Shopify is an e-commerce solution based on the cloud or SaaS (software as a service). A monthly fee allows you to enter the store data, add products, or process orders in the administrative panel. Anyone can quickly use the free templates to set up their online store and start selling products. Also, you can use Shopify SEO to optimize your online store for search engines like Google, Bing and so on.
Moreover, a Shopify subscription includes a secure and reliable website hosting.
“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.”
During high traffic or hackers hijacking your transactions you don’t need to worry about your site crashing. Shopify covers you with 99.98% uptime and a free SSL certificate.
Additionally, you receive full 24/7 customer support from your monthly payment. You can contact support by telephone, e-mail, or live chat. Also, you can solve small problems of your online store on your own using the knowledge base of Shopify.
- Uses of Shopify
- Is Shopify appropriate to use?
- How is different marketing team working with SEO of Shopify websites?
- Is Shopify good for SEO?
- What is SEO for Shopify?
- How do I add SEO to Shopify?
- Some of the useful web apps to enhance the quality of SEO:
- A quick overview of all the tools discussed in this guide:
- Our Experience:
- Questions asked while looking for Shopify SEO Tools:
Uses of Shopify
Shopify is a complete solution that provides you with a range of features to build and manage your online store. Share on XYou will also find features like inventory management, search engine optimization efficiency and support for various payment gateways and everything you need to create a fully-featured store.
Some of the useful features of Shopify:
1. Set up and organize your products:
You can group products of your store by type, category, selling, etc. using inventory management in Shopify. It is also possible to control product variations by size, colour, materials, and more. You may render different variants of a single commodity with a separate name, inventory (SKU) and inventory number of each variety.
2. Monitor your inventory
In Shopify, you will find features like stock monitoring that stops your customers from shopping out of stock from the store. It uses automated reminders which let you know when the stock is low in-store. The software automatically updates the inventory number upon receipt of a new shipment.
3. Enhanced Organic Search
In Shopify, you will find useful SEO features that help users improve the organic reach of the store with customized title tags, alt text, meta descriptions, and sitemap.xml files.
4. Set your shipping rates
You can set shipping rates once your destination (shipping area) is fixed. It allows you to set standards for regular postal services based on price or weight. Store owners can use courier services like FedEx and USPS for real-time transportation rates using Advanced Store Planning.
Is Shopify appropriate to use?
Shopify is the ideal place to use if traders start their online store or transform their existing physical store into an online store. It is a complete solution that facilitates the sale of articles from clothing to jewellery, electronics, food, households and much more.
You can also focus on marketing, client partnerships, and management, and so on and free yourself from the tactics of managing an online business.
Fantastic themes:
Shopify lets you automate your website through different industries (such as clothes, jewellery, photography, and so on with a range of highly designed interactive themes (both free and paid)
Highly Versatile platform:
As a highly versatile framework, you can pick the SEO tools according to your needs to automate your e-commerce business.
Tremendous speed and security:
Shopify ensures that your online store runs smoothly and quickly and is highly secure since payment generally involves the processing of credit cards.
24/7 customer assistance:
Shopify can provide you with robust support through e-mail, live chat, and telephone service.
How is different marketing team working with SEO of Shopify websites?
If you are running an online Shopify store, then you might be looking for some Shopify ecommerce seo services to enhance the ranking of your site.
Here are some of the tricks used by the marketing team while doing Search engine optimization for Shopify online store.
1. Registering a Shopify online store with Bing Webmaster Tools and Google Search Console:
All web site owners who want to do search engine optimization for Shopify online store should register the site with Bing Webmaster Tools and Google Search Console, regardless of the platform you have used to build it.
Having a Google Search Console account is a crucial step to enhance the Shopify SEO process.
By registering a website with Bing Webmaster Tools and Google Search Console, you tell search engines that you have your website worth appearing in search results.
2. Ensuring the Shopify website is loading as fast as it can :
Website page speed is a signal used by search engines to classify web sites in the search results. Shopify SEO somewhat limits your options for reducing the page speed of your online store. You must use Shopify servers and their templates instead of purchasing your hosting and coding your template for Shopify SEO.
3. Hold users visiting on your Shopify site for as long as possible:
Here’s the SEO guide to optimizing your Shopify store :
Creating engaging contents— Be it writing great blog posts or displaying fantastic product images of the online store, give people a reason to find and read your content.
