When you are out there, trying to zero in on that single SEO solution that aligns most perfectly to your needs, it gets tough to take a call.
The market is full of options that range from mediocre to absolute best. And when we say the absolute best, there is not one solution that occupies that top spot – there are multiple options for you to conduct in-depth SEO research and review on and then make a call after careful and long contemplation.
After all, an SEO tool can make or break your website’s fortunes, so you cannot afford to make a wrong move.
But with all said, it is quite impractical to assume that companies have so much time on their hands as to pick every one SEO platform and start evaluating it, to determine which one can provide good value and is suited to the given small business’ needs.
What is Serpstat?
What is Serpstat?
As their tagline goes, Serpstat is indeed an all-in-one SEO platform that gives you insights digging deep into the web presence of a domain you are seeking information about – whether it is your own or a competitor’s.
Let’s us do a detail Serpstat review of features, pricing, integrations and more.
This tool for SEO covers all bases when it comes to tracking Serpstat stats about a website, utilising the following features:
- Serpstat keyword research Backlink Analysis rank
- Competitor research and review with website analysis
- Keyword Research
- Rank Tracker
- Site Audit
- Website analysis
- Member Perks
In this latest Serpstat review, we are throwing light on all these features and other features they encompass.
Inside Serpstat
Serpstat Features
1. Analyze backlinks to a website
What helps a site most concerning consistently growing traffic as well as building credibility is how well it fares on the organic traffic and ranking scale.
And there is not a better method to make improvements on this metric than a backlink building.
You can quickly identify when a competitor has lost backlinks from a particular website and whether you’ve net gained or lost backlinks over the past week.
Depending on the “link juice” your website enjoys, it helps you rank well on the internet.
But before you even start to build backlinks, what you need is a top view of the backlinks that your website has grown organically, without you making specific efforts towards backlink building.
And as and when you make the required shots, you need to track your progress regularly.
The Serpstat backlink checker is smart that lists down every single backlink pointing to your website.
You can check the quality of those backlinks and even visit the sites they lead to. In addition to the metrics mentioned above, sometimes a small business ends up building a lot of spammy backlinks.
Serpstats lets you dig deep and analyse each link so that you can take the required action. I hope this Serpstat review of backlink checking feature will help you out.
The Serpstat Backlink Analysis tool divides the data into different metrics.
Backlinks dashboard
Referring domains
Referring pages
Anchors
Top pages
Competitors
It is easy to see the sheer range and depth of the insight you can draw when looking at the metrics we just mentioned.
The dashboard gives you a great tree view of the entire backlink performance of a website. It provides links to the other parameters.
The referring domains feature highlights all the fields that have links pointing to your site placed on specific pages.
The ranking and important metrics about that website can easily be looked into through the tree view.
You can click on the domains and it is easy to see all the stats on them, regarding what are their backlink qualities, how well they fare in terms of organic traffic, what are their top 10 keywords, etc.
Because these domains have your links, there is a decent chance that they are from the same industry as you.
How it further proves to be helpful is that you can run a more in-depth website domain analysis to see what the learnings are for your website.
Referring pages give you a solid idea on who on the web wants to link to your website pages and what is that specific thing that stands out on your page for others wishing to be tying their pages with it.
The anchors used for backlinking tell you a great deal about the kind of keywords you should be targeting. Serpstats also shows you the pages on your website that have maximum backlinks pointed to them.
Not only this means it is an accessible page, it also gives you a start – you can figure if you should be having a similar type of content or design across your website because, clearly, the top 10 linked page is being perceived as very credible and worth relating to by a lot of people out there.
The referring domains or pages report also provides information in regards to which countries or cities are sending maximum traffic to a particular page or the entire website, which can further guide you to target a more narrow audience.
Serpstat Chrome extension is super easy to use too. It’s super easy to analyze a page’s SEO performance in seconds. This is especially helpful for finding keywords that are ranking well in Google but have a low sear.
The Serpstat Backlink Analysis tool is a powerhouse that outshines many SEO tools by diving deep into backlink metrics. It goes beyond simple counts; it gives you insights into the quality of each link, referring domains, and competitor backlink changes. For instance, it helped me identify spammy links and take action, something many tools miss. However, it could improve by providing more granular historical data. A small business can track their backlink growth easily, refine their strategy, and stay ahead of competitors.
2. Serpstat review of Analysing your Competitors Feature:
When you enter a website’s URL in the search box on the homepage of Serpstat and hit Enter, you are redirected to a page on which search analytics or search suggestions are divided into different sections or parameters.
Under each setting, you get a detailed breakup of how a website fares and all the things you can learn from it to replicate the same on your site or, for that matter, avoid doing at all.
Serpstat offers a search suggestions database that helps you create original content that ranks higher in search engine.
When you dig deeper, you are provided with a clear view of what are the most visited or top ranked pages on your competitor’s website.
This way, you can find out the web pages that attract maximum traffic – organic and paid search– on that website. This review of competitor analyzing feature will help you decide where to spend.
Considering they are your competitor and you have a lot of similarities in terms of the product and the prospective buyers, you can replicate the same strategies.
Now, these can be two types of pages – the website pages that list down the features, pricing or details about the company or the blog posts of the competition. Both contain massive insights for you to analyse and use Serpstat for your website.
The design and content of the top visited website pages can tell you a lot about what customers and prospects like about a web page.
Conversion optimization and SEO PPC work hand in hand, and competitive analysiscan help you synchronise both these methods.
You can use a similar strategy for your site’s web pages and run CRO tests on them to see if the same thing works for you as well.
Taking inspiration from blog posts can help you to build the organic traffic for your website and eventually building credibility in the market.
Of course, that doesn’t imply you to rewrite the post on their site to be published on your site (though that won’t be a bad idea), but you can surely use that content as a baseline. Writing long-form content, like blogs, white papers, and case studies, is a matter of a lot of SEO research , review and hard work.
But when you have right in front of you a piece of content that is successful in attracting the audience that you are targeting for your blog too, it is a great idea to pick the skeleton of that post and build your content marketing strategy around it.
It depends entirely on you whether you want your blog post to be very similar to theirs or you want to add your spin on it; by giving your perspective and making your product’s unique value proposition to stand out.
