As a Marketer, your every thought might just revolve around how to pull in more unique visits to your website, engage and retain them. In doing so, it is natural to scout for the best marketing tools.
Of all strategies, it is highly believed that email campaigns strive to give better results when it comes to connecting with your audience in comparison to social media sites.
When you spend $1 in email marketing, an average of $38 is gained by the business.
HubSpot
Hence, the dominance of email marketing tools like MailChimp and Aweber is but obvious.
We have already discussed these tools in our previous blog posts and in this guide we will do a mailerlite review which is another similar tool.
Now coming to the major highlight of this article is the email marketing application MailerLite, which is at par with the above-mentioned tools in terms of features and affordability and allows you to send emails to new as well as old subscribers. I will discuss MAILERLITE, which has all the features to cater to small and medium businesses while offering ease of use.
All About MailerLite
What is MailerLite tool used for?
MailerLite is originally a Lithuanian company recently acquired by Vercom (Poland). Mailerlite has steadily grown within a few months of its launch. It is essentially simple and at the same time is an affordable email service.
The thing about MailerLite that drew me towards it is that MailerLite is easy to use, offers a generous forever free plan and is available in 8 languages.
Leslie Samuel, who gives insights on how to grow your online business on his Learning with Leslie podcast, shared an email exchange he had with MailerLite founder which said
We are working a lot on new features, but we still want to keep MailerLite very simple to use
True to its words, MailerLite is devoid of any complications and I went crazy for the ease of use it offers and perfect for a small business.
Inside Mailerlite
Mailerlite Features
1. Intuitive Drag and Drop Email Editor
Whether you want to create a funky newsletter or a serious one, or may be something professional, MailerLite has the easiest ‘drag and drop’ newsletter editor. All you need to do is select the design you want, drag the content blocks, pick your choice of colour and fonts, and Hola! You are done.
You can upload and store as many images as you want and keep using them for your newsletters. MailerLite uses CDN which ensures that you get a speedy uploading anytime and every time.
The best part of these templates is that all of them are mobile compatible making it a top choice for medium and small business alike.
With MailerLite, you won’t need to worry about which email client your audience uses. Your newsletter will look equally fantastic when viewed in Gmail, Yahoo or any other webmail as well as Outlook, Apple Mail and similar desktop clients.
You can design your own newsletter template by adding your subscribers’ names, or probably the product name that goes in sync with your audience’s choice.
The new Drag and Drop Email editor has:
- The new power of inline editing
- Ability to edit blocks in bulk with global branding
- Ability to divide newsletter into sections
- Save custom block templates
- Access to more pre-built blocks
Last but not the least, you can upload your own pre-designed newsletter email template by importing your HTML in a click.
MailerLite automatically inline your CSS and host your images.
As someone who isn’t a designer, I was amazed at how easy it was to create professional-looking newsletters. The editor is incredibly intuitive—you just select a design, drag in content blocks, and customize with your preferred colors and fonts. What I love most is how fast it is; thanks to CDN, uploading images is always a breeze. Plus, every template is mobile-friendly, so my emails look great on any device. Whether I’m sending to Gmail or Outlook users, the consistency in design is flawless. MailerLite makes email creation enjoyable and stress-free!
2. AI Powered Drag and Drop Editor with OpenAI
MailerLite new drag & drop editor has revolutionized email marketing again, making it more intuitive and efficient. The standout feature is the AI email writing assistant that harnesses GPT technology to craft premium email content rapidly.
It acts as an exceptional aid, boosting productivity and enhancing message clarity.
The inline editing feature allows for more natural, fluid content creation, letting you type directly into the newsletter template. Coupled with a vast array of fresh pre-built block templates, design processes are simplified, enabling the crafting of eye-catching newsletters without hassle.
A unique touch is the ability to save custom content blocks for future use, optimizing workflow, and ensuring brand consistency.
The MailerLite email builder isn’t just about streamlining tasks, it’s about enhancing creativity and turning email marketing into an engaging, enjoyable process.
MailerLite is shaping the future of newsletter creation.
This built-in AI assistant, powered by GPT, makes crafting high-quality content quicker and easier. I love how it boosts my productivity and helps me write clear, engaging emails effortlessly. The inline editing feels natural, and the ability to save custom content blocks streamlines my workflow. It’s a perfect blend of creativity and efficiency!
3. Edit Images with Built-in Photo Editor
With MailerLite you do not need to shift to another software to edit your images. This application itself provided you its own built-in editor that is simple but great. Now you can re-size, crop, include text, add filters and effects, play with the brightness and contrast, add frames and do so much more.
Unlike platforms where you need separate software for image edits, MailerLite lets you resize, crop, add text, and apply filters right within the app. It’s simple yet powerful, making email creation seamless and efficient.
4. Manage Email Subscribers
MailerLite allows you to easily import your contacts, either manually or via CSV, TXT, Excel files.
Any duplicate or bad record is removed automatically.
Not only this, it takes special care of every bounced email(includes hard bounce and soft bounce) and unsubscribes. You can organize your email campaigns, your contacts, create new fields, save email IDs, names, Companies and do so much more with the various marketing features like Subscriber Management included in the application. All-in-all, MailerLite is innovative and time-saving.
- Get detail on new sign-ups, bounced emails, unsubscribes and spam complaints- all properly organized.
- Include as many details as you have at your disposal about your subscribers. The more details you input, the better MailerLite works for you.
