MailerLite Review: Start Your Free Email Marketing Journey Today

After reviewing the MailerLite platform, I found it to be an impressively straightforward and cost-effective email marketing tool, ideal for small to medium-sized businesses. Its user-friendly interface, coupled with a rich set of features like an intuitive drag-and-drop email editor, AI-powered writing assistant, and comprehensive subscriber management, makes it a strong contender in the market. The platform's ability to track email campaign activities and provide detailed analytics ensures marketers can optimize their strategies effectively. Additionally, MailerLite landing pages, signup forms, and integration capabilities enhance its utility, making it a versatile tool for digital marketing efforts.

As a Marketer, your every thought might just revolve around how to pull in more unique visits to your website, engage and retain them. In doing so, it is natural to scout for the best marketing tools.

Of all strategies, it is highly believed that email campaigns strive to give better results when it comes to connecting with your audience in comparison to social media sites.

When you spend $1 in email marketing, an average of $38 is gained by the business.


Hence, the dominance of email marketing tools like MailChimp and Aweber is but obvious.

We have already discussed these tools in our previous blog posts and in this guide we will do a mailerlite review which is another similar tool.

There are many more such tools in the market for brands and companies, like the Self-hosted tools Sendy, phplist and so on. There are also the Email API gateway tools like Mandrill, Amazon SES, SendGrid and likes of such, which you can integrate with services like EasySendy or SendWithUs.

Now coming to the major highlight of this article is the email marketing application MailerLite, which is at par with the above-mentioned tools in terms of features and affordability and allows you to send emails to new as well as old subscribers. I will discuss MAILERLITE, which has all the features to cater to small and medium businesses while offering ease of use.

All About MailerLite

What is MailerLite tool used for?

MailerLite is originally a Lithuanian company recently acquired by Vercom (Poland). Mailerlite has steadily grown within a few months of its launch. It is essentially simple and at the same time is an affordable email service.

The thing about MailerLite that drew me towards it is that MailerLite is easy to use, offers a generous forever free plan and is available in 8 languages.

Leslie Samuel, who gives insights on how to grow your online business on his Learning with Leslie podcast, shared an email exchange he had with MailerLite founder which said

We are working a lot on new features, but we still want to keep MailerLite very simple to use

True to its words, MailerLite is devoid of any complications and I went crazy for the ease of use it offers and perfect for a small business.

Inside Mailerlite

Mailerlite Features

1. Intuitive Drag and Drop Email Editor

Whether you want to create a funky newsletter or a serious one, or may be something professional, MailerLite has the easiest ‘drag and drop’ newsletter editor. All you need to do is select the design you want, drag the content blocks, pick your choice of colour and fonts, and Hola! You are done.

You can upload and store as many images as you want and keep using them for your newsletters. MailerLite uses CDN which ensures that you get a speedy uploading anytime and every time.


The best part of these templates is that all of them are mobile compatible making it a top choice for medium and small business alike.

With MailerLite, you won’t need to worry about which email client your audience uses. Your newsletter will look equally fantastic when viewed in Gmail, Yahoo or any other webmail as well as Outlook, Apple Mail and similar desktop clients.

You can design your own newsletter template by adding your subscribers’ names, or probably the product name that goes in sync with your audience’s choice.

The new Drag and Drop Email editor has:

  1. The new power of inline editing
  2. Ability to edit blocks in bulk with global branding
  3. Ability to divide newsletter into sections
  4. Save custom block templates
  5. Access to more pre-built blocks
Mailerlite Email newsletter gallery

Last but not the least, you can upload your own pre-designed newsletter email template by importing your HTML in a click.

MailerLite automatically inline your CSS and host your images.

2. AI Powered Drag and Drop Editor with OpenAI

MailerLite’s new drag & drop editor has revolutionized email marketing again, making it more intuitive and efficient.

The standout feature is the AI email writing assistant that harnesses GPT technology to craft premium email content rapidly.

