42+ Hootsuite Alternatives You Must Try for Social Media Management

Businesses, small and big, are targeting social networks and media platforms as an integral part in connecting with their audience. Surveys and reports have established Facebook as the giant in this industry, followed by Twitter. Different social media networks like Instagram, TikTok, Pinterest and LinkedIn are also being explored by marketers. Social Media management platforms like Hootsuite and other Hootsuite alternatives being used by marketers.

In order to cater to users on various social media platforms at one go, social media management apps are saving time and efforts of marketers.

Social media content curation is another essential aspect where these apps are quite helpful. So, you will always have information about what is trending on the web and accordingly, you can post about it on your different social media channels and blog posts. While the app store is full of options, one of the most popular social media management app is Hootsuite. This third-party tool enables you to collate all your social media accounts and stream them on one dashboard.

Whether you have multiple social media accounts or use one account for multiple channels, Hootsuite simple dashboard allows you to schedule, compose, send and track your activities.

It requires no additional downloads, and you can add team members, monitor work-flow and analyse your social media activities as well.

Some of the feature highlights that makes Hootsuite a popular choice are:

• It is easy to use and allows integration with a host of different social network channels like Facebook (profile, pages, events, groups), Twitter, Foursquare, LinkedIn (profile, pages and groups), Google My Business pages, WordPress, Mixi, Flickr, Vimeo, and so many more
• It allows team collaboration and Scheduling social media updates
• Save FAQ “tweets” as drafts to send out to commonly asked
• Get weekly analytical reports via email, detailing the number of clicks, most popular links, geographical information, etc. You can also integrate your Google Analytics account with Hootsuite.
• RSS integration
• Mobile app (Android, iPad, and Blackberry) with a seamless UI
• Freemium plans. With the free plan, you can add up to 3 social media channels.
• It allows you to auto boost your Facebook posts in two ways. One is auto boost your most popular ugc content and the other is auto boost all your posts.
• 30-day free trial plan
• It also provides content suggestions that are more or less like a content library that is of great help for the post scheduler and social media manager.

Hootsuite is a wonderful social media management app but it has its shortcomings as well-

• Analytics in detail can be a little expensive, although there are few free reports. Mostly it costs $50 per report
• You cannot integrate a CRM system seamlessly
• Team accounts cannot be handled in the mobile app

The Hootsuite review certifies it as a great social media management tool.

Recently, Hootsuite has released AI tools which simplify your social media content creation with OwlyWriter AI, it uses GPT technology and prompt engineering to generate new captions, repurpose top-performing posts, and create topical social posts. Yet we cannot ignore that there are many more alternatives out there in the market. So, after thorough research and going through various user review here are some Hootsuite alternatives that can help businesses with their social media platforms monitoring.

1. Sendible

The first Hootsuite alternative is Sendible. It is not just a social media management tool but also caters to various other aspects of digital marketing.

An easy to use dashboard where you can engage with your users, a social CRM, analytics, publishing- Sendible has it all.

Pros of using Sendible

Sendible lets you grow as a brand. Even if someone has not tagged your company, yet is talking about your company, Sendible will let you know. You can bring in new users without having being tagged or mentioned

Sendible like other management tools lets you juggle multiple accounts seamlessly which makes this tool easy to use. The visual tick mark to the tweets that you have replied helps, in the long run, to filter among piles of tweets

Publish to multiple social networks like Facebook Twitter Instagram and blogs. You can schedule, queue, and maintain your consistency with RSS publishing

Team collaboration. You can add and assign tasks to teams, review before publishing any content, and share customer records with the team.

Analyze data across all the social media channels that you use via Sendible. Mentions do not just happen over Twitter. If someone mentions your company anywhere like a blog post or any other channel, Sendible will notify you. You can monitor review on Yelp and CitySearch.

Sendible offers quicker customer support. From generating to nurturing a lead, Sendible has all the tools needed to garner an effective social media outcome.

From emails to SMS marketing capabilities, Sendible goes beyond social media posting and sharing. You can use Sendible on the go with its mobile app.

Sendible is GDPR and CCPA ready and is providing the required features, which can be used inside the application. You can read complete detail about how to manage all the rights for the data subject, obligations of processors, data protection officer, privacy impact assessment and breach notification here.

Recently, we did in-depth Sendible Review.

Hootsuite vs Sendible

Sendible is one of the popular Hootsuite alternatives and is definitely so much more than social media sharing and managing. It’s a compact option for a marketer.

Here are two major ways in which Sendible surpasses Hootsuite-

Sendible has it all- posting, social media scheduling, sharing, sentiment analysis, auto-responder, auto-following, and so much more.

The 360-degree monitoring is unique on Sendible, unlike Hootsuite. Whether you want to go in to the depth of a post analysis based on reach sentiment, or consider geo/language targeting – Sendible has it all.

Sendible is much more beyond social media. Tracking campaigns, uploading HTML for email campaigns, setting auto-response for email, tweets, comments, etc and tracking popular bookmarking sites like Delicious- Sendible is a complete package.

The best part is, you can do all of this from a single dashboard alone.

Price: You can get a Free trial plan for 30 days. Starting at $29 per month only.

Comparison Table: Sendible vs. Hootsuite

2. SocialPilot

SocialPilot, which seems like an advanced Hootsuite alternative to me, is highly recommended for anyone who is looking for an alternative to Hootsuite and a good management tool.

SocialPilot is an all-in-one social media easy-to-use social media scheduling tool that helps marketing professionals and organization to organize their social media activities.

SocialPilot Features Highlight:

It has all the features that Hootsuite has but in a more advanced way.

