WordPress has wooed thousands of marketers and website owners with its smooth functionality and innumerable plugins. In my last post Thrive Leads Vs Bloom – WordPress Opt-in Comparison I mentioned that WordPress powers almost 26.4% of the web and more than 500 sites go live on WP everyday. Not just this, WordPress hosts more than 44,000 plugins for its users.
While comparing the two leading email list building plugins in Thrive Leads Vs Bloom – WordPress Opt-in Comparison, I mentioned about OptinMonster as another potential list building plugin.
In this guide of optinmonster review, I will tell you why OptinMonster is touted as the strongest competitor for building email lists.
Ever since its launch in 2013, OptinMonster has come a long way from being just a WordPress plugin. Last year, OptinMonster quietly rolled out its app and became a stand-al one cloud-based app. It can be integrated with WordPress as a plugin even now, but it can also be used with websites that do not run on WordPress.
Syed Balkhi, co-founder of OptinMonster explained why OptinMonster chose to become a SaaS lead generation app in their official blog-
Each WordPress site is hosted in a different environment which proved to be a huge challenge for us since the very early days (shared hosting usage restrictions, plugin and theme conflicts, integration problems on slower hosts, scalability issues on larger sites, lack of a clear upgrade path, etc).
OptinMonster rolled out new features as well as fixed earlier issues that were reported. You can view the old version of OptinMonster. This app is user friendly and has numerous add-ons that makes OptinMonster a versatile customer acquisition and lead generation tool. I will walk you through all the features, steps and guides that OptinMonster has got to offer.
Inside OptinMonster
Features – An Overview
Since its launch in 2013, OptinMonster has garnered rave review. Its user friendly interface, customised templates for opt-in forms and most importantly the ‘exit intent’ feature shot it to immediate fame. Exit intent, a feature that wasn’t available in every tool, is an excellent option for any marketer or website owner.
As you scroll down the website of OptinMonster, you will see a startling statistics that goes on to emphasise on the need of this feature:
70% of visitors who abandon your website will never return
Now, who would want such a major chunk of visitors to be one-time visitors? Exit intent feature lets you create a pop up that is well-timed. It will pop-up the moment your visitor is about to leave your web page without subscribing. If you are worrying about annoying your visitors, then I guess you shouldn’t. They were leaving anyway. Rather with this well timed exit popup, you can make another attempt at making them stay and subscribe. If you are not yet convinced, I must tell you that it has been proven that exit popups works and catalyses around 10-15% of conversions of ‘lost’ visitors even.
Those who are returning visitors or have subscribed will not see this popup.
OptinMonster has a clean interface in its new version. Here is an overview of all the features that this tool offers.
- Drag and drop form builder for high conversions
- Exit intent feature to convert ‘lost’ visitors
- Advanced page level targeting
- Well-time and beautiful popups
- A/B testing
- Detailed analytics for better results
- 2 step opt-in process with MonsterLinks
- Fullscreen welcome gate
- Mobile specific popups for more conversions
- Floating bars for those who want an alternative to popups
- Effective and polite scroll boxes
- Sidebar forms
- After-post and in-line forms
- Signature OptinMonster technology: MonsterEffects
GDPR and CCPA update: Optinmonster is GDPR and CCPA compliant and has introduced a customizable checkbox option in their privacy field. Since it is a customizable option, one can use it for general terms and conditions or even for some explicit consent as per the needs of the user and subscribers.
The revised data processing agreement of OptinMonster includes terms and conditions that are compliant with GDPR and CCPA.
OptinMonster Review
OptinMonster Review – A Standalone Email List Building Tool
Email Opt-in Forms
OptinMonster, being a hosted service now, has one dashboard from which you can create forms as well as manage other tasks. This is a win-win situation- while you manage all your forms from one central location, you have one plugin to manage. However, your OptinMonster account is linked to WordPress via a plugin, but it is much more lightweight and smaller than the initial one.
