Brevo Review – All-in-one Email Solution for Small Business

In my analysis of Brevo, a comprehensive email solution for small businesses, I found it stands out for its affordability and feature-rich platform. It excels in personalizing email campaigns and offers a range of services including transactional emails, SMS marketing, and marketing automation. With integrations for WordPress, PrestaShop, and Magento, Brevo caters to diverse business needs. Its user-friendly interface and robust support system, including phone and online assistance, enhance its appeal. This review underscores Brevo effectiveness in addressing small business needs, making it a strong contender in the email marketing space.

34-year-old Steve Jacob, has been running his own ad agency for 5 years now. This ad agency started with a mere five clients for the first two months. The secret of Steve’s agencies’ client retention rate being more than 85% is that they didn’t ignore nurturing their customers at the right moment.

They struck the needs of their clients with the right marketing tactics out there. As the agency grew, their marketing needs grew exponentially and Steve knew the importance of retaining customers through email marketing.

The agency now boasts of having 60 people on board and the technical team have tried and tested almost every email marketing solution for their sales funnel.

According to Hubspot Inbound report, 91% of consumers check their emails daily and 77% of consumers prefer email for marketing communications.

Since the consumers use the email as a channel of their own, it makes it imperative for the email marketing automation software to have all the features to make the emails highly personalized according to the buyer’s persona. For the first one year of business, Steve’s engineering team was using Mandrill, which was working fine, until Mandrill announced to merge with MailChimp recently.

GDPR and CCPA is applicable in Europe and Brevo is GDPR and CCPA compliant. It is providing features which help Brevo users to manage their European subscribers. These features include right to rectification, right to be forgotten, right to portability, right to object and right to access. You can find complete detail about Brevo GDPR and CCPA and consent compliance from here.

Their marketing team was using Aweber and alternatives for email campaigns when the client base was manageable. Over time, as the demand increased and the client’s base increased, the marketing team shifted their email marketing operations to Aweber from Infusionsoft.

After restructuring, Steve’s marketing team decided that they needed an all-in-one marketing software for their use. After days of research and careful consideration of many services, they decided to use Brevo, which had all the feature they were looking for.

 Their expectations matched the requirements and they excelled in fields like customer retention in no time with this fully automated, yet personalized email marketing software. This was something that they were not able to achieve using other platforms.

Brevo is a remarkable software that provides you with an intuitive interface with a gamut of services and functionality, that the marketers bet it is the best in class email marketing campaigns software. How?

Inside Brevo

Let’s explore the features of Brevo

1. Email Campaigns

Brevo easy template designer platforms which are mobile – friendly and personalized, is a help in need to the marketers out there who can also be creative without any designing skills.

Email Campaigns automation and  Marketing Campaigns with contacts management  - marketing platform

2. Marketing Campaigns

Brevo defines Marketing campaigns as a new level. It’s easy and encourages target based actions. Smart email marketing automation should be easy and well targeted that would require effortless marketing.

Brevo user interface has multi step, multi channel campaign set up, that makes your marketing effort a cake walk.

Our Review

Brevo approach to marketing campaigns truly elevates the game. Testing the tool felt like a breeze—its user-friendly interface allows you to design complex campaigns without feeling overwhelmed. Compared to Mailchimp and ActiveCampaign, Brevo stands out for its streamlined workflow and focus on target-based actions, which is ideal for both beginners and seasoned marketers.

3. Triggered Campaigns

Campaigns that are driven by targeting and behavior. Take this instance- You have a customer who has your products in his cart and you want him to pay?

Brevo will detect that and send the prospect a personal email that would remind him of the cart and pay for the items in his cart or send out password resets email or welcome email when somebody create a new account.

Our Review

Brevo triggered campaigns excel at personalized, behavior-driven marketing. The automation flow is straightforward, but it lacks advanced customization found in competitors like HubSpot. For example, a triggered reminder email boosted cart recoveries significantly in my tests. Improvement in deeper segmentation options would make it even more powerful for tailored user journeys.

4. Transactional Email and SMS

Transactional Email and SMS dashboard - marketing platform - automation for contacts

Want to ensure your customer gets his shipping notification based on their contacts? Are you finding it hard to make your prospects aware of the clearance sale that is going to happen next week?

App Alerts and push notifications automations are all the features of Brevo that will make sure that your customers get the welcome SMS, order confirmation messages, shipping, and delivery information tracking, and other important alerts to reach their inbox.

