21+ Essential Youtube Marketing Tools and Guides

This comprehensive guide on YouTube Marketing offers an in-depth exploration of over 20 essential YouTube marketing tools and guides. It presents effective strategies for leveraging YouTube as a powerful marketing platform, including creating engaging content, optimizing videos, and utilizing various tools for audience engagement. My analysis, based on personal experiences, provides practical insights into maximizing YouTube potential for brand visibility, audience growth, and impactful digital marketing.
youtube marketing

Marketers have been using social media for their marketing. Video ads have been quite as effective as a part of the marketing strategy.

Written content seems to have been replaced by video content. Click To Tweet

With the change of this scenario, videos have been creating waves in the world of marketing.

Youtube ads, videos on Youtube are at the peak of its popularity, and it’s only fair that the video content is made useful as a part of a marketing strategy. Creating content/ videos is simple.

Youtube marketing

However, creating video content to ensure the watch time of the content is well within the watch time limit and that the content can attract the target audience.

Researching and learning from the competitor’s Youtube marketing strategy, creating a thumbnail to increase the number of views, and writing a keyword-rich description are all some of the strategies that make sure that your Youtube videos are useful.

Youtube seems to also double up as a search engine. A lot of the youth hit their search on Youtube for a variety of reasons and topics.

However, if you are looking to create content for videos on Youtube, then it would be a great idea to :

  1. Create a channel
  2. Schedule and upload your videos.
  3. Optimize the content to attract followers
  4. Channel trailer
  5. Add social media links

Youtube has emerged as one of the essential parts of marketing.

When used efficiently, youtube videos enable brands to build trust, connect, and engage with their customers. There are many ways that video content on youtube can help a business.

You can also use video translator for translating the video content for reaching the more wider audiences.

The product uses, work-life, lead generation, promoting brand messages, improving outreach, and much more are possible with youtube videos.

Some of the benefits of using youtube video as a marketing strategy would be :

  • Tap into the enormous youtube traffic
  • Get noticed on Google search
  • Optimize content through repurposing it in Podcasts, Infographics, Presentations, and video series.
  • Build your email list
  • Monetize with AdSense
  • Improves conversion rate

From beauty gurus to travel bloggers, youtube is an excellent platform for influencers and content creators. Some of the best and most famous YouTubers that used youtube for marketing to improve their outreach to a broader set of an audience:

Gillian Perkins

A marketing strategist and an online entrepreneur is an expert in creating stellar marketing content that improves sales.

Business professionals and entrepreneurs are her audiences.

gillian perkins

Gillian Perkins says Business tips for building customer relations and naming your ideas/ products that enable you to stand apart in the crowded marketplace are crucial to success with Youtube marketing.

Gillian says valuable content can achieve improved visibility, generate leads, and create strong relationships with new and existing customers.

A clear goal and actionable tips, Communicate about your product/service/ website that you offer, and Promote your other related social media channels are some of the information that we can learn from Gillian Perkins.

Sugar Mamma TV

Canna Campbell is a financial advisor and runs the Sugar Mamma TV that offers financial freedom tips—educating and inspiring women to achieve financial independence this channel.

Consistency and attention to detail are the key elements that set it apart from its competitors.

sugar mamma tv

Picking a niche and promoting all products/ services and related content are some of the learning points for beginners from this channel.

Carrie Green

A law student and an entrepreneur offer advice on establishing a small budget business. Women looking to start a business are her audience.

Carrie offers a mix of How-to videos, tutorials, tips, interviews, and personal vlogs to keep it interesting for the audience.

Guests on the show/ channel also offer tips with worksheets and other resources to the followers.

Motivational language, high-quality images, tips, and demos are some of the information that sets it apart from the others.

carrie green

Creating inspirational teaser videos, entertaining content, layout & design of the videos, and breaking up the content into step-by-step actionable items are some of the things to learn from it.


Lavendaire runs a lifestyle channel and is also a lifestyle blogger based out of Los Angeles.

Travel, music, and content on creative tips are some of the areas that the channel concentrates.

Beautiful designs, branding style, and bright pastel colors on the video content are some of the pointers that set her channel apart from her peers.

lavendaire's channel

Creating brand identity consistently and “looking the part” are some of the key learning points from Lavendaire’s channel.

Matt D’Avella 

Matt D’Avella is a minimalist, podcaster, and filmmaker. He created his youtube channel to bring in the change of minimalist living.

Matt D’Avella has a documentary on Netflix called “Minimalism.” The theme of the channel is minimalistic design.


Consistent designing and content of the channel resonates with minimalism and helps the audience connect with the content.

Designing the channel on the goal and consistent content is the crucial learning take away from this channel.

Tim Schmoyer

Tim Schmoyer, a youtube strategist, began with a simple video of introducing his family to his girlfriend.

He quickly understood that people loved the engaging content and started the “Video Creators” channel. Helping people to create their youtube channels is the primary goal of his channel.