• You can create social media posts and schedule them for different time and day. Hence, your work goes on even if you are not online. The best part is, you can schedule posts in a different time zone as well.
• Content curation platform to help you with creating good and up to date content
• You can post a single update across various social media profiles in one go.
• You can track your social media posts on your social media accounts via the scheduling calendar.
• Your brand visibility can be enhanced with SocialPilot with its unique customized Facebook branding feature.

You can schedule hundreds of posts using bulk scheduling. All you need to do is create a CSV file or TXT file and specify the schedule for updating. You can make edits or delete them as and when you wish to.

Multiple team members can work on SocialPilot together. You can add some as contributors who have editing rights while others can be just moderators. That way, you are sure that only curated updates go live.

• SocialPilot acts like an advanced digital companion with all its suggestions and custom feeds. You can choose content from several categories like business, travel, startups, and such. Isn’t that an awesome way to engage your audience and keep them glued?
• SocialPilot is on mobile (both Android and iOS) and provides browser extension(Chrome) as well. It supports most social networks like Facebook Twitter and Instagram.

Pros of SocialPilot:

• It is value for money in the digital marketing field
• It offers a mobile app
• Offer support for multiple social media networks
• User-friendly dashboard

Cons of SocialPilot

• Instagram support is limited
• The iOS app is clunky

SocialPilot vs Hootsuite

With a single glance at the above features, it is an easy task to spot the differences between these two social media management tools-

• The social media scheduling feature on SocialPilot enables you to schedule posts for different days and time. Hootsuite, however, allows you to schedule for one time on different days.
• Brand visibility on a personal level does not happen on Hootsuite. With SocialPilot, you can showcase a message like “Posted by XYZ” where XYZ denotes your brand name. Hence it gives a personal touch. This feature is not present with Hootsuite.
• SocialPilot provides post suggestions, unlike Hootsuite.
• Hootsuite tells you the best possible time and suitable time for your post update, which is unavailable on SocialPilot.

The cheapest plan is priced @ $30.00/mo that allows:

• 10 social media accounts
• 1 user

The cheapest plan Hootsuite allows:

• 10 social accounts
• Unlimited posts
• 1 user
• Scheduling and app integration

Hootsuite integrates with Facebook (groups and pages), LinkedIn (groups and pages), Twitter, TikTok, Pinterest, Instagram, Google Business, WordPress, Tumblr, MailChimp, Vimeo, Storify and so many more.

SocialPilot allows posting on Facebook (groups and pages), LinkedIn (groups and pages), Twitter.

Price: Starts at $30.00 per month (for individuals and bloggers) and goes up to $200 per month (for online sellers and businesses).

All paid plans provide a 14-days free trial plan and it also has a free account which gives you the ability to connect 3 social accounts, schedule 30 posts and 10 posts sharing per day.

Read in-depth SocialPilot Review and comparison with Buffer.

Comparison Table: SocialPilot vs. Hootsuite

3. Agorapulse

Another social media scheduling tool, Agorapulse also provides you with a social inbox system and an advanced queueing option. It started as a Facebook apps-driven tool. Today it automatically lets you re-queue content that engages most.

Agorapulse is best used for Facebook marketing. You can run a quiz, sweepstakes, contests and much more. It is a great choice for people having mid-sized businesses.

Agorapulse Features Highlight:

With the Agorapulse Facebook timeline contest app, you get a variety of contest types, sweepstakes filtering options and other time-saving features to filter the results.

Refund policy for monthly subscription.

Price: Medium plan for solo marketers start at $69 per month for upto 10 profiles and 2 users. It goes upto $149 per month for enterprises (60 profiles and upto 20 members).

Pros of Agorapulse

• A great tool for increasing Twitter engagement.
• Saved reply option
• Let’s you publish, monitor and engage from a single dashboard

Cons of Agorapulse

• Doesn’t support Google my business posts
• Need you to sign in every single time which is not very convenient
• Doesn’t have a very impressive bulk scheduling
• It does provide the best time for posting but this information is not readily available as in other tools like sprout social.

Hootsuite vs Agorapulse

After going through the features of Agorapulse it is evident that this tool is much more advanced than Hootsuite.

When it comes to CRM features Agorapulse offers a deeper insight into your audience behaviour that helps you craft better content around these details.

Also, I feel that the dashboard approach of Agorapulse is better than Hootsuite.

I will just walk you through the points of differences once more before we reach any conclusion.

Hootsuite has “streams” which I personally like because it lets me get an overview of everything. However, Agorapulse smart social inbox is definitely much more organised.

The complication with Hootsuite grows when you start adding more than two or three streams. It looks cluttered and you can have a hard time managing the series of tabs. Agorapulse is a lifesaver in this regards.

You have an inbox for every channel and everything is properly organized here.

One dashboard, one overview but very organised.

Hootsuite requires you to have 5 different streams for each social profile.

For instance, with Twitter you will need to install inbox message stream, an outbox stream, mentions, tweets mentioning your name, your tweets and keyword dedicated stream. This means a lot of hopping around! With Agorapulse everything is grouped properly.

Messages that are sent to you are in a separate inbox while those posts that are about you are in another inbox.

• You cannot measure competitors’ social activity in Hootsuite, unlike Agorapulse.
• Interacting with users and nurturing prospects is possible on Agorapulse unlike Hootsuite.
• Agorapulse’s keyword monitoring tool is much more advanced compared to that of Hootsuite’s.
• Hootsuite does not sync your contacts when you are away. Agorapulse will keep you up-to-date even if you are on a vacation.
• You can create Facebook apps with Hootsuite, unless you are using app making tools like Shortstack or Antavo.

The pro version of Hootsuite will give you 3 basic reports every month. If you are using more than three social profiles, then you will definitely require reports on every profile you have.

That will cost you $49 for each additional report (up to a maximum of 10 reports per month).

Agorapulse gives you unlimited reports. Enough said!