Since its launch, developers of OptinMonster have kept on adding more options for users. From three form types, today OptinMonster has eight different types of email opt-in form types to choose from.
- Lightbox popup
- Mobile optimised forms
- Slide-in forms
- After post/in content
- Sidebar forms
- Floating footer bar
- Fullscreen welcome/exit gate
- Canvas
Lightbox popup is true to its name – it is lightweight and quick. Popups are at times irritating but a popup that is well timed can help in conversions. OptinMonster presents you with templates are tested and designed to generate maximum results. There are multiple types of popups that grabs the visitor’s attention. You can make small changes using the form builder and give your popup a design that will not get rejected!
When I say, OptinMonster lets you create mobile friendly popups I don’t want you to think “Oh, every tool does that”. Ofcourse every email list building will do that given the fact that maximum traffic over the web is now coming from mobiles and tablets. People like things on the go but its also true people like variety. OptinMonster does give you templates customised for mobile audience but what if I tell you that it does not repeat the same message that you drafted for the web version?
To generate maximum views and downloads via mobile devices, OptinMonster will let you draft a message that will be redirected to mobile users only. The web users will see a different message. Now thats what I call customisation at its best. The responsive popup templates on other tools sends across same message to everyone, irrespective of their device. Not OptinMonster. Here you get to design a mobile-specific campaign.
After testing OptinMonster email opt-in forms, The variety of form types—like lightbox popups and fullscreen welcome gates—gives you options to engage users in multiple ways. Creating and managing all forms from one centralized dashboard is efficient, and the WordPress integration is seamless and lightweight, which is a big win over other bulky plugins. Compared to other SEO tools like Sumo and Privy, OptinMonster offers more robust control over targeting and customization, making it ideal for businesses focused on optimization. A use case would be creating a mobile-first campaign for eCommerce, offering discounts via mobile popups that adapt to user behavior.
Slide-in Forms
These occur at the bottom right hand corner. If you don’t want to be all pushy, the Slide-in form is best. It is termed as ‘polite scroll box’ that sits at the bottom corner. These popups occur as the visitor scrolls down on your website. They are noticeable and have reported to generate a lot of email signups.
After testing OptinMonster Slide-in Forms, It smoothly appears as visitors scroll, making it ideal for engaging users without being pushy. Compared to other tools like Sumo, it’s clean but lacks deeper customization options. Improving design flexibility would enhance its appeal. A use case is prompting blog readers to subscribe as they reach the halfway mark.
After post and In-line opt-in Forms
If you have a blog or a website that is heavy on content then after post and in-line opt-in forms is perfect for you. You can add the opt-in form below your content or blog post so that there is no interference for your visitors as they read your content.
You can also add this after post form within your content as in-line form. All you need to do is: Go to ‘edit’ option and click on the dropdown arrow. Copy the ‘Unique Opt-in Slug‘ code and paste it within your copy while writing the copy.
OptinMonster After Post and In-line Opt-in Forms are ideal for content-heavy websites. Compared to other lead gen tools like Thrive Leads, OptinMonster’s integration is seamless but could benefit from more design customization. A use case is encouraging newsletter sign-ups after an in-depth article.
Sidebar Opt-in Forms
This is touted as one of the most common methods to build email lists. However, most people use it because someone else has used it. That’s definitely a convincing reason but the down point is that these forms do not give any conversion data. OptinMonster gives data. Period.
OptinMonster’s sidebar form strikes a perfect chord with its users. You can make data-driven decisions based on the analytics on how well your sidebar has contributed in conversions. Placed along the sides of your website or blog, this sidebar is a gem for those who want to have real-time data to make decisions. Honestly, we all want that!
OptinMonster Sidebar Opt-in Forms are straightforward and data-driven, unlike traditional forms. The placement is non-intrusive, sitting naturally alongside blog content. However, it could benefit from more customization options for tighter integration with website design. A use case is displaying a sidebar form on blog pages, tracking how it influences long-term newsletter signups. Improved design flexibility would enhance its effectiveness further.
