What Kind of Websites use Google Analytics?

In this guide, I explored the vast landscape of Google Analytics usage across various website categories. My investigation revealed that a significant proportion of websites, particularly in media, personal blogging, and eCommerce, heavily rely on Google Analytics for detailed web reporting. I analyzed data from different sources to understand the prevalence and purposes of Google Analytics usage. This guide is instrumental for anyone considering Google Analytics, as it provides a comprehensive view of its application across different types of websites.

Recently, eConsultancy released a new report titled Online measurement and strategy 2012 (pdf).

The report has over 84 pages and has over 700 survey respondents answering questions about their web analytics and usage on the internet. Well, the respondents are primarily from UK (very few from Germany and US).

Coming down to Section 6 in particular talks about Google Analytics (GA). In 2009, 23% of companies used Google analytics exclusively. Today that number is 47%. 40% use GA in combination with other tools. Only 14% don’t use GA.

Which means close to 90% of survey respondents have GA.

What are they using it for? Primarily for web reporting, and over 50% use it daily!

I myself tried to figure this out in detail and hit builtwith.com from where I found there are 1.6 Million (2011) internet domains in India. Of them, 800k are active web properties.

I ran a script to test the top 10K website from India and 63% of them had Google analytics. The top 3 types of websites by category include Media and Blogs (includes news sites), followed by personal (individual) website and then by eCommerce sites, WooCommerce Websites hosted on WP Engine.

You can get the latest data on Google Analytics Usage Statistics and Websites using Google Analytics.

Ankit Prakash
Ankit Prakash

Ankit is a seasoned technology entrepreneur and founder of Aritic and EasySendy. With over 10 years of experience building product-led B2B SaaS companies, he is focused on ambitious goals and bringing innovative platforms to market. As a Principal Founder, Ankit leads product, engineering, marketing, and strategic partnerships for Aritic's suite of sales and marketing automation tools. He has grown the brand to over $120M valuation and $8M+ in revenue since 2015. Ankit is passionate about analyzing and reviewing software to provide readers with authoritative, in-depth insights. His articles cover martech, SaaS, entrepreneurship, and other technologies based on his hands-on expertise. He stays on top of industry trends and best practices in product marketing, performance marketing, inbound marketing, and content marketing. His work has been featured in leading publications including G2Crowd, Scoop.It, Brandvertisor, Martech Advisor, Smart Insights, and more. Driven by a dedication to shaping the future of B2B SaaS, Ankit enjoys translating his experiences building, marketing, and scaling companies into actionable thought leadership.

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  1. omg…theres lot of website using google analytics. little old, but, stats are good, useful.

  2. Yeah the no of sites are using Analytics are huge because everyone wants to monitor their readership and improve

  3. Here are the few metrics that you can determine with Google analytics. You can find the demographic location of the visitors which bring in the maximum traffic for your website and also discover what is it that most people are looking for on your site. Locate the pages that are worst performing, and with the help of the goal funnel, you can see the page where your visitors abandon the shopping cart. Lastly, find out if your website needs a mobile version or not by checking the statistics of how many people access your site with their smartphones.

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