- Separate your subscribers’ list on the basis of previous engagement, location or any other parameter relevant to your business.
- Designing Sign-up Forms is a seamless job. Use this simple Form Builder, edit it to match your newsletter template and off you go!
- MailerLite automatically syncs the social profiles of your subscribers. Now you can know more about your subscribers. This gives you an easy insight as to who is using which networking platform. You can target your social media activities accordingly.
- View the average open rate and click rates, growth graphs, engagement details in form of pie charts. Using the statistics, you can do a holistic comparison.
- Export your lists to Excel in a click to analyse and store your data. MailerLite NEVER locks your data.
- MailerLite now offers advanced subscriber segmentation options that allow users to create targeted email campaigns based on specific subscriber behaviors and characteristics. This feature helps users send more personalized and relevant emails to their subscribers.
Managing email subscribers with MailerLite is a breeze compared to other tools I’ve used. Importing contacts is seamless, with duplicates and bad records automatically cleaned up—no manual fussing around. The platform also excels at handling bounces and unsubscribes, ensuring my list stays healthy. Unlike some competitors, MailerLite subscriber segmentation is intuitive, allowing me to target specific groups effortlessly. Plus, syncing with social profiles is a fantastic touch, offering deeper insights for personalization.
5. Track email campaign activity
MailerLite provides a smart Email Newsletter Software to monitor your email campaign’s activity.
You can get a clear understanding of how many mails have been opened and how many clicks have happened, who unsubscribes, spam complaints, bounces, link activities, and many such statistics that are useful in improving your email campaigns.
You can have an overview of how your campaign fared as well as narrow down to every single detail of it.
- You can dig in to see who has opened your email and have knowledge of every individual subscriber.
- MailerLite analytics and reporting features provide users with detailed insights into their email campaigns, including open rates, click-through rates, and subscriber behavior. This feature helps users track the performance of their email campaigns and make data-driven decisions about future campaigns.
- While you get to know who has unsubscribed from your mailing lists, MailerLite automatically removes the email information from the lists.
- MailerLite has feedback loop integrations with Yahoo, Hotmail, AOL and others. Hence, if any subscriber using these ISPs marks your newsletter as spam, you will be notified immediately.
- You get to know how many of your users are reading emails from mobile devices, browsers or desktop email clients.
- Know which links were the most popular in your email newsletter. Along with that, it tells you which user clicked on the given link.
- MailerLite Analytics is another smart feature. It allows you to integrate Google Analytics tags on all your links so that you can monitor them better and also track all the conversions and sales happening.
MailerLite email campaign tracking is robust and easy to use, offering clear insights into opens, clicks, unsubscribes, and more. Compared to other tools like Mailchimp or Constant Contact, MailerLite is more straightforward but lacks some advanced segmentation features. While it’s great for getting a quick overview and detailed subscriber behavior, I wish it had more customizable reporting options and deeper integration with other analytics tools beyond Google Analytics. It’s solid but could benefit from enhanced data visualization and reporting flexibility.
6. Landing Pages & Signup Forms
Just like the drag and drop email template builder, you can build SEO friendly landing page builder from MailerLite.
From the template library of 40+ landing page templates, you can customize the landing page from this template builder.
You can design the landing pages without any code, embed GDPR compliant forms and allocate the page on your own business domain. Landing Page has following features:
- Click heatmaps
- Google analytics
- Stripe analytics
- Facebook pixels
- A/B testing
- SEO Settings
I have already talked about Webforms. You can design your own webform using this form builder.
It automatically directs your new subscribers directly to the MailerLite subscriber groups.
You can also add Pop-up forms and templates from the MailerLite Pop-up gallery, these pop-up templates can be added on to your website in various formats, that include full-screen, half-screen, modal, promotion and slidebox.
As someone who isn’t a designer, Landing Page and Signup Form builder is incredibly user-friendly, much like their email editor. Without any coding skills, I could create SEO-friendly landing pages using customizable templates, and the process was smooth. The integration of features like click heatmaps, Google Analytics, and A/B testing is impressive, especially for the price point. However, compared to tools like Unbounce or Leadpages, the design options are more limited. More advanced customization options would make it even better.
7. Email Automation and Auto-Replies to your emails
MailerLite has email automation workflow builder, through which you can build automated email workflows to engage your subscribers, using this workflow builder you can send triggered emails, personalize each email, this will help you in improving customer retention.
MailerLite automation workflows allow users to create complex email campaigns that are triggered by specific subscriber behaviors. This feature is useful for businesses that want to send targeted emails based on subscriber actions, such as opening an email or clicking a link.
For an eCommerce business, you can automate abandoned cart campaigns.
Recently, MailerLite also launched multi-trigger email automation, do A/B test of automation campaigns.
A/B Testing for Automations allows users to test up to three versions of email steps or delay steps to determine the best time to trigger automations and which call-to-action drives more conversions. By testing different variables, users can optimize their email campaigns and automations to improve overall performance.
You can create and schedule automated messages like Welcome Message for every new subscriber, Birthday/Anniversary messages, reminders for subscription renewals or any other purchase, greeting and such data-oriented campaigns.
This is a great way to remain connected with your users and also to let them know that you care.
Email automation is quite powerful, especially for its price range. The workflow builder is user-friendly and allows for personalized, triggered emails that boost customer engagement. Compared to other tools like Mailchimp, I found MailerLite simpler to use, though it may lack some advanced options. The recent addition of multi-trigger automation and A/B testing is a great improvement. However, more complex segmentation and deeper integration with other tools would make it even better.