Floating Bars, Fullscreen Welcome gate and Canvas
I too hate popups. OptinMonster read my mind. If you are like me who wants to avoid popups as much as possible yet want to get the benefits of having one, OptinMonster has a solution for confused souls like us.
Floating footer bar is a static footer email signup option that does not interfere or cause disruptions in website viewing or content reading. These are noticeable as they remain poised at one place and are effective too.
Fullscreen Welcome Gate and Interstitials are deemed to be the next generation CTAs. You can turn any page of your website into a fullscreen welcome gate exit gate and Interstitial Ads. It helps you in instant gratification as you grab your visitor’s undivided attention. Your message is highly targeted here which doubles your chances of building an email list pretty fast.
OptinMonster’s fullscreen welcome and exit gates are different from the traditional ones. Most fullscreen welcome gates redirects users to a different page. So many times I have realised mouthing ‘mean’ when I was redirected to a new page. This is mostly done for SEO reasons as reports show that many websites are penalised heavily by google for using welcome gates.
OptinMonster is not mean! You get to show your visitors a fullscreen ad or subscribe message without pushing them to a new page. The fullscreen welcome gate does not mess with your SEO rankings. The smart script of OptinMonster overlays the existing page ensuring more conversion and ripping SEO benefits.
You can configure the settings and control your fullscreen gate. By mentioning the website while creating the campaign, you can ensure that your visitors do not have to leave your webpage.
The exit intent option allows you to use your welcome gate as a fullscreen exit gate.
Canvas Functionality allows you to design your own customised signup form. OptinMonster is clearly understanding if you ask me! You can design your template from scratch. When you start building your form, you need to select Canvas option.
This redirects you a black canvas wherein you can paste your own customised HTML code and CSS code. You can mention the height and width as you wish and create an opt-in form you simply love.
Using all these forms, OptinMonster makes sure you need not spend more than a minute to get started with email list building. To enhance your list building experiences, OptinMonster has put together some amazing features.
OptinMonster Floating Bars are a fantastic, non-intrusive solution for those who dislike traditional popups. Compared to other tools like Sumo, OptinMonster’s floating bars are both effective and far less disruptive, making them ideal for ongoing promotions or email sign-ups. OptinMonster Canvas functionality allows complete customization, which is ideal for those who want to create their own unique opt-in forms from scratch using HTML and CSS. A use case like promoting a holiday discount through the Fullscreen Welcome Gate works incredibly well, ensuring maximum visibility without disrupting the visitor’s experience or SEO.
Segment and target your audience easily
It is amazing to see how OptinMonster hits you with a compelling statistics on its webpage-
According to a MarketingSherpa report, 32% of marketers say segmenting their email list is one of their organisation’s top objectives in the next 12 months.
With advanced page level targeting option you can display offers and discounts to your audience that vary according to locations of your audience as well as how they interact on your website. You can segment your subscribers based on their behavioural patterns, and then send out customised emails.
OptinMonster ability to segment and target your audience is impressive. The advanced page-level targeting allows for tailored offers based on user behavior and location, making campaigns much more effective. However, while the segmentation options are robust, the interface could be simplified for easier navigation. A great use case would be offering a special discount to returning visitors in specific regions, maximizing engagement and conversion.
Ditch all guess works ASAP
A/B split testing is one such feature that puts a halt on any guess work. You can be sanguine of what you are displaying to your audience and how you will gain out of it. Starting with headlines, content, layouts to style, opt-in triggers- you can try different varieties to see which gives you the maximum result. You can select A/B testing option. An exact replica of your plugin is created where you can make changes according to your needs and then you are done! The remaining is done by OptinMonster- it randomly puts into action various versions and gives you a detailed insight on which one works best.
OptinMonster ability to segment and target your audience is impressive. The advanced page-level targeting allows for tailored offers based on user behavior and location, making campaigns much more effective. However, while the segmentation options are robust, the interface could be simplified for easier navigation. A great use case would be offering a special discount to returning visitors in specific regions, maximizing engagement and conversion.