There are several websites from where you can hire content writers to create outstanding content for your blogs.
However, it is not just a blog post that you have to restrict yourself to while doing competitor analysis.
Based on your review of the most successful blog posts of your competitor, you can also repurpose that content for your social media accounts.
All said, whether you are using insights derived from website pages or blog posts, you have to be entirely original in how you spin that data and produce something for your website.
The most important thing that helps businesses on the web is how credible it is, and whether its content comes across as coming from someone who is a thought leader in the industry. There is where you can get the brownie points.
Serpstat competitor analysis feature is incredibly insightful, especially when compared to other SEO tools like SEMrush and Ahrefs. It provides a detailed breakdown of your competitors’ top-performing pages, which is invaluable for shaping your content and SEO strategies. I found it particularly useful for identifying content gaps and optimizing my own site to match top industry players. However, it could improve by offering more visual data representations. For example, I used it to revamp my blog strategy by analyzing competitors’ top-ranking posts. Overall, it’s a strong tool for staying ahead in competitive markets.
3. Serpstat review of the Serpstat Keyword Research Feature:
When you enter a website’s URL, from all the data you get, you can extract learnings around the given site, but that’s not all Serpstats does.
When you are out there optimising your website’s organic ranking, and SEO PPC research metrics, one of the chief elements that you should pay particular attention to is keywords.
When you are using the Keyword research tool, enter specific keywords in the search box and hit Enter. The new page that appears starts displaying the new keywords stats and ideas divided into separate sections.
The Organic Keywords section shows all the variations, permutations and combinations with which that keyword is searched with by the online users for online marketing.
Each given keyword combination then provides the information on the keyword difficulty, the volume of search in search engine for that keyword, etc.
At the same time, you are provided with the combinations that are used for ads, and it proves to be of value to know what the volume is on these keywords ads, and the estimated cost per click one can get.
Serpstat provides a very intuitive user interface to manage the ads you are running to market your website.
Their ad tools are significant assets that help webmasters to get measurable data on how the competition is using advertisements to attract more online users to their site using paid channels and what ads are giving the best returns in online marketing.
Armed with this information, website owners can get far better conversion rates on ROI on the ads they run because they have results of ads run on similar products for the same audience right in front of them.
Besides, making the feature even more valuable is the keyword trends insight that shows you how interested the audience has been around the topic or keyword combination over the specified time duration.
This feature also helps you gain a lot of knowledge around how your competition is working around the keyword.
It lists down the top 10 competing sites for the given keyword and then in the Competitors graph; it displays the recall and precision values on the keyword for the top-ranked competitors.
The information about competitors is also shown for the ads run on this keyword.
The Keyword Research tool of Serpstat enables you to boost the ranking efforts of your website by improving the keyword-focused approach and content marketing.
When you have an entire site up and running – with or without a blog – you have a fair knowledge of the kind of keywords you should be targeting.
But this knowledge is only half the knowledge. What you need is to have a clear idea on the keywords that attract maximum search volumes or keywords that are useful but also have less competition.
Serpstats provide this and an entire set of additional features.
Organic SEO research is most definitely one of the focus areas of Serpstat, and the keyword research feature is a testament to that.
While advertising can indeed bring in the riches by a significant degree, what truly perches your bran ahead of the closest competition is how organic keywords are optimised for organic search traffic and success, and this is where Serpstat indeed scores.
The combination of all the features that are part of Keyword Research give you the intelligence to figure out and formulate the best possible keyword strategy and keep on enhancing it with time.
It can help you cater to the right audience as when they intend to get information around a specific keyword; they can land on your website and start to know you better.
This keyword feature proves to be a great asset when you want to attach a value to some specific keywords, just in case you wish to run ads centred on those.
You have the stats like cost per click, the search volume in search engine, the competition on a given keyword, etc. right at your disposal, which is what makes it easy to make decisions that perch your website for the best keyword-focussed results.
Serpstat Keyword Research feature shines with its ability to uncover keyword variations, search volumes, and competition metrics—something that sets it apart from other SEO tools. It provides clear insights into organic and paid keyword strategies, helping businesses refine their SEO and PPC efforts. For example, I identified high-volume, low-competition keywords that boosted my organic traffic significantly. However, a more robust historical data comparison could enhance its usability. Perfect for small businesses aiming to outsmart their competition with data-driven strategies.
4. Serpstat review of Rank Tracker Feature:
One of the high-end features that make Serpstat stand out from the competition is Rank Tracker. This feature adds new depth to the data you can get about a website’s ranking for a specific keyword by displaying the top-100 positions for every monitored keyword.
If you are adding to your rank tracking exercise a keyword and a region that has been tracked in the past by others, what you get is the full access to the data that was mined or collected by other webmasters before you for the given keyword.
Rank tracking also provides the keyword grouping feature. With this feature, a user can create a group of keywords to be monitored for their positions on the Internet. These groups can be formed as per the products they are associated with.
Serpstat Rank Tracker is a standout, offering detailed tracking for up to the top 100 positions for each keyword. Unlike other SEO tools, it shares past data from other users, giving you a competitive edge. While the keyword grouping is excellent, adding more visual trend analysis would make it perfect. Ideal for businesses keen on refining their keyword strategy.
5. Serpstat Review of the Serpstat Member Perks Feature:
The users who pay for the Serpstat services have amazing perks to enjoy and take advantage of. To begin with, the paid users get a massive discount of 25 Dollars on the Ringostat call tracking tool.
This tool proves to be instrumental in identifying the inbound phone calls attribution by multiple advertising channels, and it does so by narrowing it down to the keyword level.
For businesses that are wanting to study the web traffic sources that have the potential to draw in more calls can mainly use this tool to perform a quality analysis.
Another part of Member perks is the Reply feature, by which you can automate the entire exercise of sending the personalised emails to customers. There is no doubt that personalised emails are critical to better conversion rates, and this feature makes the endeavour super easy and successful.
The best part is that these automated emails look so authentic as if typed by a human operator that a customer cannot tell that they are pre-loaded in the system. What serves as a cherry on the cake is that your email always lands up in the primary inbox of the receiver instead of languishing in the social or promotions folder.