Mailerlite AI Writing Assistant

It acts as an exceptional aid, boosting productivity and enhancing message clarity.

The inline editing feature allows for more natural, fluid content creation, letting you type directly into the newsletter template. Coupled with a vast array of fresh pre-built block templates, design processes are simplified, enabling the crafting of eye-catching newsletters without hassle.

A unique touch is the ability to save custom content blocks for future use, optimizing workflow, and ensuring brand consistency.

The MailerLite email builder isn’t just about streamlining tasks, it’s about enhancing creativity and turning email marketing into an engaging, enjoyable process.

MailerLite is shaping the future of newsletter creation.

3. Edit Images with Built-in Photo Editor

Mailerlite Image Editor

With MailerLite you do not need to shift to another software to edit your images. This application itself provided you its own built-in editor that is simple but great. Now you can re-size, crop, include text, add filters and effects, play with the brightness and contrast, add frames and do so much more.

4. Manage Email Subscribers

MailerLite allows you to easily import your contacts, either manually or via CSV, TXT, Excel files.

Any duplicate or bad record is removed automatically.

Not only this, it takes special care of every bounced email(includes hard bounce and soft bounce) and unsubscribes. You can organize your email campaigns, your contacts, create new fields, save email IDs, names, Companies and do so much more with the various marketing features like Subscriber Management included in the application. All-in-all, MailerLite is innovative and time-saving.

Mailerlite Subscriber Management
  • Get detail on new sign-ups, bounced emails, unsubscribes and spam complaints- all properly organized.
  • Include as many details as you have at your disposal about your subscribers. The more details you input, the better MailerLite works for you.
  • Separate your subscribers’ list on the basis of previous engagement, location or any other parameter relevant to your business.
  • Designing Sign-up Forms is a seamless job. Use this simple Form Builder, edit it to match your newsletter template and off you go!
  • MailerLite automatically syncs the social profiles of your subscribers. Now you can know more about your subscribers. This gives you an easy insight as to who is using which networking platform. You can target your social media activities accordingly.
  • View the average open rate and click rates, growth graphs, engagement details in form of pie charts. Using the statistics, you can do a holistic comparison.
  • Export your lists to Excel in a click to analyse and store your data. MailerLite NEVER locks your data.
  • MailerLite now offers advanced subscriber segmentation options that allow users to create targeted email campaigns based on specific subscriber behaviors and characteristics. This feature helps users send more personalized and relevant emails to their subscribers.

5. Track email campaign’s activity

MailerLite provides a smart Email Newsletter Software to monitor your email campaign’s activity.

You can get a clear understanding of how many mails have been opened and how many clicks have happened, who unsubscribes, spam complaints, bounces, link activities, and many such statistics that are useful in improving your email campaigns.

You can have an overview of how your campaign fared as well as narrow down to every single detail of it.

Mailerlite Track campaign performance
  • You can dig in to see who has opened your email and have knowledge of every individual subscriber.
  • MailerLite’s analytics and reporting features provide users with detailed insights into their email campaigns, including open rates, click-through rates, and subscriber behavior. This feature helps users track the performance of their email campaigns and make data-driven decisions about future campaigns.
  • While you get to know who has unsubscribed from your mailing lists, MailerLite automatically removes the email information from the lists.
  • MailerLite has feedback loop integrations with Yahoo, Hotmail, AOL and others. Hence, if any subscriber using these ISPs marks your newsletter as spam, you will be notified immediately.
  • You get to know how many of your users are reading emails from mobile devices, browsers or desktop email clients.
  • Know which links were the most popular in your email newsletter. Along with that, it tells you which user clicked on the given link.
  • MailerLite Analytics is another smart feature. It allows you to integrate Google Analytics tags on all your links so that you can monitor them better and also track all the conversions and sales happening.

6. Landing Pages & Signup Forms

Just like the drag and drop email template builder, you can build SEO friendly landing page builder from MailerLite.

From the template library of 40+ landing page templates, you can customize the landing page from this template builder.