MonsterLinks and MonsterEffects
MonsterLinks reduces the subscription time furthermore. It is a 2 step opt-in process in which when the user clicks on the link or image, a popup opens up asking them to subscribe. In its own feature page, it is mentioned that MonsterLinks uses the Zeigarnik Effect. According tot his psychology principle, one who initiates an action is most likely to finish it. In this case, when an user initiates the subscription by clicking on the links, he/she is most likely to finish subscribing.
Once again OptinMonster beats the traditional method of sending users to a landing page ( like, Instapage or ClickFunnels ) or displaying a form on the website. Here, you can turn any page into a landing page or for that matter you can link images too. Without A/B testing, this method is said to have the power of leveraging your conversions by 785%. Now that is huge! OptinMonster gives you a detailed document on a step-by-step guide on how you can use MonsterLinks on your website.
MonsterEffects is also another signature feature of this tool that lets you add custom CSS in your popup. This helps you in grabbing your visitor’s attention and also leverages your conversion rate. There are 26 in-built CSS3 animation effects to choose from. Apart from that you can put your own custom CSS code.
The 2-step opt-in process of MonsterLinks leverages the Zeigarnik Effect perfectly, making users more likely to complete sign-ups after clicking a simple link or image. Compared to traditional lead forms on tools like ClickFunnels, this method felt more seamless and less intrusive. MonsterEffects, with its 26 built-in CSS animations, makes popups visually engaging, catching users’ attention without feeling gimmicky. However, adding more pre-built animations would enhance usability for non-developers.
High-end Analytics
Number crunching is essential but not without understanding what you are doing and why. OptinMonster gives you an easy to understand analytics overview by integrating with Google analytics. You not just get to know the data points indicating to how your forms have performed, you can analyse the clicks, views and overall performance of your forms. Along with this, you can also track referral page for every conversion. This gives you an insight on which page performs best for you.
Over last few weeks OptinMonster team added few more features to make this a powerful tool in the market. Along with the new design builder, here are the new additions made–
- Yes / No Popups
- A brand new Success view
- Real-time Behavior Detection
- Dynamic Display Rules
- Ability to create Follow up campaigns
- Ability to do Onsite Retargeting
- Content Locker
- Dynamic text Replacement
- New design templates
OptinMonster High-end Analytics is a game-changer for data-driven marketers. You get clear performance metrics on views, clicks, and conversions for each form. Unlike other lead generation tools like Sumo, OptinMonster also tracks the referral page for every conversion, giving deeper insight into which content drives the most sign-ups. A use case could be using this data to tweak underperforming landing pages, optimizing forms for higher conversions.
OptinMonster Pricing
OptinMonster Pricing
The most important factor for a marketer to seal his/her decision of getting a product is Price. So, we can’t end our optinmonster review without talking about pricing. OptinMonster does not have any free trial versions. It straightaway has three pricing plans. You can opt for a per month package or go for annual subscriptions. Monthly plans start from $9/month (Basic) and $19/month (Plus). It goes upto $29/month (Pro plan). Annually, the plan prices become $49 (Basic), $99 (Plus) and $199 (Pro). As you go higher in the plan, you keep unlocking the features!
Thus, we reach the end of our optinmonster review. OptinMonster provides a host of documents and tutorials for your assistance. In these tutorials, almost every other question is covered that one might have while using the tool. Incase you don’t find an answer to your query you can immediately submit a ticket. The team is extremely supportive and will get back to your query asap.
Start building email lists NOW in flat 60 seconds! Doesn’t it sound like some discount offer being announced?! Happy list building to you then. Let me know about your views in the comments section below.
