It wouldn’t be an overstatement to suggest that social media is at the front and center of the digital marketing and advertising industry.
And keeping up with the ever-changing trends, digital marketers have a host of powerful tools for social media at their disposal.
These tools have made the task of marketing through social media channels extremely rewarding and less complicated.
Among the most sought-after tools in the last few years, some names that would make it to most lists are Sendible, SocialPilot, Hootsuite, Buffer and many more.
What is Agorapulse?
As discussed earlier, the market is filled with social media management tools already. If a product offers X features, the competitor analysis of products offer X+1 features.
That said, Agorapulse is emerging to be the kind of product that is giving all-round capabilities to marketers by ticking all the boxes.
It is a robust social media management tool that serves as a perfect asset for your business in the cut-throat competition world of online marketing.
Launched in 2001, Affinitiz (think Agorapulse 1.0) was a community-oriented B2C focusing on family, friends, associations, alumni, and passions.
Let’s begin with our Agorapulse review and have a glance at the various Agorapulse features this social media management software offers and user’s experience with AgoraPulse
Main Agorapulse Features:
1.Boosting user engagement
It’s one thing to have a sizeable number of fans on your social media page, and another to keep them engaged, having them indulge in conversation with you or each other about your brand.
This is where Agorapulse truly scores and one of the best social media management tools.
The notifications feature of Agorapulse is a social media tool that is highly resourceful feature that keeps you on top of every comment or message you receive from your followers.
If you have a huge fan following, you can rest assured that this feature can help you cut through all the clutter and find a semblance of sense among the chaos.
The content calendar flowing in from all the accounts is combined and contained at once place so that you do not find it hassling when replying, reviewing or reading out all the messages.
2.Get everything at One place
As mentioned earlier, it is a challenge to keep sync between the different social media channels that any business has created in order to be able to reach an audience scattered over different platforms.
But Agorapulse unifies your efforts by providing the facility to schedule and publish content across all the social channels from just one place.
So you can close all those multiple tabs on your browser and use this multiple-platform management feature to get the message across seamlessly and effectively.
3.Listen in to the conversations about your business
Social media management software is not fully utilized by a brand that believes in either one-way communication or pays attention to the conversations solely happening on the platforms owned by it.
When it comes to pitching yourself for best results online, you have to listen in to what your potential and existing customers are talking about in context to your brand.
This is the best way to pick on your audience’s mind and get the most honest feedback possible.
Agorapulse helps you achieve this by giving you the capability to monitor every hashtag, trends within your industry, what influencers are saying, etc.
When you get to know the one thing about your product or service that delights your customers or leaves them fumed, there are a whole lot of ways you can use that insight for improving your services.
4.Collaborate seamlessly and effectively
All the technological and financial capabilities aside, one platform efficiency rule that will never cease to matter is teamwork.
When people within and outside the team collaborate on a task or project with team members, the efficiency is multiplied by several orders.
Agorapulse enables flexible and real-time collaboration with individuals within your team as well as those from the other teams that work closely with you.
And it’s not just within an organization; you can also collaborate with your clients social or outside agencies.
To talk more about the real-time collaboration, what happens is when you log into your account, you have the view of who from your team is creating or reviewing a piece of content at the moment.
Like you may have done with Google Spreadsheets, you can track every change or addition made to a post by team members.
5.Measure metrics that truly make a difference
The reporting feature in Agorapulse is on the point and yet elaborate. There is no denying the fact that professionals in any business spend a lot of hours collecting reports, fully knowing that this one time could have been utilized performing core functions.
Agorapulse frees professionals from the reporting responsibilities through its intuitive and instant reports.
When the time comes to show the return on investments to your client, don’t be concerned with having to work around a complicated reporting setup.
You can view the report in your browser with just a single click drag and drop. The feature is also provided to export the report to PowerPoint.
6.Target the right audience and divide it into segments
Agorapulse empowers you to turn a group of disparate strangers into a well-knit community of followers who trust you and who you can trust.
With any scope or scale of a marketing campaign, targeting the right audience enhances the results and gives more purpose to your campaign.
By choosing the very specific audience that should receive your content, you are ensuring your posts are not shown to people who are not a good fit.
With any form of marketing – online or offline – what matters the most is that you understand the audience that you are marketing your products to.
With Agorapulse, identifying this audience and getting a clear-eyed idea of their behavior becomes easy.
Agorapulse helps you deep dive into analysing your audience and understanding them fully, to ensure that your campaigns are tailor-made for them.
You can then proceed to segment your campaigns based on the characteristics identified with respect to this audience and social media management tools- like their demographics, the user-behavior, the stage on the sales funnel they are at, their annual spend, etc.