When you are launching a product, you cannot afford to make a single wrong move. Moreover, you need to spread as much word about your launch as is possible. The pr.co feature of Serpstat does precisely that for you.
Apart from those mentioned above in the review, the other incredibly useful features of the Member Perks include Grasshopper, Cyfe, customer service etc.
Serpstat Member Perks offer substantial value with discounts and tools like Ringostat, perfect for tracking call attributions down to the keyword level—ideal for businesses analyzing traffic sources. The automation tools, like personalized emails, outperform other SEO platforms, though adding more integration options would be beneficial. Great for companies aiming to optimize marketing efforts seamlessly.
6. Serpstat review of Search engine Storm tools
This feature helps you find out that how much search engine result has changed over the last day. It will help you to track changes in Google and Yandex search results.
You get to see the storm dynamics in the form of interactive graphs and how it has affected your Serpstat database. The greater the storm rate the higher is the search engine change in the last 24 hours.
Here is a practical example of how it can help you:
If there is a sudden change in a particular project ranking one can check the storm rate. A higher storm rate means there is a search engine storm.
You can also use it to determine if there was a search engine algorithm update. A higher storm rate means there was an update.
Serpstat Search Engine Storm tool is fantastic for monitoring sudden ranking changes and spotting potential algorithm updates, unlike many SEO tools that don’t offer this level of real-time analysis. I found it especially useful when a client’s ranking dropped unexpectedly; the storm rate graph confirmed a Google update. It could benefit from more detailed historical trends for deeper insights. Perfect for those needing to stay ahead of search engine volatility.
7. Serpstat review of the Keyword clustering feature
Keyword clustering helps you create clusters of related keywords that are specific to one website page. For instance, you have iPhone 5, iPhone 6, mountain bike, road bike, MacBook. After clustering, the results will look like { iPhone 5, iPhone 6 }, { mountain bike , road bike } , {macbook}.
How does this help as per the Serpstat website?
- grouping of the related keywords;
- automatic analysis of a semantic core;
- collecting the right keywords for specific pages;
- keywords distribution across pages for a site’s SEO structure;
- searching for website keywords that fall outside all obtained groups.
Serpstat Keyword Clustering feature is a game-changer for organizing related keywords into precise groups, outperforming many other SEO tools. It helped me create targeted content strategies by grouping keywords efficiently. While it’s highly useful, adding suggestions for underperforming clusters would enhance its effectiveness. Ideal for optimizing site structure.
8. Serpstat review of the Serpstat AI Content Tools Feature:
Serpstat is an all-in-one SEO platform that incorporates AI content tools, enabling users to streamline and optimize their content creation processes. In this review, I will discuss the main AI features and their benefits, providing insights into how Serpstat can elevate your content strategy.
AI Content Analysis and Generation:
Serpstat uses AI and machine learning algorithms to analyze and generate content, including meta tags, articles, grammar and spelling checks, and competitor insights. The platform allows users to input an article topic and receive a generated article within seconds, with options for keyword trend analysis, finding popular topics, and creating evergreen content.
AI Content Detection:
This feature enables users to recognize AI-generated texts with a single click and compare the percentage of handwritten and AI-generated text in the content. This can help users ensure their content is unique and not overly reliant on AI-generated text.
Keywords Extraction and Analysis:
Serpstat AI-powered keyword extraction tool allows users to extract the most used keywords from any text, understand the main message of the text, and identify content writing opportunities. It can also help automate the ticket tagging process for customer support teams and analyze reviews or comments to highlight the main points.
Bag of Words and Keyword Patterns:
The Bag of Words tool returns a list of relevant keywords and their frequency, allowing users to understand the main ideas and delete spam keywords. The Keyword Patterns tool identifies common keyword combinations and their frequency, which can be used to determine primary topics or intentions within a list of keywords.
Article Builder:
This AI-driven feature allows users to generate articles step by step, with the ability to edit titles, article structure, and paragraphs. The tool automatically generates articles, considering corrections and required keywords.
FAQ Generation:
Serpstat FAQ generation tool finds frequently asked questions for specific keywords and generates answers, with export options available in HTML schema.org format for better Google SERP rankings.
YouTube Video Transcription:
The AI-powered transcription tool converts YouTube videos to text, enabling users to create text content from videos in just a few clicks.
Ad Generation:
Serpstat AI creates ad texts based on real ad examples, allowing users to quickly launch relevant PPC campaigns by inputting target and related keywords.
Plagiarism Detection:
This feature checks the text for content duplicates and displays a similarity percentage, ensuring the text is unique before it’s added to your website.
Description and Title Generation:
The AI-driven tools analyze text fragments and generate descriptions and titles according to search engine requirements and competitor analysis.
Grammar and Spelling Check:
Serpstat AI quickly checks and corrects grammar and spelling errors, streamlining the publishing process and improving content quality.
Paraphrasing Tool:
This feature allows users to rewrite content in seconds to avoid plagiarism, ensuring that the text remains unique and consistent.
Serpstat AI features provide users with a comprehensive suite of tools to enhance their content strategy and streamline the content creation process. By leveraging AI and machine learning, Serpstat enables users to generate high-quality, unique, and optimized content, ensuring better visibility and improved search engine rankings.
Serpstat AI Content Tools are a remarkable asset for streamlining content creation, from generating articles to analyzing keyword patterns. I loved how it quickly generated meta tags, FAQs, and even ad texts, which saved me hours of work compared to other SEO tools. One feature that stood out was the AI content detection, ensuring originality. However, more customization options in article generation would be beneficial. Ideal for anyone looking to automate and optimize their content strategy effectively.
9. Serpstat review of the Serpstat Academy:
Tons of features perch Serpstat right on top of the digital marketing and SEO, PPC tools, but one feature that puts it in a league of its own and lets it win a lot of credibility and brownie points is Serpstat Academy.
Enrolling for the Serpstat academy means upping your SEO game in general. Serpstat academy is for beginners in the SEO realm or those who are looking to upgrade their SEO knowledge and skills through an array of courses that are centric to Serpstat as well as courses that educate you about general SEO.
