Landing Page Comparison Marketing Marketing Automation

Leadpages vs ClickFunnels: Landing Page Comparison

Are you looking for a landing page builder and couldn’t decide which one to choose between Leadpages and Clickfunnels? Don’t worry we are here to get you sorted with your queries regarding these two most sought landing page builders.

Before I start a detailed comparison of Leadpages vs ClickFunnels, let me ask, do you know the exact purpose of landing pages and funnels?

Do you know how you can leverage a good landing page and a funnel?

If not then I will provide you with a brief explanation of landing pages as well as funnels.

What is a landing page?

A landing page acquires valuable user information in exchange for an offer or discount. You obtain this information to nurture these leads later.

It is a simple give and take scene. You offer something to your users, good enough to convince them to share some of their information with you. Now that’s pretty straightforward.

What is a funnel?

A funnel is a chain of steps that a customer takes starting from visiting your website to finally taking the action that you want them to take. The action can be anything from making a purchase to filling out a subscription form or a simple sign up. When they take the action that you intend them to take that is known as conversion.

The main agenda of a funnel is to help you to optimise your marketing efforts based on in which stage of funnel your user is in.

There can be different types of funnel with different goals such as:

  • Funnel to sell a product
  • Funnel to nurture the leads
  • Funnel to upsell
  • Funnel for membership

Let’s take an example to understand the funnels a bit more clearly:

You want to sell your ebook online. Following will be the steps on your funnel

  1. The visitor comes to your website
  2. He looks up the ebooks available [prospect]
  3. He signs up to read the sample chapters [lead magnet]
  4. He finally makes a payment to buy the complete book [conversion]

Now, when you can keep track of all these steps, then you will know where you are gaining customers and at what points you are losing your customers. As in the above example, the free sample acts as your lead magnet.

Some people will sign up and go through the sample. You know that not all of these people will make a purchase but the probability of them becoming a buyer is more than others.

So, you can nurture these leads through automation and convert them into buyers.

Also, you will be able to target your customers in a more focused way rather than spamming them with unwanted marketing emails.

According to a survey from Wishpond last year;

Average conversion rate of a B2B landing page is around 13.28 percent & 9.87% of B2C landing pages Click To Tweet

Read a detailed post on Wishpond review, which I wrote few weeks back.

If you are wondering what is the key to getting the more landing page conversion, it is to keep testing various versions.

When I say about testing various landing page versions, it also means that you will need to design those many landing pages until you get the result you are looking for. Now building a landing page from scratch is time taking and exhausting too. Here’s where all these awesome landing page building tools will come handy for you.

Had there been just one player in the market it would have been an easy choice. But landing page building tools are many, and all are good in one way or the other. You can use Leadpages, ClickFunnels, Unbounce or Instapage. I have been lately using ClickFunnels, and I daresay, it’s great. Previously I used Leadpages, Instapage, and Unbounce too. You can read my insights, reviews, and comparisons in the previous blogs:

In this article, I will draw a comparison between Leadpages and ClickFunnels.

Leadpages vs ClickFunnels

Before starting off with how one is different from the other, it is important to state that both of these tools are awesome in their own ways. To be fair, each tool serves a specific purpose. Despite having differences, there are many ways in which both of these tools overlap.

To draw a comparison, it is important to understand what each software does. We will begin with Leadpages.


Leadpages is a simple drag and drop landing page building tool. It has its priorities properly set. Leadpages integrate with ESPs (Email Service Providers) to capture leads for further lead nurturing. It is simple, takes less time to load and helps you churn out some highly converting landing pages. No coding knowledge required.

Leadpages is best in what they do. Period.

Leadpages g2crowd review

Leadpages Feature List

Leadpages is a powerful tool that helps you generate leads on the web, via emails, text messages and social media platforms. Here’s how you can grow your email list-