8. Blog and Website Builder
MailerLite Website and Blog builders has all features available to establish a trustable brand and audience engagement for yourself.
With the drag-and-drop website builder, you can engage you website visitors, grow your returning visitors, connect & monetize visitors into paying customers.
MailerLite has 20+ website templates available, from where you can start building your own website on your own business domain.
Website and Blog Builder is straightforward and effective, especially compared to more complex tools like Wix or WordPress. I appreciate the ease of dragging and dropping elements, but the limited template variety (20+) feels restrictive. Expanding template options and adding more customization features would enhance its competitiveness in the market.
9. iPad Subscriber App
Your iPad can now be your subscribers’ form with this App. Place your iPad wherever you want to pull in new subscriber.
Customize it as per your needs using one of the 10 great looking email templates included by MailerLite, or build your own template, and get going.
The best part?
You don’t need internet connection to collect subscribers using MailerLite Subscriber app on iPad.
Your data will be saved automatically in the app memory and will get synced the moment you connect to internet.
iPad Subscriber App is a handy tool for capturing new subscribers, even without internet access—a feature many other email marketing tools lack. However, compared to similar apps, the template options are limited, and additional customization features would enhance its usability. Expanding the template variety and offering more design flexibility would make it even better.
10. Sell digital products
Mailerlite also allows you to sell digital products and earn passive income. You can easily set up payment options with stripe integrations and accept payments from more than 100 currencies.
The flexible drag and drop editor will help you showcase your products in more creative ways.
Ability to sell digital products from MailerLite is a fantastic addition, especially for creators looking to earn passive income. Setting up payments through Stripe was seamless, and the ability to accept over 100 currencies is impressive. Compared to other email marketing tools like ConvertKit, MailerLite drag-and-drop editor offers more creative flexibility. However, it would be great if they added more built-in e-commerce features, like advanced analytics or upsell options, to make the selling process even more powerful and competitive.
11. MailerLite is Global
Mailerlite offers support for languages like English, French, Polish, Portuguese, Russian, Swedish, Ukrainian.
12. API Support and Integrations
The API support allows developers to integrate MailerLite functionalities with other applications like CRMs and eCommerce apps.
Recently, MailerLite published in its official blog about its integration with Zapier.
Zapier integration lets you sync subscriber data from other tools you use to your MailerLite account. Easy!
Zapier enables you to easily connect with web apps you use. It is a time saving bridge that connects you with everything on the web. This integration with Zapier has opened up various ways in which you can use this email marketing software.
Any event that you might have triggered, is automatically completed by Zapier. In-case of MailerLite, Zapier helps in adding a new subscriber to your mailing list.
Now MailerLite has new integrations available: SendOwl, BookFunnel, PrestaShop, BigCommerce, ConvertPlay, Shopify, Woocommerce and MiloTree. These integrations can help you to sell digital goods online, deliver ebook, convert viewers within your videos and grow your email list from Instagram, Facebook and Pinterest.
The BigCommerce integration enables users to automatically add customers as MailerLite subscribers and access additional e-commerce features like abandoned cart email automations. This integration streamlines the process of managing subscribers and automating email campaigns for e-commerce businesses.
API support and integrations, especially with Zapier, are fantastic for streamlining workflows. Compared to other tools like Mailchimp or ActiveCampaign, MailerLite integrations are growing but still slightly limited. The Zapier integration, however, is a huge time-saver, syncing subscriber data across various apps effortlessly. For example, automatically adding new customers from BigCommerce to your mailing list is a breeze. However, expanding native integrations beyond basic e-commerce platforms would be a great improvement. More direct CRM integrations could significantly enhance its utility for diverse businesses.
Comparison with Mailchimp
MailerLite vs MailChimp
As I had mentioned in the beginning that Mailchimp, one of the most viable MailerLite alternative is one of the most used email marketing tools in the market. I have also used it and honestly, it is awesome.
I did not shift to MailerLite just for the sake of it. Here are few reasons why I made this shift. You can also tag it as Mailerlite vs Mailchimp!
MailChimp is a standalone and cloud-based app, while MailerLite is also a SaaS-based app with a 92.6 delivery rate with Mailchimp having only 80.2.
Also the overall rating of Mailerlite on Capterra is 4.5/5 while the overall rating of Mailchimp is also 4.5/5.
MailerLite is available many European language, Español, Português, Français, Italiano, Svenska, Finnish, Polski, Lietuviškai, Українська, Русский, and meet the local language requirement very easily.
I did not want my email campaigns to lose its design when my users open it on mobile devices. There is no doubt that people need everything on-the-go.
So why make your users wait till they reach their desk?!
| Parameters | Mailerlite Growing Business | Mailchimp Standard Plan |
|---|---|---|
| What is good? | Very affordable and easy to use | The template repository is very powerful |
| What is not good? | Not for advanced analytics and reporting | Pricing model is not very supportive as your business scales |
| Best for | Small businesses, eCommerce, startups | Ecommerce and agencies |
| Pricing | Paid plan starts at $9/mo | Paid plan starts at $46.48/mo |
MailerLite Pricing is Pocket-Friendly
MailerLite comes with a pricing easy on your pockets with its Freemium plan.