Serpstat essentially has three courses – basic keywords course, Serpstat features course and long-tail keywords course.
The first course gives a detailed understanding of how keyword research works, starting right from answering the basic questions like what a keyword is to explaining how a competitor can be analysed based on the keywords they are using.
Concepts like rank tracking, PPC, competitor research, types of keywords, etc. are covered in detail.
The second courses move on to explaining how Serpstat works – this is an essential course in the sense that Serpstat has a myriad of features, and if one has paid to use them, it is imperative that one knows how to get the best out of this investment.
The third course educates the enrolled about long tail keywords for those who know how they are good for a website.
Serpstat Academy is a fantastic resource, especially for beginners and those looking to refine their SEO skills. Its courses on keywords, Serpstat features, and long-tail keyword strategies are well-structured and insightful. Compared to other SEO platforms, the hands-on approach stands out. However, adding more advanced, real-world scenarios would enhance learning. Perfect for marketers seeking to deepen their SEO expertise.
10. Serpstat review of the Serpstat API:
Data is the new fuel that modern day businesses are running on. As a website owner or a small business owner who has a significant presence on the Internet, if you are getting access to a decent amount of data, more than half the battle for market supremacy is won.
Serpstat API helps you precisely in this regard by providing valuable data to no end.
To be more precise, starting from the Plan B of Serpstat (as highlighted in the Pricing section), users get full access to the Serpstat API without having to incur any additional costs.
Once you set up your account configurations with the API, you get to analyse Big Data and make decisions that are much more informed and help you give a sense of structure to your marketing endeavours.
You can accurately get the data that you want for domains and keywords, rather than having to mine from various unnecessary datasets.
The reports generated using Serpstat API also list the particular keywords that the given URLs rank for in search results of search engine pages.
The Serpstat API is a powerhouse for accessing valuable SEO data, perfect for businesses seeking detailed keyword and domain analysis. Unlike other SEO tools, it offers robust, customizable reports without extra cost. I used it to streamline my keyword research, though more integration options would be a welcome addition. Ideal for data-driven decisions in marketing strategies.
Serpstat Pricing
Serpstat Price Plans
Serpstat comes in different price packages – starting from affordable to expensive (but for good reasons)
The four plans of Serpstat pricing are as follows:
- Lite Plan : With a plan that costs 69 Dollars a month, the user gets access to even more data and is suitable for growing businesses.
- Standard plan : The second plan costs 149 Dollars a month Serpstat and is suitable for mid-sized businesses, particularly the ones that want to grow and expand fast but are still on a budget.
- Advanced plan: The third Serpstat plan that costs 299 Dollars is for enterprises that can afford a hefty price tag and want the very best of Serpstat, in no half measures.
- Enterprise plan: The last plan is the enterprise plan that is perfect for industry leaders.
If you don’t want to commit before trying out the Serpstat , you can sign up for their free trial and take on from there or simply reach out to there customer service.
GDPR and CCPA update:
Serpstat has put in sincere efforts to make their operations GDPR and CCPA ready. They have updated their terms and conditions, audited their party vendors and reviewed all of their data processing techniques to make it GDPR and CCPA compliant.
Other Serpstat Alternatives
Other Serpstat Alternatives in the Market
Now that we have walked through the Serpstat features and have had an extensive look into how this platform works, let us also do a Serpstat alternate review and other serious players in the market, namely:
- Ahrefs
- SEMRUSH
Although we have discussed only Ahrefs and SEMrush in this guide you can check out another blog post of Serpstat vs Seranking– another Serpstat alternative.
Serpstat vs Ahrefs
One of the most popular SEO-based tools that are highly sought-after by digital marketers and SEO professionals is Ahrefs.
There is little doubt over the fact that Ahrefs is a highly capable tool that provides a user with a whole array of features and intuitive user interface. Each feature is highly researched, with a lot of detail invested into it.
That said, how does it compare against Serpstat?
Ahrefs comes with the Site Explorer feature that enables a user to analyse a website through comprehensive reports of its top visited pages.
But as compared to the site audit feature, seo analysis and backlink analysis features of Serpstat, Ahrefs keeps things pretty cosmetic with its easily accessible customer service.
Serpstat helps you uncover more data using the features like rank tracking, keyword research, site audit, etc. it helps you dig deeper into competitor websites in terms of which of their pages are most visited by the internet users, and the kind of SEO strategy they are using can also be figured out using competitor analysis.
You can also quite easily find how much organic traffic they are attracting, and you can go on to using this information to optimise your website for better organic keywords ranking in search engine.
As for the pricing, Serpstat SEO tool most definitely offers a better deal. It keeps its pricing flexible with multiple packages that are tailor-made for different needs and budgets. Also the cheapest plan of Serpstat costs you $59 but you pay $99 for Ahrefs starter plan. But don’t forget that when you pay annually for the Ahrefs tool you get 2 months free.
Likewise, the Ahrefs packages are also diverse, but the amount of data for each plan, when compared with the correspondingly priced Serpstat plan, is considerably less.
Besides, Serpstat takes the cake by keeping a free plan that is nothing short of a goldmine of data for small business owners.
Comparison Table of Serpstat vs. Ahrefs
| Parameter | Serpstat vs | Ahrefs |
|---|---|---|
| What is Good? | Keyword Clustering and Text Analytics | Comprehensive backlink analysis |
| Growth Hacking Tools | Extensive keyword research with large database | |
| Content analysis with search suggestions | Robust site audit features | |
| Affordable pricing | High-quality data and analytics | |
| What is Not Good? | Interface can be overwhelming for beginners | Higher price point, especially for smaller teams |
| Some advanced features require time to learn | No keyword clustering or growth hacking tools | |
| Best for | Small to medium-sized businesses | Larger enterprises and agencies |
| SEO specialists focused on content and keyword strategy | SEO professionals needing detailed backlink and competitive analysis | |
| Pricing | Starts at $69/month | Starts at $99/month |
| More affordable across different pricing tiers | Pricing scales significantly with additional features |
It lets them run ten queries per day, displays top 10 results per every report, and also provides an in-depth competitor analysis of the URL being reviewed and analysed.