  • Drag-and-drop customization lets you create a landing page by dropping elements like texts, images, buttons, widgets, etc. It’s seamless!
  • A host of mobile friendly templates to choose from. Pick any template of your choice and be sure to have a similar awesome effect on a smartphone screen as on a desktop.
  • Landing page performances improve only when you have tried and tested various versions. Leadpages gives you A/B testing option to set up opt-in forms and landing pages and see which version works for you.
  • Leadpages offers integration with various software, increasing your scope to do more with your landing pages. You can capture leads and directly send them to the CRM, email list, Webinar platform, or to all the three.
  • Get an overview of how your landing pages are performing via the robust analytics Leadpages offers.
  • Leadboxes let you capture leads via two-step opt-in forms. The lead capture pop-ups help in adding a lead automatically to your email list. The in-built lead magnet delivery system will push out the best content to these leads.
  • SMS opt-in codes & 1-Click signup links via automated SMS conversation.
  • Publish your landing pages to your existing domains and sites.
  • If you know HTML, the go beyond the pre-designed templates to create your own.
  • Simple WordPress Plugin
  • SEO-Friendly pages
  • Double Opt-in compatible to sync easily with your email services
  • Lead Notifications, in-case you do not have an email service yet. You can get leads’ data directly to your inbox.
  • Works with all popular ESPs like MailChimp, Infusionsoft, AWeber, and much more
  • Add countdown timer to your page for limited offers
  • Video embedding into Leadpages’ in-built video fields to convert your landing page into a multimedia experience.

Update: For Leadpages customers in Europe and businesses capturing data of European citizen; they need to follow the GDPR and CCPA law; customers of Leadpages can enable these features and follow the best practices accordingly.

Role of Leadpages in Your Business

Leadpages can do a lot of things. What it is not is that Leadpages does not function like your email marketing software. Leadpages help you capture leads. However, it has no role to play when it comes to sending regular emails to your lists.

You might ask why should you use Leadpages. The answer is simple: Leadpages has a host of templates that increases the conversion rate and grow your email lists quickly.

So now that we are clear what Leadpages does exactly, here is how Leadpages can help in your business. You can use Leadpages for:

1) Hosting a webinar

At times, webinar software are a bit pricey. Leadpages gives you webinar template where you can embed your live webinar presentation. You can also add a chat box for instant Q/A session and communication. You can easily embed a Google Hangouts broadcast in Leadpages.

2) Opt-in boxes within blogs

You can have a neat pop-up for your visitors to subscribe to your blog. With a clear CTA and relevant content, these opt-in boxes are professional and cool.

3) Landing page opt-in form creation is easy

Designing a highly converting landing page may be a tedious task unless you are using Leadpages. It is easy and fast. There are great templates to choose from.

4) You can send content upgrades automatically

All you need to do is create a LeadBox in Leadpages and upload your freebie. Emails will be automatically sent out to your new subscribers after they opt-in.

5) Collect email subscribers via text messaging

Here is how it is done:

  • You send a phrase or word to a specific number.
  • The user will now need to respond with their email address.
  • Once they do so, they are added to your subscribers’ list.

How this helps:

  • Rather than pushing your target audience to your website or URL, you can simply ask them to send their mailing ID.

6) The Sales template is perfect to build a sales landing page

You can customise according to your needs.

7) Viral Thank You Pages in minutes

Once a user subscribes, you can showcase your Thank You page that has valuable information. You can include CTA buttons to help your users spread the word on social media directly from here. Saying Thank You is always great and gives a personal touch too.

To know how Leadpages is effectively helping brands increase their email lists, you can take a look at the Case Studies published on Leadpages Blogs. One of the case studies I found really interesting is that of PowToon (Probably because of what the brand does!).

PowToon empowers you to create animated videos and presentations using their drag and drop software. Companies like Starbucks and Cisco use PowToon for their videos. Founded in 2002, PowToon spreads a simple message:

If you have a message, and you want to make it more engaging, animated, fun, and use your own branding, it’s a really easy way to create engaging content.

While you can read the entire case study on Leadpages’ blog, here is the major highlight-

PowToon ran A/B testing with their landing pages. If one didn’t work, they had another interesting one up their sleeves. Ari Sherbill, PowToon exclaimed:

I don’t know what people are doing without Leadpages. The fact is that you do not need to rely on other people if you learn the core basics. It’s easy enough and affordable enough.

PowToon uses webinars as a mode of customer engagement rather than sign ups or subscriptions. Below is one of PowToon’s webinar registration page for its existing clients:

PowToon Webinar Registration Landing Page

Incase, this didn’t work they had another page ready to roll out.

Alternative Landing Page: PowToon

PowToon relies on Leadpages for everything- from branding to content. With excellent landing pages and engaging content, PowToon has its focus in the right place.

Leadpages Integration

Leadpages provides a host of integrations to make your job easy. Whether it is analytics or CRM, social media or email marketing – Leadpages allows you to integrate into all the segments. Primarily, the Leadpages’ integrations can be segmented as:

(Note: Few are marked with a thunderbolt like symbol indicating ‘Integration’ while the tick mark means ‘Compatibility’)


Without analytics, it is impossible to do anything. Unless you get detailed insights about your marketing efforts, you cannot strategize your next move. Leadpages allows integration with Google Analytics and is compatible with Google Tag Manager and all Javascript analytics platforms.