Price Comparison with Other Tools
Price Plan comparison with other Lead generation form
Choosing the right lead generation tool can be tricky, especially when you’re bombarded with options that seem to offer the same features at varying price points. This comparison will help you evaluate their pricing plans and spot any notable differences in features or offerings.
| Tool | Starting Price/Month | Mid-Tier Price/Month | Top-Tier Price/Month | Free Trial/Plan | Key Features |
|---|---|---|---|---|---|
| OptinMonster | $16 (Basic) | $32 (Plus) | $83 (Pro) | No free plan | Exit-intent popups, targeting features, A/B testing, integrations, page-level targeting |
| Sumo | Free | $39 (Pro) | $99 (E-Commerce) | Free plan | Email opt-ins, social sharing, advanced analytics, e-commerce integrations |
| Convert Pro | $99/year | No mid-tier plan | $399/year (Agency) | No free plan | Drag-and-drop editor, mobile-responsive, multi-step popups, analytics |
| Hello Bar | Free | $29 (Growth) | $99 (Elite) | Free plan | Notification bars, email collection, targeting rules, A/B testing |
| Thrive Leads | $97 (one-time fee) | N/A | $299/year (Agency) | No free plan | Exit intent, smart links, drag-and-drop builder, A/B testing, multiple forms |
| Poptin | Free | $25 (Basic) | $79 (Pro) | Free plan | Exit-intent popups, A/B testing, advanced analytics, email marketing integration |
| OptiMonk | Free | $39 (Essential) | $199 (Growth) | Free plan | Personalized popups, cart abandonment, A/B testing, dynamic content |
| Privy | Free | $15 (Conversion Plan) | $70 (Email + Conversion) | Free plan | Email capture, cart abandonment, pop-ups, free plan available for small sites |
| GetSiteControl | $9 | $19 (Pro) | $29 (Unlimited) | Free plan | Widgets for lead generation, exit-intent, advanced targeting, custom branding |
| Sleeknote | $69 | $114 (Plus) | $399 (Premium) | No free plan | Customizable popups, analytics, mobile-friendly, advanced targeting, integrations |
Price Plan Observations
- OptinMonster is relatively well-priced, especially with its robust set of targeting options and advanced features like exit-intent technology and page-level targeting. The starting plan ($16) is budget-friendly compared to other tools with similar offerings.
- Sumo and Privy are great options if you’re looking for free plans that come with solid features for small businesses or startups, though you’ll need to upgrade for more advanced features.
- Sleeknote and OptiMonk are on the pricier side, especially at the high-tier plans. They offer premium features like personalized pop-ups and advanced dynamic content, which justifies the higher costs for larger businesses.
- Tools like Convert Pro and Thrive Leads offer lifetime or yearly plans, which can save money over time but require an upfront investment. These are great for users who prefer avoiding monthly subscriptions.
- GetSiteControl stands out for its affordable entry-level plan, making it a strong contender for smaller businesses looking to scale their lead generation efforts gradually.
Below is a detailed table outlining the pros and cons of using OptinMonster as an email marketing platform:
Pros and Cons of Using OptinMonster
| Category | Pros | Cons |
|---|---|---|
| Ease of Use | User-friendly interface with drag-and-drop builder. | Initial setup may require learning the range of features, especially for non-tech users. |
| No coding required for creating forms and pop-ups. | Customizing certain advanced features can be challenging without a bit of technical knowledge. | |
| Targeting Options | Advanced targeting rules like exit-intent, page-level targeting, and geo-location. | Some powerful features like campaign scheduling and geolocation are limited to higher-tier plans. |
| Real-time behavior-based triggers to capture visitors at optimal moments. | Targeting features can be overwhelming for beginners without prior experience in lead tools. | |
| Templates & Design | Offers a wide range of customizable templates for different campaigns (pop-ups, sidebars). | Limited design flexibility compared to custom-coded popups for very specific branding needs. |
| Mobile-responsive and optimized for conversions on any device. | Requires customization for specific brand aesthetics, which could require more time. | |
| Conversion Features | Includes A/B testing to optimize pop-ups and form design for higher conversions. | A/B testing is only available in higher-tier plans, limiting accessibility for smaller users. |
| Built-in analytics to track conversions and performance directly. | You may need integration with external analytics for deeper insights and tracking metrics. | |
| Integrations | Seamless integration with email marketing services like Mailchimp, HubSpot, and Shopify. | Limited native integrations on lower-tier plans; more options available on premium plans. |
| Works well with WordPress, which is ideal for bloggers and smaller e-commerce sites. | Requires third-party tools for more advanced integration workflows. | |
| Pricing | Affordable starting price ($16/month) compared to competitors with similar feature sets. | Certain premium features (A/B testing, advanced targeting) are locked behind higher-tier plans. |
| Different tiers cater to different types of businesses, from small to enterprise-level. | No free plan is available; only a 14-day money-back guarantee is offered. | |
| Performance | Lightning-fast loading times ensure no website speed reduction. | Performance of popups can be impacted if not optimized for mobile devices. |
| Customer Support | Provides access to tutorials, blog posts, and guides for troubleshooting. | Customer support is mainly via email or ticket system for lower-tier plans, lacking live chat. |
| Support for higher-tier plans includes priority help, ensuring faster resolution times. | Some users report slow response times for non-priority customers on the basic plan. |
Ideal Users for Optinmonster
Who should choose Optinmonster?