MailerLite Landing Page Builder
MailerLite Landing Page Builder

You can design the landing pages without any code, embed GDPR compliant forms and allocate the page on your own business domain. Laning Page ahs following features:

  • Click heatmaps
  • Google analytics
  • Stripe analytics
  • Facebook pixels
  • A/B testing
  • SEO Settings
Mailerlite Signup Forms

I have already talked about Webforms. You can design your own webform using this form builder.

It automatically directs your new subscribers directly to the MailerLite subscriber groups.

You can also add Pop-up forms and templates from the MailerLite Pop-up gallery, these pop-up templates can be added on to your website in various formats, that include full-screen, half-screen, modal, promotion and slidebox.

7. Email Automation and Auto-Replies to your emails

MailerLite has email automation workflow builder, through which you can build automated email workflows to engage your subscribers, using this workflow builder you can send triggered emails, personalize each email, this will help you in improving customer retention.

MailerLite’s automation workflows allow users to create complex email campaigns that are triggered by specific subscriber behaviors. This feature is useful for businesses that want to send targeted emails based on subscriber actions, such as opening an email or clicking a link.

For an eCommerce business, you can automate abandoned cart campaigns.

Recently, MailerLite also launched multi-trigger email automation, do A/B test of automation campaigns.

Mailerlite Email Automation

A/B Testing for Automations allows users to test up to three versions of email steps or delay steps to determine the best time to trigger automations and which call-to-action drives more conversions. By testing different variables, users can optimize their email campaigns and automations to improve overall performance.

You can create and schedule automated messages like Welcome Message for every new subscriber, Birthday/Anniversary messages, reminders for subscription renewals or any other purchase, greeting and such data-oriented campaigns.

This is a great way to remain connected with your users and also to let them know that you care.

8. Blog and Website Builder

MailerLite Website and Blog builders has all features available to establish a trustable brand and audience engagement for yourself.

With the drag-and-drop website builder, you can engage you website visitors, grow your returning visitors, connect & monetize visitors into paying customers.

MailerLite Website Builder

MailerLite has 20+ website templates available, from where you can start building your own website on your own business domain.

9. iPad Subscriber App

iPad Subscriber App

Your iPad can now be your subscribers’ form with this App. Place your iPad wherever you want to pull in new subscriber.

Customize it as per your needs using one of the 10 great looking email templates included by MailerLite, or build your own template, and get going.

The best part?

Quora mailerlite suggestion

You don’t need internet connection to collect subscribers using MailerLite Subscriber app on iPad.

Your data will be saved automatically in the app memory and will get synced the moment you connect to internet.

10. Sell digital products

Mailerlite also allows you to sell digital products and earn passive income. You can easily set up payment options with stripe integrations and accept payments from more than 100 currencies.

The flexible drag and drop editor will help you showcase your products in more creative ways.

Mailerlite selling products with Stripe

11. MailerLite is Global

Mailerlite offers support for languages like English, French, Polish, Portuguese, Russian, Swedish, Ukrainian.

12. API Support and Integrations

The API support allows developers to integrate MailerLite functionalities with other applications like CRMs and eCommerce apps.

MailerLite API Support

Recently, MailerLite published in its official blog about its integration with Zapier.

Zapier integration lets you sync subscriber data from other tools you use to your MailerLite account. Easy!

Zapier enables you to easily connect with web apps you use. It is a time saving bridge that connects you with everything on the web. This integration with Zapier has opened up various ways in which you can use this email marketing software.

Any event that you might have triggered, is automatically completed by Zapier. In-case of MailerLite, Zapier helps in adding a new subscriber to your mailing list.

MailerLite Zapier Integration

Now MailerLite has new integrations available: SendOwl, BookFunnel, PrestaShop, BigCommerce, ConvertPlay, Shopify, Woocommerce and MiloTree. These integrations can help you to sell digital goods online, deliver ebook, convert viewers within your videos and grow your email list from Instagram, Facebook and Pinterest.

