Webinars are all the rage these days. And, there are various reasons why they are tremendously popular. From being a highly interactive and engaging medium of connecting with the audience to the best technique to win a wider, global audience, webinars are critical to business executives and marketers.
A great marketing tool, webinars, allow you to deliver tremendous value in the form of information about new launches, training sessions, tutorials on how to use a product, explainers on new features added to your product, one-to-one customer query resolutions etc. You can say, that in a way, webinars are a new face for the old, outdated seminars. They allow you to sell through the live presentation and reach out to your potential customers.
Just like seminars, webinars allow businesses to communicate with their audience, live and in real-time. However, an added advantage is that seminars can’t be ‘replayed as is’. Webinars, on the other hand, can be recorded, replayed, and accessed from anywhere in the world. Huge leap over the old times, right?
Within webinars, cloud-based webinar hosting solutions are all the more popular. Here’s the reason – With cloud-based webinar software, you never have to worry about on-demand webinars. Your cloud-based hosting platform stores every webinar that you’ve created in the cloud and allows you to retrieve any webinar, at any time, just in a click.
This means you don’t have to upload, download, compose, or compress big files over and over again. The process is extremely easy and quick. Undoubtedly, cloud-based webinar software add to the smartness of webinar technology. You can read our blog about 3 most recurring automated webinar hosting platforms and know about fully automated webinars.
Now that we have discussed the importance of both webinars and cloud-based solutions let us move on to detailing on nine of the best webinar platforms available at service for your online team.
Webinar Tool 1: Demio
Demio is a relatively new webinar software in the market. That said, it is no less popular than options that have been there for long. It is being appreciated and loved so much that many are comparing it with market leaders, such as Go-To-Meetings, Webex, and Jetwebinar. The best feature or the stand-out capability of this tool is that it is straightforward to install as well as integrate. This is why most marketers have this webinar solution on their ‘favorites’ list.
Talking about integrations, take note that Demio has full API with Zapier, which is something that makes it extremely simple to integrate Demio with a wide range of applications. Seamless integration with Infusionsoft, Ontraport, ActiveCampaign, Drip, MailChimp, Aweber, ConvertKit, and MarketHero, earn Demio some more goodie points.
Demio has some very interesting capabilities that can be used to win more audience, and keep them engaged at every stage. Say, for example, the tool allows webinar audience to become presenters as well, as and when a webinar is going on. The host of the webinar can give a particular audience member access to the webcam and microphone, and ask him/her to present and speak with other members.
Another interesting feature that makes Demio a star at engagement is called @Mentions and gestures. Using @mentions and gestures, the webinar host can interact in a fun way with all those who are posting comments, questions, and reviews on live chat. For example, you as a presenter could @mention the name of the person in reply to the question that he or she has asked you. You could then like their comment or query, etc. This is a simple, yet amazing way to keep connected.
With interactive polls and surveys and stats, you can collect insights on customer satisfaction, webinar effectiveness, and other such metrics. Later, you can use these poll results as social proof of your webinar’s success, to display on your website. When you give your audience the real picture, they trust you more!
A very basic, however, a core advantage that Demio users get is it is easy to use. If you are an audience member, who has to attend a Demio webinar, you will not need to download or install any bulky software. You can join the webinar just in a click. All that you have to do is right click in the browser, or on mobile on iOS, and join in.
Apart from the above mentioned, Demio has numerous other features such as live HD streaming, webcam and screen sharing, automatic reminder notifications, private and public chat, etc. Read a full review of Demio- one of the popular one here.
No review is complete without talking about the pricing. Demio offers four pricing plans, billable either monthly or annually. They offer a huge discount to their annual subscribers, which is 30% of the annual price for that plan. Also, every plan has a 14-day free trial. So, you can actually try out one or all options before signing up. The ‘Starter’ plan is priced at $34/mo, which sounds like a fair deal for everything that you are getting.
Pros of Demio:
- Demio is easy to use and has an intuitive interface
- Great technical support
- The free plan is generous works well for small business
- Demio offers a host of integrations
- Comes with a waiting room feature
Cons of Demio:
- Above 100 attendees one might experience lag or slow connection
- The paid plan is quite expensive and doesn’t accommodate a lot of variations.
Who should use Demio?
