Outperform Competition with These 9 Powerful Shopify SEO Tools

This guide offers an in-depth analysis of effective Shopify SEO tools essential for outperforming competitors. It covers aspects like site audits, keyword optimization, and link building, aimed at improving online store rankings on search engines. The guide provides insights into optimizing Shopify stores for better organic reach, ensuring they are SEO-friendly and appealing to target audiences. It's an invaluable resource for anyone looking to enhance their Shopify store visibility and search engine performance.

Shopify is an e-commerce solution based on the cloud or SaaS (software as a service). A monthly fee allows you to enter the store data, add products, or process orders in the administrative panel. Anyone can quickly use the free templates to set up their online store and start selling products. Also, you can use Shopify SEO to optimize your online store for search engines like Google, Bing and so on.

free trial -  e commerce - seo shopify store  owners - broken links - category pagers

Moreover, a Shopify subscription includes a secure and reliable website hosting.

“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.”

During high traffic or hackers hijacking your transactions you don’t need to worry about your site crashing. Shopify covers you with 99.98% uptime and a free SSL certificate.

Additionally, you receive full 24/7 customer support from your monthly payment. You can contact support by telephone, e-mail, or live chat. Also, you can solve small problems of your online store on your own using the knowledge base of Shopify.

Uses of Shopify

Shopify is a complete solution that provides you with a range of features to build and manage your online store. Share on X

You will also find features like inventory management, search engine optimization efficiency and support for various payment gateways and everything you need to create a fully-featured store.

shopify seo - title and meta description - search results - get organic traffic - store owners - SEO shopify - target keywords

Some of the useful features of Shopify:

1. Set up and organize your products:

You can group products of your store by type, category, selling, etc. using inventory management in Shopify. It is also possible to control product variations by size, colour, materials, and more. You may render different variants of a single commodity with a separate name, inventory (SKU) and inventory number of each variety. 

2. Monitor your inventory

In Shopify, you will find features like stock monitoring that stops your customers from shopping out of stock from the store. It uses automated reminders which let you know when the stock is low in-store. The software automatically updates the inventory number upon receipt of a new shipment.

In Shopify, you will find useful SEO features that help users improve the organic reach of the store with customized title tags, alt text, meta descriptions, and sitemap.xml files.

4. Set your shipping rates

You can set shipping rates once your destination (shipping area) is fixed. It allows you to set standards for regular postal services based on price or weight. Store owners can use courier services like FedEx and USPS for real-time transportation rates using Advanced Store Planning.

shopify seo - search engine rankings - shopify app - social media - solve SEO issues - make your shopify store - SEO friendly - product review

Is Shopify appropriate to use?

Shopify is the ideal place to use if traders start their online store or transform their existing physical store into an online store. It is a complete solution that facilitates the sale of articles from clothing to jewellery, electronics, food, households and much more.

You can also focus on marketing, client partnerships, and management, and so on and free yourself from the tactics of managing an online business.

Fantastic themes:

Shopify lets you automate your website through different industries (such as clothes, jewellery, photography, and so on with a range of highly designed interactive themes (both free and paid)

Highly Versatile platform:

As a highly versatile framework, you can pick the SEO tools according to your needs to automate your e-commerce business.

Tremendous speed and security:

Shopify ensures that your online store runs smoothly and quickly and is highly secure since payment generally involves the processing of credit cards.

24/7 customer assistance:

Shopify can provide you with robust support through e-mail, live chat, and telephone service.

How is different marketing team working with SEO of Shopify websites?

If you are running an online Shopify store, then you might be looking for some Shopify ecommerce seo services to enhance the ranking of your site.

shopify features - related mobile tag - indexing to generate target sales - fix themes - search console google - product descriptions - collection page

Here are some of the tricks used by the marketing team while doing Search engine optimization for Shopify online store.

1. Registering a Shopify online store with Bing Webmaster Tools and Google Search Console:

All web site owners who want to do search engine optimization for Shopify online store should register the site with Bing Webmaster Tools and Google Search Console, regardless of the platform you have used to build it.

Having a Google Search Console account is a crucial step to enhance the Shopify SEO process.

Google Search Console - subscribe strategy - heading articles and files - success and local categories - boost homepage ideas - indexed revenue practices

By registering a website with Bing Webmaster Tools and Google Search Console, you tell search engines that you have your website worth appearing in search results. 