OptinMonster is an ideal choice for businesses and individuals looking to maximize their lead generation and conversion efforts. Here’s a breakdown of who should consider using OptinMonster based on their needs and goals.
| User Type | Why OptinMonster is Ideal | Key Features That Benefit Them |
|---|---|---|
| Small Business Owners | Need to grow their email list quickly and efficiently without advanced technical knowledge. | Drag-and-drop builder, mobile-responsive popups, email integrations. |
| E-Commerce Stores | Looking to reduce cart abandonment and increase sales by engaging users at the right time. | Exit-intent popups, countdown timers, targeted campaigns, cart abandonment recovery tools. |
| Bloggers & Content Creators | Want to capture subscribers and build a loyal audience for newsletters and updates. | Page-level targeting, customizable popups, A/B testing, opt-in forms for content upgrades. |
| Marketing Agencies | Require a robust tool to manage multiple clients’ campaigns with advanced targeting and analytics. | Advanced segmentation, campaign scheduling, analytics and reporting, unlimited client accounts. |
| SaaS Companies | Need to drive conversions for software signups and boost engagement through behavioral triggers. | Real-time behavior tracking, geolocation targeting, pop-ups for software demos and trials. |
| Enterprise-Level Businesses | Require large-scale lead generation with multiple advanced features for tailored user engagement. | Geo-location targeting, multi-step forms, advanced analytics, seamless integrations. |
| Non-Profits & NGOs | Looking to engage website visitors for donations or event sign-ups without complex setup. | Simple form builders, A/B testing for campaign optimization, exit-intent campaigns. |
| Digital Marketers | Need a reliable tool for split testing, conversion tracking, and email marketing integration to drive ROI. | Built-in A/B testing, conversion tracking, integration with platforms like Mailchimp & HubSpot. |
Who should not choose MailerLite?
OptinMonster may not be the best choice for businesses or individuals with extremely limited budgets, as it doesn’t offer a free plan and some essential features are locked behind higher-tier pricing. Additionally, users looking for an all-in-one marketing platform with extensive CRM, email marketing, or full website customization features may find OptinMonster’s focus on pop-ups and lead generation limiting. Beginners without the time or patience to learn advanced targeting features might also prefer simpler alternatives.