In terms of price, Hootsuite Pro plan starts at $79 per month for upto 10 social profiles, an advanced message scheduling feature, and publishing and monitoring of unlimited RSS feed.

In Agorapulse for 10 social profiles, you pay $119 per month and nothing else.

Comparison Table: Agorapulse vs. Hootsuite

4. Statusbrew

Statusbrew emerges as a formidable alternative to Hootsuite, bringing a host of unique features tailored to meet the diverse needs of businesses and individuals.

Unique Features of Statusbrew

• Advanced Social Media Publishing: Statusbrew offers robust scheduling options, including the ability to queue posts and bulk schedule, ensuring a consistent online presence.
• Comprehensive Engagement: The unified inbox allows for seamless interaction across all social media platforms, making it easier to manage conversations and customer service.
• In-Depth Analytics: It provides detailed performance reports and analytics, enabling users to measure the impact of their social media strategies effectively.
• Team Collaboration: Statusbrew excels in its collaborative features, allowing teams to work together efficiently with role-based access controls and approval workflows.
• Audience Targeting: The platform includes advanced audience targeting features, helping users reach their ideal demographics with precision.

Comparison Table: Statusbrew vs. Hootsuite

Statusbrew stands out with its emphasis on collaboration, detailed analytics, and audience targeting, making it an excellent choice for businesses aiming to enhance their social media management capabilities beyond what Hootsuite offers.

5. eClincher

eClincher is a standout social media management tool designed to streamline and enhance your social media efforts, offering features that provide significant advantages over Hootsuite.

Unique Features of eClincher

• Smart Inbox: eClincher’s smart inbox consolidates all your social messages, comments, and mentions into one place, making it easy to manage interactions across platforms.
• Auto Post with RSS Feeds: Automatically post content from RSS feeds, keeping your profiles active with minimal effort.
• Visual Calendar: The drag-and-drop calendar makes scheduling and managing your content intuitive and efficient.
• Advanced Analytics and Reporting: In-depth analytics help track your performance and optimize strategies.
• Media Library: Store, organize, and edit images and videos within the platform, streamlining content creation.

Comparison Table: eClincher vs. Hootsuite

eClincher offers a robust suite of tools designed to automate and optimize social media management, making it an excellent choice for businesses looking to streamline their workflows and improve engagement.

6. SproutSocial

SproutSocial, an advanced and unique Hootsuite alternative which is a social media scheduling tool equipped with numerous features like scheduling messages, task assignments, statistics overview and integration with various social media platforms.

SproutSocial tool is apt for various categories such as enterprise, agencies and small businesses.

If you are looking for a social media management tool that allows you to reply to your client’s query quickly and efficiently you should definitely consider sprout social.

You can always take care of your customer sentiment with the smart inbox feature and manage all your communication at one place.

SproutSocial Features Highlight:

1. Smart social inbox to manage social media accounts of Instagram, Facebook, Twitter, LinkedIn, Google Business, TikTok and many more
2. Collaborative content calendar
3. Easy scheduling across multiple networks
4. Post queueing with ViralPost
5. Tracking activities across all channels
6. Discover trends and influencers with Sprout’s proprietary Trends Report
7. Available for android and iOS devices (iPhone and iPad)
8. Automation tools such as bot builders and advanced Twitter automation.
9. Offers integration with tools like ZenDesk and UserVoice.

Price: Every plan offers a 30-Day trial period. The paid plans start at $199/month (Standard).

Hootsuite vs SproutSocial

SproutSocial is touted as one of the popular Hootsuite alternatives, where you get the overall features like Hootsuite but with slight differences.

To give a better picture I have articulated the differences under five major sections that is publishing, team collaboration, reports and analytics, UI and cost.

Publishing:

Hootsuite dashboard has multi-column streams for all the information. This helps you to have a glance at all your social media accounts on a single page.

These streams are customisable.

SproutSocial’s dashboard and the user interface are different. There are social inboxes for all social channels that you are accessing.

The messages, updates and other information for each channel are sent to its respective inboxes. I think it is really helpful for business that wants to focus on one social media channel at a time. For example, if your prime focus is on Linkedin you can check that particular inbox.

The ViralPost technology in paid plans lets you publish posts when the engagement is high and helps in category also.

Also, the Discovery feature helps you discover the audience based on keywords and locations, and connect with them.

Team Collaboration:

Hootsuite lets your team members join a conversation thread and comment without having a social media account.

SproutSocial lets you store comments and information of your followers. Any team member can see all the past conversations with contact and post a reply appropriately.

This feature helps in nurturing a lead through social media.

Integration with customer service operating systems like UserVoice and ZenDesk lets you have a seamless collaboration with customers via social media platforms.

Reports and analytics:

Reports from Hootsuite are somewhat detailed and customized. The “Quick Analytics” feature will give a screenshot of most popular tweets.

The basic UI of these reports are intuitive and simple.

SproutSocial presents a report that is beautiful. The home dashboard will give you a quick overview of how your social media channels are performing.

You can get a deeper insight like how many percentage followers are male and female, what are the age demographics and so on. You can assess your customer reach and what will work in your favour.

Also, SproutSocial gives you unlimited reports for any plan you choose.

Mobile UI:

Hootsuite’s mobile version has one drawback- you cannot access the pre-scheduled tweet feature that is available on web.

SproutSocial, on the contrary, gives you full access to the CMS over your smartphone. Hence, you can easily keep track of all the activities like replies, mentions, and so on over all your social media channels.

As per my experience, it is an important feature to be able to access information on your smartphone on the go. It makes a lot of difference in terms of productivity and efficiency.

Cost:

Both Hootsuite and SproutSocial offer a 30-day free trial period.

• Hootsuite: $99/month for one user for Professional Plan; 10 social profiles.
• SproutSocial: The paid plans start at $199/month for Standard plans and 5 social profiles ( No credit card needed).