The Free Plan of this mailing software allows you to store upto 1,000 subscribers and send unlimited emails every month. The plan includes all the features of MailerLite and can be upgraded anytime.
Growing Business Plan is an affordable plan for SMBs. With this plan, you can store Up to 500 subscribers at $9 per month, 5,001-10,000 subscribers at $53/month, 10,001-15,000 subscribers at $75 per month and so on till 45,000-50,000 subscribers at $224/month. You can send unlimited emails in any and every option you choose.
You can also opt for annual payment mode: 1,001-5,000 subscribers at $162/year. Check out the entire price list here.
MailerLite has special pricing structure for those who have more than 100,000 subscribers. The High Volume Plans are for those who send huge numbers of emails every month. However, High Volume Plans have limits on how many emails you can send every month.
MailerLite provides a 30 days Free Trial which allows you to send unlimited emails and store up to 1000 subscribers.
Considering the popularity of MailerLite and the questions that arise during its free trial period, it’s important to address some common concerns. If you’re interested in exploring MailerLite free trial, you might find it helpful to read our comprehensive guide on ‘19+ MailerLite Free Trial Questions and Answers.’
This dedicated resource dives deep into frequently asked questions, providing valuable insights and solutions to common issues that users encounter. By addressing these queries, we aim to equip you with the necessary knowledge to make the most of your MailerLite experience. So, let’s delve into the specifics and get all your questions answered!
Price Comparison with Other Tools
Price Plan comparison with other Email Marketing Tools
Below is a price comparison table that outlines the pricing for MailerLite and various other email marketing tools. The prices are for the lowest tier paid plans based on 1,000 subscribers unless otherwise specified. Note that prices can vary based on features, billing cycles (monthly vs. annual), and specific plans.
| Email Marketing Tool | Price for 1,000 Subscribers (Monthly) | Free Plan Availability | Key Features |
|---|---|---|---|
| MailerLite | $10 | Yes (up to 1,000 subscribers) | Drag-and-drop editor, automation, landing pages, advanced segmentation. |
| MailChimp | $13 | Yes (up to 500 subscribers) | Extensive integrations, A/B testing, multichannel campaigns. |
| GetResponse | $19 | Yes (up to 500 contacts) | Autoresponders, landing pages, webinar hosting. |
| iContact | $15 | Yes (up to 500 subscribers) | List management, social media posting, A/B testing. |
| Moosend | $9 | Yes (up to 1,000 subscribers) | Automation, landing pages, transactional emails. |
| Brevo (formerly Sendinblue) | $25 | Yes (unlimited subscribers, 300 emails/day) | SMS marketing, CRM, advanced segmentation. |
| ZOHO Campaigns | $5 | Yes (up to 2,000 emails/month) | Drag-and-drop editor, social media integration, automation. |
| Flodesk | $35 | No | Unlimited emails and subscribers, design-focused templates. |
| Benchmark Email | $13.99 | Yes (up to 500 subscribers) | Responsive templates, A/B testing, automation. |
| Cakemail | $8 | Yes (up to 600 subscribers) | Drag-and-drop editor, email analytics, API access. |
| AWeber | $14.99 | Yes (up to 500 subscribers) | Autoresponders, landing pages, e-commerce tools. |
| Campaign Monitor | $9 | No | Visual journey designer, analytics, segmentation. |
| Constant Contact | $12 | Yes (30-day free trial) | Social media integration, list building tools, e-commerce features. |
| ConvertKit | $15 | Yes (up to 1,000 subscribers) | Visual automation builder, landing pages, e-commerce integrations. |
| Drip | $39 | No | E-commerce CRM, segmentation, multi-channel marketing. |
| Emma | $89 | No | Advanced personalization, segmentation, analytics. |
| Mailmodo | $99 | Yes (up to 500 subscribers) | Interactive AMP emails, automation, analytics. |
| Omnisend | $16 | Yes (up to 250 subscribers) | E-commerce focus, SMS marketing, automation. |
| Ongage | Custom Pricing | No | Advanced analytics, high-volume sending, multiple SMTP support. |
| SendX | $7.49 | No | Unlimited emails, drag-and-drop editor, automation. |
| VerticalResponse | $11 | Yes (up to 500 contacts) | Email and social media marketing, drag-and-drop editor. |
| Mad Mimi | $10 | No | Simple interface, list management, basic reporting. |
| MailUp | $35 | No | High deliverability, SMS marketing, advanced segmentation. |
| Sender.net | $10 | Yes (up to 2,500 subscribers) | Automation, segmentation, email templates. |
Price Plan Observation:
- MailerLite is among the most affordable options, especially considering the value offered with its features.
- Moosend and SendX also offer competitive pricing with robust feature sets.
- Flodesk and Drip cater more to specific niches like design-focused emails and e-commerce, respectively, but at higher price points.
- Ongage and Emma are priced significantly higher, targeting more advanced users or enterprises with complex needs.
- Constant Contact and AWeber offer competitive features but at slightly higher costs.