His channel is an excellent fit for you if you are looking to start a youtube channel from scratch or build your influence.

Tim Schmoyer

Focusing on the niche, creating engaging content that resonates with the audience, and unique content & design are the key elements that should be concentrated upon to stand apart in the crowd.

Maya Washington 

Maya Washington is a youtube sensation and covers a wide range of topics varying from online dating tips to editing films on smartphones.

Unique, colorful videos and trendy fonts make her videos stand apart. Asking insightful questions enables the audience to stay interested.

Engaging content and a unique presentation style are a few key tips to learn from Maya’s channel.

Skyler Burt

Skyler Burt, an award-winning photographer, has traveled the world and creating some of the best food photographs for a decade and is also a youtube entrepreneur based out of Los Angeles.

Food photography enthusiasts are his audience. Skyler feels his goal is to solve the challenges/problems that people face in the niche with his channel.


He stays focused on food photography.

Unique and engaging content that addresses the difficulties a beginner faces and the solutions to overcome them is the kind of content that one can find on Skyler’s channel.

Things to learn from his channel are intelligent camera angles, production skills, tips on lighting, staying focused on the niche/audience, and consistency.

What is YouTube’s marketing strategy?

Google and YouTube stand in the first and second place of being the most significant search engines.

25% of youtube views happen on mobile, and over a hundred hours of new videos are available every minute on Youtube.

Most businesses use a youtube marketing strategy to improve their traffic, engagement, and outreach/ subscriber numbers. Listicles, How-to videos, product videos, case studies, interviews, and behind-the-scenes videos are a few types of videos helpful in a youtube marketing strategy.

Interacting with the audience through comments regularly and using brand monitoring for better engagement opportunities help improve the subscription.

Using questions in the video’s content to encourage viewers to leave comments and utilizing the community tab on the channels and the main page through video preview, GIFs, and images are helpful to increase the viewership base.

SEO helps your content outreach drastically.

Create a youtube channel with content containing the channel’s keywords, descriptions, headlines, video tags, transcript of the video, thumbnail, and watch time to make sure your content receives top ranking.

How to become a YouTube marketer?

Creating engaging video content on a topic of personal interest is fun. However, it requires loads of patience, time, and hard work.

youtube marketing

Like everything else, becoming a successful youtube marketer also requires an ultimate checklist.

  1. Decide on a niche that you are comfortable with, and you know.
  2. Outline the goals that you intend to achieve
  3. Brainstorm for content ideas
  4. Develop a schedule for the content publishing
  5. Assess the tools requirements beforehand
  6. Create and optimize the channel
  7. Upload your first video
  8. Note the key learning from your first video.

Is YouTube good for marketing?

Youtube is one of the best search engines after Google. Click To Tweet

Youtube works as one of the best marketing tools that enable businesses to use videos to improve their brand awareness, lead generation, outreach, customer relationship, and much more. Using youtube marketing helps companies to :

  • Capture the attention of the audience
  • Improve traffic
  • Helps to create viral marketing
  • Increases ROI
  • Better outreach to a global audience
  • Improves rankings
  • Integrations with social media marketing

How much does it cost to promote on YouTube?

Youtube has millions of users every month, making it one of the most profitable channels for paid ads.

So every business asks if it would be a wise move to invest in Youtube ads.

$0.10 to $0.30 per view is the average cost of youtube ads. Every time a viewer clicks on calls to action, you pay the $0.10 to $0.30 amount.

It is important to note that the ads are sometimes skippable and sometimes not skippable. In search, ads require someone actually to click on them and view.

Youtube ads are measured based on the “CPM” (cost per mille). The quality of the content, targeting, ad formatting options, ad messaging options, and the timing of your ads are factors that play a vital role in the costs of Youtube advertising.


Suppose you are looking to create professional-looking videos with subtitles, green backgrounds, logo, background music, intro image, outro image, and publishing them on your social media accounts.

In that case, Bigvu is an excellent choice.

youtube marketing - bigvu


Brand OverlayVideo StreamingClosed Captions
StoryboardingVideo slideshow creationSocial media sharing
Collaboration toolsPortrait, square & landscape videosMobile Screen Support
Customizable backgroundsDrag and drop Video editing


  • Social Media Marketers
  • Educators
  • Video content creators

Getting Started

  1. Write the video script with the help of a teleprompter.
  2. Edit videos.
  3. Add subtitling and logo.
  4. Add business card outro.
  5. Publish


The free subscription covers video recording, teleprompter, BIGVU logo, file download, and social media sharing.

The Starter subscription covers $14.99 per month and covers all the features in the free subscription.

Personalized logo, tilting, background music, green background replacement, and one-click sharing to social networks are a part of the starter subscription.

The Workgroup subscription covers $79.99 per month and covers all the starter subscription features along with customized – tilting, fonts, and colors, team license, advanced features, and one shared workspace.


WeVideo is a cloud-based video editing software.

It is an excellent fit for business, third-party media, and e-learning.