The BigCommerce integration enables users to automatically add customers as MailerLite subscribers and access additional e-commerce features like abandoned cart email automations. This integration streamlines the process of managing subscribers and automating email campaigns for e-commerce businesses.

MailerLite Integrations


MailerLite vs MailChimp

As I had mentioned in the beginning that Mailchimp, one of the most viable MailerLite alternative is one of the most used email marketing tools in the market. I have also used it and honestly, it is awesome.

I did not shift to MailerLite just for the sake of it. Here are few reasons why I made this shift. You can also tag it as Mailerlite vs Mailchimp!

MailChimp is a standalone and cloud-based app, while MailerLite is also a SaaS-based app with a 92.6 delivery rate with Mailchimp having only 80.2.

Also the overall rating of Mailerlite on Capterra is 4.5/5 while the overall rating of Mailchimp is also 4.5/5.

MailerLite is available many European language, Español, Português, Français, Italiano, Svenska, Finnish, Polski, Lietuviškai, Українська, Русский, and meet the local lanuguage requirement very easily.

I did not want my email campaigns to lose its design when my users open it on mobile devices. There is no doubt that people need everything on-the-go.

So why make your users wait till they reach their desk?!

ParametersMailerlite Growing Business Mailchimp Standard Plan
What is good?Very affordable and easy to useThe template repository is very powerful
What is not good?Not for advanced analytics and reportingPricing model is not very supportive as your business scales
Best forSmall businesses, eCommerce, startupsEcommerce and agencies
PricingPaid plan starts at $9/moPaid plan starts at $46.48/mo
Comparison of Mailerlite and Mailchimp

MailerLite pricing is Pocket-Friendly

MailerLite comes with a pricing easy on your pockets with its Freemium plan.

Mailerlite Pricing

The Free Plan of this mailing software allows you to store upto 1,000 subscribers and send unlimited emails every month. The plan includes all the features of MailerLite and can be upgraded anytime.

Growing Business Plan is an affordable plan for SMBs. With this plan, you can store Up to 500 subscribers at $9 per month, 5,001-10,000 subscribers at $53/month, 10,001-15,000 subscribers at $75 per month and so on till 45,000-50,000 subscribers at $224/month. You can send unlimited emails in any and every option you choose.

You can also opt for annual payment mode: 1,001-5,000 subscribers at $162/year. Check out the entire price list here.

MailerLite has special pricing structure for those who have more than 100,000 subscribers. The High Volume Plans are for those who send huge numbers of emails every month. However, High Volume Plans have limits on how many emails you can send every month.

MailerLite provides a 30 days Free Trial which allows you to send unlimited emails and store up to 1000 subscribers.

Considering the popularity of MailerLite and the questions that arise during its free trial period, it’s important to address some common concerns. If you’re interested in exploring MailerLite’s free trial, you might find it helpful to read our comprehensive guide on ‘19+ MailerLite Free Trial Questions and Answers.’

This dedicated resource dives deep into frequently asked questions, providing valuable insights and solutions to common issues that users encounter. By addressing these queries, we aim to equip you with the necessary knowledge to make the most of your MailerLite experience. So, let’s delve into the specifics and get all your questions answered!

Pros of MailerLite

  1. The user interface is easy and intuitive.
  2. They have a really helpful blog section that makes it easy to navigate.
  3. It is super affordable where you get features like automation and segmenting
  4. a/ b split test two different versions and make sure which is the best one.

Cons of MailerLite

  1. MailerLite misses on some major complex features and you might need to use third-party tools for that.
  2. The editor can be glitchy making the addition of text sloppy.

Who should choose MailerLite?

1.) If you are a freelancer, blogger or a content creator, then the RSS feed and video marketing feature of MailerLite is a great plus for you.

2.) If you are a new or a small business with limited money then the basic simple email automation features will serve you just right. For instance, for up to 2,500 subscribers the paid plan is $22.

Below is a Capterra after 2 years experience with Mailerlite:

Mailerlite capterra review

Who should not choose MailerLite?