Below is a detailed table outlining the pros and cons of using MailerLite as an email marketing platform:
| Category | Pros | Cons |
|---|---|---|
| Ease of Use | User-Friendly Interface: MailerLite offers an intuitive, drag-and-drop editor that is easy for beginners. | While easy to use, the platform might lack some advanced features that professionals need. |
| Pricing | Affordable Plans: Offers competitive pricing with a generous free plan (up to 1,000 subscribers). | Costs can increase significantly as your subscriber list grows, particularly with added features. |
| Features | Automation: Provides strong automation features for setting up workflows, autoresponders, and segmentation. | Compared to other platforms, MailerLite has fewer native integrations with third-party apps. |
| Design Flexibility | Template Variety: Offers a variety of customizable templates suitable for different industries. | Customization options, while available, are not as extensive as some competitors. |
| Customer Support | Responsive Support: Offers email support, live chat, and a comprehensive knowledge base. | Live chat is not available 24/7, which could be an issue for users in different time zones. |
| Deliverability | High Deliverability Rates: MailerLite has a good reputation for ensuring emails land in inboxes, not spam. | New accounts may face delays in approval as MailerLite screens for spammers. |
| List Management | Segmentation: Allows for detailed segmentation based on user behavior, location, and other criteria. | The free plan limits the number of subscribers, which might be restrictive for growing lists. |
| Analytics | Detailed Reporting: Provides in-depth analytics, including open rates, click rates, and more. | A/B testing features are basic compared to more specialized email marketing tools. |
| Landing Pages | Built-In Landing Page Builder: Allows you to create and host landing pages directly within the platform. | Landing page builder is simple, which might not meet the needs of users looking for more complex designs. |
| Integrations | API Access: Offers API access for developers to build custom integrations. | Not as robust as competitors in e-commerce integrations like Shopify or WooCommerce. |
| Compliance | GDPR Compliant: MailerLite is fully compliant with GDPR, offering tools to manage consent and user data. | Can be stringent in enforcing compliance, sometimes leading to account suspensions. |
| Scalability | Scalable Plans: Offers plans that grow with your business, allowing you to upgrade as needed. | Certain advanced features are only available in higher-tier plans. |
| Training Resources | Comprehensive Tutorials: Offers a variety of tutorials, webinars, and a knowledge base to help users. | Unlike some competitors, MailerLite does not offer personalized onboarding sessions. |
| Compliance and Security | Two-Factor Authentication: Provides 2FA to secure accounts and protect user data. | While secure, it may not offer the advanced security features found in some other platforms. |
Ideal Users for MailerLite
Who should choose MailerLite?
If you are a freelancer, blogger or a content creator, then the RSS feed and video marketing feature of MailerLite is a great plus for you.
If you are a new or a small business with limited money then the basic simple email automation features will serve you just right. For instance, for up to 2,500 subscribers the paid plan is $22.
| User Type | Reasons to Choose MailerLite |
|---|---|
| Small to Medium-Sized Businesses | Affordable with a strong feature set suitable for managing email marketing on a budget. |
| Beginners and Non-Tech-Savvy Users | User-friendly interface with an intuitive drag-and-drop editor, making it easy for beginners to create emails. |
| Freelancers and Solo Entrepreneurs | Offers a free plan (up to 1,000 subscribers) and affordable paid options, ideal for managing small to moderate lists. |
| Content Creators and Bloggers | Simple tools for creating newsletters, automating sequences, and engaging with subscribers cost-effectively. |
| Non-Profits and Budget-Conscious Orgs | Discounts for non-profits, providing a cost-effective solution to manage email campaigns and engage donors/members. |
| Businesses Needing Basic Automation | Effective basic automation features, including simple workflows, autoresponders, and segmentation. |
| Marketers Focused on Deliverability | High deliverability rates, ensuring emails reach subscribers’ inboxes reliably. |
| Users Preferring Simplicity and Minimalism | A straightforward, no-frills tool that’s easy to use without unnecessary complexity. |
Below is a Capterra after 2 years experience with Mailerlite:
Who should not choose MailerLite?
MailerLite may not be the best choice for certain users or businesses. Large enterprises with complex needs might find its features limited compared to platforms like HubSpot or Salesforce Marketing Cloud. E-commerce businesses requiring deep integrations and advanced automation may prefer Klaviyo or Omnisend. Users needing extensive design customization might find MailerLite tools basic, with platforms like Mailchimp offering more flexibility.
Businesses expecting rapid growth could face higher costs and limitations, making Brevo or GetResponse better alternatives. Those requiring 24/7 customer support may be better served by Constant Contact or ConvertKit. Users who rely heavily on third-party integrations might find MailerLite options lacking, compared to ActiveCampaign or Mailchimp.
Advanced marketers seeking in-depth analytics and A/B testing might find MailerLite insufficient, with HubSpot providing more robust tools. Non-profits needing specialized features may benefit from platforms like Constant Contact. Those focused on deliverability optimization might prefer SendGrid or Mailgun for more control. Finally, users seeking extensive training and personalized onboarding may find MailerLite resources limited, with ActiveCampaign offering more comprehensive support.