Creating videos, sharing movies in high resolution, with jumpstart technology that enables multi-platform video editing.

youtube marketing - wevideo


720p video resolutionScreencastingVoice-over
Multi-track editing and storyboardMotion titlesCloud storage
Advanced text editingMusic library
Green screenSlow-motion


  • Professional video making
  • E-learning
  • Podcasts

Getting Started

  • Go to the website and select your account.
  • Create a new project and click on the media.
  • Select video edit with project, name, description, and select members.


The Power plan costs $4.99 per month and includes a single seat license, 720p resolution, thirty minutes of publishing per month, premium editing features on desktop, iOS, and motion titles.

The Unlimited plan costs $7.99 per month and is an excellent fit for passionate video creators. The plan includes unlimited video publishing, screen recording, and the other features available in the power plan.

The Professional plan costs $17.99 per month and is suitable for business owners and marketers. Brand management, expanded social marketing, all WeVideo essentials, and all the features in the unlimited plan are available in the professional plan.

The Business plan costs $29.99 per month and is best suited for marketing teams and small businesses.

Brand management and unlimited use of one million commercially licensed media are the features available in this plan and all the professional plan features.


Biteable offers features that enable small businesses to create professional videos for ads, social media videos, and much more.

youtube marketing - biteable


AnimationCustomizable BrandingDrag and drop
Video editingPrivacy OptionsMedia Library
Video CreationSocial SharingText Overlay


Real estateBook trailer.Product
Promo videoMovie.Charity.
Channel trailerAdvertising

Getting Started

  • Use the download button to process your video and publish it.
  • Use the shareable link to embed code and share it on Youtube, Facebook, Twitter, and Linked In.


A free trial for six months is available.

The forever free plan includes a single user, Branding, millions of images, and clips.

The plus plan costs $19 per month and $228 when billed annually.

Customized Branding, commercial usage rights, unlimited premium exports, single-user, 1080p resolution, and millions of images are a part of this plan.

The Ultimate plan costs $49 per month and billed at $588 when paid annually.

Collaborative editing and unlimited team members, and the other features in the plus plan are a part of the ultimate plan.


Generating keyword suggestions for SEO and PPC campaigns is made possible with keywordtool.io

youtube marketing - keywordtool.io


Website optimization tools, like Competitor analysis and keyword research tools.


Leading SEO

Getting Started

Enter a keyword of your choice and get a list of long-tail keywords that are alphabetical.


  • The pro plus plan costs $99per month and includes up to five user accounts.
  • The Pro business plan costs $199 per month and includes up to ten user accounts and fifty API requests per day.


Vyond enables a beginner to create videos like a pro with its features.

Vyond offers a database of props, assets, and characters that represent a variety of industries.

Vyond assists users at every level, starting from brainstorming to advanced effects for the video.

youtube marketing - vyond


Collaboration ToolsMedia LibraryPrivacy Options
Video EditingVideo making with AnimationDrag and drop
Video CreationCustomizable BrandingTemplates


Professional animated videos for marketing, training, and eLearning. 

Getting Started

  1. Create an outline of ideas
  2. Convert the concept into a script
  3. Begin a free trial
  4. Learn through webinars and tutorials
  5. Create a storyboard and finalize the script
  6. Create characters and make the video.
  7. Use advanced features when you have a paid version.


The Essential plan costs $299 per year. An excellent plan for users on a tight budget allows users to imprint the Vyond logo on their videos.

The Premium plan costs $649 per year and covers live chat support and high-quality exports.

The Professional plan costs $999 per year per user. An excellent choice for scalable teams/ organizations and covers all the advanced features with priority customer services.

The Enterprise plan is an excellent blend of the professional and advanced features with its training & onboarding tools with a dedicated account manager. It would be better to contact the team for customized pricing.


If you are looking to do Youtube marketing, then Tubics is an excellent choice.

Tubics is a Youtube SEO software that enables its users to improve their views and rankings on search engines. It helps to improve traffic organically with its Youtube keyword ranking tool.

Optimized video titles, descriptions, and creation of Youtube thumbnails can happen in a few clicks with the help of Tubics.

youtube marketing - tubics


LocalizationKeyword Tracking
Content ManagementKeyword Research Tools
Competitor AnalysisRank Tracking


  • Improves organic traffic
  • It helps to improve ranking on youtube and Google.
  • It helps in the Video title and description optimization.

Getting Started

  • Log in and go to the Youtube homepage.
  • Click on the “create a video or post.”
  • Click the upload button, choose the video, and make changes to the privacy settings.
  • Add details and save.


The Basic plan costs $190 per month and is an excellent fit for digital marketers looking to optimize their Youtube channel for searches. Tag suggestions in thirty languages and one channel per user is a part of the basic plan.

The Business plan costs $390 per month and includes all the features in the basic plan.

Two users per channel, monthly performance reports, priority chat support, and thumbnail A/B testing are all a part of the business plan.

The enterprise plan works well for brands and agencies looking for a tool to help them with the entire cycle starting from idea generation to publishing.