Demio is one of the best webinar software for people who are organizing webinars under 100 attendees and want to focus on live streaming. The entire setup will feel like a breeze and will be affordable on your pockets.
Update: Demio keeps the privacy and security of its customers at utmost priority and as such it has taken care of the new laws introduced by GDPR and CCPA. Demio is fully compliant with GDPR and CCPA and have introduced account-wide GDPR and CCPA setting enabling which will make compliance easy.
Webinar Tool 2: Livewebinar
Livewebinar is a cloud-based webinar solution that helps businesses organize and manage webinars while also doing many other activities. It allows you to stream and record your meetings, do customized branding, and even do screen sharing.
With Livewebinar you can telecast your webinars on social media platforms such as YouTube, Periscope, Facebook, and others. The HD video of webinars ensures good quality so your audience is always content with the videos. Wouldn’t it be great if you can actually do live streaming and get HD videos? I mean everybody loves that.
The Whiteboard feature of this web conferencing tool aids the presenters to explain their ideas to their audience in a much better way. Such features work really for e-learning platforms as the lecturer can easily draw and write stuff to make his explanation clearer. So the struggles of the teacher trying to explain something just vanishes away with this feature. Isn’t it?
Polls, surveys, and live chat also help to improve audience engagement as you cvan ask for their feedback and even do live chat to engage you audience with your product details and also solve their queries instantly.
Livewebinar is available in 4 plans free, pro, business, and custom. The free plan allows up to 5 attendees and 2 hours of recording while the business plan allows up to 500 attendees and 8 hours of recording. The custom plan is customizable and allows up to 1500 attendees with customized features.
Webinar Tool 3: JetWebinar
JetWebinar is not just a webinar hosting solution. Rather, it is an entire marketing automation suite. This is one reason why if a marketer is looking for a webinar solution, he would instead use JetWebinar and shift all his marketing automation work on a single platform. Moreover, the kind of ease that JetWebinar promises is unmatched to other marketing automation and webinar tools in the market. Some of the best capabilities that JetWebinar offers are discussed as follows:
Using personalized email feature, for example, you as a webinar provider can notify/remind your audience know about an upcoming webinar. You can also use personalized email to follow-up with your audience on the webinar experience, and ask them for their feedback. There is a lot that you can do using this feature if you have the ‘vision’ and ‘goal’ set right. For example, you can send personalized emails to those who dropped out on you or couldn’t attend for some reason, and ask them their reason for missing it out. Another winning capability of JetWebinar is ‘affiliate marketing. This feature allows you to get new registrations from affiliate links. Use the affiliate dashboard to create individual promoter accounts, and keep track of all registrations from individual promoters. You can also gauge which promoters are successfully creating more audience and value for your webinars. JetWebinar helps you to track and measure contributions from affiliate links by allowing you to add three custom fields to identify affiliate data points and information.
Now, in any webinar solution, video lag time is a crucial factor that decides whether the audience will stay or skip. JetWebinar promises lag time less than 1 second. And, the kind of quality of webinars that is streamed in that less a time frame, is quite a visual delight.
Other than the above-mentioned features, JetWebinar offers capabilities such as webinar automation (needless to say), custom templates, and selling tools. With selling tools, you can direct your webinar audience to a ‘downloadable’ asset. For example, you can direct them to pages that offer ebook downloads, or to special sale pages.
Talking about JetWebinar’s pricing, you have three plans to pick from – Silver, Gold, and Platinum. The Silver Plan is priced $63 per month, Gold Plan is priced $157 per month, and their Platinum plan is priced $397 per month. The pricing varies as the number of invitees increases. Also, there is a free trial on all the plans. If you are willing to read more about this webinar hosting platform, go through this exclusive review.
Pros of JetWebinar:
- Offers a lot of features such as stream to Facebook live or broadcast on live Youtube , automated simulated webinars, automated webinars and a lot more)
- No lag between presenters and attendees
- Cost-effective if you want to host to a wider audience
- Offers a feature to live chat with your users
Cons of Jetwebinar:
- The UI doesn’t look impressive
- Pricing can be a bit on a bolder side
- Lack some sales and marketing features
Who should use JetWebinar?