Quick Overview
Mailerlite at a glance
| Factors | Comments |
|---|---|
| What We Like? | Mailerlite is priced reasonably and the features are good enough for small to medium-sized businesses. The interface is super easy to use and the landing page editor allows you to create landing pages effortlessly. |
| What we don’t like? | The automations and reporting features are not that advanced. Not recommended if you want comprehensive reporting and automation features. |
| Value for Money | Mailerlite is a pretty good deal if you are not into complex and advanced features. It is simple to use and what it does it does well. The free plan allows you to add up to 1000 subscribers that is pretty good. |
| Customer Support | Chat and email with prompt responses. |
| Who should use? | Freelancers, bloggers, solopreneurs, and small to medium-sized businesses. |
| Mailerlite Alternatives | Mailchimp, Activecampaign, Brevo and Getresponse |
| Our Score | 4.3/5 |
G2 Scoring Grid of Email Marketing Tools:
Our Experience
Our Experience with MailerLite
MailerLite is a great email marketing tool for small businesses, freelancers and solopreneurs. The learning curve is simple, mailerlite team is helpful and the designing features are quick to adapt and implement. Also, it is free up to a subscriber list of 1000 users making it an affordable.
| Feature | Rating |
|---|---|
| Email Builder Editor | ⭐⭐⭐⭐⭐ |
| Landing Page Builder | ⭐⭐⭐⭐⭐ |
| Segmentation & Personalization | ⭐⭐⭐⭐ |
| Automated Workflows | ⭐⭐⭐⭐ |
| A/B Testing | ⭐⭐⭐⭐ |
| Transactional emails (Mailersend) | ⭐⭐⭐⭐ |
| SMS Delivery | ⭐⭐ |
| Website Builder | ⭐⭐⭐ |
| Blog Builder and Editor | ⭐⭐⭐ |
| Signup forms | ⭐⭐⭐⭐ |
| iPad Subscribe App | ⭐⭐⭐ |
| Email verifier (Mailercheck) | ⭐⭐⭐⭐⭐ |
| Paid newsletter Subscription Management | ⭐⭐⭐⭐ |
| E-commerce Integration | ⭐⭐⭐⭐ |
| Multi-User Accounts | ⭐⭐⭐⭐ |
| Analytics | ⭐⭐⭐⭐⭐ |
| Delivery by Time Zone (Premium) | ⭐⭐⭐⭐ |
| Custom HTML (Premium) | ⭐⭐⭐⭐ |
| Email Templates (Premium) | ⭐⭐⭐⭐⭐ |
| Click Maps (Premium) | ⭐⭐⭐⭐ |
| Surveys | ⭐⭐⭐⭐ |
| Free Plan Offering | ⭐⭐⭐⭐⭐ |
| Customer Support | ⭐⭐⭐⭐ |
| Integration Options | ⭐⭐⭐⭐ |
| User Interface & Ease of Use | ⭐⭐⭐⭐⭐ |
| Campaign Reporting & Analytics | ⭐⭐⭐⭐⭐ |
| Pricing Flexibility | ⭐⭐⭐⭐ |
| Mobile App Functionality | ⭐⭐⭐⭐ |
The tool has a few drawbacks such that it doesn’t allow many 3rd party integrations and the automation workflows are limited. They also do not allow any social tracking so if you need all these then try other tools like Mailchimp and GetResponse.
If you are someone who can get away with the simple drag and drop editor with simple needs then MailerLite will fit you perfectly. It also has a good 24 7 live chat support, all the classic integrations, email automation tools, and anything one would expect from their email marketing software in USA.
Update: MailerLite now offers SMS campaigns as a way to reach subscribers who prefer to receive text messages. This feature is useful for businesses that want to diversify their communication channels and reach subscribers on their mobile devices.
FAQ
What are the latest features in MailerLite new version?
MailerLite newest release introduces enhanced automation workflows, improved segmentation capabilities, and a revamped user interface. These updates aim to streamline campaign management and boost user engagement through more personalized content.
How does MailerLite compare to its competitors for email marketing?
MailerLite stands out with its affordability and ease of use, making it ideal for small to medium-sized businesses. It offers robust automation features and intuitive design templates, which some competitors only include in higher-priced plans.
Is MailerLite suitable for managing large email lists?
Yes, MailerLite is well-equipped to manage large email lists, offering advanced segmentation tools and customizable fields that help maintain and organize extensive subscriber data effectively.
What advantages does MailerLite offer over other marketing tools?
MailerLite excels in providing a straightforward, user-friendly interface coupled with powerful features such as detailed campaign analytics, responsive email designs, and A/B testing, all at a competitive price point.
How user-friendly is MailerLite for beginners?
MailerLite is highly user-friendly for beginners, featuring a drag-and-drop editor, straightforward campaign setup processes, and extensive knowledge bases and tutorials to help new users get started effortlessly.
What are the pricing plans for MailerLite?
MailerLite pricing is based on the number of subscribers, starting with a free plan for up to 1,000 subscribers and limited features, scaling up to premium plans that offer advanced capabilities tailored to larger business needs.
Can MailerLite integrate with other software like CRM systems?
Yes, MailerLite offers seamless integration with popular CRM systems, eCommerce platforms, and other third-party applications, enhancing its functionality and allowing for streamlined workflows.
What are the limitations of using MailerLite?
The primary limitations include limited customization options for forms and emails compared to some high-end platforms, and slower customer support response times during peak periods.
How does MailerLite handle data privacy and security?
MailerLite takes data privacy and security seriously, adhering to GDPR guidelines and employing robust security measures like encryption and regular audits to protect user data.
What are the customization options in MailerLite?
MailerLite provides a variety of customization options, including a rich text editor, custom HTML and CSS insertion for advanced users, and a wide range of templates that can be adjusted to match any brand’s identity.
How does MailerLite support mobile users?
MailerLite ensures that all emails are mobile-responsive, and the platform itself is accessible via a mobile-friendly web interface, though it lacks a dedicated mobile app.
What are the automation capabilities of MailerLite?
MailerLite offers strong automation capabilities that allow users to set up complex workflows based on subscriber behavior, engagement, and demographics, enhancing personalized communication strategies.