Brevo also has logs to search for the historical transaction emails and messages. Not only this, you can get delivery messages and engagement metrics to see what is happening to your SMS sent to the customers.

Brevo is well rounded and offers ease of use with best powerful automation -  Prevent hard bounces - check review
Brevo Capterra review
Our Review

Brevo transactional email and SMS feature is a strong tool for real-time communication. The clear logs and delivery metrics make tracking easier, but the interface could be improved for better navigation between logs and analytics. In practice, it effectively managed a clearance sale alert, ensuring timely customer notifications. Expanding customization options in SMS templates would further enhance its utility.

5. Marketing Automation and Workflow Creation

With Brevo you can create easy Automated Workflow channel which will allow you to create multi step and multi channel campaigns with unlimited variables in just a few minutes.

This is the same marketing automation workflow design that we feature in Drip automation tool.

But Brevo takes this to next level as you want to reach your customers through SMS or Email, through this easy management system, you will be able to choose the preferred device and reach your customers at the right moment and right time.

Marketing Automation and Workflow Creation - good contact management services

Brevo smart re-targeting function, allows you to track and engage with the visitors on landing pages.

Segmentation and targeting is also easy with your available contacts.

Our Review

Brevo marketing automation and workflow creation shine with an intuitive setup that outperforms Drip in usability. The standout was the smart re-targeting, which helped engage landing page visitors dynamically—a feature that many tools miss. However, the interface could use more drag-and-drop customization similar to ActiveCampaign. A use case: setting up an automated abandoned cart sequence boosted conversion rates without manual intervention. A bit more template variety would enhance flexibility.

6. Brevo Chat

Brevo chat is available as website widget and integrates with Facebook, Instagram & WhatsApp. You can engage your with your customers thorough the Chatbot & targeted messages.

Visitors list & detailed information are also available with Chat Ratings & Report. Form & Lead-capture Bot also make the Brevo Chat widget a must have for small business.

Our Review

Brevo Chat is a versatile tool, that integrates seamlessly with Facebook, Instagram, and WhatsApp. Testing it felt like a game-changer for real-time engagement, especially with the chatbot and targeted messages keeping customer interactions fluid. Compared to Intercom, Brevo visitor insights and chat ratings provide detailed feedback, but it lacks some advanced customization options.

7. Brevo Sales CRM

Brevo has launched a full fledged CRM for sales professionals. Currently the sales CRM is available for free of cost. The Brevo Sales CRM has following features:

Brevo Review - All-in-one Email Solution for Small Business 1
Brevo Sales CRM Features

Brevo unique contact builder that segregates the prospects according to their age, city etc.

Brevo vs Mailchimp

How is Brevo different from MailChimp?

Apart from Mailerlite which only has email marketing feature, Brevo is another all-in-one MailChimp alternative that is very light on the pocket and very effective for small business.

If you are in a fix as to which one to use for integrating all your marketing activities, then we provide you with a comparative analysis that will help the users make an informed decision.

Brevo vs Mailchimp - email marketing platform - email automation for your contacts

Brevo helps create professional looking email templates at a cost that is four times cheaper than MailChimp.

We should note that Brevo charges on per email sent basis while MailChimp charges per subscriber basis. So if the marketers have a high number of subscribers and they can send them a low number of emails per month, then Brevo is a cheaper option.

Checkout the Reddit discussion and review snapshot below where you can find what other people say about Brevo.

review of tools- ease of use and user friendly - contact management and email campaign automation
Brevo Reddit discussion

Brevo is all in one solution for email marketing automation and communication, whether it is Email Marketing, Transactional Emails, SMS marketing, Transactional SMS or Marketing automation.

Brevo transactional sms campaigns - review of Brevo - unlimited contacts support and services

Brevo user interface is attractive and easy to use. It’s clear simple drag and drop email builder, deep subscriber segmentation feature is another feature that Brevo is providing that has a solid competition with MailChimp.

MailChimp doesn’t let you send emails to your contacts automatically under free plan, while Brevo, for unlimited time, does offer automation in their free plan itself.  This, in turn, gives the users enough time to decide about the purchase – as to which service you ultimately want.

Brevo free email automation - list management - e commerce

Founded by Armand Thiberge, who created this software to “democratize email marketing” and especially making the facilities available to small businesses, helped formulate an efficient, simple yet powerful alternative of MailChimp.