Business plan features are available in the enterprise plan.

Unlimited Youtube keyword tracking, branded thumbnail overlays, and a certified Youtube account are part of this plan.

Tube Buddy

TubeBuddy offers youtube channel management and video optimization tools to its users.

Tube Buddy offers integrations that enable users to save time, create engaging video content, manage data, and optimize their marketing strategies through data.

youtube marketing - tube buddy


Video management features include Social media sharing, Video Looping, Video Streaming, analytics, Brand Overlay, Bulk Uploading, Closed Captions, Mobile Screen Support, and Privacy Options.

Video marketing features include Multi-Channel Distribution, ROI Tracking, Real-Time Chat, reporting/analytics, Social Sharing, lead capture, and customized Branding.


  • Content creators, brands, and agencies save time and grow their Youtube channel viewer/ subscribership with the help of Tube Buddy.

Getting Started

  • Install the tube buddy plugin for Chrome, Firefox, and Safari browsers as suitable.
  • Go to Youtube and click on the tube buddy on the right side icon.
  • Choose live streaming and begin with instructions of adding and editing as required.


The Pro subscription costs $9 per month and includes productivity tools, thumbnail generator, tags, and keyword research.

The Star subscription costs $19 per month and provides Card/End screen Templates, bulk processing, monetization tools, advanced scheduling, and other features available in the pro subscription.

The Legend subscription costs $49per month and includes Video A/B Testing, Retention Analyzer, Competitor Analysis, and all the Pro and Star subscription features.


VidIQ is an excellent platform that enables businesses to optimize their marketing campaigns and better engage their Youtube channel audience with their videos.

youtube marketing - vidiq


Channel audit tool
Compare views
Productivity toolsScorecard and keyword tools
Thumbnail generatorCompetitors tool
Stats BarTrend alerts


  • Enables users to monitor their competitor content
  • Offers analytics to change marketing strategies accordingly
  • Helps in improving ranking

Getting Started

  1. Install the app on your browser
  2. Get familiar with the labels and scorecard
  3. Optimize your video


The basic plan is free if you are new to youtube and includes one user, one channel, up to three competitor tracking, and email support.

The Pro plan costs $7.50 per month and covers email & chat support, one user, one channel, and six competitor tracking.

The Boost plan costs $39 per month and covers one user and channel, up to five competitors, email& chat support, and VidIQ keyword engine.

The boost plus plan costs $415 per month and includes personalized coaching for creators, up to twenty competitors tracking, one user, five channels, priority email and support, and a keyword engine of up to two hundred videos per month.


Serpstat offers Youtube marketing users with every aspect of SEO.

International data, keywords for SEO/PPC campaigns, monitoring keywords and backlinks of competitors, and niche visibility analysis are all made possible with SerpStat effortlessly.

youtube marketing - serpstat


  • Google analytics integration, auditing, and competitor analysis are leading SEO features.
  • Rank tracking, mobile keywords, link management, and keyword tracking are keyword research tools.


  • Competitor’s backlink analysis
  • Site audit enables to change marketing strategies as and when required.
  • PPC positions tracking.
  • Enables to plan and allocate budget.

Getting Started

  1. Go to the project section to access existing projects.
  2. Create new projects and groups
  3. Set up Rank tracking
  4. Conduct site audit and backlink analysis
  5. Setup email reporting for analysis and audits.


The Lite plan costs $69 and is an excellent fit for SEO individuals, freelancers, and small businesses with a limited budget.

The Lite plan covers up to twenty tools that enable SEM, SEO, PPC projects to analyze the competitors’ marketing strategies.

The Standard plan costs $149 and works well for marketing agencies and in-house teams.

All the lite features and three users, branded exports, API credits, and extended interface, are a part of this plan.

The Advanced plan costs $299 and covers all the standard plan features along with API credits, an extended interface, and up to five users.

The Enterprise plan costs $499 and covers all the features and API credits, up to seven users, and white label.

Unbox Social

Unbox social is an AI-based social media suite that enables users of all sizes.

Finding the right influencers, campaign performance monitoring, competitor tracking, mentions tracking, and optimizing social media is all possible with a few clicks through Unbox social.

youtube marketing - unbox social


  • Brand Tracking
  • Multi-Account Management
  • Reporting/Analytics
  • Social Media Monitoring


  • Enables brands with Influencer Marketing Solutions
  • Provide social media analytics

Getting Started

  • Set goals
  • Find niche
  • Start tracking


The basic plan costs INR 350,000 per year. Mail the team with your email, business description, and company details if you are looking for a customized plan.

Camtasia & CloudApp

Both Camtasia and Zight are some of the best screen capturing apps.

Camtasia enables screen recording to create videos for tutorials, lessons, product demos, and much more. It also offers tons of video editing tools, animations tools, and effects.