Comparison Table: SproutSocial vs. Hootsuite

Apart from above mentioned alternatives to the HootSuite, you should checkout following tools too.

7. NapoleonCat

NapoleonCat provides a powerful and user-friendly platform for managing social media, distinguished by its innovative features that set it apart from Hootsuite.

Unique Features of NapoleonCat

• Social Inbox: An all-in-one inbox that consolidates messages, comments, and reviews from all social channels.
• Auto-Moderation: Automate responses to common inquiries, freeing up time for more critical tasks.
• Custom Reporting: Create detailed, customized reports with ease, ideal for tracking performance metrics.
• Collaborative Tools: Enhanced team collaboration features, including task assignments and approval workflows.
• Multi-Platform Publishing: Efficiently schedule and publish content across multiple platforms from a single interface.

Comparison Table: NapoleonCat vs. Hootsuite

NapoleonCat excels in automation and detailed reporting, making it ideal for teams looking to enhance efficiency and gain deeper insights into their social media performance.

8. Metricool

Metricool is a versatile platform that integrates social media management and in-depth analytics, offering several unique features that differentiate it from Hootsuite.

Unique Features of Metricool

• Multi-Platform Analytics: Provides detailed analytics across social media, web, and ads, offering a holistic view of your digital performance.
• Heatmaps for Optimal Posting: Identifies the best times to post based on audience engagement.
• Competitive Analysis: Monitor competitors’ social media activity and benchmark your performance against theirs.
• Content Planning and Scheduling: A visual calendar for planning and scheduling posts across multiple platforms.
• Ad Management: Manage and analyze your ad campaigns across Google, Facebook, and Instagram from one place.

Comparison Table: Metricool vs. Hootsuite

Metricool is ideal for businesses seeking a comprehensive tool that combines social media management with robust analytics and ad management, providing valuable insights to enhance digital strategies.

9. Later

Later is a user-friendly social media management tool that excels in visual content planning and scheduling, offering unique features that set it apart from Hootsuite.

Unique Features of Later

• Visual Content Calendar: Drag-and-drop calendar for visually planning and scheduling posts.
• Instagram-First Approach: Specialized tools for Instagram, including visual planners and hashtag suggestions.
• Linkin.bio: A feature that turns your Instagram feed into a clickable landing page, driving traffic to multiple links.
• Media Library: Organize and store your media files for easy access and use.
• Analytics: Track and analyze your post performance with insightful metrics.

Comparison Table: Later vs. Hootsuite

Later is perfect for brands and influencers focusing on visual content and Instagram, providing powerful tools to enhance visual social media strategies.

10. Radaar.io

Radaar.io is another Hootsuite alternative that help to streamline all the social media management processes from scheduling to Facebook analytics. It is a well-rounded tool that works well for both small businesses as well as enterprises.

It boasts of a feature set that is a boon for social media marketers that is affordable and efficient at the same time. Some of the features of Radaar are free while some are paid.

Now let us deep dive and analyse what Radaar offers and what it does differently?

1. Workspaces: With this feature, you can manage multiple brands from one dashboard. You can create different workspaces for different brands and keep their social media content organized.
2. Scheduler: Plan and publish content with three easy steps draft, approve and publish. You can also duplicate content and export content to PowerPoint when needed.
3. Social media Inbox: A social media inbox helps you keep a track of all the replies, comments and messages in one place. So, you never miss replying to it and improve your customer relationships.
4. AI Social Post Builder: Radaar has introduced AI powered social media content builder, which generate highly engaging social media posts, along with image social media post title and post content. You can select the AI generated post idea and publish the post.
5. Analytics: A social media management tool is incomplete without analytics. Get a detailed overview of your audience, their demographics, competitor performance and more. The analytics feature measures organic, owned, and earned metrics on Facebook, Instagram, Twitter, and LinkedIn.

Pricing

The pricing of Radaar.io is very affordable, and it comes in three plans, with each having a 14-day free trial.

The pricing on the website shows for the number of profiles, but the user can always increase the number of profiles or posts and pay extra for each of them.

The pricing plans are:

• Small : $9.99/mo (3 profiles and 90 posts) when paid annually
• Medium : $19.99/mo (6 profiles and unlimited posts) when paid annually
• Professional : $59.99/mo (12 social profiles and unlimited posts) when paid annually

Comparison Table: Radaar.io vs. Hootsuite

11. CoSchedule

CoSchedule is a comprehensive marketing management tool that integrates project management with social media scheduling, providing unique features that make it stand out from Hootsuite.

Unique Features of CoSchedule

• Marketing Calendar: A unified calendar that combines content, social media, and marketing projects for better organization.
• Task Management: Integrated task management tools for creating and assigning tasks within your team.
• ReQueue: Automatically fills gaps in your social media schedule by resharing your top-performing posts.
• Collaboration Tools: Enhanced collaboration features with real-time updates and team communication.
• Content Organizers: Tools to plan, publish, and promote content across different channels.

Comparison Table: CoSchedule vs. Hootsuite

CoSchedule is ideal for marketing teams looking for an integrated solution that combines social media management with comprehensive project and task management features.

12. Semrush Social Media Management Tool

The Semrush Social Media Management Tool is a powerful extension of the renowned Semrush platform, offering unique features that enhance social media management with a strong focus on SEO integration.

Unique Features of Semrush Social Media Management Tool

• SEO and Social Integration: Combines social media management with advanced SEO tools, providing a comprehensive digital marketing solution.
• Social Media Analytics: In-depth analytics to track social media performance and its impact on SEO.
• Post Scheduling: Schedule and manage posts across multiple platforms with ease.
• Content Optimization: Tools to optimize social media content for better search engine visibility.
• Competitor Analysis: Monitor competitors’ social media activities and benchmark performance.