Serpstat vs SEMRUSH
Be it a website that represents a product company online, or an eCommerce website, or just a blog that generates revenue by producing content, SEMrush is a versatile site audit tool that applies to all.
For analysing one’s website or gathering data about a competitor’s site, SEMrush has tools like rank tracking and keyword research and makes sure that you are not making decisions based on partial knowledge.
Using this SEO tool, you can uncover your competitor’s keyword research strategy, PPC strategy, backlink building efforts and so much more.
Now when we get down to comparing SEMrush to Serpstat, there are similarities as well as differences that we find in user interface and features.
The backlink analysis features of both the tools have their own set of strengths, and it is honestly difficult to point out one of these as a better tool.
But Semrush has recently updated its backlink repository, and it now contains more than 43+ trillion backlinks. Also, the data management technology that it uses is revised, and now it outperforms most of its competitors.
The keyword research for both the tools is up to the mark and performs very well.
Where SEMrush, or for that matter Ahrefs, lacks is the depth of insights Serpstat can provide through its Rank Tracker feature and the enormity of data through the Serpstat API.
Both these tools take Serpstat game to the next level and create benchmarks for other SEO tools to follow.
No other tool helps you channel your efforts and feature-coordination as well as Serpstat audit tool. SEMrush lacks in features like Serpstat Academy too.
Now when it comes to pricing, if anybody has any doubts over which tool to pick, the pricing makes the decision super easy.
The Serpstat plans start from $59 per month and go up to $499 per month, with $59 per month and $129 per month plans to go for medium-sized businesses with decent pockets.
Comparison Table of Serpstat vs. SEMrush
| Parameter | Serpstat vs | SEMrush |
|---|---|---|
| What is Good? | Keyword Clustering and Text Analytics | Extensive keyword research database |
| Growth Hacking Tools | Powerful competitive analysis | |
| Content analysis with search suggestions | Comprehensive site audit and keyword tracking | |
| More affordable pricing | Advanced tools for PPC and social media management | |
| What is Not Good? | UI can be overwhelming for beginners | Higher cost for access to premium features |
| Some features require a learning curve | Limited in keyword clustering capabilities | |
| Best for | Small to medium-sized businesses | Larger enterprises and agencies with diverse marketing needs |
| SEO and content marketing specialists | Marketers needing an all-in-one tool for SEO, PPC, and social media | |
| Pricing | Starts at $69/month | Starts at $129.95/month |
| More budget-friendly across all tiers | Pricing increases significantly with additional features |
As opposed to this, the SEMrush plans start from$129 per month and go up to $499 per month.
So when both Ahrefs and SEMrush products provide certain comparable features, but at prices that are considerably different, it is easy to take a call.
Price Comparison with Other Tools
Price Plan comparison with other SEO Tools
Below is a price comparison table of Serpstat pricing plans against other popular tools in the SEO and digital marketing space. The comparison includes the entry-level and standard plans for each tool to provide a clear overview of how they stack up against each other in terms of cost.
Price Comparison Table: Serpstat vs. Other SEO Tools
| Tool | Entry-Level Plan | Standard Plan | Advanced/Business Plan | Enterprise/Agency Plan |
|---|---|---|---|---|
| Serpstat | $69/month (Lite) | $149/month (Standard) | $299/month (Advanced) | $499/month (Enterprise) |
| SEMrush | $129.95/month (Pro) | $249.95/month (Guru) | $499.95/month (Business) | Custom Pricing |
| Ahrefs | $99/month (Lite) | $199/month (Standard) | $399/month (Advanced) | $999/month (Agency) |
| Moz Pro | $99/month (Standard) | $179/month (Medium) | $299/month (Large) | $599/month (Premium) |
| SpyFu | $39/month (Basic) | $79/month (Professional) | $299/month (Team) | – |
| Majestic | $49.99/month (Lite) | $99.99/month (Pro) | $399.99/month (API) | Custom Pricing |
| Raven Tools | $39/month (Start) | $79/month (Grow) | $139/month (Thrive) | $399/month (Lead) |
| Ubersuggest | $12/month (Individual) | $20/month (Business) | $40/month (Enterprise) | – |
| Mangools | $49/month (Basic) | $69/month (Premium) | $129/month (Agency) | – |
Price Plan Observation:
- Serpstat offers competitive pricing, especially for its entry-level plan, which is more affordable than SEMrush, Ahrefs, and Moz Pro, while still providing a robust set of features.
- SEMrush and Ahrefs are on the higher end of the pricing spectrum but are known for their comprehensive toolsets.
- SpyFu and Raven Tools provide more budget-friendly options, though they might not offer the same depth of features as Serpstat, SEMrush, or Ahrefs.
- Ubersuggest and Mangools are among the most affordable, making them attractive for small businesses or individual users with limited budgets.
Above table should help in making an informed decision based on budget and the specific needs of the SEO tool.