You can start integrating their MailChimp contacts to Brevo here.

FactorBrevo vsMailchimp
What is Good?Easy-to-use interface, multi-channel marketing, great for automation, SMS integration.Comprehensive templates, advanced analytics, wide integration options.
What is Not Good?Limited template customization, basic reporting.Expensive for scaling, complex interface for beginners.
Best ForSmall to medium businesses needing cost-effective automation.Marketers needing extensive analytics and design flexibility.
PricingFree plan available; paid plans start at a lower cost compared to competitors.Free plan available; pricing increases steeply with advanced features.
Brevo vs Mailchimp

Brevo vs Aweber

How is Brevo different from Aweber?

Aweber doesn’t provide 24×7 support services through phone or online, and pricing starts from $19 per month. Aweber users are devoid of good support. Aweber doesn’t provide SMS integration which is a very useful marketing technique used nowadays.

Aweber also doesn’t have ecommerce and web analytics feature which Brevo has.

While both have a free trial facility for the marketers, where first time users don’t need to enter their credit card details to sign up in Brevo. Brevo customers have the privilege of getting online, phone support and knowledge base Aweber can only support a subscriber base up to 25,000 on their plans while Brevo can support unlimited contacts.

Deep customer segmentation is not possible in Aweber but Brevo makes it easy.
We have already talked about the importance of segmenting the campaigns in marketing, which Aweber is lacking, while one of the best catch for Brevo is the campaign segmentation feature.

Here’s a comparison table of Brevo vs. AWeber:

FactorBrevo vsAWeber
What is Good?Easy automation, SMS integration, multi-channel campaigns, affordable pricing.Simple to use, strong email templates, excellent customer support.
What is Not Good?Limited advanced analytics, basic email template customization.Limited automation features, less robust segmentation.
Best ForSmall to medium businesses looking for multi-channel marketing on a budget.Beginners and small businesses focusing on straightforward email marketing.
PricingFree plan available; paid plans are cost-effective with flexible options.Free plan available; paid plans start higher with limited scalability.
Brevo vs Aweber

Brevo Integrations

Brevo integrations

WordPress and Brevo Integration

wordpress integration

Brevo is a WordPress friendly solution for email marketing and plugin so you can keep their audience updated with all the awesome things that you are publishing and grow your business.

You can send transactional emails via SMTP or APIs. Brevo WordPress integration has been kept very simple and easy to install for non-techies as well. After installation, you can start creating your campaigns from your WordPress website itself.

However, Brevo free membership has a monthly limit of 9000 emails the newsletter builder is available for forever.

PrestaShop and Brevo Integration

Brevo also allows the businesses operating in Prestashop to integrate the plugin in the website. You can start effective email marketing strategies, with the tools you incorporate, using Brevo.

Brevo has always ensured to provide their customers with a very easy installations process. For installation, one need to log in with their PrestaShop account; going to extensions and adding a zip file – Brevo-Prestashop.zip.

For the on screen installation process here to complete installation and start email marketing campaigns for the customers.

prestashop integration

With the installation of Brevo, you can easily segment your customers or visitors on site and track their orders. With this tracking code for each visitor, it is easy to segment your customer according to who placed an item more than a certain amount.

Even with the total amount spent you can create your campaigns. With this facility, Brevo makes it the best email marketing integration for the eCommerce merchants using Prestashop.

Brevo for Magento Integration

Magento is another ECommerce platform simplifying your product content management. Brevo comes with integration with Magento as well. Synchronizing Brevo with Magento is extremely easy and easy to manage.

Brevo provides plugins you need to incorporate to effectively run your email marketing campaigns for your prospects and customers. SMS transaction is also done through the plugin that will quickly send an SMS when the order is confirmed and shipped.

Brevo SMS service makes it easy to track, monitor and optimize the results with real time analytics and better user experience platform.

magento-integration

Setting up Brevo plugin is very simple. If Magento users don’t have a Brevo account, then they need to create one. Some of the intuitive feature that helps Magento users are – easy segmentation of subscribers, newsletter builder, monitoring of transactional email templates and easy to use real time detailed reports.

This also comes with a dedicated IP for the protection of reputation. All this comes with unbeatable costs that are the best in the industry.