Mailerlite is not for big business owner who is looking for a software tool that offers complex automations and in-depth performance metrics wanting to have complicated list management.

Quick Overview

Mailerlite at a glance

Factors Comments
What We Like?Mailerlite is priced reasonably and the features are good enough for small to medium-sized businesses. The interface is super easy to use and the landing page editor allows you to create landing pages effortlessly.
What we don’t like?The automations and reporting features are not that advanced. Not recommended if you want comprehensive reporting and automation features.
Value for MoneyMailerlite is a pretty good deal if you are not into complex and advanced features. It is simple to use and what it does it does well. The free plan allows you to add up to 1000 subscribers that is pretty good.
Customer SupportChat and email with prompt responses.
Who should use?Freelancers, bloggers, solopreneurs, and small to medium-sized businesses.
Mailerlite AlternativesMailchimp, Activecampaign, Sendinblue and Getresponse
Our Score4.3/5
Overview of the Mailerlite tool
Email marketing software G2 grid


Our Experience with MailerLite

MailerLite is a great email marketing tool for small businesses, freelancers and solopreneurs. The learning curve is simple, mailerlite team is helpful and the designing features are quick to adapt and implement. Also, it is free up to a subscriber list of 1000 users making it an affordable.

Email Builder Editor⭐⭐⭐⭐⭐
Landing Page Builder⭐⭐⭐⭐⭐
Segmentation & Personalization⭐⭐⭐⭐
Automated Workflows⭐⭐⭐⭐
A/B Testing⭐⭐⭐⭐
Transactional emails (Mailersend)⭐⭐⭐⭐
SMS Delivery⭐⭐
Website Builder⭐⭐⭐
Blog Builder and Editor⭐⭐⭐
Signup forms⭐⭐⭐⭐
iPad Subscribe App⭐⭐⭐
Email verifier (Mailercheck)⭐⭐⭐⭐⭐
Paid newsletter Subscription Management⭐⭐⭐⭐
E-commerce Integration⭐⭐⭐⭐
Multi-User Accounts⭐⭐⭐⭐
Delivery by Time Zone (Premium)⭐⭐⭐⭐
Custom HTML (Premium)⭐⭐⭐⭐
Email Templates (Premium)⭐⭐⭐⭐⭐
Click Maps (Premium)⭐⭐⭐⭐
Free Plan Offering⭐⭐⭐⭐⭐
Customer Support⭐⭐⭐⭐
Integration Options⭐⭐⭐⭐
User Interface & Ease of Use⭐⭐⭐⭐⭐
Campaign Reporting & Analytics⭐⭐⭐⭐⭐
Pricing Flexibility⭐⭐⭐⭐
Mobile App Functionality⭐⭐⭐⭐
This table represent our outcome from MailerLite test and evaluations, compared along with various similar platforms.

The tool has a few drawbacks such that it doesn’t allow many 3rd party integrations and the automation workflows are limited. They also do not allow any social tracking so if you need all these then try other tools like Mailchimp and GetResponse.

If you are someone who can get away with the simple drag and drop editor with simple needs then MailerLite will fit you perfectly. It also has a good 24 7 live chat support, all the classic integrations, email automation tools, and anything one would expect from their email marketing software in USA.

Update: MailerLite now offers SMS campaigns as a way to reach subscribers who prefer to receive text messages. This feature is useful for businesses that want to diversify their communication channels and reach subscribers on their mobile devices.


Frequently asked Questions related to Mailerlite:

What is MailerLite?

MailerLite is a simple email marketing program that caters to the needs of small to medium sized businesses.

What are some of the best features of MailerLite?

The best features of MailerLite are drag and drop editor, rich text editor, easy to manage subscribers, file manager and popups.

Which is the best MailerLite alternative?

MailChimp, ActiveCampaign, Aweber, GetResponse are some of the popular MailerLite alternatives.

How much does MailerLite cost?