This table outline the pros and cons of using Serpstat:
| Feature Category | Pros | Cons |
|---|---|---|
| Pricing | Affordable compared to competitors like SEMrush and Ahrefs. | Some advanced features are locked behind higher-priced plans. |
| Keyword Research | Offers keyword clustering, which groups related keywords to improve site structure. | Smaller keyword database compared to SEMrush and Ahrefs, which might limit research for less common keywords. |
| Competitor Analysis | Comprehensive competitor analysis with features like identifying top pages and keyword gaps. | The interface can be complex and overwhelming for beginners. |
| Backlink Analysis | Unique “tree view” of backlinks provides a visual representation of backlink distribution. | Backlink data may not be as extensive or updated as quickly as that from Ahrefs. |
| Site Audit | Provides in-depth site audits, identifying critical SEO issues. | Some users report that the audit results can be too detailed, making it challenging to prioritize issues. |
| Rank Tracking | Accurate rank tracking with detailed reports on keyword positions. | Rank tracking updates are less frequent compared to some other tools like Ahrefs, which offers daily updates. |
| User Interface (UI) | Dashboard is feature-rich, offering a wide range of tools in one place. | The UI can feel cluttered and less intuitive, especially for new users. |
| Support & Learning Resources | Extensive tutorials, webinars, and support documents available for users. | Customer support response times can be slow, particularly on the lower-tier plans. |
| Growth Hacking Tools | Includes tools specifically designed for growth hacking, allowing quick identification of new opportunities. | These tools may require a steep learning curve and are more suited for experienced users. |
| Content Marketing | Content analysis tool with search suggestions helps in creating high-ranking content tailored to niche audiences. | Content analysis features are less comprehensive compared to dedicated content marketing tools like BuzzSumo. |
| Local SEO | Provides detailed insights into local SEO performance, including tracking for specific regions and cities. | Local SEO features are not as advanced as specialized local SEO tools. |
| Integration & API Access | Offers API access for integrating with other tools and customizing workflows. | API access is only available on higher-tier plans, which can be limiting for smaller businesses. |
| Competitor Comparison | Easily compare multiple competitors simultaneously across various metrics. | Data accuracy and depth might not always match that of leading competitors like SEMrush in highly competitive industries. |
| Updates & New Features | Regularly updated with new features and improvements, staying current with SEO trends. | Some features are in beta or feel underdeveloped compared to more mature SEO tools. |
| Value for Money | Excellent value for the range of features offered, especially for small to medium-sized businesses. | Larger enterprises might find the feature set lacking in some advanced areas when compared to more expensive, enterprise-level SEO tools. |
| Ease of Use | Offers a range of tools in one platform, reducing the need to juggle multiple subscriptions. | Some users find the platform difficult to navigate initially due to the abundance of features. |
| Customer Support | Knowledgeable support team with availability via live chat and email. | Support can be slow during peak times, and lower-tier plans have less priority, affecting the speed of issue resolution. |
| Competitor Keyword Research | Enables users to discover competitor keywords they might have missed, giving an edge in content and PPC strategies. | The keyword suggestion feature might occasionally offer broad or irrelevant terms, requiring manual filtering. |
Ideal Users for Serpstat
Who should choose Serpstat?
Following table outline about who should choose Serpstat based on different user profiles and their specific needs:
| User Profile | Why Serpstat is a Good Fit | Key Features Beneficial for This Profile |
|---|---|---|
| Small Business Owners | Affordable pricing and comprehensive toolset for managing SEO without needing to invest in multiple platforms. | Keyword research, site audit, rank tracking, backlink analysis. |
| SEO Freelancers | Cost-effective for solo users who need a wide range of SEO tools to serve multiple clients. | Competitor analysis, keyword clustering, growth hacking tools. |
| Content Marketers | Useful for creating content that ranks well, with specific tools for content analysis and keyword suggestions. | Content marketing insights, search suggestions, top pages analysis. |
| Digital Marketing Agencies (Small to Medium) | Offers a broad range of tools to manage multiple clients without the high cost of other platforms. | Multi-user access, detailed reporting, competitor analysis, keyword tracking across multiple domains. |
| E-commerce Businesses | Helps in optimizing product pages, identifying high-performing keywords, and analyzing competitors’ strategies. | Keyword research, competitor analysis, site audit for on-page SEO, backlink analysis. |
| Local Businesses | Provides insights into local SEO performance, helping businesses rank higher in specific regions or cities. | Local SEO tracking, keyword research for local markets, competitor analysis in specific geographic areas. |
| Startups | Budget-friendly and offers growth hacking tools to identify new opportunities quickly. | Growth hacking tools, rank tracking, site audits for improving visibility and traffic. |
| Bloggers | Helps in discovering content gaps, analyzing competitors, and optimizing blog posts to rank higher. | Keyword research, content analysis, backlink analysis, search suggestions for new blog topics. |
| SEO Beginners | Provides a wide array of features at an entry-level price, with learning resources to help understand SEO basics. | Keyword clustering, easy-to-use dashboard, extensive tutorials and support for learning SEO fundamentals. |
| Mid-Sized Enterprises | Ideal for businesses with moderate budgets looking for a comprehensive SEO toolset without the enterprise cost. | Competitor analysis, site audits, backlink management, keyword tracking across multiple domains. |
| In-House Marketing Teams | Offers multi-user access and collaboration features for teams working on different aspects of SEO and content. | Detailed reports, keyword research, competitor tracking, collaborative tools, and project management. |
Who should not use Serpstat?
Large enterprises or agencies with highly complex SEO needs might not find Serpstat sufficient, as it lacks some advanced features and data depth compared to premium tools like SEMrush or Ahrefs. Additionally, users requiring highly specialized tools for PPC or social media management may find Serpstat offerings limited. Those who prefer a more streamlined, user-friendly interface may also struggle with Serpstat somewhat cluttered dashboard. Overall, it’s not ideal for those needing cutting-edge, enterprise-level functionality.
An Overview
Overview of Serpstat features
| Factors | Comments |
|---|---|
| What do We like? | SEO site audit tool is powerful. Support is really good. UX is very intuitive |
| What we don’t like? | SEO keyword research is not up to the mark. No Features to help with content marketing. |
| Value for Money | Yes, it offers some really good and powerful features at competitive pricing. |
| Customer Support | Support is quick and helpful. |
| Who should use it? | A good option for agencies and marketers looking for an affordable yet powerful SEO tool. |
| Serpstat Alternatives | SEMrush, Ahrefs, Moz Pro, SpyFu, Raven Tools, Majestic |
| Our Score | 4.5/5 |
Our Experience
Our Experience
That’s all about the review of Serpstat SEO tool. The first SEO and PPC marketing goals for any website can be reached through a myriad of rank tracking tools, site audit tool, and SEO tool, as we discussed in this guide.