Video sharing, screenshot annotation is rolled into one with a single easy to use platform with CloudApp. Video, image, audio, and file sharing is made possible on Windows, Mac, Chrome, and iOS with CloudApp.

youtube marketing - camtasia

Camtasia Features

AnimationTemplatesText to Video
Video CaptureSocial SharingCustomizable Branding
Video EditingText OverlayMedia Library
Voice-OverVideo CreationPrivacy Options
Drag and dropCollaboration Tools
youtube marketing - cloudapp

Zight features include:

  • Collaboration
  • Screen recording
  • Customer service
  • Productivity

Camtasia Uses

  • Easy to use video editing
  • Audio and video template library
  • Flexible e-learning tools

Zight uses

  • Easy and intuitive interface
  • Customer success

Getting Started with Camtasia

  • Click on the startup dialog box.
  • On the “Get started” header, choose “what to do.”
  • Go to a new project and edit your media file.

Getting Started with CloudApp

  • Go to the icon through a quick launch.
  • Choose Camera, GIF, and HD for creating GIFs, videos, and screenshots.
  • Click and drag to choose the part to be edited.

Pricing for Camtasia

The Individual plan costs $249.99 as a one-time fee for a single license and compatible with macOS and windows.

The Business (Volume Discount) plan costs $249.99 for one to four users, $239.04 for five to nine users, $232.49 for ten to fourteen users, $224.99 for fifteen to twenty-four users, $207.49 for twenty-five to forty-nine users, and $199.99 for fifty to ninety-nine users.

The Education plan costs $169.99 for one to four users, $162.24 for five to nine users, $158.09 for ten to fourteen users, $152.99 for fifteen to twenty-four users, and contact the sales team for more than twenty-five users. The plan includes a single license and site licenses.

The Government and Nonprofit costs $223.99 for one to four users, $215.01 for five to nine users, $208.31 for ten to fourteen users, $201.59 for fifteen to twenty-four users, $185.91 for twenty-five to forty-nine users, $179.19 for fifty to ninety-nine users, and users can contact the sales team for a hundred plus users requisition.

The plan is compatible with macOS and windows with single and site licenses.

Cloud app pricing

The free plan is an excellent fit for individual users. It includes viewer notifications, annotated screenshots, upto ninety-second recorded videos, video capturing and sharing, and access for up to twenty files.

The Pro plan costs $8per month for the individual user. It includes all the free features, including Video Annotations, Unlimited recording, Custom branding, access to unlimited files, Calls-to-action, Do-not-disturb mode, and search.

The Team plan costs $8 per month per user and includes all the Pro features and Manage members, Centralized billing, priority support, third party integrations, and shared custom branding.

The Enterprise plan includes all the Team features, along with Additional security, support, and control.


Trint is a web-based automated platform for transcription.

Users can upload audio and video files and transcribe them with speech recognition. Verifying and editing the machine-generated transcripts is made simple.

youtube marketing - trint


  1. Upload Audio and Video Files
  2. Transcribe Files/Contents using Artificial Intelligence
  3. Search, Verify, and Edit Transcripts
  4. Adjustable Timecode
  5. Collaborate with Colleagues
  6. Export Transcripts
  7. Audio and video contents distribution
  8. Trint also accepts videos recorded on the mobile phone


  • Automated transcription.
  • Alignment of words with audio/video files transcription.

Getting Started

  • Sign up
  • Go to the web app and upload the file
  • Get the machine-generated transcription


The Starter plan costs $60 per month and $48 when billed annually. One user, access editor, and up to seven files transcribe per month are part of this plan.

The Advanced plan costs $75 per month and $60 per month when billed annually. One user, access editor, and unlimited day to day transcription are a part of this plan.

The Pro plan costs $85 per month and $68 per month when billed annually. The plan includes creating public links, one user, collaborating with multi-user editing, share, read/ comment only transcripts.

The Pro Team plan costs $85 per user per month or $68 per user per month (billed annually) and includes two up to ten users, access to shared workspaces, unlimited day to day transcription, and all the other features of the pro plan.

A quote is required to avail the Enterprise plan.

It includes unlimited day-to-day transcription, real-time transcription, up to eleven users, translates, priority subscription, premium support, custom roles and permissions, designed customer success program, and access to enterprise dashboard reporting along with all the features in the Pro plan.


Headliner helps create videos for a blog, Facebook, podcast promotion, radio show, Instagram post, Twitter, and Youtube.

youtube marketing - headliner


Creating and editing short video clips for social media, marketing, and advertising.


  • Waveforms
  • Unlimited Videos
  • Full Episodes
  • Transcription

Getting started

  • Upload the file
  • Add effect like captions, animations, and GIFs
  • Export and share on social networks.


The Forever Free plan includes five videos per month, unlimited watermarked videos, 10 minutes of transportation per month, and direct social media sharing.

The basic plan costs $9.99 per month and is charged at $ 7.99 per month when billed yearly.

All the Forever Free plan features along with up to ten videos per month, unlimited transcription, custom watermarks, priority export queue, Save your brand into a reusable template, Custom intro, and outro videos. Use your fonts and priority support.

