When we started updating our blog on a regular basis, we felt there is a need to send email updates to our subscribers on a regular basis to keep the visitors returning to our website.
MailChimp was the most heard software, but we also came across a master list of MailChimp Alternatives.
Initially, we started to send updates with Google FeedBurner Email Subscriber Update feature, which is, of course, free but came with many restrictions.
Understanding the need for proper email list management software and to send updates along with some useful tips to our subscribers, we started looking out for proper software.
As I was looking for email marketing tool, several tools such as MailChimp and MailChimp Alternatives; which include-
- Campaign Monitor
- Constant Contact
I did a detailed analysis of each which led me to discover some cool in-built features coupled with promising price models.
These tools seemed like the solution we were looking for, and we decided to try many of these at our end.
MailChimp – A Complete Email Marketing Solution for Newbie
Having realized the need of our own email marketing platform, the first try was obviously the most simple tool known to us for ages- MailChimp.
Any Start-up and beginner business discussion on email marketing never ended without the mention of MailChimp marketing tool.
Extremely user-friendly and easy to access and is loved by its users for the hassle-free experience in handling it and not to forget the extensive learning material available.
Add to that, all those awesome features talked about in various discussions and forums are available even in the free edition.
MailChimp offers free edition comes with 12,000 free emails per month and a maximum of 2000 subscribers.
For any new blogger or startup, these numbers are really good.
Since we had an ever growing contact list management issue, that surpassed the 2000 limit, we went for the paid account which comes for $74 for 10,000 subscribers per month for an unlimited mail campaign.
Over a period of 3 months, our contact email address list jumped upto 25,000. You can calculate the amount we were paying to the Chimps to handle email campaigns.
With one of the most convenient and easy to use email editor, we were also taking full advantage of landing page templates, email templates, A / B testing, mobile app, managing multiple email lists to segment users, developers support.
No doubt the email campaign templates supplied were great to us but we found that for an e-commerce marketer, MailChimp did not have enough of email templates which we could make use of like other Best MailChimp alternatives.
Not to forget the feature of MailChimp was transactional emails and Mobile Responsive email templates, which is little tricky to make these days.
Finally, while calculating ROI of the email campaigns with MailChimp we severely failed to meet expectations and finally stopped using it.
So, now we had to start looking for a Mailchimp cheaper alternatives.
MailChimp as a CRM:
As of now, MailChimp only provided its users with the benefits of email marketing automation tools.
But now the platform offers CRM functionality that makes it all in one marketing service.
With MailChimp sales CRM, you can manage your customers and reach out to them in a more effective way, even through social media ads!
The CRM works by bringing all your contacts & customers in one place and present you with related patterns and data to help you understand your audience better.
The users can study their audience insights and accordingly send out personalised messages based on user behavior, lifecycle stage and individual interests.
You get to have an audience dashboard where the audience is segmented based on common tags, recent sources of growth, CLV (customer lifetime value).
So, you can send the right message to the right audience at the right time and henceforth improving your marketing strategy.
MailChimp vs MailerLite – The 12x Cheaper
When we started looking for a Mailchimp alternative Mailerlite caught our eye. MailerLite free plan offers 12,000 emails per month and 1000 subscribers.
After we were failing to meet expectations with Mailchimp and keeping a check with our email marketing budget until now we had tried many alternatives.
In the first impression when we looked at the price, we were quite surprised as it is one of the best Mailchimp alternatives with lots of features and email tools.
We took a look at the Demo of the visual email editor, I assumed that it is cheap because it might have low email delivery rate.
Below are the pictures of MailChimp and MailerLite pricing that will help you with price comparisons.
As I explored its features in details, I got to know the real reason behind the low price – their team said, they have kept the price low because they mostly dealt with large volume email marketing for enterprises and they have not made the product clamped up with features which very few marketers use.
This helped them to keep application affordable and reliable at a cheap price.
After this, I checked the testimonials, where they mention More than 40,000 happy customers. They included some of the best online marketers and they were all real testimonials!
Convinced with the insight, I went ahead and signed up for this Mailchimp alternative MailerLite Trial Account, which gave me access to send email to 1000 subscribed email address along with A / B testing, drag and drop web forms, email automation tools, email campaign templates for a small business like us.
After a few hours, I checked the report and the result was jaw-dropping- 55% Open Rate! Usually, this master list of 1000 email address on Mailchimp also had an opening rate of around 60%.
So, looking at the number I was completely satisfied and went ahead taking a pro account for 30,000 Subscribers.
For these 30,000 subscribers, I had to pay $1176 Only for a Year to send unlimited emails!
Price Check: The price is exact 12 times cheaper than what we were spending on Mailchimp Pro account for a month!
Now we are quite satisfied with the features and the services provided by MailerLite.
The one best feature which can compete, is their visual ‘drag and drop email Newsletter Editor‘, which is quite simple to use, beautiful and very lightweight perfect if you’re a small business.
Overall you get wonderful control over creating your beautiful newsletters.
Along with this, MailerLite also gives default email templates to play within email builder.