Here’s a comprehensive evaluation that represents all of the main features of Serpstat, rated on a scale from 1 to 5 stars:
| Feature Category | Specific Feature | Rating | Description |
|---|---|---|---|
| Keyword Research | Keyword Clustering | ⭐⭐⭐⭐ | Effective for grouping related keywords, helpful in structuring websites. |
| Keyword Database | ⭐⭐⭐⭐ | Large database, though slightly smaller than SEMrush and Ahrefs. | |
| Search Suggestions | ⭐⭐⭐⭐ | Provides useful keyword suggestions for content creation. | |
| Competitor Analysis | Domain Analysis | ⭐⭐⭐⭐ | Offers detailed insights into competitor websites. |
| Keyword Gap Analysis | ⭐⭐⭐⭐ | Identifies keyword opportunities that competitors rank for but you don’t. | |
| Top Pages Analysis | ⭐⭐⭐⭐ | Helps identify the most visited pages of competitors. | |
| Backlink Analysis | Backlink Database | ⭐⭐⭐⭐ | Comprehensive backlink analysis, though not as extensive as Ahrefs. |
| Backlink Tree View | ⭐⭐⭐⭐⭐ | Unique visual representation of backlink distribution. | |
| Referring Domains & Pages | ⭐⭐⭐⭐ | Detailed insights into where backlinks are coming from. | |
| Site Audit | Technical SEO Audit | ⭐⭐⭐⭐ | In-depth analysis of technical SEO issues with actionable recommendations. |
| On-Page SEO Analysis | ⭐⭐⭐⭐ | Effective in identifying on-page SEO improvements. | |
| Rank Tracking | Keyword Rank Tracking | ⭐⭐⭐⭐ | Accurate tracking, though updates are less frequent than some competitors. |
| Local Rank Tracking | ⭐⭐⭐⭐ | Useful for tracking keyword performance in specific locations. | |
| Content Marketing | Content Analysis | ⭐⭐⭐⭐ | Analyzes content effectiveness, helping to improve rankings. |
| Search Suggestion Integration | ⭐⭐⭐⭐ | Integrates search suggestions into content strategy effectively. | |
| Growth Hacking | Position Tracking | ⭐⭐⭐⭐ | Tracks changes in rankings over time for growth optimization. |
| Competitor Tracking | ⭐⭐⭐⭐ | Monitors competitors’ SEO activities to identify new opportunities. | |
| Local SEO | Local Search Analytics | ⭐⭐⭐⭐ | Provides insights into local SEO performance, though not as advanced as dedicated tools. |
| Local Rank Tracking | ⭐⭐⭐⭐ | Tracks rankings in specific geographic areas. | |
| User Experience | User Interface (UI) | ⭐⭐⭐ | Feature-rich but can feel cluttered and overwhelming for beginners. |
| Dashboard Customization | ⭐⭐⭐⭐ | Allows some level of customization, but could be more intuitive. | |
| Customer Support & Resources | Customer Support | ⭐⭐⭐ | Knowledgeable, but response times can vary, especially on lower-tier plans. |
| Learning Resources | ⭐⭐⭐⭐ | Extensive tutorials, webinars, and documentation to help users maximize the platform. | |
| API & Integrations | API Access | ⭐⭐⭐⭐ | Available on higher-tier plans, useful for custom integrations. |
| Third-Party Integrations | ⭐⭐⭐⭐ | Supports integrations with other tools, though fewer options than some competitors. | |
| Reporting & Analytics | Custom Reports | ⭐⭐⭐⭐ | Generates detailed custom reports, useful for clients and stakeholders. |
| Data Export Options | ⭐⭐⭐⭐ | Allows export of data in various formats, but could offer more customization options. | |
| Miscellaneous | Chrome Extension | ⭐⭐⭐⭐ | Handy for quick SEO analyses directly from the browser. |
| Multi-User Access | ⭐⭐⭐⭐ | Supports team collaboration, though better suited for small to medium teams. |
But when it comes to taking the final call and zeroing in on that one SEO and PPC marketing tool you want to purchase, based on the entire feature-set and pricing structure Serpstat offers- especially when you compare the features it has shared with other similar tools like SEO audit and PPC research Serpstat emerges to be the winner here.
I hope this review guide will help you out!
FAQs
Questions to ask before you select Serpstat
Is Serpstat a reliable tool?
Yes, Serpstat is considered reliable by many marketers and SEO professionals. It provides comprehensive SEO tools including keyword research, competitor analysis, and site auditing, which are backed by regular updates and user-friendly reports.
Should I invest in Serpstat?
Investing in Serpstat is beneficial if you need an all-in-one SEO platform that offers good value for money. It’s particularly useful for small to mid-sized businesses looking to improve their online visibility without a large budget.
What are some drawbacks of using Serpstat?
Some drawbacks include a sometimes slow response time during high data queries and less extensive databases compared to its competitors. Additionally, its backlink analysis features may not be as robust as those offered by more specialized tools.
Is Serpstat suitable for novice users?
Serpstat is quite user-friendly, making it suitable for novice users. It offers a clean interface and straightforward tools, with helpful resources and customer support to assist new users in navigating the platform.
Are there superior alternatives to Serpstat available?
While Serpstat is effective, alternatives like SEMrush and Ahrefs offer larger databases and more advanced features which might be considered superior, especially for larger enterprises or those with specific needs in competitive analysis or detailed reporting.
What does Serpstat cost monthly?
Serpstat pricing starts from a basic plan at around $69 per month, with more advanced features available in higher-tier plans which cater to larger teams and offer more extensive tools and data limits.
Which SEO software is considered the best?
The best SEO software often depends on user needs, but Serpstat, SEMrush, Ahrefs, and Moz are frequently rated at the top for their comprehensive features and robust data analytics.
What’s the most effective tool for keyword research?
For keyword research, Serpstat and Google Keyword Planner are highly regarded. Serpstat itself also offers a powerful keyword research tool that’s appreciated for its user-friendly interface and useful features.
How many businesses utilize Serpstat?
Thousands of businesses worldwide use Serpstat, ranging from small startups to large corporations, appreciating its scalability and multifunctional capabilities.
What are some better options compared to Serpstat?
For more in-depth SEO analysis and larger keyword databases, tools like SEMrush and Ahrefs might be better options, offering more comprehensive data and additional features like social media tracking.
What are some free Serpstat alternatives?
Ahrefs and Ubersuggest offer free services that can serve as alternatives to Serpstat, providing basic SEO insights and keyword data without any cost.
How straightforward is it to cancel a Serpstat subscription?
Canceling a Serpstat subscription is straightforward—users can terminate their subscriptions directly from their account settings without any mandatory retention period.
Does Serpstat have certification?