The Pro plan costs $19.99 per month billed yearly or $25.99 per month. All the basic plan features are available in this plan. 

Unlimited videos, unlimited transcription, custom watermarks, priority export queue, Save your brand into a reusable template, custom intro and outro videos, use your fonts and priority support are a part of this plan.

Cameleon Live

The building, testing, and deploying products are faster with the WYSIWG editor. Easy to implement and collects analytics automatically.

youtube marketing - cameleon live


Contextual GuidanceSelf Service Tools
Audience SegmentationUser Onboarding
In-App TrainingSurveys & Feedback


  • Graphic designers

Getting Started

  1. Go to the app and select your device.
  2. Fill in the details of the name, camera details, and quality of the video.
  3. Select the streaming and go live
  4. Share or email.


  • The early bird offer costs $29.90 and helps users to stream their videos live on YouTube and Facebook using your iPhone/iPad

Live Caster

Live Caster enables users to live stream multiple videos simultaneously, making it easy for marketing teams to live stream videos effortlessly.

youtube marketing - live caster


  • Live cast videos on Facebook pages and other personal profiles.
  • Live cast on YouTube channels
  • Go live instantly or schedule for future
  • Overlays and call to action for videos going live.


  • Improved rankings
  • Increases audience engagement

Getting Started

Add a video, make the changes, and publish on multiple social networks.


  • Not available

Promo.com & Invideo & Fleeq

Promo.com is a cloud-based software that enables users to create a video for digital marketing.

Promo.com helps users create video ads to promote the user’s products/ services, improve brand awareness, increase traffic & engagement, and reduce cost-per-click. 

Invideo is a video maker that offers pre-made templates, automated voice-overs, 24/7 support, and much more to create professional-looking videos. 

Fleeq is an excellent choice that helps users to create short training videos in just a few minutes, track, localize, embed, and optimize videos in a few seconds.

youtube marketing - promo.com

Features of Promo.com

Image resizeOnline video/ ad makerRoyalty-free images and music
YouTube money calculatorFacebook ad budget calculatorPhotos to video maker
Facebook video coversOnline video templatesFree collage maker
youtube marketing - invideo

Features of Invideo

Voice overText OverlayPrivacy Options
Video Capture, creation, and video editingDrag and dropMedia Library
Collaboration ToolsCustomizable BrandingSocial Sharing
youtube marketing - fleeq

Features of Fleeq

  • Animations & Transitions
  • Audio & Video Content
  • Customizable Templates
  • Media Library and Video Editing


  • Promo.com enables to create individualized content effortlessly.
  • Invideo is used to create versatile videos for tutorials and Instagram stories.
  • Fleeq enables users to make videos and add interactive GIFs.

Getting Started

  1. Go to the promo.com website, type the video’s topic, choose the related video, add text & font, edit the video, add the video with logo & music, save and preview.
  2. Login to Invideo, go to quick videos, select templates, add images, and create the iconic video.
  3. Login to Fleeq, choose templates, add effects, and create videos in just a few clicks.



The Basic Plan costs $49 per month and $39 when billed annually.

Video templates, animations, licensed music, mobile app, image library, multiple video formats, up to thirty-six premium clips per year, add a logo, editor, collage maker, HD videos, and lifetime license are a part of this plan.

The Standard Plan costs $99 per month and$69 when billed annually and covers all the basic plan features. The standard plan includes a personalized watermark, one brand, customized fonts, and unlimited premium clips.  

The Pro Plan costs $359/month and $249 when billed annually. Pro plan Includes reseller rights, white-label sharing, priority customer service, up to ten brands, and all the other standard plan features.


The Business plan costs $10 per user per month when billed annually.

It includes unlimited premium templates that are more than three thousand, access to a library of images and media, up to sixty high definition exports per month, reseller rights, tts, and unlimited team members.

The Unlimited plan costs $30 per user per month when billed annually. Includes all the business plan features, unlimited HD exports, and access to millions of images and videos.

The Custom Plan pricing is dependent on the quote, and the users can discuss it with the vendor.

The pricing plan for Fleeq is not available.


A web-based video creating platform enables users to add animations, adjust speed, and maintain lower costs.

youtube marketing - wideo


Drag and drop elementsKeyframe copying/removalAudio, image, and button upload
Scene templatesEffects on multiple objectsScene and video preview
Video embedding, reuse, and autoplayEighty plus templatesAnimation speed control


  • Explainer Videos
  • Sales Pitch
  • E-learning
  • Birthday greetings

Getting Started

Download videos in the MP4 format and share them on Youtube and other social media sharing.


The free plan covers branded videos, one-minute videos, and up to ten video templates.

The Basic plan costs $19 per month and billed at $59 annually. The basic plan Includes up to ten downloads per month, short videos, and up to twenty video templates.

The Pro plan costs $39 per month and $99 when billed annually. Unlimited downloads, ten-minute videos, and full templates gallery are a part of this plan.