1- 1000 subscribers (12000 emails) : Free
1-1000 subscriber(unlimited emails): $13 per Month
1001-2500 subscribers: $22 per Month
2501- 5000 subscribers: $35 per Month
5001- 10000 subscribers: $65 per Month

How is MailerLite better than Mailchimp?

MailerLite is better than MailChimp in some aspects such as it is cheaper than Mailchimp, they also have a generous free plan and it is mobile-friendly. One thing that MailChimp does better is in the field of automation.

Does Mailerlite have landing pages?

Yes, MailerLite does have landing pages. You can build popups and landing pages with this tool.

Which is better Convertkit or Mailerlite?

Convertkit is a great option for bloggers and content creators and at the same time is expensive. Mailerlite is affordable and offers some really good email templates.

Does Mailerlite support WordPress?

Yes, you can integrate Mailerlite with WordPress by selecting WordPress from the list of integrations.

What are some top alternatives of Mailerlite?

Mailchimp, Constant Contact, and Getresponse are top competitors of Mailerlite.

Is Mailerlite a CRM?

Yes, it can be used as a CRM for basic needs but if you have complex CRM needs this won’t be an apt option.

What does a workflow mean in Mailerlite?

A workflow is a pattern of steps triggered by a specific action that can involve a date, event, or any other action.

Is MailerLite a good tool?

Yes, MailerLite is a feature-packed tool that can help you reach your goals. It has one of the best sets of email newsletter templates, fantastic customer support, and helps with a bunch of things one would need help with when it comes to designing and implementing all of the strategies your team came up with when it comes to your email marketing campaign.

What are the advantages to use MailerLite?

MailerLite has several advantages. It is simple and easy to use, has a great set of email newsletter templates, and offers fantastic customer support. It also helps with designing and implementing email marketing campaigns. Additionally, MailerLite offers a file manager, subscription manager, landing page builder, pop-ups, and embeddable web forms. It also has all the classic integrations, email automation tools, and anything one would expect from their email marketing software.

Can I use Gmail with MailerLite?

MailerLite does offer several integrations, so it is possible that it may integrate with Gmail.

Is MailerLite free plan available?

Yes, MailerLite does offer a free plan. The free plan includes up to 1,000 contacts and 12,000 emails per month. You also get access to most of the features, including ecommerce integrations, campaign segmentation, and A/B testing. The only downside of the free plan is that all your emails will include the MailerLite logo.

Who owns MailerLite?

MailerLite is a privately owned company, and the text does not mention the name of the owner.

Why is Maillite is the most secure email marketing tool?

MailerLite is the most secure email marketing tool. MailerLite is a popular alternative to Mailchimp for simple email marketing and that it has enough features for small business email marketing needs.

MailerLite Review: Start Your Free Email Marketing Journey Today
MailerLite Review: Start Your Free Email Marketing Journey Today

Richa Kumari
Richa Kumari

Richa here, I am a senior software engineer and Airtable specialist with over 8 years of technical experience. Currently leading development teams at a Fortune 100 company, I possess expertise across No-code platforms, email APIs, project management, and CRM systems. I have in-depth knowledge of Airtable, including its app, API, and enterprise implementations. I also understand the broader API ecosystem, including standards, security, GraphQL, and asynchronous technologies. With a background in analyzing complex data pipelines and customer funnels, I offer valuable insights into integrating systems and managing APIs throughout their lifecycle. My articles provide actionable guidance on evaluating and implementing tools like Airtable, Salesforce, Notion, and MuleSoft. I stay up-to-date on the latest no-code platforms and CRM offerings so I can advise businesses on alignment with stakeholders, customers, and technical capabilities. As an experienced engineer, I am dedicated to sharing my knowledge so organizations can effectively leverage technology to meet strategic goals.

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  1. I’ve been using Mailerlite for few months and I’m highly disappointed with the functionality. Mailer lite is missing on on some serious functions which is making trouble. Duplications, reports, and much more is missing things. Will surely switch to some other services soon. 🙁

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