CRM integrations help in running successful campaigns after lead capturing. Leadpages integrates with Infusionsoft and Salesforce. It is compatible with Zoho.


Are you running an online retail store? Well, Leadpages has options to suit your needs as well. Integration with 1ShoppingCart and Interspire leverage your eCommerce capabilities. Leadpages is compatible with Shopify.

Email campaigns

This is the most important aspect. Leadpages integrate with a host of email marketing software, like Mailchimp, SendReach, GetResponse, iContact and much more.

Digital Advertising

Leadpages is compatible with Facebook Ads and Google AdWords, helping you to increase your traffic by sending targeted ads and dedicated PPC landing pages respectively.

Marketing Automation

What’s B2B marketing without B2B marketing automation! Leadpages lets you integrate Hubspot, Marketo, and Ontraport for an advanced B2B campaigns.


Online payment is the future, and it has already begun! Leadpages is compatible with two of the most popular transaction tools: PayPal and Stripe.

Social Media

Integrate Facebook, Twitter and Google Plus to capture leads quickly. It is also compatible with the professional networking site LinkedIn.


I already mentioned about hosting Webinars with Leadpages. Here are two tools that can be integrated with Leadpages: GoToWebinar and WebinarJam/EverWebinar.


You can use Leadpages if you are running your website on WordPress (Integrate the WP Plugin), Drupal, Joomla, Squarespace, Weebly and Wix (Compatible with Leadpages).

Leadpages Pricing

Leadpages offers monthly and annual plans.

If you are opting for monthly subscriptions:

The same plans are available at  $25/month (Standard) and $48/month (Pro), Advanced plan at $199/month when you opt for an annual subscription.

Leadpages pricing

If you are unsure which plan will suit you, Leadpages has a short video to help you out. Check out the features each plan has got to offer.

Now that we have a detailed overview of Leadpages does, let’s see how ClickFunnels help in landing page building.

Pros of Leadpages:

  1. Simple to use interface
  2. Big repository of pre-made templates
  3. Fast browsing experience
  4. Embed multimedia in your pages with no HTML knowledge
  5. Create professional-looking pages in no time
  6. Great community help because of its popularity
  7. Economically more affordable

Cons of Leadpages

  1. Doesn’t have an email marketing service
  2. Creating funnels is a bit tiresome
  3. The drag and drop editor can be fussy
  4. The quality of templates is not at par with other alternatives


ClickFunnels is an equally wonderful landing page building tool. It is intuitive and easy, with a lot of great built-in templates.

Clickfunnel’s homepage is a content-rich platform. There’s a lot about this tool, and ClickFunnels makes sure that you know exactly what you will get here.

As the name suggests, ClickFunnels is not just about landing pages. You can also create a sales funnel in your system. It might be somewhat similar to Leadpages regarding landing page designing, but it has features beyond that too.

There are funnel templates that will let you create and organise your entire sales funnel. Hence, it is evident that the landing pages you create using ClickFunnels is not a stand-alone thing. It is, in fact, a part of a sales funnel.

You can create various funnels, like one for webinar registration, one for Thank You page, and so on. The best part you ask? You can even have the billing part (if you need one) covered for you. Sales will be seamless with this tool.

Capterra Clickfunnels review

Let’s have a look at the features of ClickFunnels:

ClickFunnels presents some interesting numbers on its homepage along with a bold green CTA button. Without any doubt, numbers create a real impact!

Statistics: ClickFunnels

There is no hide and seek with ClickFunnels. All your questions are immediately answered as you scroll down the homepage. It starts with What is a Sales Funnel and why will you need it; and goes all the way to explain how ClickFunnels can fit your needs, the various types of funnels you can explore and how to use every available feature.

Clickfunnels reddit discussion

Update: Clickfunnels is now GDPR and CCPA ready and is providing a set of features that can be used to follow the best GDPR and CCPA related practices. Also, Clickfunnels has updated its privacy page where they have mentioned about the GDPR and CCPA related updates. For information on the GDPR and CCPA tools, CheckBox Elements, Actionetics Smart Lists, and Double Opt-in Confirmation Examples, you can follow this link.