Serpstat doesn’t offer its own certification, but it is recognized as a reputable tool in the SEO community, and many industry professionals use it for certification preparation in broader digital marketing programs.
Is the Serpstat affiliate scheme trustworthy?
Yes, the Serpstat affiliate program is trustworthy, offering transparent commission policies and regular payouts, which makes it a popular choice among digital marketers.
What are the benefits of using Serpstat?
The benefits of using Serpstat include comprehensive SEO tools, affordability, ease of use, and excellent customer support, making it an ideal choice for budget-conscious businesses and beginners.
Why does Serpstat have high pricing?
Serpstat pricing reflects its comprehensive toolset that spans keyword research, site audit, competitor analysis, and rank tracking, aiming to provide a full suite of SEO tools in one platform.
Can you use Serpstat without payment?
Serpstat offers a limited free plan that provides basic functionalities, which can be useful for users needing minimal SEO support or those who wish to test the platform before committing financially.
Is Serpstat necessary for effective SEO?
While not necessary, Serpstat provides a significant advantage in SEO efforts by offering detailed insights and tools that can streamline the optimization process and improve search engine rankings.
How do I terminate Serpstat after the trial?
To terminate Serpstat after the trial, simply go to your account settings and select the option to cancel your subscription before the trial period ends.
What’s the duration of the Serpstat free trial?
Serpstat offers a 7-day free trial for new users, allowing them to explore its features and determine if the platform meets their SEO needs.
What search engines are supported by Serpstat?
Serpstat supports major search engines including Google, Bing, and Yandex, making it versatile for different regional SEO strategies.
Is Serpstat essential for SEO success?
While Serpstat is not essential, it significantly aids in SEO success by providing tools that help in detailed analysis, strategic planning, and effective execution of SEO campaigns.
Is it possible to handle SEO independently?
Yes, with tools like Serpstat, individuals can effectively handle SEO independently, thanks to intuitive interfaces and comprehensive resources tailored to users of all skill levels.
How to obtain Serpstat for free?
You can obtain Serpstat for free by signing up for their free trial, which gives access to limited features that can introduce you to the platform’s capabilities.
Is Serpstat inferior to Google Analytics?
Serpstat and Google Analytics serve different purposes; Serpstat is more focused on SEO-specific tasks while Google Analytics provides broader insights into web traffic and user behavior.
What is the cost expectation for beginner SEO?
For beginners, SEO costs can vary, but using tools like Serpstat can start from as low as $69 per month, providing a cost-effective way to begin optimizing websites.
What’s a reasonable fee for SEO services?
A reasonable fee for SEO services can range from $500 to $2000 per month depending on the service scope, business size, and project complexity.
Is SEO understood by Google algorithms?
SEO techniques are designed to align with Google’s algorithms, which are focused on delivering the most relevant and high-quality content to users based on their search queries.
How costly is Serpstat?
Serpstat is considered a mid-range SEO tool, with plans starting from $69 per month, which is relatively affordable compared to other high-end SEO tools.
Does Serpstat hold a good reputation?
Yes, Serpstat is well-regarded in the digital marketing community for its comprehensive tools and user-friendly platform, making it a trusted choice among professionals.
Who are Google Analytics’ main rivals?
Main rivals to Google Analytics include Adobe Analytics, Mixpanel, and Clicky, which offer similar web analytics services with varying features.
What are the primary capabilities of Serpstat?
Serpstat excels in keyword research, competitor analysis, backlink analysis, and site auditing, making it a powerful tool for comprehensive SEO management.
Is there a cheaper alternative to Serpstat that is as effective?
While Serpstat is affordable, Ubersuggest and Moz offer similar services at competitive prices, providing a cost-effective alternative for users on a tight budget.
What is the standard rate for Serpstat?
The standard rate for Serpstat starts at $69 per month for the basic plan, with more advanced features available in higher-tier subscriptions.
How long does it take to see results from Serpstat?
Results from using Serpstat can typically be seen within a few months, depending on the competitiveness of the keywords and the effectiveness of the implemented strategies.
Is there a way to test Serpstat services without cost?
Yes, Serpstat offers a 7-day free trial that allows users to test its services without cost, providing limited access to its tools and features.
How does Serpstat compare to other SEO tools in terms of features?
Serpstat provides a well-rounded set of SEO tools that competes closely with other top tools in terms of keyword research, site auditing, and competitor analysis, although it may lack some advanced features found in more premium tools.
What are common criticisms of Serpstat?
Common criticisms include the less comprehensive data compared to top competitors and occasional delays in data updates, as well as limitations in backlink analysis.
How does Serpstat handle data from various search engines?
Serpstat integrates data from various search engines efficiently, allowing users to conduct region-specific analyses and adapt their SEO strategies accordingly.
Is it difficult to learn how to use Serpstat effectively?
Serpstat is designed with a user-friendly interface that is accessible to beginners, but it also offers extensive resources and support for users to maximize its capabilities effectively.
Although a good tool but before investing in it you might have to consider as it is a pretty expensive tool for individual investment.
I like to group all of the projects and segment them based on the groups and tags that they have. The way Serpstat is organized makes it easy to find items that need to be completed. There isn’t much to dislike. It takes care of a lot of things. Their backlink tracker is top-notch.
” Backlink analysis” is a great features that provides full backlink analysis for your project in serpstat. There are many examples of how to use each tool to improve your online presence. There are a lot of real cases on the website. We use it for organic research to drive our competitors to the top of their game.
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There is a good collection of tools for the internet marketing industry. Serpstat is a great tool for competition and search research. It gives great value for money with its data. The research tools that I like the most are the backlink and the Keyword. I use these tools a lot to spy on other websites.
Serpstat gives pricing plans for all regardless of whether you are an agency or a individual. All in a great tool.
I like the way this tool can do research. It gives access to competitor backlink analysis and research. It’s great if I need to target a particular location because of the database results. The plans here give you lots of data. Serpstat is one of the tools that I use when it comes to the seo. It has features such as website audit and profiling, as well as backlink auditing. The features make it a great tool. I use it a lot in my outreach campaigns. The pricing is also good and it’s like a complete tool for any search engine.
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