It is one of the best webinar software that works well if you want to host a larger audience. The most common problem with webinar software is the high latency as the number of attendees increases or if there is a poor internet connection. But JetWebinar has resolved this issue and you don’t need to worry about it.
Update: JetWebinar is GDPR and CCPA compliant and they have taken care of all the aspects that come with the new guidelines. It includes the data privacy agreement, security breaches, right to erasure, data portability and several more. You can get to know more about their privacy terms on this website link
Webinar Tool 5: WebinarJam
WebinarJam differentiates itself by saying that it is ‘truly’ collaborative. To explain this in detail, with WebinarJam, you move beyond showing thumbnails of all presenters. Rather, at a time, six presenters can use the same screen to present. Highlighting one presenter at a time is what makes WebinarJam a powerful webinar presentation platform.
Also, their active live chat feature makes WebinarJam an extremely interactive platform. With this feature, you can make public announcements related to your business and/or product, get on a one-on-one chat with your audience, and even answer as well as ask questions.
Similarly, with ‘attendee spotlight’ you can make an audience member a part of the presentation in a live webinar. Your invited attendee will be able to speak, share screen, as well as broadcast their webcam. For a while, he gets to feel like the presenter, and win attention as well as audience interest.
One of the most appreciated features in WebinarJam is its JamCast Broadcast engine. With this capability, you can stream your webinar directly to all your attendees, no matter where on social media they are. For example, YouTube Live, or any other popular social media channel. The experience that WebinarJam offers on all social media and virtual platforms is identical. Doesn’t it feel great to be right where your target audience is hanging out?
What’s more? With WebinarJam’s ExpressJam, you get to go live in less in 30 seconds. You get a super fast broadcasting experience, in which you can use customizable Smart Preferences to create/edit content as per your requirement.
I love the fact that WebinarJam has been created to be a universally compatible webinar hosting solution. Be it browsers, OS, and/or devices – WebinarJam works! And, how fun it is to use. While presenting, or giving a demo, you can highlight writing annotations on the shared screen. You could draw fun caricatures as well, to make your ideas and concepts more lively.
Below is a snapshot from a Quora discussion about best webinar software and WebinarJam is one of them.
Though the product is absolutely great, their website is messy. They could have done a better job at presenting all the really cool content that they’ve put up on their site.
WebinarJam offers three plans as mentioned below:
Pros of WebinarJam:
- Very easy to setup a webinar
- Affordable webinar solution
Cons of WebinarJam:
- WebinarJam software makes lag that is quite prominent
- Not a great option for live webinars
- Lack customisation options for form building
- Customer support not very responsive
Who should use WebinarJam?
If you are looking for a simple and affordable solution then WebinarJam is a right webinar software. Go for this tool if you do not have a large audience and users.
Webinar Tool 5: WebinarNinja
WebinarNinja creates the image of a professional webinar hosting platform that allows you to create beautiful webinars in no time. That is why it is one of the most widely used platforms in the B2B arena. Their preset custom templates can be used to create ‘expert’ looking webinar slides and presentation that make an impact.
With WebinarNinja, you can run any type of webinar that you prefer – Live, automated, series, or hybrid. Select your preference after signing-in, and start creating your webinar. Built-in marketing toolkit that WebinarNinja provides, helps you to search and create an audience for your webinar. Using these marketing tools you can efficiently market, optimize, as well as promote your webinars.
Because WebinarNinja is a cloud-based webinar hosting solution, there is no downloading involved while installing WebinarNinja.
Every webinar that you host on WebinarNinja, gets automatically recorded and saved in your account. You can replay this whenever you want, and everything will play as recorded from the original live webinar. You can save as many webinar recordings as you like making this the right webinar tool for specific cases.
WebinarNinja’s pricing is quite tempting for marketers who are looking for affordable options. The webinar hosting solution has four plans to pick from – Starter, Pro, Plus, and Power. The most popular plan is the Pro plan, which is priced at $79/mo. It is a smart option to select if you are a rapidly growing team that heavily relies on webinars for marketing. In this webinar, you get to have 300 Live Webinar Attendees, which is a good number for medium and slightly big businesses.