ClickFunnels does not want to take a risk. To catalyze your decision to signup ASAP before you even think of trying any other tools, ClickFunnels presents a detailed comparison with some of the leading tools. This is not just a comparison but also an overview of all the features of ClickFunnels. It goes something like this:

ClickFunnels nicely categorises its features and functionalities into sections like “actionetics” and “backpacks”; like this:

Lastly, there is a short overview termed as “FEATURES”. I’d say this part is all about the FAQs and technicalities that you will get in ClickFunnels.

Features Walk-Through

Since ClickFunnels has already made it very easy to draw a comparison, I will quickly walk you through the main features of this tool:

  • Easy and powerful drag and drop editor
  • Landing page software
  • Complete website hosting
  • Professional themes and templates
  • Simple WYSIWYG Editor
  • Email autoresponder software
  • A/B Split Testing
  • Various Sales Funnels, aka ‘Funnel-in-a-box’
  • Conversion tracking
  • Membership sites
  • Opt-ins (Two step & Instant); and so much more.

Using ClickFunnels: Simple Steps

ClickFunnels will give you a detailed guide on how to use this tool. There are images, GIFs, and videos to help you out at every step.

1) The first step is to choose a Sales Funnel. If you have missed the explanation of what is a funnel, you can scroll up the homepage to know.

ClickFunnels has six pre-built in funnels-

ClickFunnels- 6 Types of Sales Funnels
  1. Bestseller Book Funnel
  2. Product Launch Funnel
  3. Perfect Webinar Funnel
  4. The “Real Stuff” Funnel
  5. Fishbowl Funnel
  6. Networking Marketing Bridge Funnel

2)Drag and drop your message. Customise by moving elements as needed.

3)Setup the action sequences of your Funnel, like emails, texts, etc.

4)Launch your funnel

The coolest part of ClickFunnels is THIS:

ClickFunnels- Donation

ClickFunnels Integrations

ClickFunnels allows integration of some of the familiar names like Mailchimp, AWeber, Drip, ConstantContact, Pureleverage, Sendlane and more. You can add shopping cart software like Strip, Infusionsoft, Clickbank, Taxamo, Ontraport and JVZoo too.

ClickFunnels Pricing

With a 14 Day trial CTA all over the homepage, your first association with this tool can be free. It’s an excellent tool with great support. Here are the pricing details for this tool:

The basic plan of ClickFunnels starts at $97/month. This includes:

  • 20 Funnels
  • 100 Pages
  • 20k visitors/month
  • Integration with shopping cart CRMs and email autoresponders.

However, the value pack including all the ‘Actionetics’ and ‘Backpacks’ comes at $297/month.

To make things more convincing, this is how ClickFunnels display their pricing in details:

Pros of ClickFunnels

  1. ClickFunnels is easy to use
  2. It is an all-in-one tool
  3. The dashboard provides all the information and data at one place
  4. You can create sales funnels easily
  5. An effective tool if you have a lot of traffic

Cons of Clickfunnels

  1. A bit expensive
  2. Not feasible for a new business
  3. Lacks a feature that can integrate your blogging website

Update: Clickfunnels has acquired Voomly, Talkia, Doodly, Toonly, Automatic Script from Bryxen, Inc.

Leadpages vs ClickFunnels

I am sure after going through the details of both the tools; it is evident that ClickFunnels is more powerful.

Leadpages is a tool that has its focus in place: building landing pages. That’s all. There is nothing more than that, and I’d say Leadpages does it well.

ClickFunnels goes beyond landing pages. It is a complete package. The landing page building is a part of the entire “Funnel”. ClickFunnels is a highly advanced version of Leadpages.

In many ways both the tools are similar. Some of the features common to both are:

  • Creating landing pages using simple WYSIWYG Editor
  • Landing pages are mobile responsive
  • Host of themes and templates
  • A/B split testing
  • Webinar Funnels
  • Two step opt-ins
  • Instant opt-ins

And now, an overview of all that ClickFunnels has and Leadpages doesn’t:

The very first thing that ClickFunnels has are the Sales Funnels (6 Built-in funnels).
While both the tools have Webinar funnels to promote online events, ClickFunnels offer advanced and automated Webinar Funnels. Also, ClickFunnels provide:

  • Smart email sequencing
  • Full funnel conversion view, or, Tracking per page conversions
  • Change funnel order on the go
  • Easy page/funnel replication
  • Member metrics
  • Drip content
  • Lock membership content
  • Payment integrations

The most important winning point is, ClickFunnels offers a 14-day free trial. You get to try this awesome tool before you pay.

Now let us do a feature based comparison of both the tools and see which one does better in which category.