Price Plan comparison

Price Plan comparison with other Email Marketing Tools

Choosing the right email marketing tool often boils down to pricing and features that align with your business needs. Below is a detailed comparison of Brevo pricing against ten other popular tools in the market. Each tool has varying starting costs and feature inclusions that cater to different business sizes and requirements, from basic email campaigns to advanced automation.

ToolFree PlanStarting Paid PlanFeatures Included
BrevoYes$25/monthEmail/SMS marketing, automation, CRM integration
MailchimpYes$13/monthEmail templates, segmentation, analytics
AWeberYes$20/monthBasic automation, templates, customer support
ActiveCampaignNo$29/monthAdvanced automation, CRM, robust analytics
GetResponseYes$19/monthEmail marketing, landing pages, webinars
ConvertKitYes$15/monthBasic automation, landing pages, creator-friendly
KlaviyoYes (up to 500 contacts)Pay-as-you-go (starts around $20/month)Advanced targeting, segmentation, and reporting
Constant ContactNo$12/monthEmail marketing, templates, basic automation
SendGridYes$15/monthEmail API, basic marketing tools
HubSpotYes$50/monthCRM integration, email marketing, automation
MoosendYes$9/monthEmail marketing, automation, basic CRM
Table for Price Plan comparison with other Email Marketing Tools

Brevo offers a robust free plan and a competitive starting price that appeals to small and medium businesses. While some tools like Moosend and Mailchimp offer lower starting prices, Brevo unique combination of multi-channel marketing, automation, and SMS integration makes it a strong contender. When selecting the right tool, consider not just the price but also the features that align with your marketing strategy and business goals.

Here is a detailed table highlighting the pros and cons of using Brevo as an email marketing tool:

FactorProsCons
Ease of UseUser-friendly interface, easy setup, and intuitive navigation.Can feel basic for advanced users needing complex customization.
Multi-Channel MarketingIntegrates email, SMS, chat, and social media for a comprehensive approach.Limited advanced segmentation compared to some competitors.
Automation FeaturesStrong marketing automation with multi-step workflows and triggers.Lacks some advanced reporting and analytics found in higher-end tools.
PricingAffordable pricing plans, especially for small to medium businesses.Advanced features may require higher pricing tiers, potentially increasing costs.
Integration OptionsIntegrates with popular platforms like Shopify, WordPress, and WooCommerce.Integration setup can occasionally be tricky and may require technical knowledge.
Customer SupportResponsive support with helpful resources and tutorials available.Limited live support options in lower-tier plans.
DeliverabilityStrong deliverability rates with excellent email authentication measures.Some users report issues with stricter spam filters, needing careful email setup.
Templates and DesignProvides a variety of email templates and design tools.Templates can be basic, with limited customization compared to premium competitors.
CRM IntegrationBuilt-in CRM allows for easy management of contacts and leads.CRM features are basic and may not replace dedicated CRM tools.
Analytics and ReportingOffers essential metrics and reporting for campaign performance.Advanced analytics are less comprehensive than those provided by platforms like HubSpot.
This table provides a clear view of the strengths and limitations of Brevo, helping businesses decide if it aligns with their needs.

Who should choose Brevo?

Who should choose Brevo?

Choosing the right email marketing tool depends on your business size, needs, and budget. Here’s a breakdown of who should choose Brevo and why it could be the right fit:

CategoryWho Should Choose Brevo
Small BusinessesIdeal for businesses looking for cost-effective, multi-channel marketing solutions.
E-commerce StoresGreat for stores needing email, SMS, and chat integrations for customer engagement.
StartupsPerfect for startups wanting affordable automation and easy-to-use workflows.
Marketers Seeking AutomationSuitable for marketers focusing on behavior-driven, automated campaigns.
Businesses with Limited BudgetOffers affordable plans that provide essential tools without high upfront costs.
Beginner MarketersUser-friendly interface makes it easy for beginners to get started quickly.
Freelancers & SolopreneursIdeal for individuals managing marketing on their own with straightforward tools.
Companies Needing CRMGood option for businesses needing basic CRM and email marketing integration.
Ideal Users for Brevo

Brevo is versatile but particularly shines for those needing multi-channel marketing at an affordable price.

Who should not choose Brevo?