How reliable is MailerLite service uptime?
MailerLite maintains a high level of service uptime, consistently scoring above 99.9%, which ensures that campaigns run smoothly without interruption.
What types of support does MailerLite offer to its users?
MailerLite provides various support options including 24/7 email support, live chat during business hours, and a comprehensive knowledge base filled with helpful guides and video tutorials.
How does MailerLite performance compare with newer email tools?
While newer tools may offer innovative features, MailerLite remains competitive by updating its offerings regularly, focusing on user experience, and maintaining robust core functionalities that cater to both new and experienced marketers.
What are the steps to set up a campaign in MailerLite?
Setting up a campaign in MailerLite involves creating a subscriber list, designing an email with the drag-and-drop editor, setting segmentation and targeting rules, and scheduling or sending the email. The platform guides users through each step for ease of use.
How effective is MailerLite for B2B marketing?
MailerLite is highly effective for B2B marketing, offering tools tailored for lead generation, nurturing through automated workflows, and detailed analytics to track campaign performance and ROI.
What are the analytical tools available in MailerLite?
MailerLite provides comprehensive analytics tools that track metrics such as open rates, click rates, subscriber growth, and campaign ROI, enabling marketers to make data-driven decisions.
Can MailerLite manage subscriber segmentation effectively?
Yes, MailerLite offers robust segmentation features that allow marketers to divide subscribers based on demographics, behavior, and engagement, leading to more targeted and effective campaigns.
What feedback have users given about MailerLite latest update?
Users have generally responded positively to MailerLite latest update, praising its improved user interface and enhanced automation features, though some have noted a learning curve with the new layout.
How does MailerLite enhance email deliverability?
MailerLite focuses on high email deliverability by providing tools to manage subscriber hygiene, automated IP warming, and adherence to anti-spam laws, ensuring emails reach their intended inboxes.
What are the GDPR compliance features in MailerLite?
MailerLite supports GDPR compliance through features like consent checkboxes, easy-to-manage subscriber data, and clear unsubscribe options, making it simpler for users to adhere to privacy regulations.
How customizable are the email templates in MailerLite?
MailerLite email templates are highly customizable, allowing users to modify layouts, add brand-specific elements, and adapt content to suit different audiences or campaigns.
What are the benefits of using MailerLite for newsletter distribution?
MailerLite simplifies newsletter distribution with automated sending options, easy-to-use design tools, and effective subscriber management, making it ideal for businesses looking to enhance their email marketing efforts.
Does MailerLite offer A/B testing capabilities?
Yes, MailerLite includes A/B testing capabilities, allowing users to test different versions of their email campaigns to determine which performs best in terms of engagement and conversions.
How does MailerLite handle bounce and spam management?
MailerLite actively manages bounces and spam by automatically adjusting sending practices based on feedback from ISPs, using industry best practices to maintain sender reputation.
What is the learning curve for new MailerLite users?
New MailerLite users typically find the platform easy to learn, thanks to its intuitive interface, comprehensive support materials, and helpful customer service, allowing for a smooth onboarding process.
How effective is MailerLite for event marketing?
MailerLite is effective for event marketing, providing features like event-focused email templates, RSVP tracking, and integration with event management tools to streamline communication and engagement.
Can MailerLite handle high volume email sending?
MailerLite is capable of handling high-volume email sending, supported by its robust infrastructure and scalability options that accommodate growing subscriber lists and increased sending needs.
What are the conversion tracking features in MailerLite?
MailerLite conversion tracking features allow users to monitor actions taken from emails, such as link clicks and purchases, helping to refine strategies and increase campaign effectiveness.
How does MailerLite help in lead generation?
MailerLite aids in lead generation with tools like customizable landing pages, embedded forms, and targeted content delivery, which capture and nurture leads effectively throughout the marketing funnel.
What are the collaboration features in MailerLite?
MailerLite supports collaboration through multi-user accounts, role-based access controls, and activity logs, making it easy for teams to work together on campaigns and monitor changes.
How does MailerLite deal with unsubscribes and opt-outs?
MailerLite handles unsubscribes and opt-outs efficiently by automatically updating lists to remove unsubscribed users and providing insights into the reasons for opt-outs to help improve future campaigns.
What is the quality of MailerLite customer service?
The quality of MailerLite customer service is highly regarded, with support available via email, live chat, and an extensive online knowledge base, ensuring users receive timely and helpful assistance.
Can MailerLite be used for international email campaigns?
Yes, MailerLite is well-suited for international campaigns, offering multi-language support, timezone management, and localization tools to engage global audiences effectively.
How does MailerLite support content marketing?
MailerLite enhances content marketing efforts with features like content-rich email templates, dynamic content blocks, and integration with content management systems, streamlining content delivery and engagement.
What are the best practices for using MailerLite effectively?
Best practices for using MailerLite include maintaining clean subscriber lists, utilizing segmentation and personalization, regularly testing and refining campaigns, and making full use of analytics to track performance.
How scalable is MailerLite for growing businesses?
MailerLite is highly scalable, designed to grow with your business, offering flexible pricing tiers, advanced features for large lists, and robust technical support to handle increased demand.
What are the key differences between MailerLite and its closest competitor?
The key differences lie in MailerLite superior ease of use, affordability, and customer support compared to its closest competitors, making it a preferred choice for small to mid-sized businesses.
How does MailerLite ensure high email open rates?