Pros of WebinarNinja:
- It is easy to use
- Affordable solution compared to its competitors
- Great customer support
- Good built-in pages for registration and thank you
Cons of WebinarNinja:
- Lacks some marketing automation key features
- Customisation of built-in pages is limited
- The user interface can be a bit clunky at times that compromises the video and audio quality
Who should use WebinarNinja?
WebinarNinja is the best webinar software for businesses and marketers who have attendees under 100; the reason being that it is quite competitive on its pricing. Also, it is one of that webinar software that can help you convert attendees to customers given their impressive build in landing pages.
Webinar Tool 6: Easywebinar
If you are looking for a webinar hosting solution that seamlessly combines with your overall marketing strategy, Easywebinar might be the answer. As a marketing tool, Easywebinar allows you to do a lot more than just hosting webinars.
You can do all important marketing activities using Easywebinar- lead generation to customer acquisition to onboarding clients. That’s so because it easily integrates with whatever tools you are already using for your marketing activities.
Using Easywebinar, you can host both live and automated webinars. You can stream live events, courses, interviews, hold virtual meetings, conduct online summits and organize web conferencing, and do so much more online with this tool.
The tool promises capabilities such as no-delay streaming, high-quality pictures and videos, real-time chat, multiple presenters for the webinar, recording ability, making event attendee a presenter, HD screen sharing, and high-quality sound.
Easywebinar has explained its set of features as simply as the tool itself is named. This validates how much they believe in simplicity and ease of things. They have analytics for marketers to check webinar performance and optimize gaps. They also offer a feature that they call ‘Repurpose your webinars’. Using this feature, a webinar presenter can convert any live webinar into an automated one. They can choose from more than nine given scheduling options. And, as soon as your live webinar is complete, it will get converted into a recorded, scheduled, automated webinar.
There are other interesting features in Easywebinar, such as, poll your audience, email notifications and reminders, registration page customization, etc.
You can sign-up for these interesting features and capabilities in EasyWebinar’s three plans. Their Standard Plan costs $59/mo, and gets you 100 live attendees. The Pro plan is priced at $90/mo, and the Enterprise plan is priced at $349/mo. All the plans are also available at annual billing.
Pros of EasyWebinar:
- Good value for money
- The user interface is simple to navigate
- Easy to customize the webinars
- Ample options to make money through webinars without using any extra tools
- Customer support is incredible
Cons of EasyWebinar
- Setting up the software is a bit tricky and you will need to watch the video or connect with customer care
- Not a tool for people who are just starting out in this field
- The learning curve is steep as it has a lot of features
Who should use EasyWebinar?
EasyWebinar is an okay-ish kind of webinar platform that falls in the middle tier pricing. Although it is loaded with key features at the competitive pricing you can always find some other good options in the market.
Webinar Tool 7: ClickMeeting
ClickMeeting belongs to the likes of EasyWebinar, WebinarJam, and WebNinja, all of which promise and deliver the ease of streaming webinars. They price their plans based on the number of attendees, and you have three options available – MyWebinarsTM, MyWebinarTM Pro, and Enterprise.
In their basic plan you get 25 attendees and the maximum is 100 people. At the minimum attendee size, ClickMeeting is available at $25 per month price tag. You can check their pricing in detail here.
Getting to the features, they have several superb capabilities that you make sure to see how smart the tool is. Sign-up for their trial and check out the webinar timeline and webinar rebranding. With a webinar timeline, ClickMeeting allows the invitees to view past as well as upcoming webinars on a beautiful timeline! With webinar rebranding, you can communicate your brand’s image to your audience, by displaying your logo on all your slides.
ClickMeeting’s ‘registration page’ option also allows you to create beautiful registration pages, which allow you to collect relevant information about people who will be attending your webinar.
Paid-webinar feature in ClickMeeting allows you to sell others the access to your webinar, and monetize! Another smart value-add that you get in ClickMeeting is Facebook and Youtube Live streaming, which allows you to be where your audience is. Then there is ‘Simultaneous Chat Translation’ for the audience across the globe. So, language no longer remains a barrier. Screen-sharing, polls, private chat, and audio mode are a few other features that this tool offers.
Adding to the feature list are capabilities such as on-demand webinars, webinar recording and storage, social media sharing, and performance rating. All these features make ClickMeeting the superstar of webinar hosting.