Some other features worth exploring also included drip email Autoresponders, A / B testing, email automation tools, email list segments, unsubscribe page builder, landing pages combined with Webform & popup forms which we regularly use to send email newsletter, step-by-step for every new subscriber that we capture.
The file manager feature was also very useful as it helped us to organize our images for our different email campaigns.
In Mailchimp, we were also using Segments Feature under the mailing lists of opt-in email subscribers, which gave us the flexibility to filter those who were not opening our marketing emails.
Yes, the same feature is also present in MailerLite, which you can use quite frequently for effective subscriber list management.
At any point when you are done with the email marketing campaign you can also use Email Campaign Report to Track everything including opens, clicks, unsubscribes, spam complaints, bounces, link activity, reading environment and much more.
Recently, we started using RSS campaign feature of the tool which enables us to send automated RSS feed campaigns for our blog posts to our opt-in subscribers automatically.
No doubt this feature again is very simple to use, user friendly and have very setup to complete and get started.
This is an alternative feature comparison from MailChimp which takes big leap in favour of MailerLite.
Hope, this post will help you get the right software which provides you with impressive Email campaign templates at Affordable price.
You can check and try out MailerLite – The Mailchimp Cheaper Alternative from here.
Once you start using MailerLite, let me know your experience in the comment section below.
MailerLite, has also added the ability to create landing pages through a drag and drop editor. Through this, you can easily create E-Course, Invite, Webinar, Coming soon, Lead Generation, Product, E-book landing pages without any coding skill!
Other than these latest updates, MailerLite also added some of the amazing features like Auto Resend, Automation workflows, Click Maps in campaign reports and RSS email campaigns for publishers and bloggers.
Update: MailerLite has announced new prices for the subscriber limits. It can be found here.
So, the existing paid customer can still access old pricing structure; also, if you plan to upgrade your MailerLite plan to paid one now, then, you will continue to get the existing (reduced) pricing for a lifetime.
Update: After 25-May-2018; MailLite has added GDPR and CCPA related features which include, right to be forgotten, proof of Subscriber consent, identifying EU users, data processing agreement and so on.
You can register with ML account from here and discuss with their team on GDPR and CCPA feature and process enablement.
Below is a screenshot of the pricing plans offered by MailerLite when I select 1000 subscribers.
MailChimp vs AWeber – Offers a 30-days trial.
AWeber doesn’t offers a free plan and has a mobile app, places itself as one marketing platform. In this plan, you get access to a lot of essential features from Aweber.
The subscription starts with a 30-days trial, and the paid plan starts at $19 per month for 500 contacts only, then pay as you go above 500 contacts.
Although this plan gave us the independence of sending as many campaigns as we wanted, our increasing list made Aweber an expensive option again.
I should mention here that we used Aweber only because they are well known for their mailing lists management, keeping email lists separate from each other, auto-responder, landing page templates and builder, stock photos, smart email designer, email template library, subscriber lead generation form, contact tagging features, test email campaign.
Aweber also accept small businesses including internet marketers and affiliate marketers as their user and customer.
Aweber interface is easy to get started with with couple of minutes and the Aweber support team provide great support in onboarding new staff through live chat and phone call in the US markets.
Mailchimp vs Moosend – Free forever plan up to 1,000 subscribers
Moosend is easy on the pocket email marketing software for businesses who are looking for affordable options.
It is comparatively cheaper mailchimp alternative, for instance, Moosend starts with a free plan and the paid plan starts at $10 for up to 5000 contacts that are cheaper while compared to $50 with Mailchimp, this comes under pros.
Then pay as you go above the contact subscribers limits.
The visual automation workflow functionality and email builders of Moosend are more advanced and easier to use, files manager, indepth email reports and stats.
They also provide pre-built email templates for customer engagement, re-engagement, weather based automation and a lot more.
Moosend suit is on an average 30% cheaper than MailChimp, making it most affordable alternative.
The Moosend platform has beautiful emails, powerful drag and drop email editors, easy to use signup forms, email list segmentations, email list management, landing pages site, real-time analytics, and integrations with developer & APIs support.
The Moosend customer support has wide range of knowledge base, tutorials, videos, webinar recordings, and their team support through multiple channels including email/live chat/phone.
Mailchimp vs ConvertKit- $79 for 5000 subscribers
ConvertKit offer free plan with 1000 subscribers management.
ConvertKit might come as a little expensive alternative to Mailchimp and not amongst the best Mailchimp competitors, but the landing page builder features, automation workflows builder, a/b testing, segmentation, personalized emails, email tags, email delivery testing options, lead magnet popups and form features of this tool are better as it helps you capture more lead.
ConvertKit platform is an excellent option for bloggers, freelancers, affiliates, marketing experts and content creators. It has complete WordPress integration plugin. You can send your targeted content at the right time using this email marketing automation.
It doesn’t have a drag and drop editor as it claims that simple emails perform better. It provides you with a lot of landing page templates.
The advanced segmentation, contact tagging system and subscriber management of ConvertKit are fantastic, and the analytics are quite detailed.
Premium paid plans start at $79 for 5000 subscribers tiers. ConvertKit social media community is available here.
