Using Google Tag Manager for Marketing Data Collection

Last year, Google released the “Google Tag Manager” tool. Since then it has created quite the buzz in the Tag Management System (TMS) World. Previously, I had used Tagman for simplifying the tag management which I used for Marketing Data Collection. The benefits for “Tags” can be seen across the organization from the Marketer to …

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Acceptable Website Load Times for Best User Experience

Slow Websites effect your marketing efforts because a slow loading pages not only impacts your conversion rate, but can also impact AdWords Landing Page Quality and ranking in Google search. Improving the performance of your website would in turn improve traffic to your site. Hope, you remember my old post on How to Fix Bounce Rate …

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How to Filter Google Analytics Stats for a Perfect Data

Over the past few years I have been using Google Analytics, Clicky, Piwik in combination with WordPress Stats while working on WordPress websites. Yes, when looking to the numbers recorded at all the tracking applications, they are different and this made me to look and take deep dive in order to fix the issues. Also, …

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All About Bounce Rate and Fix it to Get More Traffic

When you are developing your website or blog, your goal is ultimately to reach as many people on the internet as possible. Ideally, you would want your page to rank the highest on any web search engine for the corresponding subject matter, and you would want the highest amount of traffic flowing to your property. …

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What Kind of Websites use Google Analytics?

Recently, eConsultancy released a new report titled Online measurement and strategy 2012 (pdf). The report has over 84 pages and has over 700 survey respondents answering questions about their web analytics and usage on internet. Well, the respondents are primarily from UK (very few from Germany and US). View image | gettyimages.com Coming down to Section …

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