engagement online. Gleam allows you to verify the entries to social media channels. Your participants can enter any competition with one link and refer their friends with custom viral referral links.
The Competitions app offers a responsive widget which ensures a seamless mobile experience. It supports 25 languages from all across the globe. Gleam automatically flags suspicious activities in the campaigns and invalidates fraud entries.
Intending to retain more customers, Gleam also offers a Smart Popup Widget which pops up when the user is browsing through your website. The same also gets triggered with a call-to-action set up by you. The main aim is to engage the user in every way.
Gleam also helps in picking the winners easily through manual entries and even automatically.
Did you know 40% of participants follow brands on email and social media to get discounts and special vouchers? Everyone loves a freebie, and if you can give your participants gifts, viral giveaways or coupon vouchers on reaching a milestone set by you, they will be more than happy to play your well-executed viral contest idea.
You can capitalize on this behavior with referral marketing tools like Gleam. Creating viral giveaways is a challenge, but with Gleam, this could be a piece of cake for you. The referral marketing software allows you to develop unlockable rewards using numerous action combinations to keep up the buzz around your contests.
What if I tell you that you can create and display content about your business in a visually appealing fashion? That’s right! Feel free to curate media from your contest #hashtags, participant profiles on social media and images from your contests and viral giveaways in an album.
Moreover, you can embed the photo album anywhere that accepts HTML. The design is responsive and works beautifully on all devices.
Gleam offers templates, known as Capture, for eCommerce, brands, sweepstakes, and coupons just so you can easily sync your email list with a reliable an email provider and send daily or weekly newsletters, frequent product updates, viral giveaways, and significant business announcements.
Moreover, you can limit your campaigns to individual countries, and explore hyper-targeting to yield better results. After all – money doesn’t grow on trees! You can also do an A/B testing to check which Capture works best for your users.
You are in complete control of your campaigns on Gleam – aesthetically and technically.
Gleam update: To ensure the confidentiality and lawful processing of the data that Gleam collects of their customers, visitors, campaign users are in strict compliance to GDPR. So, one can use Gleam without any GDPR related concerns.
I feel the VYPER alternative integrates with a maximum number of applications. From CRM, eCommerce and email marketing to Crowdfunding, events, music, and gaming – Gleam cover various functions.
The Upviral alternative integrates with all major social media accounts, Vimeo, Kickstarter, Spotify, Twitch, Mixer, Eventbrite, AWeber, Campaign Monitor, ConvertKit, Drip, Constant Contact, GetResponse, HubSpot, SendinBlue, SalesForce, Zoho, Typeform, Google Analytics, and Shopify to name a few.
You can get complete access to all Gleam apps in just $97 per month. That’s the “Pro” plan by the way. Gleam also offers a “Business” plan and a “Premium” plan in just $397 per month and $997 per month respectively. As per their website you do not get this referral marketing software free(trial packs).
However, you can also start with just one app and scale as per your convenience and business requirements. While Competitions is available for $10 per month, Rewards, Galleries, and Captures are up for grabs at only $29 per month.
IMO, sign up on Gleam for free to run unlimited competitions using limited features and user data. If you are comfortable using the referral marketing software, purchase a plan, you like the most.
Over to you
After exploring all the three referral marketing software, I have concluded that each of them would come in handy – depending upon what your business does or how big of a viral campaign you want to do. There are other competitors as well like ambassador referral marketing software which we will need to study before drawing any conclusions.
Have you ever used any of this software before? If yes, how has your experience been so far? Please share it with me in the comments below.