Brevo may not be the best choice for large enterprises or businesses requiring highly advanced analytics, deep segmentation, and extensive customization options. Companies needing a full-featured CRM or complex, data-driven marketing strategies may find Brevo CRM and reporting capabilities limited compared to robust platforms like HubSpot or Salesforce.

Additionally, advanced users who require extensive design flexibility, A/B testing capabilities, or premium template options might feel constrained by Brevo’s relatively basic offerings. Those heavily reliant on high-level integrations with niche software might also encounter compatibility challenges.

Brevo for Small Business

Brevo Exclusive Focus for Small Business

Brevo is the most used email marketing tool used in small business, because of the pricing and all-in-one emailing tool. Being the direct communication between a brand and a customer, the beneficial aspects of email marketing for small businesses for retention and delighting the customers, cannot be overlooked.

Even if someone is from a nontech background, i.e, having no knowledge of coding at all, Brevo doesn’t make it hard for them to operate. It’s professional looking HTML email are very easy to create. It is because of these factors that Brevo makes it difficult for the small business owners to think of any other alternative.

Check the below review from a Quora user :

Review - contacts and email campaign automation management product
Brevo Quora discussion

Brevo superior reporting and analytics system is very easy to interpret and with the help of the reporting system of telling the campaign owner – who clicked what – it becomes very easy for the person to target the customers who are inclined towards a certain product.

With this information, the small business owner can make personalized emails to further attract a prospect.

Another review by a user of this tool:

sendinblue-business-review - Brevo Review- overall rating

Source: Brevo Review at TrustRadius

Another review states that, by far, the best customer support has been that of Brevo. They are very quick to answer any technical query or any other kind of support needed. With the quick automate process, Brevo automatically generates newsletter of by curating information from the website and sent it to the contacts.

Brevo has provided support and value to small businesses by establishing all the functions that they need without having to pay a lot for it. It is one of the things that people like about Brevo and often mention it in their review.

Brevo Price Plans

Brevo Price Plans

Enough of keeping you in dark, let’s come to money! 

Let’s see how is Brevo an all rounder in email marketing software and still is easy on pockets for the businesses and freelancers. For beginners, it comes with storing unlimited subscribers details and 9000 emails per month, which is a free plan.

The best part is, you don’t have to sign up with your credit card, unlike many other email marketing software to enjoy the privileges that Brevo provides.

Brevo has been mentioned by Capterra under 10 Free Email Marketing Software Solutions for Small Business Marketers. Apart from real-time reporting, mobile-friendly email designer, email template library, and personalization of emails, the prospects will be receiving the emails with Brevo logo.

Brevo Starter pack has a limit of 20,000 emails per month with unlimited subscribers and contacts. Unlike the free plan that comes with daily sending limit, lite allows the users to send as many emails as they require per day. Brevo’s starter is priced at $25/month.

Brevo Review - All-in-one Email Solution for Small Business 2
Brevo Marketing Platform Pricing

Business pack would have the more features that the starter pack provides with an additional 20,000 emails per month and is priced at $65/month. With this plan and the above plans, the users can remove the Brevo logo from emails that are sent to their prospects.

The premium pack also comes with an advanced reporting system that includes geography and device reporting, heat map reporting, and an advanced campaign statistics system that helps look for the open rate and click rate.

It helps the marketers immensely to optimize the campaigns and take necessary steps to modify them, according to statistics. The business pack is priced at $65/month. Premium pack users get to send 20,000 emails per month. With these great features and an advanced reporting system, Brevo pricing plans are the most affordable email marketing solution out there for the business.

BMW and Rakuten are the clients that Brevo boasts of. And why not?

Quick Overview

An overview of Brevo and its features:

FactorsComments
What do We like?

Competitive pricing that offers a lot of features @ $25.
Workflow-based well-crafted automation features.
Very easy to use landing page editor.
Offers SMS marketing & Free Sales CRM
What we don’t like?The free plan comes with 300 emails/day that we do not find very impressive.
Integrations can be more when you compared them with Mailchimp and GetResponse.
Value for MoneyYes, one of the few email marketing tools that are fully featured at an affordable price.
Customer Support Helpful knowledge base with responsive Chat support.
Who should use it?Ecommerce and businesses looking for pocket-friendly yet powerful email automation tools.
Brevo AlternativesMailchimp, Mailerlite, and ActiveCampaign
Our Score4.5/5
Brevo overview

Update October, 2021: Brevo has acquired Chatra, Metrilo and PushOwl. Chartra is Livechat messenger for business, Metrilo is into customer analytics for ecommerce business and PushOwl is into push notification for Shopify. This clearly indicates, Brevo is getting full fledged into  building marketing platform for ecommerce business.

great email marketing platform and services - constant contact - mailchimp - prevent hard bounces via email
Best email marketing tools competitive grid

Our Experience

Our Experience

Brevo features let you get the most out of an email marketing campaign and as such they have some great options to help optimize your email marketing efforts.