Pros of Clickmeeting:
- Offers unique features for engagement and marketing
- Good intuitive user interface
- Allows you to create “quick” meeting rooms for around 4 people
- Offers advanced surveys feature
Cons of ClickMeeting
- Screen sharing might be glitchy at times.
- It takes time to learn the software
- Technical issues here an there during the run of the webinar
Who should use ClickMeeting?
Marketers who want to increase engagement can give this webinar platform a try. Although before finalizing this tool you might need to take a look at the key features that this webinar software offers. If you really need them then go for ClickMeeting.
Webinar Tool 8: EverWebinar
EverWebinar is truly a cloud-based webinar hosting solution. It automates your webinar and stores them on the cloud, for you to retrieve and replay them later, in no time. Using EverWebinar, you make your webinars accessible at any time, on-demand.
You do not need any re-installations, downloading, or heavy work. All you need to do is replay the webinar. However, people have to re-register to watch that webinar. So, in a way, it is a live experience for new attendees. Automated webinars are a great option for those who host webinars frequently, or use webinars as a major mode of winning new audience and leads. Bloggers, SaaS companies, eCommerce players, Educators, and B2B businesses, all can make good use of an automated webinar hosting service provider. Although there are course builder tools like Thinkific and Teachable but still automated webinar are a great help for educators too.
EverWebinar offers a range of features, such as automated live chat, customized scheduling, combined live and automated ( you can join a recorded webinar for a live chat session), email reminders and notifications about upcoming webinars, product offers on redirect to downloadables, etc. To make things simpler, EverWebinar integrates almost every tool that a marketer would be using. A one of the best webinar platforms tool that is simple to use!
Pros of EverWebinar:
- Easy to use webinar software
- Good repository of landing pages and A/B testing equipped
- Automated chat feature
- Has tracking pixels to get back the attendees
Cons of Everwebinar:
- Not very good mobile compatibility
- Data reporting and analytics not impressive
Who should use Everwebinar?
If you have products and services that already have a good customer base and you are looking to increase the sales then EverWebinar can help you do that. It is also a great webinar tool if you want to share knowledge or educate your students or want to re-engage your users as a content creator.
Webinar Tool 9: ZoomWebinar
Rather than calling themselves a webinar hosting solution, Zoom cleverly positions itself as a video communications tool or we can say video conferencing tool. Gartner rates Zoom a 4.69 out of 5 on customer rating. It is then, undoubtedly, the most popular amongst users. What makes it so? Well, it is simple, straightforward, fuss-free, and offers a consistent experience. The point on consistent experience is really, really important.
Using some of the key features and capabilities that Zoom offers, you can:
- Click the record button and leave the rest of the work to Zoom’s auto-generated, searchable transcripts
- Play videos without having to upload the content
- Present like a professional, and look like one too, using Touch Up My Appearance!
- Host intelligent mobile webinars, and provide a great experience to the mobile audience. There are features such as ‘Safe Driving Mode or Apple Carplay’ that take the whole experience a notch above the rest.
- Chat with your audience using Zoom Chat. You can create public or private chat groups, share files, as well as plan meetings with these groups.
- Engage in a fun manner with your audience with features like polls surveys, virtual hand-raise for q&a sessions, and attention indicators.
Checkout the below Reddit discussion to know what others have to say about it.
Zoom offers four pricing plans for you to select from – Basic, Pro, Business, and Enterprise. Their Basic plan is Free. Yes, you heard that right. The Pro plan is for small teams and is nominally priced at $14.99 per month per host. This plan gets you, 100 attendees. You get the Business Plan if you require ten hosts using this plan, minimum. It is priced at $19.99 per host/per month. You can check all the details on all of their plans here.
Along with these plans, you can opt for ‘Add-ons’, and/or for ‘Additional Cloud-Recording Storage’. I think it is a great thing that Zoom has done by offering these extras for an affordable price. As a cloud-based webinar hosting solution user, additional storage space is always on my mind. Next time I need to switch my webinar hosting tool, I’ll take this one pretty seriously.
Pros of Zoom Webinars:
- Zoom is one of the cheapest option available
- Offers a reliable platform for video conferencing.
Cons of Zoom:
- Zoom webinar platform is not that good with the webinar features
- It lacks a lot of essential sales and marketing features
- Not an impressive user interface
- Gets expensive as you scale
Who should use Zoom?