The best outcome of using this feature is that you can build a great relationship with your customer, enhance interactions with them, show them that you care by adding more personalization to the nature of your communication.
Let us move forward with the pricing part of Agorapulse software review. As feature-packed as Agorapulse is, it comes at great prices and free trial plan.
Note that, you need to sign up for the free trial if you want to taste the water first. Every package supports Facebook, Twitter, Google My Business, Instagram, TikTok, LinkedIn and YouTube.
The pricing plans for Agorapulse come in two forms – monthly billed plans and annual billed plans.
For both forms, there are four types of plans:
Agorapulse Monthly plan at $59 per month and Annual plan at $49 per month. It is fit for small businesses of 1-10 employees
Businesses that are starting on a very small business scale or individuals who are promoting their websites to a sizeable audience can use this most economical plan that comes with attractive features, like the facility to manage 10 social profiles, with capabilities like publishing features, report monitoring, Chrome extensions, Social CRM, etc. As per the plan, only one user can work on the tool at a time.
Agorapulse Monthly plan at $99 per month and Annual plan at $79 per month
Under this plan, users can manage up to 10 social profiles.
In addition to the features provided under the Small plan, Medium plan also offers 6 months of data retention, Advanced Sync, Ad comments mentions monitoring for up to 10 comments, etc.
Small business owners can get great value for money with this plan. It supports collaboration up to between 3 users.
Agorapulse Monthly plan at 149$ per month and Annual plan at $119 per month
As the name suggests, this one is a plan bigger in both cost and scope. Touching the 200 Dollar mark for the monthly plan, this package allows you data retention for up to 24 months, ad comment monitoring for up to 40 comments, Team Workflow and all the features that are part of other packages.
Looking at the features and price range, this plan sounds perfect for agencies that can manage up to 10 profiles with this plan, which supports real-time collaboration up to between 6 users.
Agorapulse Monthly plan at $299 per month and Annual plan at $239 per month
Organizations with large-scale operations catering to a huge audience can buy the Custom plan that caters to all their social media management needs in a manner most efficient.
With the ability to manage up to 40 social profiles, the Custom plan allows up to 12 users to work collaboratively and lets ad comment monitoring for up to 100 comments.
Agorapulse Review from Existing Users
Mauro G., Social Media Account Manager ,Marketing and Advertising, Information Technology and Services 1-10 employees
“Reliable, easy to use with solid streamlined approval-by-customer process.”
Overall: I believe when you create social evergreen content professionally you need a solid, reliable, cross-platform tool. Agorapulse provides all that with no frills and at a reasonable cost.
On top of that, it has an outstanding customer service and a community of users who share feedback and tips.
- Ease of Use- 4/5
- Customer Service- 5/5
- Features- 4/5
- Value for Money- 4/5
Reply from Agorapulse customer service team
Thanks so much for the review, Mauro! I’m delighted to hear how well all the post scheduling features are working for your agency.
I hear what you’re saying about the mobile app.
We’ll make sure that we’re clearer on stating what the mobile app can do v. the desktop app.
Warm regards, Lisa Kalner Williams Product Marketing Director Agorapulse.
Fiona L., Online event facilitator and host, Small Business(11 50 employees)
Ease of use has to be number one. It’s so user friendly, much more so than many other products I’ve tried and I love the calendar.
It lets me see everything schedule at once and so easy to have team members submit and leave for approval.
Part of my work is managing events and it means team members often change, and with Agorapulse the learning curve is super low due to its intuitive features.
Reply from Agorapulse customer service team:
Response from Lisa Kalner Williams of AgoraPulse
Hi there Fiona,
I’m absolutely delighted that you’ve found Agorapulse to be an easy to use tool for social media publishing features, engagement, and reporting! Aren’t the new shared calendars super helpful in collaborating on social content? let me know
Lisa Kalner Williams, Product Marketing Director, Agorapulse
Review Source- G2c.com
Adam H.Co., Founder Automotive, Company size- 1-10 employees
“The Best I Have Used, But Always Room To Grow”
Overall: Very, very positive experience with AgoraPulse. The couple of times that I have needed help with something the staff was there immediately and helped.
Also, when COVID first hit Agora was more than willing to forego a month’s payment until we knew what was going to happen to our company.
Zero pushback, zero arguing. That speaks VOLUMES of the kind of company you are.
- Ease of Use-4/5
- Customer Service- 5/5
- Features- 4/5
- Value for Money- 5/5
Reply from Lisa Kalner Williams, Agorapulse team:
Hi Adam, Thanks so much for this review. It’s fantastic that you’ve found our publishing scheduler to be next-level.