Comparison Table: Semrush vs. Hootsuite

The Semrush Social Media Management Tool is perfect for businesses looking to integrate their SEO efforts with social media management, providing a comprehensive digital marketing toolkit.

13. SocialOomph

SocialOomph, another alternative with features like HootSuite, was originally built to focus on Twitter only.

In 2009, this Canadian-based web app expanded into other social media networks like Facebook, RSS, WordPress, App.net and Plurk.

In many ways, SocialOomph is similar to Hootsuite, like scheduling and updating posts, and analytics updates.

The scheduling features of SocialOomph allow you to do text updates, image updates as well as group updates.

The thing about SocialOomph is that it doesn’t try to do a lot of things or confuse you with a variety of categories. It is specifically for scheduling on social media platforms. The USP of SocialOomph is tweet scheduling which comes with a lot of advanced configuration options.

With SocialOomph you can search keywords for your Twitter social media profile and you will get a list of the tweets that have the mentioned keyword in your email inbox. It is a great feature if your target audience is primarily on Twitter.

Hootsuite vs SocialOomph

Although the social media management platform of SocialOomph has features like Hootsuite it also offers some categories of features that are unique to itself:

• Auto-responder function in SocialOomph sets it apart from Hootsuite
• You can get notified when someone retweets or mentions you
• SocialOomph uses Microsoft word file for bulk uploads unlike Hootsuite that uses a CSV file
• WYSIWYG editor for in-software editing in SocialOomph
• Analytics is slightly more detailed in SocialOomph
• An unlimited account in the free version as well
• You can schedule and publish blog posts from unlimited blogs

Hootsuite has the advantage of letting you access more social media channels than SocialOomph and mobile integrations.

Pricing plans: Free version available in personal suite. 30-days refund policy. 

Comparison Table: Socialoomph vs. Hootsuite

14. Buffer

Buffer, a Hootsuite Alternative, is a powerful social media management tool that has all the features to compete with Hootsuite fiercely.

In nine years, Buffer has more than two million active users. You can schedule, track and access more than one social media channel with this tool.

A great option to improve your social media presence and grow as a brand. Buffer is an excellent platform for social media monitoring for small businesses and any individual who needs to improve their customer service.

Buffer Feature Highlights

1. Buffer allows you to plan and schedule your content for different social media platforms from one place. You can also collaborate with your team to plan your marketing strategy.
2. You can schedule your retweets as well with Buffer
3. Custom scheduling enables you to choose the right day and time for an update that deals with sensitive topics. You can target the right set of audience in a specific time
4. You can now add TikTok, Shopify, Mastodon, Google Business and LinkedIn pages in Buffer
5. You get scheduling options to schedule posts with Buffer Inside Echofon without having to leave your Twitter window
6. You also get details insights into analytics and reporting.
7. The “Top post” icon in Buffer lets you know which post is performing better than the others
8. Buffer AI-powered tool generates a never-ending supply of fitting post ideas, permits effortless customization, and adapts existing content for multiple platforms.
9. By transforming long-form content into attention-grabbing, succinct posts, the AI Assistant helps marketers achieve more successful social media campaigns.

Compare various blog titles to see which one works best for you. Each profile you use has a separate analytics history stored in separate tabs for reference.

Hootsuite vs Buffer

The learning curve of Buffer is still better than Hootsuite and it has a better user interface. So, any individual looking for a tool with easy social media management features can opt for Buffer.

There are few ways in which Buffer surpasses Hootsuite-

• RSS Feed integration in all plans
• Buffer has a great social media image editor and creation tool called Pablo; which is another great addon.

Pricing plans: Free plan for individuals. Pricing starts at $6/month per social channel for social media geeks and $6/month per social channel for teams.

Comparison Table: Buffer vs. Hootsuite

15. MeetEdgar

MeetEdgar simplifies social media management with its unique focus on automation and content recycling, setting it apart from Hootsuite.

Unique Features of MeetEdgar

• Automated Content Recycling: Automatically reshares evergreen content to keep your social media channels active without additional effort.
• Content Categories: Organize posts into categories for better scheduling and content mix.
• Auto Variations: Generates variations of your posts to keep your content fresh and engaging.
• Easy Scheduling: Simple drag-and-drop interface for scheduling posts.
• Performance Insights: Track the performance of your posts and adjust your strategy accordingly.

Comparison Table: MeetEdgar vs. Hootsuite

MeetEdgar is perfect for solopreneurs and small businesses looking for automated content recycling and easy scheduling to keep their social media presence active with minimal effort.

16. SocialFlow

SocialFlow is designed to optimize social media engagement through real-time data analysis and automation, offering features that distinguish it from Hootsuite.

Unique Features of SocialFlow

• Real-Time Optimization: Uses algorithms to determine the best time to publish content for maximum engagement.
• Audience Targeting: Advanced targeting capabilities to reach the right audience at the right time.
• Campaign Management: Tools to manage and optimize social media campaigns in real-time.
• Analytics and Reporting: Detailed reports to measure the effectiveness of your social media efforts.
• Revenue Attribution: Tracks the revenue impact of social media campaigns.

Comparison Table: SocialFlow vs. Hootsuite

SocialFlow is ideal for enterprises seeking to optimize their social media strategy in real-time and track the direct revenue impact of their campaigns.

17. MavSocial

MavSocial is a comprehensive social media management tool that excels in visual content management, offering unique features that set it apart from Hootsuite.

Unique Features of MavSocial

• Digital Asset Management: A robust media library to store, organize, and edit your visual content.
• Social Media Scheduling: Schedule posts across multiple platforms with a user-friendly calendar.
• Visual Content Creation: Integrated tools for creating and editing images and videos.
• Campaign Management: Manage and track your social media campaigns effectively.
• Social Listening: Monitor brand mentions and relevant conversations across social media.