Quora discussion of leadpages and Leadpages

Feature based comparison


Probably you might feel ClickFunnels is very costly. But with the kind of features and conversions you will get, this price is simply worth it. I would urge everyone not to compare the prices of Leadpages and ClickFunnels because both these tools have different functionalities.


Both the tools have great dashboards, but ClickFunnels’s dashboard wins with its flat icons and robust statistical data. Clickfunnels also offers a lot of features such as lead generation, website creation, user performance metrics and a lot more. But Clickfunnels allows you to manage all your operations from one unified dashboard preventing you from getting lost in the chaos of so many bundled up features.

Drag and Drop Editor

Next, comes the editor. ClickFunnels has a powerful editor that gives more variety. Leadpages, on the contrary, has some limitations when it comes to editing page structure or headlines. Although people say too many options will mess things up, I think ClickFunnels’s customisation option is a clear winner. At times I feel Leadpages keeps introducing newer templates to justify this point!

Lead capturing and nurturing

ClickFunnels enables quick lead capturing and nurturing, while Leadpages is only about capturing leads.

With ClickFunnels you can build sales funnels quickly or choose new funnels from a series of pre-built sales funnel options. You can choose the funnels based on your business type from various categories such as e-commerce, education, webinars and several others.

When you go ahead with creating funnels you get two options one is the cookbook builder and the other one is the classic funnel builder. The first one is all about ready to use funnels while the other one is the DIY builder or better say creating your own custom funnel.

Leadpages also allow you to build sales funnels, but it is tiresome and not that intuitive as compared to ClickFunnels. The one thing that I like about Leadpages is that it offers a leadboxes functionality which enables you to grow your email list without building landing pages. You just need to embed the leadbox code into any website that accepts javascript and HTML and ta-da you are good to go.

Affiliate program

One part that I did not mention till now is the section on Affiliate Program. Both Leadpages and ClickFunnels has this feature. While Leadpages provides commission at a 30% rate, ClickFunnels affiliate provides 40% lifetime recurring affiliate commission.

Template Design

When it comes to pre-built templates and the extent to which you can customize it Clickfunnels certainly has an upper hand. The reason being that Clickfunnels just don’t offer a single landing page design but a series of pages that can be put together to create a sales funnel.

On the other hand, if you need a simple but a clean landing page then Leadpages have you covered. But the customization option with Leadpages is quite limited. You can also create sales marketing funnels in Leadpages but it is not that easy as with Clickfuunels.


Clickfunnels integrates with Google Analytics and helps you track the key performance metrics. You can do Facebook retargeting or track conversions or retarget people based on their behavioural data. So all in all if you are all about complex analytical details clickfunnels will serve better.

Leadpages also integrates with Google analytics and get you details like page views, conversions, earnings etc. The analytics page of the Leadpages is crisp and clear and you get to see all the details in one place. If basic metrics is what you tend to focus on then Leadpages will fulfil your purpose.

Split testing A/B

Both ClickFunnels and Leadpages offer the split testing functionality.

With the split testing feature Leadpages allow you to test different page versions and find the one that performs better. But to get split testing with Leadpages, you need to upgrade to their advanced plans.

You get the split testing feature with every ClickFunnels account and all of their plans. You can find all the details of the different versions of your sales funnels and landing pages in one place. It allows you to view the entire funnel stats in the funnel dashboard and see the progress in each step of your funnel.

After going through these details you can improve the poor performing landing pages.

Who should use ClickFunnels?

  1. If you are an established business looking for a focused marketing solution to increase conversion
  2. If you need other services such as member metrics, drip content, autoresponders other than just landing pages
  3. Looking forward to increasing your monetising options
  4. If you want to create actual sales funnel that you can customise on the go.

Who should use Leadpages?

  1. A new business looking forward to building up their email lists
  2. Want an affordable with ease of use landing page builder
  3. Need a one-step landing page without any other complex requirement.
Reddit ClickFunnels vs Leadpages discussion
Best landing page builder competitive grid

Conclusion for ClickFunnels vs Leadpages



What do we like?
Unlimited leads with each plan; allows you to create websites; impressive template collectionCreating sales funnels is easy and their cookbook builder provides plenty of tutorials and ideas for new users.
What we don’t like?The template customisation feels to be restricted with their sluggish drag and drop editor; doesn’t offer an email marketing serviceTo get in-built email marketing you need to shell out a lot of money. A third party tool for the same will be cheaper
Value for moneyYes; if you are just looking for a simple landing page builder to capture leads. But to go beyond that it is fairly expensiveClickFunnels might be expensive if you do not know how to leverage all the features that it offers
Customer supportPrompt Support on weekdays from 9 am to 5 pm. Priority to advanced users if you raise a ticket for your queries.No 24-hour support and quite tough to get in contact with their support team.
Who should use?Small business owners who are just starting out and want to capture leads and build up their email lists.Business owners who want to level up their sales funnel game and increase their ROI and conversions.
Our Score3.5/54.5/5