The Enterprise plan costs $79 per month and $199 per month when paid annually. Premium support, unlimited video length, and templates are a part of this plan.


Kinemaster is an excellent video editing app that is compatible with android and iOS devices.

Kinemaster offers some of the best features that enable users to create high-quality videos.

Users can also share their videos on platforms like Youtube, Facebook, and a few others, making it an excellent choice for professionals.

youtube marketing - kinemaster


  • Multiple Layers and volume envelope
  • Themes, Effects, Speed Control, Adjustments, Music, Overlays, and Stickers
  • Frame-by-Frame Trimming, auto filters, Animation Styles, and Transition Effects
  • Instant Preview
  • Real-Time Recording and Social Media Sharing


  • Real-time recording
  • Social media sharing
  • Mobile video editor

Getting Started

  • Start with an empty project
  • Create a video and add themed elements


  • A free trial is available.
  • The Monthly Subscription costs $4.99, and the annual subscription costs $39.99.
  • Both the plans offer all the Kinemaster features.

Movavi & Filmora

Movavi is an excellent video editing software that enables users to edit videos with effects.

Videos like pop art, cinematic footage, travel videos are all created with the help of Movavi.

Filmora is another video making and editing platform that helps beginners and professionals to spin professional-looking videos effortlessly.

Green screen effects, layers, audio editing, and many other features offered by Filmora makes it a hot favorite for freelancers/ influencers looking to create videos for youtube marketing.

youtube marketing - movavi

Movavi Features

  • Cutting, trimming, and joining footage
  • Built-in intros, videos, backgrounds, music, and sounds
  • Design filters, transition templates, Title templates, and video stabilization
  • Picture-in-picture, video preview, and adjustable filter intensity
  • Keyframe Animation, media bin, and fast video processing
youtube marketing - filmora

Filmora Features

  • Preview Rendering, Chroma Key, Screen Recording, and Audio Separation
  • Auto-ripple, Split Screen Presets, and Advanced Text Editing
  • Tilt-Shift, Video and Audio Controls
  • Layer Multiple Video Clips and Audio Mixer
  • Envelope/Keyframe Editing
  • Scene Detection, Video Stabilization, and Color Grading Presets
  • Audio Equalizer and 4K Resolution Editing Support
  • GIF Support, Noise Removal, and video stabilization
  • Export to YouTube and Vimeo
  • Speed Controls and media library

Movavi Uses

  • HD videos
  • Cool video effects

Filmora Uses

  • Complex layering
  • Fast video rendering

Getting Started with Movavi

  • Add media files, split videos, delete unwanted parts of the video, apply effects, and smooth transitions.
  • Add titles, adjust the audio track, save your movie project, and export the finished video.

Getting started with Filmora

  1. Go to the website
  2. Click on the create a new movie icon
  3. Choose the easy or full feature mode
  4. Choose the templates
  5. Add effects from the menu
  6. Export and share

Interface: the interface is simple. Click on the section you’re interested in from the side menu, then select the lesson/topic you’re interested in learning more about, and you can reach the page where the lesson resides.

Movavi Pricing

The Video Editor subscription costs $39.95 and covers Cutting, trimming, joining videos, adding effects & transitions, automatic video creation, and default media pack.

The Video Editor Plus subscription costs $59.95 and covers all the features in the video editor subscription. Animation, timeline markers, extended media pack, and fast processing of up to four thousand videos.

The Video Suite costs $79.95 and covers all the video editor features plus subscription and screen recording and media files conversion.

Filmora Pricing

The Individual Annual Plan costs $39.99 per year and includes all features, updates, tech support, and no Filmora watermark.

The Annual Bundle Plan costs $99.87 per year and covers all the annual plan features.

The yearly bundle plan Includes Filmstocks standard library access and new effects every month.

The Lifetime Plan costs $59.99 as a one-time payment. No Filmora Watermark, Tech Support, all updates, and all features are a part of this plan.

The Basic Business plan costs $12.99 per user per month and includes all editing tools, tech support, updates, multi-user control, and free library access. Volume-based pricing is also available.

The Standard Business Plan costs $24.99 per user per month. All Basic Business plan features are a part of this plan.

One-on-One Sales Support, Flexible Payment Scheme, filmstock standard library Access is all included in this plan.

The Premium Business Plan costs $57.99 per user per month and includes all the Standard business plan and premium filmstock library access features.

The Educational Student Plan costs $7.99 per month, $15.99 per quarter, $31.99 per year, or a one-time payment of $48.99. All features, updates, tech support, and no Filmora watermark are a part of this plan.

Users can request for request pricing information for the Educator Plan.

 Social Blade

Users can access the public database with advanced technology, global analytics for brands, live streamers, and content creators.