Comparison Table: MavSocial vs. Hootsuite

MavSocial is ideal for brands that prioritize visual content management and need comprehensive tools for campaign tracking and social listening.

18. Sociamonials

Socialmonials is another social media management tool that comes with a unique feature termed analytical social media campaign manager.

Sociamonials allows you to manage your various social media accounts from one single dashboard.

You can post, track campaign performance, and at the same time interact with your customers.

The sociamonials mobile app allows you to keep a track of your campaigns while on the go.

Sociamonials is a good option for small agencies, solopreneurs, and even a good option for people who are just starting out. It maintains a perfect balance between affordability, functionality and ease of use.

Socialmonials Features:

Pricing:

Sociamonials is available in 4 plans:

• Social Pro : $19/mo
• Social and campaigns: $49/mo
• Business: $149/mo
• Enterprise: $399/mo

19. Pallyy

Pallyy is a streamlined social media management tool designed with a focus on visual platforms, offering features that make it an excellent alternative to Hootsuite.

Unique Features of Pallyy

• Visual Planning: Drag-and-drop calendar specifically tailored for Instagram and other visual platforms.
• Content Library: Store and organize all your visual assets in one place.
• Hashtag Management: Tools to manage and suggest hashtags for better reach.
• Link in Bio: Create a customizable landing page to direct Instagram traffic to multiple links.
• Post Previews: See how your posts will look before publishing.

Comparison Table: Pallyy vs. Hootsuite

Pallyy is ideal for influencers and brands that emphasize visual content, providing a simplified and effective toolset for managing their social media presence.

20. Iconosquare

Iconosquare is a powerful social media analytics and management tool, known for its detailed insights and reporting capabilities, which offer distinct advantages over Hootsuite.

Unique Features of Iconosquare

• Advanced Analytics: Provides in-depth analytics for Instagram, Facebook, and Twitter, offering detailed performance insights.
• Content Scheduling: Schedule posts with a visual planner, ensuring a consistent and strategic presence.
• Competitor Tracking: Monitor and analyze competitors’ social media activity to stay ahead in your niche.
• Customizable Reports: Create detailed and customizable reports to track your social media success.
• Audience Insights: Gain deep insights into your audience demographics and behaviors.

Comparison Table: Iconosquare vs. Hootsuite

Iconosquare is perfect for brands that prioritize data-driven strategies and need detailed insights into their social media performance.

21. Publer

Publer allows you to collaborate, schedule, and analyze your posts for Instagram, Facebook, Twitter, Linkedin, and even YouTube.

With this tool, you can also schedule your posts based on a pre-defined posting schedule.

The Publer free plan gives access to several many advanced features such as auto-scheduling, link shortening, and post preview.

Publer is an affordable tool that offers in-depth analytics and a lot of advanced features. It allows you to connect Google my business (GMB) accounts to Publer and start scheduling.

Publer features:

• Automated publishing
• Collaboration
• Post scheduling
• Social media
• Content management
• Reporting/analytics

Pricing:

Publer is available in 3 plans (all pricing is for 5 social media accounts):

• Free: $0
• Argentum: $12/mo
• Aurum: $21/mo

Comparison Table: Publer vs. Hootsuite

22. Crowdfire

Crowdfire is a powerful tool that has been designed to help businesses of all sizes that help to drive customer engagement.

Key features of this tool are content curation, content scheduling, bulk scheduling, and post analytics amongst others. It also allows admins to create RSS feeds before publishing.

Crowdfire features:

• Automated publishing
• Customer engagement
• Post scheduling
• Social media scheduling
• Brand tracking
• Multi-account management
• Reporting/Analytics

Pricing:

Crowdfire is available with 4 plans:

• Free
• Plus: $9.99/mo
• Premium: $49.99/mo
• VIP: $99.99/mo

Comparison Table: Crowdfire vs. Hootsuite

23. ContentStudio

Contentstudio allows you to share, discover and compose the best content for your business keeping in mind your market audience.

With Contentstudio you will never run out of content ideas and will be able to find the most trending content from various categories at all time. Whatever your market is you can always find some content that helps make your marketing successful.

Features of Contentstudio:

• Content scheduling
• Collaboration
• Post scheduling
• Content management
• Reporting and analysis
• Multi-account management

Pricing:

Contentstudio is available in four pricing plans:

• Starter: $25/mo
• PRO : $49/mo
• AGENCY: $99/mo

Comparison Table: Contentstudio vs. Hootsuite

24. PostPlanner

Simple to use social media management tool that helps with content planning, post scheduling, and performance tracking.

A great option for managing your Facebook social media campaigns. It comes with a star rating feature that helps you find the most catchy and engaging content and promises 650% more engagement. Well, that is a big promise that can do wonders for business and marketing.

You can always connect with their customer support for help with your social media marketing services.

Features of PostPlanner:

Pricing: Postplanner is available in 3 pricing plans:

• Starter : $4.83/mo
• Growth: $15.71/mo
• Buisness: $27.79/mo

Comparison Table: Postplanner vs. Hootsuite

25. HubSpot Social Media Management Software

HubSpot Social Media Management Software is part of its comprehensive CRM and marketing suite, offering features that integrate deeply with other marketing tools and provide advantages over Hootsuite.

Unique Features of HubSpot Social Media Management Software

• CRM Integration: Seamlessly integrates with HubSpot CRM, offering a unified view of customer interactions.
• Content Calendar: Centralized calendar for scheduling and managing social media posts alongside other marketing activities.
• Advanced Analytics: Detailed reports that connect social media performance with overall marketing ROI.
• Lead Generation: Tools to capture and nurture leads directly from social media interactions.
• Automated Publishing: Schedule posts in advance with automated publishing capabilities.