If you want a basic and cheap webinar platform just for streaming a webinar for a small group with no plans of webinar marketing, then you can go for Zoom. Although they have the best video conferencing features.
Webinar Tool 10: GoToWebinar
We’ve all heard of this one some time or the other. Most of us have also used it. Many still use it. GoToWebinar has been around for quite a while now, and has become the ‘Gmail’ of ‘Webinar hosting service solutions’. It is so familiar that it is the go-to solution for almost everyone who wants to host a webinar. Over 2.7 million webinars get hosted on this platform every year!
Standing tall in its periphery, GoToWebinar, also called GotoMeetings, has a wide range of features to plan, create, promote, win conversions from, and analyze webinar campaign performance.
With GotoWebinar, you can sign-in in seconds and create your presentation easily. There is an automatic scheduling option available, which you can select options from to set the time and date of your webinar. It could be a one-time live session, on-demand, or series. You save on all the time while creating your subsequent webinars as you can use webinar templates, which you’ve previously used in some other webinar as well. All you need to do is edit the content or background.
To communicate your brand’s image to your target audience, you can add your brand’s logo, colours, etc. to your webinar material. It is recommended that you use the channel page for on-demand webinars because these channel pages make the whole process a lot easier and quicker.
An engagement dashboard helps the presenter keep a check on audience engagement and interest levels. It shows how many people have raised their hands for questions, and how many are alert during the webinar. Such features really add to the usefulness of the tool.
You can record and replay your webinar in GotoWebinar. The reporting is also on-spot in this webinar automation tool. You have attendee reports, event analytics, and source tracking, to keep a tab on all the information that you need for performance measurement.
GotoWebinar offers three plans – Starter, Pro, and Plus. Their most popular plan is the ‘Pro’ option, which is priced at USD 199 per month. Each plan is available on a monthly and annual basis. They also have an Enterprise plan, the details for which are made available on a one-to-one call with them. This plan is for those who need a webinar audience beyond 1000 attendees. All in all, it is a slightly costly option compared to a few other tools.
To know how good GoToWebinar is as one of the popular hosting platforms read our blog post.
Pros of GotoWebinar:
- Stable webinar software even if you have many attendees say 500 people.
- Great support for co-hosts or multiple presenters
- Solid feature for polls interaction
- Very user friendly
Cons of GotoWebinar
- Lack things like marketing and selling features
- Expensive software
- No way to manage questions and answers during the webinar
Who should use GotoWebinar?
GotoWebinar is for large organizations that need to accommodate a larger audience during webinars. It is an expensive but reliable and stable webinar software that works even with a larger audience such as more than 500 attendees.
An overview of all the webinar hosting platforms discussed in this post:
To Wrap Up
A variety of functional and best webinar software options are available to every marketer looking forward to adding webinars to his or her marketing strategy. You can pick as per your budget and needs. However, the benefit of opting for cloud-based platforms is clear – you save time, money, and effort.
The other few things to look for while choosing a webinar solution are:
- Total number of attendees (like 25 participants, or 100 participants ) you want to include
- Ease of use of the webinar tool
- Live webinars, automated and pre-recorded webinar features
- Polls and surveys, waiting room and video conferencing options
Make your choice and share with us your experience of using a cloud-based webinar hosting tool.
Questions related to webinar hosting platform:
What do webinar hosting platform do?
The webinars are mostly categorized as automated webinars, on-demand webinars and evergreen webinars. All types of webinars are easily hosted on the webinar hosting platform as they are cloud-based and can be accessed from anywhere.
What are some of the best webinar platform?
Some of the best platforms are Zoom(good video conferencing features), Demio, Webinar Ninja, and WebinarJam.
How do you host webinars?
You need to follow the following steps to host a webinar:
Build your webinar content(make engaging slides to keep the user engaged)
Practice before the final run so that you are comfortable with using the webinar tools.
On the scheduled date, host your webinar and do not forget to record it.
Why does hosting webinars become easy with these platforms?
Webinar platforms provide you with the right templates for webinars, custom webinar invitations, live presentation, waiting rooms, registration pages, automated email notifications, and a lot more. All these features make the entire webinar hosting process easy and improve the overall audience interaction.