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Ankit Prakash in Content Marketing

6 Basic Reasons why I use WordPress for Content Marketing

I have been using WordPress since the time I have started writing. My blogs Sprout24, Tech-Tweak and, EasySendy website, all are on WordPress. Being an avid user of WordPress, I would say the plugins, themes, structure, scheduling features and seamless procedure are definitely the best.

6 basic reason to use wordpress

One might wonder why WordPress is most sought after CMS. There are more than one reason that works in favour of this major famous content management system and here are some very basic reasons to use WordPress for content marketing purpose-

  • WordPress is Free – This is the by-far the best reason why everyone opts for WordPress. It is a CMS that has no hidden costs even if you become a famous blogger.
  • Its Open-Source – A powerful tool such as WordPress is not just free but also provides its users the scope to improve or modify the source code according to their needs.
  • Ready-to-use after installation – There is no hassle with WordPress. After the installation is done, you can immediately start using it. I use Kinsta WordPress Hosting for this purpose.
  • Versatility – Whether you are using it for your personal blog or for commercial purposes, WordPress is adaptable in all situations, and, you can see my use cases.
  • SEO-friendly – The biggest plus with WordPress is that Search Engines have a liking towards WordPress sites since it has an easy to crawl framework. Besides these, wordpress has great SEO plugin support from Yoast.
  • Easy-to-use Editor – One of the most pivotal feature driving its success is the mere fact that WordPress editor is as easy as ABC. It is interactive, intuitive and smooth. However, if you ever face any issues, WordPress provides unprecedented support on its WordPress forums.

Other factors like mobile-friendly, integration with other services like Aweber or MailChimp, awesome plugins, various content marketing plugins like Editorial Calendar, Scribe, MyCurator, Edit Flow, WP Inject, Easy Content Templates and others make WordPress a globally acclaimed CMS.

Its global stature can be easily validated by its list of Notable users that WordPress very graciously showcases on its portal. Names like The New York Times, ebay, Fortune 500,Forbes, CNN, Reuters, TECHCRUNCH, Samsung and likes of such have been using WordPress to reach out to million of audiences every single day! Global brands like Times, TED, Dowjones, NBC Sports, Pando Daily, Thought Catalog and many more make up the list of WordPress VIP clients.

Comments

11 Comments

ARVIND PANDEY

Nice article !
Wordpress is so user-friendly that’s why 33 % websites of whole world is based on wordpress.

rohan

you can add one more thing.. it is user friendly… normal person with little knowledge can use wordpress easily.. no rocket science at all…

Ankit Prakash

Thank you Rohan for the addition 🙂

Hector Terry

WordPress is considered to be the best for content marketing. What is the reason behind this? The plugins, extraordinary features, structure, flawless procedures and attractive themes make it the most suitable choice for the content marketers. Moreover, it is a free to use platform which adds up to its popularity.

Shirley Davis

WordPress is very commonly used these days and a number of people use this platform for making their websites easily and in a presentable way. It provides a number of good-looking templates to its users that they can use for making their website what they actually require. Lots of options are available in WordPress for its users.

Peterson

The different reasons for the popularity of WordPress include: it is versatile and search engine optimization friendly, it is supposed to be open-source, it is absolutely free and is in a ready to use form after being installed and it is a very easy and simple to use an editor of all times.

Irene

WordPress is a boon for the people who are not tech savvy and want to make a website. It is easy to learn and implement without any hassle. It is loaded with a number of features, plug-ins that make it even more sought among the content marketers.

Joshua

If you want to attract traffic to your website then apart from applying good marketing strategies it is also very important that you create valuable and good content. You should also be adding content on a regular basis and do not fall behind just because you didn’t get traffic. Patience is the key to content creation and marketing.

Ankit Prakash

Thanks Joshua.

Rohan

WordPress can be either very easy or extremely hard. If you don’t want to do programming and happy with a plugin 80% suitable with your needs WordPress is for you. but if you want to tweak a plugin to become 100% what you want it is far easier to develop the whole website from scratch in php and laravel and jquery.
So i say WordPress is easy if you don’t want to do the programming or want someone else to develop the plugin for you and you want to do only some simple modifications.
So if you are the programmer stay away from WordPress.

Ankit Prakash

Thank you so much for your views Rohan!


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