Their landing pages, segmentation, send transactional email, emails and sms messages features with personalization can really help marketers to propel their conversion rates. Brevo offers an affordable option where you get a generous free plan, and the paid plan starts at $25 for 29,000 emails. So, if you ever want to switch to Brevo you can always check out their free plan.

I like that you get 300 emails per day features that Brevo offers with their free version. The customer service is also one of the best and the Brevo review on Capterra have a decent overall rating.

Here is a table representing key features of Brevo and their ratings :

FeatureRating
Email Marketing⭐⭐⭐⭐⭐
SMS Marketing⭐⭐⭐⭐
Marketing Automation⭐⭐⭐⭐⭐
CRM Integration⭐⭐⭐⭐
Multi-Channel Campaigns⭐⭐⭐⭐⭐
Transactional Emails⭐⭐⭐⭐
Drag-and-Drop Editor⭐⭐⭐⭐
Template Customization⭐⭐⭐
A/B Testing⭐⭐⭐
Audience Segmentation⭐⭐⭐⭐
Detailed Analytics⭐⭐
Landing Page Builder⭐⭐⭐
Contact Management⭐⭐⭐⭐
Chat Integration⭐⭐⭐⭐
Social Media Integration⭐⭐⭐⭐
Lead Scoring⭐⭐⭐
Web Tracking⭐⭐⭐
Advanced Reporting⭐⭐⭐
Form Builder⭐⭐⭐⭐
Real-Time Messaging⭐⭐⭐⭐
Email Deliverability⭐⭐⭐⭐⭐
API Integrations⭐⭐⭐⭐
Campaign Scheduling⭐⭐⭐⭐
Customer Support⭐⭐⭐⭐
Ease of Use⭐⭐⭐⭐⭐
These ratings highlight Brevo strengths and areas for improvement, offering a clear overview of its key features.

FAQ

Questions related to the review of Brevo

Is Brevo a reliable email service?

Absolutely! Brevo provides robust email solutions with industry-standard security features, ensuring that your communications are both safe and reliable. Whether it’s for personal use or large-scale business campaigns, Brevo’s infrastructure is designed to handle varied email volumes with high deliverability rates.

How does Brevo ensure high delivery rates for emails?

Brevo optimizes email delivery by using advanced algorithms to manage sender reputations, and authenticates emails with DKIM, SPF, and DMARC. This ensures your emails reach their intended inboxes, minimizing bounces and avoiding spam filters.

What are the email sending limits on Brevo?

Brevo offers flexible sending limits tailored to your needs, from free plans suitable for small businesses to premium options for large enterprises. This scalability ensures that as your business grows, your ability to communicate with your audience grows too.

How can I verify the legitimacy of an email through Brevo?

Brevo incorporates tools to verify the authenticity of incoming emails, such as checking DKIM signatures, SPF records, and DMARC policies. These tools help protect against phishing and spoofing attempts, ensuring that only legitimate emails reach your inbox.

What makes Brevo different from other email services like MailerLite?

While both services offer email marketing tools, Brevo stands out with its integrated CRM functionality, superior automation capabilities, and a more intuitive user interface, making it a great choice for businesses looking for comprehensive marketing solutions.

Is Brevo owned and operated in India?

Yes, Brevo is proudly owned and operated in India, with a focus on serving global customers. It leverages local expertise and global standards to deliver exceptional email marketing solutions.

How do I set up SPF records for Brevo?

Setting up SPF records for Brevo involves adding a specific TXT record to your domain’s DNS settings. This record will authorize Brevo’s servers to send emails on behalf of your domain, crucial for maintaining your domain’s reputation and email deliverability.

Can Brevo be used effectively for cold emailing?

Yes, Brevo is highly effective for cold emailing as it offers tools designed to manage large lists and segment audiences, along with compliance features that help respect anti-spam laws, making your cold email campaigns both efficient and compliant.