Use a straightforward navigation structure which helps users to find and access another section of your site quickly.
Make use of an internal link for Shopify SEO —
Add resources, for example, or call for further reading (for visitors to your site to digest more time, not only on the first page on which they landed but also on other content pages).
Attract people to read and make comments on your blog posts.
Incorporate videos on your product pages (users can watch them for a while!)
4. Get your page titles right:
One of the main aspects of a website is its title.
When search engines are categorizing and grading it, the title is one of the critical pieces of information, and your title tags itself appears as the main component of a search result (as well as the top of the browser windows).
You should ensure that you never vague your Shopify product pages, alt text or post title tags, and start with your “focus keyword” for good Shopify SEO practice.
5. Use headings properly:
While editing the page titles, just highlight the text and then choose your topic from a drop-down menu.
In the formatting menu, you can easily add headings and subheadings to Shopify online store.
To add an entry into the Store, highlight the appropriate text, and then select the formatting bar for the heading type.
6. Use of engaging Meta descriptions:
Meta descriptions provide brief of web pages that appear in a search engine results page under blue clickable links.
These are not the classification factor, but Google may encourage more clicking to your website-that raises the click-through rate (CTR) of a page with a well-written Meta description.
The CTR of a search engine page is usually an essential factor as per search engine optimization experts, so it is necessary to write Meta descriptions correctly.
7. Use image alt text and optimized file names with your images:
Algorithms for the search engine not only look at your website word, but they also affect your images when indexing your site. For that search engines look at two bits of your images-related data: ‘old text’ and the names of your file.
Therefore, make sure to use image alt text and optimized file names for better visibility on search engines.
8. Use ‘clean’ URLs:
Google promotes the use of “clean” URLs with a simple structure in Shopify SEO.
Clean URLs are short, clear and understandable: for example, when you sell blue shoes, it is advisable to use a URL of www.yourdomain.com/blue-shoes instead of www.yourdomain.com/plds/ct/p323.php?ref=14566blueshoes.
9. Add rich snippets to content:
Rich snippets are the terms that help search engines understand the content of a page of your Shopify store — are an essential component of how your website performs in search results.
Rich snippets feature visual information about the content of a page or post, such as star ratings, writers, and prices, which is just below the title and above and Meta description.
10. Creating great content and building backlinks :
Several Shopify online store owners focus so much on their catalogues of products (images, descriptions, keywords, etc.) that they forget about Shopify SEO: generating great content, usually in the form of blog posts.
Websites having in-depth, informative posts about topics that people find interesting, especially if there are many links from other sites, rank higher in search results.
11. Assess the quality of your on-page SEO:
Here are some steps to enhance the quality of your on-page SEO:
- The correct use of headings on every page
- Include ‘LSI keywords’ in your content; their absence would suggest that your product is not particularly relevant in some car searches).
- Place your keywords in your content initially.
- Find and add long-tail keywords in the content.
- Correct image optimization is necessary on each page.
Is Shopify good for SEO?
The simple answer is “Yes”.
Shopify SEO is different from regular SEO for other sites.
Fortunately for Shopify online store users, the e-commerce platform offers much for Shopify SEO, particularly the basics including:
While meta keywords are entirely unnecessary these days for good search engine ranking, Google bots still use the title tag and the meta description when scraping your site.
Automated creation of a store sitemap telling Google bots which URLs (so they may be ranked) to categorize.
Oh, you might want to do this manually for advanced Shopify SEO (to exclude individual pages; later on), but Shopify online store does an excellent job in creating the sitemap for you in general. Creating 301 redirects traffic to another defunct URL without reducing search rankings.
Capable of canonizing URLs to notify the Google bots which edition of many similar pages is the key one. Intuitive UI, the smart architecture, which makes navigation simple while somewhat dependent on the store theme you use.
Shopify comes with a host of SEO-friendly features that are merely great, but there’s much more you can do to move up in the search engine result pages.
What is SEO for Shopify?
Creating a good-looking, well-organized online store using Shopify is one thing. However, you need to deliver organic traffic via Shopify SEO to make sure it is visible in search engine result pages, and people can find you.
Doing search engine optimization for Shopify store simply means using Shopify SEO techniques to make your online store rank higher in search engines, and your pages are worth appearing in Google’s index.