Clickfunnels quick round-up

The main reason I would vouch for ClickFunnels is that it is always a relief to have a tool that can do more than one thing. Managing ten tools together is a headache at times. In the entire feature set, ClickFunnels has an upper hand where the template builder is powerful, creating funnels with individual pages is a breeze, the customisation option is more flexible and the analytics is a lot more detailed and thorough.

Apart from the best features it also surpass Leadpages with the payment integrations.

There is no doubt that having a Clickfunnels account can have an impressive impact on the growth of your business. Although it is tough on the pockets but you won’t regret spending a hefty amount for all the features that you get.

Leadpages quick round-up

If you are looking for simple landing pages to capture leads only, Leadpages is the best you can get. They have a good repository of landing page templates which are ready to use and offer a crisp and clean design.

Another benefit of using Leadpages is that the learning curve is not steep as the features are pretty straightforward. A great option to choose for small businesses.

Questions related to comparisons of Leadpages and ClickFunnels:
Why do I need clickfunnels?

Clickfunnels is all about building landing pages quickly and efficiently. You do not need to be text savvy but just with this software tool you can grow your business and sell your products and create effective follow up campaigns.

What is the main function of clickfunnels? How can it improve my business?

Clickfunnels is all about impressive landing pages to sell your products and capture customer’s information. It also helps to create sales funnels and follow up with your potential customers.

What is the main difference between leadpages and clickfunnels?

Leadpages help you to build landing pages, perform A/B testing and generate leads with a wide option of templates. ClickFunnels is a costlier option but loaded with a number of features and easy to make sales funnels.

How long will it take to get my head around clickfunnels?

No, it is not that complicated. It is quite a popular tool so you have a lot of information hanging around on the web. Also, they have FAQ’s section that solves the basic queries.

Why is a good landing page important?

A landing page is the first thing that you customers see when they visit a website. If a landing page is impressive then it can make a customer stay and also sometimes make them return to your website more often.

Is clickfunnel a landing page builder or more than that?

It offers a lot more features other than just landing pages. It helps to sell a product or capture customer’s information depending on what kind of landing page you deploy. You can also follow up with your customer through different platforms whether emails, text, Facebook messenger or any other.

How can I integrate Leadpages with WordPress?

To integrate Leadpages download the Leadpages wordpress plugin. Once you download you can carry on with steps as prescribed by the Leadpages.

How do leadpages help with more conversion and growing business online?

Leadpages help you get more subscribers through their landing pages and capture the customer’s information. Now this information you can use to communicate with the prospective leads.

Ankit Prakash

Ankit is a technology entrepreneur. Founder of Aritic. Ankit loves to analyse and write in-depth software, application reviews in his free time since 2009.


  1. Rohini Reply

    great post .A big thanks for sharing wonderful post with us .

  2. Jason Reply

    Nice article. It’s good to know that it integrates with GetResponse. I recently got it for my marketing automation and I was wondering what other software can work with it. Landing pages can definitely make a difference!

    • Ankit Prakash Reply

      Yes Jason; you are right about this 🙂

  3. Tracy Reply

    What can you accomplish by using Lead Pages? The landing page builder tool Lead Pages is the perfect tool available in the market for sales lead generation. If capturing the leads is what you seek then lead pages is perfect for you.

    • Ankit Prakash Reply

      Yes definitely Tracy, you are right about Leadpages and ClickFunnel. I found ClickFunnel to be easy and simple tool for lead capturing.

  4. Chris Green Reply

    Both the tools, i.e. LeadPages and ClickFunnels are considered to be excellent in all of their own ways. Honestly, each of the two tools serves its own particular purpose. Although both of them have their own differences, but there are a number if things and features that are common in both and these areas overlap.

    • Ankit Prakash Reply

      Agree Chris 🙂

  5. Russell Reply

    Promotionally oriented content, concise but with the focus on a single message. Instead of a long copy message, it should emphasize “strong” graphics and shorter copy. The customer should be engaged in simple navigation to the desired directional action. Direct address with a clear statement of what is to be achieved will inspire visitors to look at what value the services or products have. Just my thought.