What are the main features of Brevo email service?

Brevo email service features include advanced email automation, real-time analytics, a drag-and-drop email editor, and seamless integration with various CRM systems. These features are designed to enhance your email marketing campaigns and improve engagement rates.

How secure is Brevo for handling sensitive information?

Brevo takes data security seriously, employing industry-standard encryption methods, regular security audits, and compliance with GDPR and other privacy laws to ensure that all your sensitive information is handled with the utmost security.

What pricing plans does Brevo offer for businesses?

Brevo offers a range of pricing plans, from a basic free plan for startups to more advanced plans with additional features like automation, advanced analytics, and priority support. Each plan is designed to offer maximum value and scalability.

How does Brevo handle data privacy?

Brevo adheres strictly to data privacy laws such as GDPR, ensuring that user data is collected, stored, and processed with full transparency and user consent. Its privacy framework is robust, providing users with the necessary tools to manage their data effectively.

Is there a free trial available with Brevo?

Yes, Brevo offers a free trial that allows you to explore its features without any financial commitment. This trial period is a great way to see how Brevo can fit into your business strategy before subscribing to a paid plan.

How user-friendly is the Brevo email platform?

Brevo is renowned for its user-friendly interface that simplifies the complexities of email marketing. Its intuitive design and drag-and-drop editors make it accessible even for users with no prior technical knowledge, allowing them to create and manage campaigns effortlessly.

What customer support options does Brevo offer?

Brevo provides comprehensive customer support through multiple channels, including 24/7 live chat, email support, and a resource-rich knowledge base. This ensures that users can get help whenever they need it, maximizing their platform’s effectiveness.

How to integrate Brevo with other marketing tools?

Brevo offers seamless integration capabilities with a variety of marketing tools and platforms, including CRM systems, social media platforms, and analytics tools. Integration is straightforward using API access or pre-built connectors, enabling a unified marketing strategy.

Does Brevo support automation of email campaigns?

Definitely! Brevo excels in automation, allowing users to set up triggers based on user behavior, such as opening an email or visiting a webpage. This helps in sending timely and relevant communications to enhance engagement and conversion rates.

What are the best practices for using Brevo for email marketing?

To get the most out of Brevo, segment your audience to tailor messages, use A/B testing to refine your emails, optimize send times for better engagement, and regularly clean your email list to maintain a high deliverability rate. Personalization and consistent monitoring are key to successful campaigns.

How does Brevo compare to Mailchimp in terms of features?

Brevo and Mailchimp both offer robust email marketing solutions, but Brevo often stands out for its superior automation tools, user-friendly interface, and competitive pricing. Brevo also offers unique features like integrated CRM and advanced segmentation, which are particularly valuable for comprehensive marketing strategies.

What analytics does Brevo provide for email campaigns?

Brevo offers detailed analytics that track open rates, click-through rates, conversion rates, and more. These insights are crucial for understanding campaign effectiveness and optimizing future emails. Real-time data visualization helps in making quick, informed decisions.

Can Brevo handle large volumes of emails without delays?

Yes, Brevo is built to handle large volumes of emails efficiently without any delays. Its robust infrastructure ensures high scalability and reliability, making it an ideal choice for businesses that need to send out mass communications regularly.

How to optimize email deliverability with Brevo?

To optimize email deliverability with Brevo, ensure that your email lists are clean, use verified domains, and maintain a consistent sending schedule. Also, leverage Brevo tools to improve your sender reputation and adhere to best email practices to avoid spam filters.

What are the customization options in Brevo?

Brevo offers extensive customization options, including customizable email templates, dynamic content based on user behavior, and the ability to modify the workflow of your campaigns. This flexibility allows you to tailor your approach to meet specific marketing goals.

How does Brevo manage bounced emails?

Brevo actively manages bounced emails by categorizing them into hard and soft bounces, automatically cleaning your lists, and providing insights into the reasons for bounces. This helps in maintaining a clean database and improving overall deliverability.

Is Brevo suitable for international email marketing?

Certainly! Brevo supports international email marketing efforts by accommodating multiple languages and time zones, ensuring compliance with international spam laws, and providing global delivery infrastructure to reach audiences no matter where they are located.

How to set up a new account on Brevo?

Setting up a new account on Brevo is simple. Just visit their website, click on the sign-up button, and follow the instructions. You can start with a free trial to explore the features before committing to a paid plan.