MailerLite ensures high email open rates through optimized subject lines, personalized content, and strategic sending times, all based on user data and behavior insights.
What are the pros and cons of MailerLite automation tools?
The pros of MailerLite automation tools include ease of setup, comprehensive trigger options, and detailed reporting. However, some users may find the tools less flexible compared to those of more advanced platforms.
How does MailerLite pricing compare with similar services?
MailerLite pricing is competitive, often undercutting similar services by offering free tiers and lower-cost plans without compromising on essential features, making it a cost-effective choice for budget-conscious businesses.
Can MailerLite be integrated with e-commerce platforms?
Yes, MailerLite can be integrated with several e-commerce platforms, facilitating automated campaigns, transactional emails, and segmented marketing strategies based on customer shopping behavior.
What are the reporting capabilities of MailerLite?
MailerLite reporting capabilities are extensive, including real-time campaign tracking, audience insights, and detailed performance metrics that help marketers optimize their email strategies.
How does MailerLite help improve subscriber engagement?
MailerLite improves subscriber engagement through interactive email elements, targeted content based on subscriber behavior, and personalized email journeys designed to boost interactions and conversions.
Yes, MailerLite is a feature-packed tool that can help you reach your goals. It has one of the best sets of email newsletter templates, fantastic customer support, and helps with a bunch of things one would need help with when it comes to designing and implementing all of the strategies your team came up with when it comes to your email marketing campaign.
What are the advantages to use MailerLite?MailerLite has several advantages. It is simple and easy to use, has a great set of email newsletter templates, and offers fantastic customer support. It also helps with designing and implementing email marketing campaigns. Additionally, MailerLite offers a file manager, subscription manager, landing page builder, pop-ups, and embeddable web forms. It also has all the classic integrations, email automation tools, and anything one would expect from their email marketing software.
Can I use Gmail with MailerLite?MailerLite does offer several integrations, so it is possible that it may integrate with Gmail.
Is MailerLite free plan available?Yes, MailerLite does offer a free plan. The free plan includes up to 1,000 contacts and 12,000 emails per month. You also get access to most of the features, including ecommerce integrations, campaign segmentation, and A/B testing. The only downside of the free plan is that all your emails will include the MailerLite logo.
Who owns MailerLite?MailerLite is a privately owned company, and the text does not mention the name of the owner.
Why is Maillite is the most secure email marketing tool?MailerLite is the most secure email marketing tool. MailerLite is a popular alternative to Mailchimp for simple email marketing and that it has enough features for small business email marketing needs.
How we Choose and Rate Email Marketing Applications?
Sprout24 evaluation of email marketing software prioritizes tools that are user-friendly, competitively priced, feature-rich, and scalable to accommodate business growth. The highest-rated email marketing software excelled across various categories, as well as through a rigorous 25-point testing process. Weightage of email marketing software rating:| Criteria | Percentage |
|---|---|
| Range of Features | 28% |
| Cost | 11% |
| Compliance with Email Marketing Standards | 11% |
| Ease of Use | 11% |
| Ease of Integration with Other Tools | 8.5% |
| Scalability | 8.5% |
| Customer Support | 8% |
| Deliverability Rates | 8% |
| Pricing Transparency | 3% |
| Free Trial Period | 3% |
Guide to Our Sprout24 Ratings:
| Sprout24 Rating | Description of Sprout24 Rating |
|---|---|
| ⭐⭐⭐⭐⭐ | Email marketing software with a 5-star Sprout24 rating is exceptional in its category. It offers outstanding value with a comprehensive range of features and integrations, transparent pricing, and multiple customer support options. |
| ⭐⭐⭐⭐ | Software that earns 4 or 4.5 stars is excellent. It includes all the essential features and most advanced options, but may have limitations in areas like integrations, the availability of a mobile app, or pricing transparency. |
| ⭐⭐⭐ | A 3 or 3.5-star rating indicates a solid option. While it may lack some key features or integrations, or have less transparent pricing, it could still be a viable choice, especially for businesses operating on a tight budget. |
| ⭐⭐⭐ | Software rated below 3 stars is generally deficient in several critical areas, making it unlikely to be recommended by us. |
Google Email sender guidelines, effective February 2024, require a senders of over 5,000 daily emails to Gmail accounts to authenticate their emails, avoid unsolicited messages, and provide easy unsubscribe options. The guidelines emphasize email authentication through SPF, DKIM, and DMARC to protect recipients and enhance deliverability. Additionally, infrastructure setup, message formatting, and responsible sending practices are crucial for maintaining a good sender reputation and ensuring email deliverability to Gmail users.
Follow the detailed Google guidelines from here and ask your Email marketing and marketing automation platform provider to help you enable these setup for your own account.
Yahoo has also mandated email authentication with SPF or DKIM, a spam complaint rate below 0.3%, and valid DNS records for all senders. Bulk senders must also implement DMARC with alignment, support easy unsubscribe, and keep a low spam rate. These standards aim to ensure emails reach engaged audiences and reduce unwanted messages.
Follow the detailed Yahoo guidelines from here and ask your Email marketing and marketing automation platform provider to help you enable these setup for your own account.
I’ve been using Mailerlite for few months and I’m highly disappointed with the functionality. Mailer lite is missing on on some serious functions which is making trouble. Duplications, reports, and much more is missing things. Will surely switch to some other services soon. 🙁
Nimesh, what features are you exactly looking for inside MailerLite?