    • Ankit Prakash Reply

      Thanks for the brief point Russell 🙂

    • Josh Orion Reply

      It should actually be longer, but CONCISE copy. So you’re half-right! 🙂

      Expand on feature bullets, don’t simply list the benefits with no explanation of WHY they’re beneficial.

      Talk about what ACTUALLY matters in the body, because the rest is fluff. Anything else can go in an FAQ section at the bottom of your sales or lead page. Make your headline mean something to the reader and voila, conversions.

      The reason for this is simple: Customers have objections and CLARITY beats BREVITY, being short and uninformed ANY DAY of the week. Don’t believe me? Ask your customers! 😉

  6. Denise Reply

    One of my friends has had great results withLeadPages. He has used it on several of his websites.Most popular blogs use LeadPages. Thrive Leads, a WordPress plugin, is another one that is gaining popularity, as a substitute for LeadPages.

    • Ankit Prakash Reply

      Denise yes, Leadpages is a great tool. Also, Thrivethemes plugin Thrive Leads perform great with WordPress websites.

  7. Maria Simmons Reply

    First – why a landing page, in the first place?
    To create a bank of user important information via a give and take scenario of having an offer or discount for them on the landing page.
    This user information is used for future purposes, for targeting specific customers for certain campaigns.

    Second – the average conversion rates are pretty low ( B2B landing page is around 13.28 percent & 9.87% of B2C landing pages)

    Third – there is no clear formula to getting great conversions …just keep testing. It is a simple trial and error.

    Leadpages is a simple drag and drop landing page building tool, is simple, takes less time to load and No doesn’t require any coding knowledge required.

  8. Peterson Reply

    Hi Ankit! Good article there. Powtoon seems like a great tool. Is it a part of LeadPages? You say in your article that Powtoon depends to Leadpages to produce results. Just curious and interested to checkout Powtoon.

    • Ankit Prakash Reply

      Peterson, Powtoon is completely independent tool than Leadpages. Do check it out.

  9. Arun T Reply

    So you are basically saying leadpages is an enhancer or a booster for better website performance. At what stage in business should one look at using leadpages?

    • Ankit Prakash Reply

      Arun, you can start using Leadpages from day first of your business, when you are ready with all the marketing materials and post lead capture engagement materials. Also, you should have decided the marketing budget.

  10. Prem Panda Reply

    Hi Ankit. I really appreciate your eye for research, the way you bring forth some amazing technology for us to learn about. Clickfunnels seems more cost effect vis a vis LeadPages. Any other tools like Clickfunnels?

    • Ankit Prakash Reply

      Prem, there are other alternatives to Clickfunnel available, they are instapages, unbounce, webflow and so on.

  11. Charles Reply

    Leadpages does its job well..and i am happy to go with it.

    • Ankit Prakash Reply

      Happy to hear about this Charles 🙂

  12. Theresa Jenkins Reply

    Hi Ankit. I really appreciate your eye for research, the way you bring forth some amazing technology for us to learn about. Clickfunnels seems more cost effect vis a vis LeadPages. Any other tools like Clickfunnels?

    • Ankit Prakash Reply

      Theresa, other tolls are unbounce and instapages, which you can also give a try.

  13. fabricio Reply

    Anik, I’m using clickfunnels for almost a month now, paying $97 (20 funnels). The problem is that by now I only have 2 funnels, and I checked with Leadpages and they have a $37 plan for unlimited pages. I’m just starting our and not getting many clients yet, should I switch to Leadpages? It’s really cheaper, what I’m not sure I will be able to do the same (now my funnels are simple till I get more clients I think)

    • Ankit Prakash Reply

      Hello Fabricio, if you are not getting much from the ClickFunnels landing pages; then you can switch the system to lower price plan of Leadpages.

  14. Tina Reply

    Both LeadPages and ClickFunnels are known to be wonderful tools. I have used both the tools and once do not need to have any coding knowledge for using the LeadPages. On the other hand, ClickFunnels helped me in creating the sales funnel in my system. Both of them have awesome dashboards but I would suggest ClickFunnels as it comes with powerful statistical data along with the flat icons.

    • Ankit Prakash Reply

      Thanks for posting your views Tina.

  15. Patricia Allen Reply

    Both of them are tools for building up the landing pages. I had previously used Instapage and also LeadPages but presently I have been enjoying CLickFunnels. Besides being easy and intuitive, it provides with different templates that are inbuilt. With it, one can also create different funnels according to their own choice. This tool will actually make sales seamless and the billing part can also get covered.