2. Ensuring the Shopify website is loading as fast as it can :

Website page speed is a signal used by search engines to classify web sites in the search results. Shopify SEO somewhat limits your options for reducing the page speed of your online store. You must use Shopify servers and their templates instead of purchasing your hosting and coding your template for Shopify SEO. 

3. Hold users visiting on your Shopify site for as long as possible:

Here’s the SEO guide to optimizing your Shopify store :

Creating engaging contents— Be it writing great blog posts or displaying fantastic product images of the online store, give people a reason to find and read your content.

Use a straightforward navigation structure which helps users to find and access another section of your site quickly.

Make use of an internal link for Shopify SEO —

Add resources, for example, or call for further reading (for visitors to your site to digest more time, not only on the first page on which they landed but also on other content pages).

Attract people to read and make comments on your blog posts.

Shopify website - twitter overview - appear shoppers - implementing helpful results - smart and responsive - query and signals - support shopify

Incorporate videos on your product pages (users can watch them for a while!)

4. Get your page titles right:

One of the main aspects of a website is its title.

When search engines are categorizing and grading it, the title is one of the critical pieces of information, and your title tags itself appears as the main component of a search result (as well as the top of the browser windows).

shopify product website - adjusting gain as per businesses - performing content - digital connect - increase conversion - limited idea - major relevance

You should ensure that you never vague your Shopify product pages, alt text or post title tags, and start with your “focus keyword” for good Shopify SEO practice.

5. Use headings properly:

While editing the page titles, just highlight the text and then choose your topic from a drop-down menu.

In the formatting menu, you can easily add headings and subheadings to Shopify online store.

To add an entry into the Store, highlight the appropriate text, and then select the formatting bar for the heading type.

 6. Use of engaging Meta descriptions:

Meta descriptions provide brief of web pages that appear in a search engine results page under blue clickable links.

These are not the classification factor, but Google may encourage more clicking to your website-that raises the click-through rate (CTR) of a page with a well-written Meta description.

meta discription - rely typically on internet - visit words and technology - appears and involves effort - consistent table - search terms - store name - keep in mind

The CTR of a search engine page is usually an essential factor as per search engine optimization experts, so it is necessary to write Meta descriptions correctly.

7. Use image alt text and optimized file names with your images:

Algorithms for the search engine not only look at your website word, but they also affect your images when indexing your site. For that search engines look at two bits of your images-related data: ‘old text’ and the names of your file.

shopify alt text - urls and content - sites checklist - generate broken links - subscribe - manage multiple industry

Therefore, make sure to use image alt text and optimized file names for better visibility on search engines.

8. Use ‘clean’ URLs: 

Google promotes the use of “clean” URLs with a simple structure in Shopify SEO.

Clean URLs are short, clear and understandable: for example, when you sell blue shoes, it is advisable to use a URL of www.yourdomain.com/blue-shoes instead of www.yourdomain.com/plds/ct/p323.php?ref=14566blueshoes.

9. Add rich snippets to content:

Rich snippets are the terms that help search engines understand the content of a page of your Shopify store — are an essential component of how your website performs in search results.

shopify rich snippet - multiple competitors

Rich snippets feature visual information about the content of a page or post, such as star ratings, writers, and prices, which is just below the title and above and Meta description. 

Several Shopify online store owners focus so much on their catalogues of products (images, descriptions, keywords, etc.) that they forget about Shopify SEO: generating great content, usually in the form of blog posts.

Websites having in-depth, informative posts about topics that people find interesting, especially if there are many links from other sites, rank higher in search results.

11. Assess the quality of your on-page SEO:

Here are some steps to enhance the quality of your on-page SEO:

  • The correct use of headings on every page
  • Include ‘LSI keywords’ in your content; their absence would suggest that your product is not particularly relevant in some car searches).
  • Place your keywords in your content initially.
  • Find and add long-tail keywords in the content.
  • Correct image optimization is necessary on each page.

‍‍Is Shopify good for SEO?

The simple answer is “Yes”.

Shopify SEO is different from regular SEO for other sites. 

shopify seo - is shopify good for SEO - competitors - manage sitemap.xml - twitter results manually - additionally website's address - head access

Fortunately for Shopify online store users, the e-commerce platform offers much for Shopify SEO, particularly the basics including:

While meta keywords are entirely unnecessary these days for good search engine ranking, Google bots still use the title tag and the meta description when scraping your site.

Automated creation of a store sitemap telling Google bots which URLs (so they may be ranked) to categorize.