Shopify stores offer certain useful features for Shopify SEO, for example, blogs and redirect capability and much more.
Find below the most common recommendations for Shopify search engine optimization:
- Delete duplicate URLs from the internal link architecture
- Determine how to handle product variant pages
- Add “Article,” “Product,” & “BreadcrumbList” structured data
- Delete the duplicate URLs
- Find keywords and create blog content with an informative intent
- Remove unnecessary Shopify apps
- Compress images using crush.pics
How do I add SEO to Shopify?
A user needs to master the basic concepts of Shopify for SEO and use them for more organic traffic to learn how to do SEO on Shopify.
The best way to add SEO is by going to Shopify search engine optimization where leading eCommerce experts collect the essential information.
Here are some steps to do search engine optimization for a Shopify store:
- Add meta and title tags to your web pages
- Provide image alt tags for your product images on product pages
- Add H1 to your page titles for better search results
- Offer exclusively defined and content
- Use Shopify search engine optimization applications to help you optimize your store
Some of the useful web apps to enhance the quality of SEO:
1. Semrush
SEMrush is one of the most popular SEO tools that specializes in doing competitor analysis, keyword research, and optimization of Google Ad campaign.
Its’ data and insights are reliable from 500k marketing professionals and over 1,000 worldwide leading media outlets. SEMrush now has over 40 components in software, Google integration, data available for more than 140 countries, and Tasks Management Platforms for digital marketing teams worldwide.
Features:
SEO Auditing
- Site Audits
Campaign Management & Optimization
- Paid Keyword Optimization
Platform
- Performance and Reliability
Tools
- Audience Insights
Metrics
- Entry and Exit Pages
- Sessions
- Engagement
- Return
- Conversions
Keyword Research
- Find keywords
Rank Tracking
- tracking rank in search engine
Off-Page SEO
- Link Building
- Backlink Monitoring
SEO Reporting
Pricing:
Trial | Free |
Pro | $99.95/month |
Guru | $199.95/month |
Business | $399.95/month |
2. Serpstat
In Serpstat, you will find over 20 tools, including competitive analysis, keyword research, backlink analysis, Site audit and Rank Tracker, etc., for SEO platform. Serpstat is the world’s most rapidly growing search engine optimization tool that provides over 300,000 users with comprehensive search analysis data.
Features:
SEO auditing | SEO Reporting | Rank Tracking | OFF-Page SEO |
---|---|---|---|
Log File Analysis | Competitor Analysis | Localization | Link Building |
Change Tracking | Data Visualization | SERP Rank Tracking | Backlink Monitoring |
Site Audits | Custom Reports | Rank Alerts | White Label |
Pricing:
Free | Trial |
Lite | $69/month |
Standard | $149/month |
Advanaced | $299/month |
Enterprise | $499/month |
3. LongTailPro
LongTailPro is an intelligent and modern blogger keyword research tool to find relevant keywords. Whatever website you have, LTP allows you to find the right keywords you can use in your blog to get more views and sales.
Features:
- Find relevant keywords
- Export keywords to Excel Tables
- Import LongTailPro keywords
- Find high-CPC long-tail keywords (with AdSense Revenue Superior)
- Exploration for domain names existence
Pricing:
Free Trial | Yes |
Starter | $37/month |
Pro | $67/month |
Agency | $147/month |
4. Ahrefs
Ahrefs is a series of search engine optimization tools that can help you with almost all content marketing aspects. Ahrefs include 7 billion keywords and 187 billion indexed pages. Ahrefs can, therefore, provide its users with the highest possible data and accuracy.
Features:
SEO Auditing
SEO auditing | OFF-Page SEO | SEO Reporting | Rank Tracking |
---|---|---|---|
Change Tracking | Link Building | Competitor Analysis | Localization |
Log File Analysis | Backlink Monitoring | Data Visualization | SERP Rank Tracking |
Site Audits | Custom Reports | Rank Alerts | |
White Label |
Pricing:
Free Trial | |
Lite | $99/month |
Standard | $179/month |
Advance | $399/month |
Agency | $999/month |
5. SEOProfiler
SEOProfiler is a full-fledged website promotion software that does everything from monitoring page rankings, performing website audits, monitoring competition backlinks to finding duplicate content. The software also generates brand reports to make your website rank higher in search engines.