  16. Thanks for sharing your thoughts about Leadpages vs ClickFunnels.

  17. Nina Reply

    Ankit, do you coding knowledge to use click funnels?

    • Ankit Prakash Reply

      Nina, no coding knowledge is required to use landing pages from ClickFunnels.

  18. Nilima Reply

    So is it correct that Clickfunnels has the payment integration feature that leadpages does not? So if I want to offer a seminar that requires me to collect via venmo or paypal, Clickfunnels is the way to go?

    • Ankit Prakash Reply

      Yes Nilima, you are right about the payment gateway integration with Clickfunnels. And, this is the leading point compared to Leadpages.

  19. Delilah Davis Reply

    Thanks for the Whole break – down and comparison of both Click funnel and Leadpages. This is very helpful.

    • Ankit Prakash Reply

      Hey Delilah, great to hear that it helped you a lot.

  20. Valerie B Love Reply

    Hi- Thanks for the info- Your chart says Clickfunnels also has CRM ability at the$297 level but I can’t find that on their website? Would I still need Active Campaign if I use Clickfunnels ? Thx

    • Ankit Prakash Reply

      Hey Valerie,
      If you are using ActiveCampaign; then you don’t need Clickfunnel. ActiveCampaign alone can solve all your needs.

      • Janet Reply

        Hi Ankit,
        Just following this thread. So isn’t Active Campaign for email marketing? So you mean that you can do all the same things on Active Campaign as Click Funnels? I am considering using Active Campaign and thought I’d have to get Click Funnels as well. Thanks

        • Ankit Prakash Reply

          Janet, ActiveCampaign is more into marketing automation and ClickFunnels has major focus on landing page conversion optimization.

  21. Kevin Visser Reply

    Dude you crushed it with this post. So much information all in one place. Thank you. You saved me hours of research. Your blessed.

    • Ankit Prakash Reply

      Welcome Kevin!

  22. Jose Bell Reply

    So much of information in one blog is simply commendable. Thank you so much. I would like to ask that what will be the specific scenarios where leadpages is better than clickfunnels and vice versa. Being new to this field I will be really happy with some practical examples of both.

    • Ankit Prakash Reply

      Thanks for the appreciation Jose.

  23. Martin Reply

    I like Clickfunnels more than leadpages for it offers a few essential features that I need. Apart from that they quickly blend in with my other marketing funnels without any fuss. In case of any problem in building your funnels, there is a big community around it that can help you with it. But, if you are a newbie with clickfunnels and you want to work with advanced funnels, then it is not an easy thing to do. You need quite some time and understanding to be able to make advanced funnels.

    • Ankit Prakash Reply

      Thanks for the comment Martin.
      Did you try any other landing page builder tools than Clickfunnels?

  24. Emily James Reply

    We often tend to ignore the relevance of landing pages but the truth is that it is one of the most important factors that lead to customer retention and also higher conversions. If I have to make a pick then I always go with clickfunnels as it does a lot more than just building landing pages.

  25. John Reply

    Nice one, I did similar comparison on my blog, but I was comparing GetResponse with ClickFunnels. I’ll have to also check on LeadPages. Thanks.

  26. Khuram Shahzad Reply

    thanks for very details and full of information Article

  27. Bonnie Reply

    Clickfunnels has offered me a better output as compared to Leadpages. The best things about clickfunnels is that the ease with which once can create sales funnels. If you want something extra with your apart from landing pages then clickfunnels will be the best pick.

  28. Dov Krausz Reply

    We use leadpages and ActiveCampaign for marketing and automation. How would the additional services of ClickFunnels tie into ActiveCampaign without paying for too much of the same service? That’s what I’m trying to figure out. I like the additional benefits of click funnels but is it too much duplication? Thanks for your thoughts

  29. Justin Reply

    Hey I love this article thanks. I’m thinking of going with ClickFunnels. Do you know of any free funnel building software?

  30. Iwona Reply

    Thank for good reading Ankit.

    I love both ClickFunnels and Leadpages, and I think that both are great tools for converting leads. I personally use both in our business right now. I’ll give the advantage to ClickFunnels, though, because it allows for much more customization and actually feels a lot less buggy (despite LeadPages being around for longer). You can only build pages on Leadpages, but you can build pages and build funnels on ClickFunnels.

  31. Jorgen Hoem Reply

    Great article, learned a lot!

    Thanks, Jorgen

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