Quick Overview
OptinMonster at a glance
| Factors | Details |
|---|---|
| What We Like | OptinMonster’s powerful targeting options, such as exit-intent technology and geo-location targeting, help optimize conversion rates. Its user-friendly interface and integration with major platforms like WordPress, Shopify, and Mailchimp make it accessible to marketers of all experience levels. |
| What We Don’t Like | Some advanced features, like A/B testing and campaign scheduling, are locked behind higher-tier pricing plans. Additionally, there is no free plan available, which might be a drawback for small businesses or startups looking for budget-friendly options. |
| Value for Money | OptinMonster offers good value for its price, especially with its advanced targeting and conversion tools. However, the higher-tier plans, while feature-rich, may not be suitable for smaller businesses. |
| Customer Support | OptinMonster provides solid customer support, with extensive tutorials, guides, and ticket-based help. However, live chat and priority support are only available on higher-tier plans, which can be a disadvantage for users on basic or lower-priced subscriptions. |
| Who Should Use | Businesses of all sizes, especially e-commerce stores, marketing agencies, bloggers, and SaaS companies looking to optimize lead generation and conversion rates, will benefit from OptinMonster. |
| OptinMonster Alternatives | Alternatives include tools like Sumo, Thrive Leads, Privy, and Poptin. These tools offer similar features, such as email capture, pop-up design, and A/B testing, with more affordable pricing options or free plans for smaller businesses. |
| Our Score | 4.5/5 |
Our Experience
Our Experience with Optinmonster
OptinMonster is packed with a wide range of features designed to enhance lead generation and conversion optimization. Below is a comprehensive table of key feature, functionality, and overall impact on user experience.
| Feature | Rating |
|---|---|
| Exit-Intent Technology | ⭐⭐⭐⭐⭐ |
| Drag-and-Drop Builder | ⭐⭐⭐⭐⭐ |
| Mobile Responsive Pop-Ups | ⭐⭐⭐⭐⭐ |
| A/B Testing | ⭐⭐⭐⭐⭐ |
| Page-Level Targeting | ⭐⭐⭐⭐⭐ |
| Real-Time Behavior Automation | ⭐⭐⭐⭐⭐ |
| Geo-Location Targeting | ⭐⭐⭐⭐ |
| Campaign Scheduling | ⭐⭐⭐⭐ |
| Countdown Timers | ⭐⭐⭐⭐⭐ |
| Scroll Trigger Pop-Ups | ⭐⭐⭐⭐⭐ |
| Fullscreen Welcome Mats | ⭐⭐⭐⭐ |
| Sidebar Forms | ⭐⭐⭐⭐ |
| Exit-Intent Pop-Ups for Mobile | ⭐⭐⭐⭐ |
| Floating Bars | ⭐⭐⭐⭐ |
| Coupon Wheel Campaigns | ⭐⭐⭐⭐ |
| Customizable Templates | ⭐⭐⭐⭐⭐ |
| Seamless Integrations (e.g., Mailchimp, HubSpot) | ⭐⭐⭐⭐⭐ |
| Lightbox Pop-Ups | ⭐⭐⭐⭐ |
| Analytics and Conversion Tracking | ⭐⭐⭐⭐⭐ |
| Lead Sharing and CRM Integration | ⭐⭐⭐⭐ |
| Campaign Analytics | ⭐⭐⭐⭐⭐ |
| MonsterLinks™ (Click Activated Pop-Ups) | ⭐⭐⭐⭐⭐ |
| Success Message Customization | ⭐⭐⭐⭐⭐ |
| Drag-and-Drop Visual Display Rules | ⭐⭐⭐⭐ |
| Popup Animation Effects | ⭐⭐⭐⭐ |
FAQ
How much does OptinMonster cost?
The optinmonster is available in 4 plans:
Basic: $9/mo
Plus: $19/mo
Pro: $29/mo
Growth: $49/mo
Which is the best tool for list building?
The best tool for list building tools are OptinMonster, Thrive leads and OptinMonster.
What does OptinMonster do?
Optinmonster is a lead generation and customer acquisition tool. It can be embedded with WordPress as a plugin and help businesses to extract the visitor data and build their email lists.
What are some OptinMonster alternatives?
Some of the popular Optinmonster alternatives are Thrive Leads, Elementor popup builder and Bloom.
Do you need to know coding while using OptinMonster?
No, you do not need to know coding to use Optinmonster.
What are some of the pros and cons of using OptinMonster?
Some of the pros of Optinmonster are:
Easy to use
A/B testing
Ad block detection
Behavior automation
Cons of Optinmonster:
They do not update their designs quite often.