Features:
SEO Auditing
SEO Auditing | Rank tracking | OFF-Page SEO | SEO Analysis | Local search optimization |
---|---|---|---|---|
Change Tracking | SERP Rank Tracking | Link Building | Data Visualization | Online Listings |
Log File Analysis | Rank Alerts | Backlink Monitoring | Competitor Analysis | Rank Tracking |
Checks duplicate content | Localization | Custom Reports | Site Audits |
Pricing:
Trial | 1 wwek free |
Standard | $69.95/month |
Professional | $249/month |
Enterprise | $999.95/month |
6. KWFinder
KWFinder is a tool for cloud keyword research that enables you to produce the perfect keyword ideas for blog posts, website content, landing, and copying on PPC ads. In August 2014, KWFinder was introduced by Peter Hrbacik and soon became one the most popular and trustworthy keyword analysis tools on the market.
Features:
- Organize keywords with lists
- Find hidden long-tail keywords
- Find and filter your competitor’s keywords
- Search volume and keyword metrics
- SERP analysis and SEO metrics
Pricing:
- Mangools Basic for $49/ month
- Mangools Premium for $69/ month
- Mangools Agency for $129/ month
7. Searchmetrics
Searchmetrics believe in the power of insight for better decision-making and results by data-driven marketing teams.
Our Suite customers benefit from the sustainability of organic searches and the predictable success of paid media, with the assistance of Searchmetrics’ data and services.
Searchmetrics can help digital marketers see gaps, set strategies, and prioritize opportunities for their audience, whether it’s research, performance tracking, or content development.
Features:
SEO Auditing | OFF-Page SEO | SEO Reporting | SEO Tracking |
---|---|---|---|
Change Tracking | Link Building | Data Visualization | Localization |
Log File Analysis | Backlink Monitoring | Custom Reports | Rank Alerts |
Site Audits | Competitor Analysis | White Label | SERP Rank Tracking |
Pricing:
- Free Demo is available
- Essentials plan for $69/ month or $690 annually
- Essentials Pro plan for $149/ month or $1490 annually
- Mangools Agency for $129/ month
8. SEO Powersuite
Search engine optimization PowerSuite is a set of 4 tools designed to optimize sites, improve the content, run links, and track progress. The toolkit is all you need to outrank your competition and reach the top of Google & other search engines!
Features:
SEO Auditing | OFF-Page SEO | SEO Reporting | Rank Tracking |
---|---|---|---|
Change Tracking | Link Building | Data Visualization | Localization |
Log File Analysis | Backlink Monitoring | Custom Reports | Rank Alerts |
Site Audits | White Label | SERP Rank Tracking | |
Competitor Analysis |
Pricing:
- Free :$0 Free forever
- Professional for $299 1 user/year
- Enterprise for $699 1 user/year
A quick overview of all the tools discussed in this guide:
SEO tools | Pricing | Features Summary |
---|---|---|
Semrush | The Paid plan starts at $99.95/mo billed monthly. | What is good? Good for site audit and competition analysis. Offers features like SEO, SEM, PPC and backlink analysis What is not good? Backlink analysis lacks accuracy. Expensive. |
SerpStat | The paid plan starts at $69/mo billed monthly | What is good? Good for backlink analysis, SEO site audit, and PPC analysis What is not good? Competitor analysis is not very good. Doesn’t have any content marketing tools. |
Ahrefs | The paid plan starts at $99/mo | What is good? Site audit tool is really nice. One of the best SEO tools for backlink analysis What is not good? The PPC analysis not very good. |
KW finder | The paid plan starts at $49/mo | What is good? Bang for the bucks SEO tool The User interface is easy to navigate. What is not good? Limited feature set. Not for very advanced SEO needs |
SEO powersuite | The starter plan is priced at $299/year | What is good? Good SEO tool if you want to focus on a narrow niche. Great for competitor research and analysis. What is not good? User interface is overwhelming. |
SeoProfiler | The starter plan is priced at $69.95/mo | What is good? Comes with a daily ranking checker. An all in one SEO tool. What is not good? Comes with a steep learning curve. |
Searchmetrics | The starter plan is priced at $69/mo | What is good? Provides accurate data if you are targeting global market visibility. Also, help you keep a track of Google updates and changes. What is not good? The user interface takes time to get accustomed to. You will need to pay for each and every feature that you use. |
LongTailPro | The starter plan is priced at $37/mo | What is good? Specializes in long-tail keywords that work well if you are into a very competitive niche. Helps with increasing online traffic. What is not good? It is good as a secondary tool not as powerful as others in the market. |
Our Experience:
These are the list of tools or web applications to simplify your Shopify SEO process.