Comparison Table: HubSpot vs. Hootsuite

HubSpot Social Media Management Software is ideal for businesses seeking an integrated marketing solution that ties social media efforts directly into their broader marketing and CRM activities.

26. Oktopost

Oktopost is a specialized social media management platform tailored for B2B companies, providing unique features that distinguish it from Hootsuite.

Unique Features of Oktopost

• B2B Focus: Specifically designed to meet the needs of B2B marketers, offering tools that align with business-oriented social strategies.
• Employee Advocacy: Features that empower employees to share company content, extending reach and engagement.
• Advanced Analytics: Detailed metrics to track the impact of social media on lead generation and revenue.
• Social Listening: Monitor brand mentions and industry conversations to stay informed and responsive.
• CRM Integration: Seamlessly integrates with popular CRMs like Salesforce, enhancing lead tracking and customer relationship management.

Comparison Table: Oktopost vs. Hootsuite

Oktopost is perfect for B2B companies looking for a comprehensive social media management tool that includes employee advocacy and integrates seamlessly with CRM systems.

27. BuzzSumo

BuzzSumo is a powerful tool for content research and social media analytics, offering unique features that differentiate it from Hootsuite.

Unique Features of BuzzSumo

• Content Discovery: Find the most shared content across various platforms to inform your content strategy.
• Influencer Identification: Identify key influencers in your industry to amplify your reach.
• Content Alerts: Get real-time alerts for mentions of your brand, competitors, or keywords.
• Performance Analysis: Analyze the performance of your content and that of your competitors.
• Trend Analysis: Identify trending topics to capitalize on timely content opportunities.

Comparison Table: BuzzSumo vs. Hootsuite

BuzzSumo is ideal for content marketers focused on research, trend analysis, and identifying influencers to enhance their content strategy.

28. Rival IQ

Rival IQ is a robust tool designed for competitive social media analytics, offering distinct features that provide a strategic edge over Hootsuite.

Unique Features of Rival IQ

• Competitive Benchmarking: Compare your social media performance against competitors in real-time.
• Social Media Audits: Conduct comprehensive audits to identify strengths and weaknesses in your social strategy.
• Content Analysis: Analyze what types of content perform best across your industry.
• Trend Tracking: Stay updated with the latest trends and shifts in social media.
• Automated Reporting: Generate detailed, customizable reports for easy sharing with stakeholders.

Comparison Table: Rival IQ vs. Hootsuite

Rival IQ is ideal for businesses looking to gain a competitive edge through detailed analytics and benchmarking against industry peers.

29. Sprinklr

Sprinklr offers a comprehensive platform for managing social media and customer experience, with features that make it a powerful alternative to Hootsuite.

Unique Features of Sprinklr

• Unified Platform: Integrates social media management with customer experience management across multiple channels.
• AI-Powered Insights: Utilizes artificial intelligence to provide deep insights and analytics on customer interactions.
• Omni-Channel Engagement: Engage with customers across social media, email, chat, and more from a single platform.
• Advanced Governance: Ensure compliance and security with robust governance and workflow management tools.
• Customizable Dashboards: Create detailed, customizable dashboards to monitor and analyze performance metrics.

Comparison Table: Sprinklr vs. Hootsuite

Sprinklr is ideal for large enterprises that require an integrated approach to managing social media and overall customer experience across multiple channels.

30. Brand24

Brand24 is a robust tool for real-time social media monitoring and analytics, providing unique features that make it an effective alternative to Hootsuite.

Unique Features of Brand24

• Real-Time Monitoring: Track mentions of your brand, competitors, or keywords across social media and the web in real-time.
• Sentiment Analysis: Understand the sentiment behind mentions to gauge public perception.
• Influencer Identification: Identify key influencers who are talking about your brand or industry.
• Automated Reports: Generate and share customizable reports with stakeholders.
• Engagement Metrics: Measure the reach, engagement, and impact of your social media activities.

Comparison Table: Brand24 vs. Hootsuite

Brand24 is ideal for businesses that prioritize real-time monitoring and sentiment analysis to manage their online reputation and stay informed about industry trends.

31. Brandwatch

Brandwatch is a sophisticated social media intelligence tool that provides advanced analytics and monitoring, offering unique features that differentiate it from Hootsuite.

Unique Features of Brandwatch

• AI-Powered Insights: Utilizes artificial intelligence to deliver deep, actionable insights from social media data.
• Comprehensive Data Coverage: Monitors a vast array of social media platforms, forums, blogs, and news sites.
• Sentiment Analysis: Advanced sentiment analysis to understand public opinion and brand perception.
• Custom Dashboards: Build customizable dashboards to visualize data in a way that suits your needs.
• Trend Analysis: Identify emerging trends and topics to stay ahead of the competition.

Comparison Table: Brandwatch vs. Hootsuite

Brandwatch is ideal for large enterprises seeking advanced social media intelligence to gain deep insights into market trends and consumer sentiment.

32. Loomly

Loomly intuitive interface, offer real-time collaboration and advanced analytics, presents a refreshing alternative to Hootsuite. Imagine streamlining your social media marketing akin to having a personal assistant, that’s Loomly for you!

33. TailWind

TailWind triumphs over Hootsuite with a strong emphasis on Pinterest and Instagram marketing, allowing for in-depth analytics and smart scheduling. Its visual-focused approach is like a breath of fresh air, making social media strategies feel less like hard work and more like storytelling.

With TailWind, you’re not just managing, you’re engaging.

34. SocialBee

SocialBee unique edge over Hootsuite lies in its streamlined, user-friendly approach to social media management. It offers a captivating blend of robust automation, extensive customizability, and strategic content recycling.