If you are a brand/ individual looking for Youtube marketing, then the social blade is a great tool.

youtube marketing - social blade


  • Follower Analysis
  • Content Engagement
  • Analysis
  • Influencer Identification


  • Detailed analytics
  • Monthly performance comparison

Getting Started

  1. Go to website and sign in or go through the youtube account.
  2. View the video statistics of subscribers and the number of views.
  3. Register with the supported platform, verify list videos and compare.


The Zoho social free plan includes one team member, one brand, six social channels, basic statistics, default URL, and browser plugin.

The Hootsuite is a professional plan that costs $29 per month and is best suitable for individual freelancers, small businesses, and entrepreneurs.

The plan includes one user, unlimited message scheduling, real-time analytics, unlimited RSS integrations, and up to ten social media profiles.

The sprout social is a standard plan that costs $99 per month per user.

Keywords and locations, tasking &social CRM toolset, Social content calendar group, profile and post-level reporting, five social profiles, draft and queue posts, and complete social media management are a part of this plan.

Our Experience

Every aspect of a business has gone digital, and it is only fair for the marketing teams to follow. A variety of social media networks work well for marketing purposes.

It is no secret that the videos are more powerful than written content and have opened up tons of opportunities for businesses to create a youtube channel and post visual content through the youtube video for youtube marketing purposes.

Whether it is to make sure that the brand/ influencer stays in touch with their audience or improve their brand awareness, conversion, and lead generation through the youtube content, youtube marketing enables you to optimize your videos.

Video marketing involves creating and editing tons of videos for various purposes like ads, tutorials, descriptions of products and services offered, and many others.

These youtube videos are perfect, professional-looking, and require users to get started to use video editors. Video editors for youtube channel/ youtube marketing offer tools to create and edit videos.

They also offer many other features that encourage viewers to comment, create a video with the right keywords, titles, and descriptions on the social platforms that enable the video to rank high.

It means you need a video editor app that helps you create, edit, and publish video and need an app that helps you with the right keywords that help make your video pop in the Youtube search.

Keywords, titles, and descriptions play a vital role in video marketing/ Youtube marketing.

A video with an SEO title and keywords embedded into it will pop up in the Youtube search or search engines like google. Features like pre-designed templates, drag and drop, Animation, subtitling, and a few others help businesses make a professional-looking video.

The features like channel audit, trend alerts, stats bar, SEO keywords, and a few others enable better outreach to the right audience.

It also encourages the viewers of the videos to leave a comment, helps you to optimize your videos into other forms like a blog post, podcast, etc., to reach more people/ viewers to take a look.

Marketing on Youtube covers a more significant percentage of viewers. We have discussed some of the best video editors, their features, uses, pricing, and how to get started with them in detail.

These inputs offer detailed research that helps individuals and businesses make the right decisions regarding which provider to choose.

Questions asked while looking for Youtube Marketing:

What is Youtube marketing?

Creating and editing videos with effects, with well-researched SEO titles, descriptions, and keywords that enable businesses to optimize their video content for better outreach and appear on Youtube search and google search can be called Youtube marketing.

How can I create videos that get a higher ranking on the search?

The market offers some of the best software/ providers with an array of exciting features that enable businesses to create videos with keywords in their titling and description. The Youtube video receives a higher ranking on the Youtube and Google search.

What are the benefits of creating a youtube channel?

A Youtube channel enables users to post a series of videos that are either information on their products/ services, ads, description of their business, success stories, how-to videos, and a few others. These videos help improve audience, better outreach, sales numbers, and much more, making it an effective way of Youtube marketing.

How can the videos be created effectively?

The video editor apps offer an excellent range of features that help create, edit, add effects, and SEO of the content to enable a higher number of viewers to see the video.

Can I use the video editors for free?

Many Video editor apps offer a free trial, and a few others offer free plans. The free trials usually last for fourteen to thirty days, and the free plan includes the basic features. Depending on the budget and requirements, businesses can choose a paid subscription plan.

How can these videos be repurposed?

Use the Youtube videos to make a blog post, used as a podcast, or as Facebook ads. Some video editors offer the required features like tts and others that help in repurposing the content without spending over it.

Is there a guide to youtube marketing?

While there is no guide to Youtube marketing, these video editor apps have tons of videos and written content published to make sure users considering Youtube marketing receive helpful content.

Biswajeeta Rath
Biswajeeta Rath

Biswajeeta here and I am a customer experience and community management leader with over 9 years of hands-on expertise. As a guest writer, I provide authoritative insights on #uxresearch, #designthinking, #businessanalytics, #customercentricity, and #communitymanagement. With a data-driven and ever-curious approach, I help clients become more customer-focused through research, strategy, and technology implementation. I have deep knowledge across SaaS testing, social media marketing, influencer engagement, and operational improvements. I leverage skills in user research, market research, design thinking, data analysis, and stakeholder management to elevate customer centricity. My experience driving end-to-end community engagement for brands gives me unique perspective on customer needs and pain points. I am passionate about continuous learning and translating research into actionable strategies that create meaningful customer experiences. With my mantra "do whatever you can with whatever you have," I solve complex challenges with creativity and an analytical mindset.