While SEO mostly relies on keywords, it takes more than just stuffing some keywords into your online store site’s content to get your Shopify site rank higher in search engines.
Use the Best Shopify SEO Apps and tools.
Well organized Shopify search engine optimization is vital, as it is the crucial factor affecting your traffic and position in search engines(without an excellent reason, nobody could go further than the first page of Google).
All these features are closely linked, and this relationship determines whether your online store is successful and popular with a broad audience.
Questions asked while looking for Shopify SEO Tools:
Is SEO possible on Shopify platforms?
Absolutely! Shopify is designed with SEO in mind, offering built-in tools to help optimize your site for search engines. From customizing URLs to adding meta descriptions, Shopify provides a straightforward approach to improve your online visibility and drive organic traffic.
Are SEO applications effective on Shopify?
SEO apps on Shopify can significantly boost your site’s search engine performance. They simplify tasks like keyword research, meta tag optimization, and link building. Select apps with high user ratings and proven results to ensure effectiveness.
How does SEO performance compare between Shopify and WordPress?
Shopify and WordPress both offer robust SEO capabilities, but WordPress might edge out with its extensive SEO plugins like Yoast. However, Shopify provides a more user-friendly experience for those less familiar with SEO, making it a solid choice for e-commerce focused sites.
What challenges are there in optimizing SEO on Shopify?
Optimizing SEO on Shopify can be tricky due to its rigid URL structure and limited access to certain backend elements. However, with strategic keyword placement, quality content, and leveraging Shopify SEO-friendly features, you can overcome these challenges.
How can I optimize images on Shopify for better SEO?
Optimize your images by compressing file sizes, using descriptive file names, and adding alt text with relevant keywords. This not only improves page load times but also enhances your SEO by making your images more discoverable in search engine image searches.
Does using tags on Shopify help with SEO?
Yes, using tags on Shopify helps categorize products and content, making it easier for search engines to index and understand your site’s structure. Thoughtfully created tags can improve your site’s SEO by enhancing user navigation and increasing the discoverability of products.
Are Shopify tags beneficial for SEO optimization?
Definitely! Tags in Shopify are instrumental for SEO as they help structure content and link related products, enhancing internal linking and keyword relevance. This improves site navigation and helps search engines better crawl and index your site.
What are the steps to SEO an image in Shopify?
To SEO an image on Shopify, start by choosing a descriptive file name, then compress the image for faster loading. Add relevant alt text using keywords that describe the image and its context. This makes your images searchable and can drive additional traffic from image searches.
Has Shopify 2.0 improved SEO capabilities?
Shopify 2.0 offers enhanced SEO features, including improved site speed and mobile optimization, both crucial for modern SEO. Additionally, it allows for more customization in headers and meta tags, providing better control over how search engines view and rank your site.
What is the typical cost for SEO services?
SEO services can range from a few hundred to several thousand dollars per month, depending on the complexity of your needs and the expertise of the provider. For Shopify, consider a budget-friendly approach with scalable services as your business grows.
What should I budget for hiring someone to build a Shopify site?
When hiring someone to build a Shopify site, budget anywhere from $500 to $5,000. The cost varies based on the complexity of the design and the professional experience. Don’t forget to factor in ongoing costs for SEO and maintenance.
What is the cost range for a high-quality Shopify website?
A high-quality Shopify website can cost between $1,000 and $10,000. This range includes custom design elements, unique functionalities, and initial SEO setup. Investing in a well-designed website can pay dividends in enhanced user experience and better search engine rankings.
Can I handle SEO by myself on Shopify?
Handling SEO on Shopify can be a DIY project if you have the time and willingness to learn. Shopify offers extensive resources and community support to guide you through the basics of SEO, including optimizing your site structure, content, and keywords.
Is it worth paying for SEO services?