Its advanced categorization feature truly stands out, revolutionizing the way you curate and schedule content, much like organizing a bustling digital beehive.

35. PosttoPlan

PosttoPlan takes social media scheduling to new heights. Unlike Hootsuite, it uniquely tailors and schedule your content for optimal engagement, ensuring your posts stand out in a sea of sameness.

Plus, with advanced analytics and an intuitive, user-friendly interface, it’s like having your very own social media scheduling guru in your pocket.

36. Missinglettr

Missinglettr is the ultimate solution for all your social media needs. Unlike Hootsuite, Missinglettr not only schedules your posts but also creates engaging evergreen campaigns with blog post feeds that drive traffic and increase your online presence.

With its user-friendly interface and intelligent automation, Missinglettr takes the hassle out of social media management. Say goodbye to the tedious tasks and hello to effortless social media success!

37. Planable

Planable offers a seamless and collaborative social media management experience, allowing teams to effortlessly plan, create, and schedule content. With its user-friendly interface and real-time feedback system, Planable simplifies the approval process.

Its intuitive design makes it easy for teams to stay organized and maintain brand consistency.

38. Zoho Social

Zoho Social stands out with its comprehensive suite of features, including social media management, analytics, and monitoring. It enables businesses to efficiently manage multiple social media platforms from a single dashboard.

With its powerful scheduling capabilities and advanced reporting, Zoho Social empowers businesses to enhance their social media presence.

39. Martenly

Martenly revolutionizes social media management with its AI-powered automation features for free. It automates repetitive scheduling tasks, freeing up time for businesses to focus on strategic activities.

40. Uniclix

Uniclix offers a simplified approach to social media management, allowing users to schedule and publish content across various platforms with ease. With its intuitive interface and powerful analytics, Uniclix enables businesses to optimize their social media strategy.

It provides valuable insights and helps increase brand visibility and audience engagement.

41. Circleboom

Circleboom provides a user-friendly platform for social media management. It offers an array of features such as post scheduling, analytics, and content curation. Circleboom’s intuitive interface and robust search functionality make it effortless to find and share relevant content.

It helps businesses streamline their social media activities and enhance their online presence.

42. Ocoya 2.0

Ocoya 2.0 is a comprehensive social media management tool that excels in its advanced analytics capabilities. Imagine you having Canva, Hoosuite and GPT, all together. It provides in-depth insights into audience demographics, engagement metrics, and campaign performance.

With its intuitive interface and customizable reporting, Ocoya 2.0 empowers businesses to make data-driven decisions and optimize their social media strategies.

While we are still on Hootsuite alternatives, here are some other social media marketing tools that people have used and liked as well- Viralheat, TweetDeck, Sprinklr, NetBase, Tracx, and so many other platform.

There are a host of social media management tools and Hootsuite alternatives to choose from, and your choice may vary depending on your business needs.

In the nonprofit works, effective social media management can be a game-changer. Choosing the right alternative tool not only streamlines your social media efforts but also maximizes engagement and amplifies your cause.

Why Nonprofits Need Specialized Social Media Tools?

• Cost Efficiency: Nonprofits often operate on tight budgets, so it’s essential to choose tools that offer high value for money. Many platforms offer discounts or special plans for nonprofits.
• Simplified Management: Managing multiple social media accounts can be overwhelming. The right tool should simplify scheduling, engagement, and analytics, allowing you to focus on your mission.
• Impactful Analytics: Understanding the impact of your campaigns is crucial. Look for tools that provide detailed analytics to measure engagement, reach, and conversions.

Key Features to Consider:

• Multi-Account Management: Ability to handle multiple social media platforms from a single dashboard.
• Content Scheduling: Schedule posts in advance to maintain a consistent online presence.
• Analytics & Reporting: Track the performance of your campaigns with detailed analytics.
• Team Collaboration: Features that allow multiple users to work together seamlessly.
• Nonprofit Discounts: Many tools offer discounts or special pricing for nonprofits.

Here are some of the best alternative tools available, along with a comparison table to help you make an informed decision.

Comparison Table of Social Media Management Tools for Nonprofits:

Choosing the right Hootsuite alternative tool for your nonprofit depends on your specific needs and budget. Sprout Social and AgoraPulse offer robust features ideal for larger teams, while Buffer and Later provide affordable options for smaller nonprofits.

When choosing a Hootsuite alternative for your small business, it’s crucial to weigh various factors to find the best fit for your social media management needs. Here’s a table to guide you through the process, focusing on key features, pricing, usability, and support options.

When evaluating alternatives, consider your business’s specific needs, the size of your team, the volume of your social media activity, and your growth expectations. Each platform has its strengths, so it’s worth trialing a few to see which one aligns best with your business requirements.

Also, if you want to concentrate on just one social media channel, then some social media management tools let you manage specific social media platforms. For instance Tweetdeck is an excellent option for managing Twitter platform.

The table below outlines key aspects to consider when selecting a social media management tool, alongside some popular Hootsuite alternatives.

When choosing an alternative social media management tool, it’s important to weigh these factors against your business’s specific needs and budget constraints. Take advantage of free trials or demos offered by these platforms to get a hands-on feel for how they fit with your workflow and social media strategy.

If you think I have missed out any such tool that can be used as a Hootsuite alternative, feel free to comment and let me know.

Social Media Leadership Chart from G2:

42+ Hootsuite Alternatives You Must Try for Social Media Management

• 1Comparison of Alternatives
• 2Hootsuite and Drawbacks
• 311 Best Hootsuite Alternatives
• 413 More Hootsuite Alternatives
• 57 Enterprise Alternatives
• 611 New Hootsuite Alternatives
• 76 Non-profit Alternatives
• 8Comparisons at a Glance
• 9Our experience
• 10FAQs