It is not easy to customise the templates
Is OptinMonster worth its price?
Yes, Optinmonster offers a number of features at an affordable price that can help to build your list. Also, it is a great tool for bloggers and internet marketers who want to get maximum ROI with minimum efforts.
How we Choose and Rate Email Marketing Applications?
Sprout24 evaluation of email marketing software prioritizes tools that are user-friendly, competitively priced, feature-rich, and scalable to accommodate business growth. The highest-rated email marketing software excelled across various categories, as well as through a rigorous 25-point testing process. Weightage of email marketing software rating:| Criteria | Percentage |
|---|---|
| Range of Features | 28% |
| Cost | 11% |
| Compliance with Email Marketing Standards | 11% |
| Ease of Use | 11% |
| Ease of Integration with Other Tools | 8.5% |
| Scalability | 8.5% |
| Customer Support | 8% |
| Deliverability Rates | 8% |
| Pricing Transparency | 3% |
| Free Trial Period | 3% |
Guide to Our Sprout24 Ratings:
| Sprout24 Rating | Description of Sprout24 Rating |
|---|---|
| ⭐⭐⭐⭐⭐ | Email marketing software with a 5-star Sprout24 rating is exceptional in its category. It offers outstanding value with a comprehensive range of features and integrations, transparent pricing, and multiple customer support options. |
| ⭐⭐⭐⭐ | Software that earns 4 or 4.5 stars is excellent. It includes all the essential features and most advanced options, but may have limitations in areas like integrations, the availability of a mobile app, or pricing transparency. |
| ⭐⭐⭐ | A 3 or 3.5-star rating indicates a solid option. While it may lack some key features or integrations, or have less transparent pricing, it could still be a viable choice, especially for businesses operating on a tight budget. |
| ⭐⭐⭐ | Software rated below 3 stars is generally deficient in several critical areas, making it unlikely to be recommended by us. |
Google Email sender guidelines, effective February 2024, require a senders of over 5,000 daily emails to Gmail accounts to authenticate their emails, avoid unsolicited messages, and provide easy unsubscribe options. The guidelines emphasize email authentication through SPF, DKIM, and DMARC to protect recipients and enhance deliverability. Additionally, infrastructure setup, message formatting, and responsible sending practices are crucial for maintaining a good sender reputation and ensuring email deliverability to Gmail users.
Follow the detailed Google guidelines from here and ask your Email marketing and marketing automation platform provider to help you enable these setup for your own account.
Yahoo has also mandated email authentication with SPF or DKIM, a spam complaint rate below 0.3%, and valid DNS records for all senders. Bulk senders must also implement DMARC with alignment, support easy unsubscribe, and keep a low spam rate. These standards aim to ensure emails reach engaged audiences and reduce unwanted messages.
Follow the detailed Yahoo guidelines from here and ask your Email marketing and marketing automation platform provider to help you enable these setup for your own account.
The main reason for opting for e-mail marketing is generating leads. But what is more important is to convert and incentivize the leads and make them subscribers. In order to invest in a tool like optinmaster one needs to create a proper plan of action for e-mail marketing and then take a step further.
Yes Henry, you are right about this.
An email marketing tool is one of the must have tools for bloggers to create their email lost.
optinmonster does the job but lacks reporting features
I know Ankit, Optin monster is a great tool, but it uses the Saas billing model, so I find it expensive compared to its counterparts. Apart from that, I do not have any other problem while using this software. It is super easy to use whether you are using it for landing pages or opt-in forms or a thank you page. Another appreciating point with Optin monster is their supportive customer team. Whenever I had any problem, I was able to get it resolved with the help of their team.
I am a small business owner so I am really not sure about email marketing. Do you think small businesses like us should invest money in tools like these? Will we get equal returns?
The analytics section of optinmonster is great and let you gain insights into your form performance through integration with Google analytics. I was really impressed by this particular feature as it greatly helped me to plan my future strategies.