Oh, you might want to do this manually for advanced Shopify SEO (to exclude individual pages; later on), but Shopify online store does an excellent job in creating the sitemap for you in general. Creating 301 redirects traffic to another defunct URL without reducing search rankings.

shopify searching - stand foundation - accordingly and ideally powerful tool - improve Google's ranks - crawled party - merchants stick to achieve

Capable of canonizing URLs to notify the Google bots which edition of many similar pages is the key one. Intuitive UI, the smart architecture, which makes navigation simple while somewhat dependent on the store theme you use.

Shopify comes with a host of SEO-friendly features that are merely great, but there’s much more you can do to move up in the search engine result pages.

What is SEO for Shopify?

Creating a good-looking, well-organized online store using Shopify is one thing. However, you need to deliver organic traffic via Shopify SEO to make sure it is visible in search engine result pages, and people can find you.

Doing search engine optimization for Shopify store simply means using Shopify SEO techniques to make your online store rank higher in search engines, and your pages are worth appearing in Google’s index.

ability beyond social growth - generated service - step your company up - based on your world location  - manage huge loads solution - page's scroll cover

Shopify stores offer certain useful features for Shopify SEO, for example, blogs and redirect capability and much more.

Find below the most common recommendations for Shopify search engine optimization:

  • Delete duplicate URLs from the internal link architecture
  • Determine how to handle product variant pages
  • Add “Article,” “Product,” & “BreadcrumbList” structured data
  • Delete the duplicate URLs
  • Find keywords and create blog content with an informative intent
  • Remove unnecessary Shopify apps
  • Compress images using crush.pics

How do I add SEO to Shopify?

A user needs to master the basic concepts of Shopify for SEO and use them for more organic traffic to learn how to do SEO on Shopify.

The best way to add SEO is by going to Shopify search engine optimization where leading eCommerce experts collect the essential information.

Here are some steps to do search engine optimization for a Shopify store:

  • Add meta and title tags to your web pages 
  • Provide image alt tags for your product images on product pages
  • Add H1 to your page titles for better search results
  • Offer exclusively defined and content
  • Use Shopify search engine optimization applications to help you optimize your store
shopify backend; where one can update meta description - indicates benefits - compared checkout community - build friendly tool - ensure security

Some of the useful web apps to enhance the quality of SEO:

1. Semrush 

SEMrush is one of the most popular SEO tools that specializes in doing competitor analysis, keyword research, and optimization of Google Ad campaign.

Its’ data and insights are reliable from 500k marketing professionals and over 1,000 worldwide leading media outlets. SEMrush now has over 40 components in software, Google integration, data available for more than 140 countries, and Tasks Management Platforms for digital marketing teams worldwide.

incredibly valuable tool for seo - finally purchase SEO - find competing algorithm - consider without thoughts - improving reach


SEO Auditing

  • Site Audits

Campaign Management & Optimization

  • Paid Keyword Optimization


  • Performance and Reliability


  • Audience Insights


  • Entry and Exit Pages
  • Sessions
  • Engagement
  • Return
  • Conversions

Keyword Research

  • Find keywords

Rank Tracking

  • tracking rank in search engine 

Off-Page SEO

  • Link Building
  • Backlink Monitoring

SEO Reporting


Outperform Competition with These 9 Powerful Shopify SEO Tools 1
Reddit best SEO tools discussion

2. Serpstat 

In Serpstat, you will find over 20 tools, including competitive analysis, keyword research, backlink analysis, Site audit and Rank Tracker, etc., for SEO platform. Serpstat is the world’s most rapidly growing search engine optimization tool that provides over 300,000 users with comprehensive search analysis data.

shopify seo - serpstat


SEO auditingSEO ReportingRank TrackingOFF-Page SEO
Log File AnalysisCompetitor AnalysisLocalizationLink Building
Change TrackingData VisualizationSERP Rank TrackingBacklink Monitoring
Site AuditsCustom ReportsRank AlertsWhite Label


Serpstat G2 review
SerpStat G2 review

3. LongTailPro 

LongTailPro is an intelligent and modern blogger keyword research tool to find relevant keywords. Whatever website you have, LTP allows you to find the right keywords you can use in your blog to get more views and sales.

shopify seo - LongTailPro


  • Find relevant keywords
  • Export keywords to Excel Tables
  • Import LongTailPro keywords
  • Find high-CPC long-tail keywords (with AdSense Revenue Superior)
  • Exploration for domain names existence