What types of email templates does Brevo offer?

Brevo provides a variety of email templates that cater to different business needs and campaign types. Whether you need a newsletter, promotional email, or event invitation, you’ll find professionally designed templates that are fully customizable to your brand’s style.

Does Brevo provide APIs for developers?

Yes, Brevo offers robust APIs that developers can use to integrate Brevo functionalities into custom applications or to automate workflows. The API documentation is comprehensive, providing clear guidelines and code examples for effective implementation.

How can I import contacts into Brevo?

Importing contacts into Brevo is streamlined and user-friendly. You can upload contact lists from CSV files or directly import from various CRMs and other databases. Brevo also allows for manual entry and segmentation during the import process to keep your lists organized.

What measures does Brevo take to prevent spam?

Brevo implements stringent measures to prevent spam, including compliance with CAN-SPAM Act regulations, offering tools for recipient opt-in management, and monitoring unusual activity patterns. These practices ensure that users maintain high deliverability and sender reputation.

Can I use Brevo on mobile devices?

Yes, Brevo platform is mobile-friendly, allowing you to manage your email campaigns and monitor performance from anywhere using your mobile device. The interface is optimized for mobile use, providing a seamless experience across all devices.

What are the limitations of Brevo free plan?

The free plan of Brevo includes basic features suitable for small businesses or startups. Limitations might include a cap on the number of emails you can send per month and limited access to advanced features like automation and detailed analytics.

How to cancel a Brevo subscription?

To cancel your Brevo subscription, you can easily do so through your account settings. Navigate to the subscription section, select the cancel option, and follow the prompts. Brevo ensures a hassle-free process, allowing you to manage your subscription preferences directly.

What are the alternatives to Brevo for email marketing?

Alternatives to Brevo for email marketing include MailerLite, Constant Contact, and HubSpot. Each platform has its unique features and pricing structures, so comparing them based on your specific needs is advisable to find the best fit for your email marketing strategies.

How does Brevo ensure compliance with GDPR?

Brevo is fully compliant with GDPR regulations, ensuring all data is processed legally, transparently, and securely. It provides users with tools to manage consent, access data, and delete information, aligning with GDPR requirements for data privacy and user control.

Vanhishikha Bhargava
Vanhishikha Bhargava

Vanhishikha this side and I am an accomplished B2B SaaS content marketer and writer with over 8 years of experience helping startups and enterprises develop robust inbound strategies. As founder of Contensify, an award-winning content marketing agency, I specialize in creating pillar content and integrated campaigns that fuel marketing and sales. My data-driven approach to content has been featured on Forbes, Semrush, Coschedule, and other leading platforms. My expertise spans content strategy, writing, design, SEO, and social media. I leverage my technical background to create content that resonates with B2B buyers across ecommerce, HRTech, EdTech, martech, and other industries. An insightful consultant, I advise clients on aligning content with sales and ABM. I am passionate about producing high-quality content that drives organic growth. I thrive on helping B2B brands establish their voice and connect with audiences through inbound marketing. With my deep expertise and analytical mindset, I am dedicated to fueling content success.

40 Comments
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  1. The fabulous news is – SendinBlue is WordPress friendly. I’m going to start with the free plan (that’s available with a monthly cap of 9000 emails for 60 days).

  2. So SendinBlue basically enters the scene when the business has broke even and has a substantial base of subscribers. Or do you suggest people to use it from day one of their website getting launched. What is your ideal strategy with SendinBlue?

    • Barbara, once you have started getting subscribers, you should start using SendinBlue. This is an ideal strategy I always follow.

  3. Hi Ankit, nice tool it is. And one can manages SMSes too in the same platform, along with marketing campaigns and transactional emails. But they do not give advanced reporting all the paid plans. At least give a glimpse of advance reporting if not the whole thing, what say?!

    • Rahul, could see SendinBlue is giving basic report for all the campaigns inside their plans. Yes, advance and custom reports are available under advance plans of SendinBlue.

  4. SendinBlue is a great Alternative for MailChimp and Aweber…The free plan is sure a temptation on the top!

  5. Hi Ankit, nice tool it is. And one can manages SMSes too in the same platform, along with marketing campaigns and transactional emails. But they do not give advanced reporting all the paid plans. At least give a glimpse of advance reporting if not the whole thing, what say?!

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