Investing in SEO services is worth it if you’re looking to enhance your site’s visibility and drive more organic traffic. A professional SEO service can provide you with expertise and tools that you might not have access to, helping you compete more effectively in your market.
How to strategically place SEO keywords in Shopify?
To strategically place SEO keywords in Shopify, focus on integrating them naturally into product descriptions, titles, meta descriptions, and URLs. Use keywords that align closely with your product offerings and customer search intent. Consistency and relevance are key to enhancing your site’s SEO performance.
Is it feasible to do SEO on Shopify without cost?
Yes, it is feasible to perform basic SEO on Shopify without any additional cost. Shopify built-in SEO features, such as customizable titles and meta descriptions, allow you to implement fundamental SEO practices. Utilize free resources and guides available online to maximize your SEO efforts.
Is Shopify superior to Wix in terms of SEO?
Shopify and Wix both offer strong SEO capabilities, but Shopify has a slight edge for e-commerce specific SEO needs. It provides more specialized tools and features designed for online stores, which can be crucial for improving product visibility and sales.
How can I enhance my Shopify site’s SEO performance?
Enhance your Shopify site’s SEO by ensuring fast load times, using responsive design, and creating high-quality content that includes keywords relevant to your audience. Regularly update your content and use Shopify SEO tools to fine-tune your strategy.
How do I assess my Shopify SEO effectiveness?
Assess your Shopify SEO effectiveness by monitoring key metrics such as organic traffic, bounce rate, and conversion rate in Shopify analytics. Additionally, use tools like Google Analytics and Google Search Console to track search rankings and identify areas for improvement.
Where is the best place to insert a meta tag in Shopify?
The best place to insert a meta tag in Shopify is in the HTML header of your site’s theme. This can be done via the Shopify admin under the “Themes” section, where you can edit the code to include meta tags for SEO, such as title tags and meta descriptions.
What is an appropriate SEO budget for beginners?
For beginners, an appropriate SEO budget can start from as little as $200 to $500 per month, focusing on basic optimization strategies and gradually increasing the investment as your site grows and requires more sophisticated SEO techniques.
How can I perform SEO on Shopify without incurring costs?
You can perform SEO on Shopify without incurring costs by utilizing Shopify built-in SEO features like editing title tags, meta descriptions, and alt texts. Focus on creating high-quality, keyword-rich content and improving site navigation to enhance organic reach.
Is SEO manageable for beginners on platforms like Shopify?
SEO is quite manageable for beginners on platforms like Shopify, thanks to its user-friendly interface and built-in SEO tools. With numerous tutorials, community forums, and guides available, beginners can effectively implement SEO strategies to improve their site’s visibility.
Which platform has better SEO capabilities, Shopify or Wix?
While both platforms offer robust SEO features, Shopify tends to have better tools and options for e-commerce specific SEO. This makes Shopify a preferable choice for online stores looking to optimize their site for better search engine rankings.
What is the going rate for Shopify SEO services?
The going rate for Shopify SEO services typically ranges from $500 to $2,000 per month, depending on the service provider’s expertise and the specific needs of your business. Comprehensive services include keyword research, on-page optimization, and ongoing analytics.
What tools are most effective for SEO on Shopify?
Effective tools for SEO on Shopify include Google Analytics for tracking traffic, SEMrush for keyword research and competitor analysis, and Shopify own SEO tools for on-site optimization. These tools help in creating a robust strategy to increase your site’s search engine visibility.
How can I improve my Shopify website’s SEO ranking?
Improve your Shopify website’s SEO ranking by optimizing your site structure, enhancing user experience, and producing compelling and keyword-rich content. Regularly update your site, focus on mobile optimization, and build quality backlinks to increase authority.
How to verify if my SEO efforts on Shopify are successful?
Verify the success of your SEO efforts on Shopify by tracking improvements in organic traffic, keyword rankings, and engagement metrics using tools like Google Analytics. Regular reviews and adjustments based on analytics data are crucial for sustained SEO success.
What are some cost-effective ways to achieve SEO on Shopify?
Cost-effective ways to achieve SEO on Shopify include utilizing free SEO plugins, focusing on high-quality content creation, and engaging with social media platforms to increase traffic. Leveraging Shopify built-in SEO tools and features also provides a budget-friendly approach to optimizing your site.
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