As far as the Instagram API goes — oy, don’t get me started 🙂 I also hear what you’re saying about editing for different time zones. I’ll talk to my product team about this one. Warm regards, Lisa Kalner Williams Product Marketing Director Agorapulse
- There are certainly some hiccups in operation at times, occasionally failing to post or struggling to find the right account when mentioning other companies.”
- “The restrictions on the amount of users is a bit difficult for an Information Technology organisation as we are. Because we are non-profit it is hard to find the ‘room’ to upgrade.”
Alexa B., Social media associate Retail, 201-500 employees
Other Agorapulse review-
Overall: Generally easy to use but not as advanced as we would love.
Pros: The listening tool is easy, including the IG API.
Cons: That you cannot separate facebook comments mentions from ad comments.
With this tool, you can deep-dive into your Facebook stats to understand the pulse of your audience and track the reach and engagement levels on your Facebook page, without having to work your way through the tedious spreadsheets.
The Facebook Barometer tool serves as a perfect resource for you to measure up your performance against your competition and thus get an insight into what works better for them, what gets you bigger results, and what is it that you can try to replicate on your page.
Twitter Report Card
The Agorapulse performs largely similar functions as mentioned above on Twitter. Using Twitter Report Card, you can hold up your tweets against those from the competition and analyze who among you are getting more traction – you or your competition.
This way, you can figure out the messaging that should go out through your tweets. It is useful to understand what will drive your target users to perform an action you want them to perform, which drives more engagement from them, what gets more likes and retweets, etc.
Facebook Page Contests
Contests on Facebook pages are powerful tools for any brand which has a large audience on Facebook. But designing and implementing contests is a job that requires elaborate setup and knowledge of the market.
Eventually, you are spending hard cash, so you wouldn’t want to design a campaign that is not pitched to generate a lot of interest.
With this feature by Agorapulse, creating contests becomes easier. You get to choose from a variety of templates, for different kinds of contests – whether they are photo contests, quiz, sweepstakes or anything else.
It’s not just easy to design and create Facebook, Twitter contests, but you can easily filter through the entries and decide who is the winner.
AgoraPulse is a social networking and moderation-friendly platform designed to help organizations monitor their social network profiles.
It comes with a range of features such as a standardized social inbox, advanced analytics, and personalized publishing.
This enables the user to seamlessly publish new, engaging articles on social media platforms such as Instagram, Facebook Twitter, etc., and easy to read messages from their social media accounts.
The platform has also tools to help users accumulate important data such as reporting and statistics that can be used to gain insight and to create a working social media campaign.
The provider is currently offering the following AgoraPulse integrations:
An overview of Agorapulse and its features:
|What do We like?
|Easy to use and intuitive.
The inbox feature allows you to view and take actions from one unified space.
The reporting and analytics are quite good.
|What we don’t like?
|No blog scheduling and lacks Pinterest integration.
No integration with Mastodon
|Value for Money
|The starting plan is expensive that will suit businesses.
The features are good enough for the price you pay.
|Chat support and email.
|Who should use it?
|Big businesses and agencies.
|Sendible, Buffer, and Hootsuite
As an online marketer, the question that you are asking yourself is this – Which is the best software for me?
By the end of our Agorapulse review we have taken an in-depth look at multiple tools, exploring their individual features, considering each and every pro and con, we can conclude that Agorapulse comes out as a tool that outshines other competing products on the most critical parameters, such as such as social listening, seamless collaboration, and precise targeting.
You would love this tool for the kind of visual ease and appeal it offers. Do give it a try though before signing up.
Which is the best social media automation tool?
Some of the best email automation tools are Sendible, SocialPilot, Agorapulse.
How much does Agorapulse cost?
Agorapulse offers four plans as below apart from free trial:
Standard: $49 per month – billed anually
Professional: $79 per month – billed anually
Advance: $119 per month – billed anually
Is there a free plan with Agorapulse?
Yes, Agorapulse offer a free plan with lifretime free access.
What are some of the features for Agorapulse?
Some of the features of Agorapulse is the Notification feature that keeps you on the top of your comments game. The reporting feature of Agorapulse is on point and small business owners can get instant access to these reports.
For whom is the Agorapulse best?
It is a great tool for social media managers, small business owners and digital agencies.
Which is better: Agorapulse or Sendible?
Both the tools are good and more or less offer the same deal of features for large and small business owners. But when it comes to integration Sendible integrates with more number of applications as compared to Agorapulse.