Free TrialYes

4. Ahrefs 

Ahrefs is a series of search engine optimization tools that can help you with almost all content marketing aspects. Ahrefs include 7 billion keywords and 187 billion indexed pages. Ahrefs can, therefore, provide its users with the highest possible data and accuracy. 

shopify seo - ahrefs


SEO Auditing

SEO auditingOFF-Page SEOSEO ReportingRank Tracking
Change TrackingLink BuildingCompetitor AnalysisLocalization
Log File AnalysisBacklink MonitoringData VisualizationSERP Rank Tracking
Site AuditsCustom ReportsRank Alerts
White Label


Free Trial

5. SEOProfiler

SEOProfiler is a full-fledged website promotion software that does everything from monitoring page rankings, performing website audits, monitoring competition backlinks to finding duplicate content. The software also generates brand reports to make your website rank higher in search engines.

shopify seo - seoprofiler


SEO Auditing

SEO AuditingRank trackingOFF-Page SEOSEO AnalysisLocal search optimization
Change TrackingSERP Rank TrackingLink BuildingData VisualizationOnline Listings
Log File AnalysisRank AlertsBacklink MonitoringCompetitor AnalysisRank Tracking
Checks duplicate contentLocalizationCustom ReportsSite Audits


Trial1 wwek free

6. KWFinder 

KWFinder is a tool for cloud keyword research that enables you to produce the perfect keyword ideas for blog posts, website content, landing, and copying on PPC ads. In August 2014, KWFinder was introduced by Peter Hrbacik and soon became one the most popular and trustworthy keyword analysis tools on the market.

shopify seo - kwfinder


  • Organize keywords with lists
  • Find hidden long-tail keywords
  • Find and filter your competitor’s keywords
  • Search volume and keyword metrics
  • SERP analysis and SEO metrics


  • Mangools Basic for $49/ month
  • Mangools Premium for $69/ month
  • Mangools Agency for $129/ month
Moongools/KW finder
Mangools(KW finder a part of Mangools SEO suite) Capterra review

7. Searchmetrics 

Searchmetrics believe in the power of insight for better decision-making and results by data-driven marketing teams.

Our Suite customers benefit from the sustainability of organic searches and the predictable success of paid media, with the assistance of Searchmetrics’ data and services.

Searchmetrics can help digital marketers see gaps, set strategies, and prioritize opportunities for their audience, whether it’s research, performance tracking, or content development. 

shopify seo - searchmetrics


SEO AuditingOFF-Page SEOSEO ReportingSEO Tracking
Change TrackingLink BuildingData VisualizationLocalization
Log File AnalysisBacklink MonitoringCustom ReportsRank Alerts
Site AuditsCompetitor AnalysisWhite LabelSERP Rank Tracking


  • Free Demo is available
  • Essentials plan for $69/ month or $690 annually
  • Essentials Pro plan for $149/ month or $1490 annually
  • Mangools Agency for $129/ month

8. SEO Powersuite

Search engine optimization PowerSuite is a set of 4 tools designed to optimize sites, improve the content, run links, and track progress. The toolkit is all you need to outrank your competition and reach the top of Google & other search engines!

shopify seo - seo powersuite across - built and follow the right tool - run changes probably - google's feature set


SEO AuditingOFF-Page SEOSEO ReportingRank Tracking
Change TrackingLink BuildingData VisualizationLocalization
Log File AnalysisBacklink MonitoringCustom ReportsRank Alerts
Site AuditsWhite LabelSERP Rank Tracking
Competitor Analysis


  • Free :$0 Free forever
  • Professional for $299 1 user/year
  • Enterprise for $699 1 user/year

A quick overview of all the tools discussed in this guide:

SEO toolsPricingFeatures Summary
SemrushThe Paid plan starts at $99.95/mo billed monthly.What is good?
Good for site audit and competition analysis.
Offers features like SEO, SEM, PPC and backlink analysis
What is not good?
Backlink analysis lacks accuracy.
SerpStatThe paid plan starts at $69/mo billed monthlyWhat is good?
Good for backlink analysis, SEO site audit, and PPC analysis
What is not good?
Competitor analysis is not very good.
Doesn’t have any content marketing tools.
AhrefsThe paid plan starts at $99/moWhat is good?
Site audit tool is really nice.
One of the best SEO tools for backlink analysis
What is not good?
The PPC analysis not very good.
KW finderThe paid plan starts at $49/moWhat is good?
Bang for the bucks SEO tool
The User interface is easy to navigate.
What is not good?
Limited feature set.
Not for very advanced SEO needs
SEO powersuite The starter plan is priced at $299/yearWhat is good?
Good SEO tool if you want to focus on a narrow niche.
Great for competitor research and analysis.
What is not good?
User interface is overwhelming.
SeoProfilerThe starter plan is priced at $69.95/moWhat is good?
Comes with a daily ranking checker.
An all in one SEO tool.
What is not good?
Comes with a steep learning curve.
SearchmetricsThe starter plan is priced at $69/moWhat is good?
Provides accurate data if you are targeting global market visibility.
Also, help you keep a track of Google updates and changes.
What is not good?
The user interface takes time to get accustomed to.
You will need to pay for each and every feature that you use.
LongTailProThe starter plan is priced at $37/moWhat is good?
Specializes in long-tail keywords that work well if you are into a very competitive niche.
Helps with increasing online traffic.
What is not good?
It is good as a secondary tool not as powerful as others in the market.

Our Experience:

These are the list of tools or web applications to simplify your Shopify SEO process.

While SEO mostly relies on keywords, it takes more than just stuffing some keywords into your online store site’s content to get your Shopify site rank higher in search engines.

Use the Best Shopify SEO Apps and tools.

Well organized Shopify search engine optimization is vital, as it is the crucial factor affecting your traffic and position in search engines(without an excellent reason, nobody could go further than the first page of Google).

Searchmetrics Reddit - update terms - provides understanding - ask recommendations - avoid and buy the right tool
Searchmetrics Reddit discussion

All these features are closely linked, and this relationship determines whether your online store is successful and popular with a broad audience.

linkedin tools - fully desktop available - common available tool - using your terms and conditions  - no codes needed - choose the right tool
Best SEO tools G2 grid

Questions asked while looking for Shopify SEO Tools:

How to install Shopify?

Shopify is a cloud-based SaaS shopping cart solution. This platform ensures no modification is required and fits with all smartphone and operating systems.

What is Liquid language?

The liquid is the language used by Shopify for the eCommerce template. It is written in line with the HTML of your subject and allows you to display the content of your store as you see fit.

How is Shopify a better platform for eCommerce?

The best thing about using Shopify is the simplicity and features it offers. Shopify is the most accessible platform to start your eCommerce store as soon a possible.

What type of payment can my customers use?

Most Shopify e-commerce websites accept credit card payments but more options such as Cash on Demand etc. are available. Shopify easily integrates the majority of the payment processing services, and the most important is Paypal. 

Where to discuss eCommerce tips and techniques with other Shopify users? 

Shopify offers forums for sharing insights, questions, comments, tips, and concerns. The Shopify Development team, as do numerous experienced designers and business owners, often contributes to these discussions.

How to improve SEO?

To improve the search engine optimization process, follow these steps: 1. Fix duplicate content issues 2. Start an audit of the website3. Improve navigation to enhance the user experience 4. Mobile app optimization 5. Generate value-adding high-quality material 6. Speed improvement of the website 7. Make sure to add metadata and optimize them 8. Include hyperlinks

Is SEO tools essential and needed?

There is nothing revolutionary about the fact that search engine optimization tools are essential to enhance the SEO process and user experience. You can improve your search engine optimization process with precise, accurate, simple-to-use search engine optimization tools. Not just how your website is going, but what you are doing in their attempts to choosing services would give you useful insights.

Navodit Ravi
Navodit Ravi

I am an accomplished marketing expert with over 10 years of experience focused on growth strategies, emerging technologies, and startup success stories. Driven by a passion for continuous learning, I actively explore and analyze new tools and services that enhance workplace productivity and efficiency. I possess deep expertise across key areas including CRM software, ecommerce, email marketing, marketing automation, and user engagement and retention. My analytical approach stems from hands-on experience implementing platforms that help businesses scale. I stay on top of the latest trends and successful case studies in order to provide actionable insights to brands looking to adopt innovative solutions. My articles and analysis spotlight marketing, growth hacking, and the strategic implementation of technology. As a lifelong learner, I am dedicated to helping both established companies and startups identify opportunities to streamline operations, boost ROI, and thrive.

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  1. what a fabulous webpage you have written! It provided me immense value. Thankyou!

  2. I love how you have explained everything in your blog.

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