You can also become a part of ConvertKit affiliate marketing program and earn 30% commission for every new creator you bring on board.
Customer support service is available through email and support tickets.
Mailchimp vs Automizy – $69 for 5000 subscribers
Automizy offers free trial of 60 days.
Automizy is a new email marketing service as compared to MailChimp, built to level the playing field. It has some features that made us dive into and check it out.
Automizy allows you to connect all your marketing channels, including sms marketing and uses the concept of omnichannel marketing that is a unique feature.
The other unique feature of this tool is the subject line tester which ranks your subject line compared to other similar campaigns and blocks spammy keywords. It can be a game-changer in getting better email open rates.
Contact email segmentation, drag & drop email editor, a b testing, autoresponders, wpforms support, email analytics, web site conversions tracking, automation email series, are couple of more useful features.
Automizy esps has an easy to use visual email workflow builder which is super easy to use, and an interface that is immaculate and tidy.
You can join Automizy Facebook social media community from here and get an insight into the expansive knowledge base it has to offer. Customer service team provide 24/7 support to the paid account holders.
Mailchimp vs Omnisend- $20 for 1000 contacts
Omnisend offers a free plan where you can send 15000 emails/month. Apart from that, you can try each of their standard and pro plans for free.
You can sign up for Omnisend 14-day free version without providing your credit card details.
Omnisend is quite a new player in this field that offers niche features like push notifications and SMS. Since Mailchimp no longer offers integration with the ecommerce platform Shopify, this email marketing service is a savior for online ecommerce businesses.
The main USP of Omnisend is that it specializes in omnichannel marketing. If you are an established eCommerce business and platforms where generic marketing automation is no more supportive, Omnisend is a great Mailchimp alternative.
Its ready-made zapier integration and plugins available with WordPress, Bigcommerce, Prestashop, Woocommerce.
Omnisend account offer several features like email designs personalization, creating instant discount codes, ab testing, customer rewards, marketing automation, web push notifications, content editor, push notifications feature, advanced segmentation, weather-based product recommendations, website tracking tools, integrations, magento and shopify store integration to name a few that are specially targeted to help you grow your online business.
Account manager at Omnisend take care of complete onboarding of the businesses with ecommerce platforms; proactive support from the customer service & success help in timely implementation of the complete integrated ecommerce solution.
Mailchimp vs GetResponse- $15 for 1000 subscribers
GetResponse is another MailChimp alternative that is all in one marketing platform, it offers email automation, landing page builder, popups form, multiple device friendly emails, webinars integration, advertising, prospect nurturing, built-in CRM and power-packed advanced features for automation, including Getresponse dev APIs and reporting tools.
GetResponse platform list segmentation is intelligent and better than most of the tools in the email marketing industry.
GetResponse offers conversion funnels and landing page features which is a great plus for ecommerce companies.
With the help of this feature, you can create sales funnel for a myriad of areas of your business and work on your conversion rates.
The email personalization, integration with website and stores, magento user tracking, cookies based users tracking, SMS and wordpress integrations, reports and email stats are useful for the GetResponse subscribers.
Another thing that is highly appreciated for GetResponse platform is its competitive pricing options, making it a great tool for email marketing and automation.
Getresponse doesn’t offer a free plan forever.
Nonprofit and enterprise plans are high selling with non compromising customer service.
Sendinblue free plan offers 300 emails per day and unlimited contacts.
Sendinblue ( read a detailed review of Sendinblue ) is one of the Mailchimp alternatives, which places itself as all-in-one email solution for small business which provides email and sms messages for email marketing campaigns including transaction and marketing automation.
More features like Sign up Forms, exit intent popups, Landing Pages with drag and drop editor, Facebook Ads, Retargeting, A / B Testing, transactional emails, sales CRM and live chat messenger support make it a great option.
The best feature about Sendinblue is that they charge you based on the number of emails sent and with free plan you can send 300 emails per day.
Sendinblue also provide longer support even for their free plan. Apart from English Sendinblue application is also available in other languages including Français, Español, Português, Italiano, Deutsch.
Getting started with a free Sendinblue plan and with the ability to add unlimited contacts you can send 1000 emails/day and 40,000 emails for $25 per month; they are big pros over Mailchimp.
For the transactional emails; Sendinblue charges based on the emails you send.
On a side note, SendinBlue is quite popular so you can find plenty of knowledge base to help you get started with it.
APIs, WordPress plugin, Magento and Prestashop plugins, fast support, reliable esps feature are unique.
Also getting 300 emails per day is not bad if you are just getting started with Sendinblue.
MailChimp vs Campayn – 19$ plan for 15,000 Free Email for 3000 Contacts
Campayn free forever plan offers 12,500 email and 500 contacts.
Trying out various options did not deter our spirits, and we kept on trying new solutions.
The next in our league was Campayn- A new email service provider and marketing company (in comparison one more alternative to Mailchimp) that promises to send upto 12,500 emails to 500 contacts per month under the Free Plan. Paid plans fees start at $19 per month only!
Campayn suite is designed mainly for micro-merchants and small businesses- Courtesy, ease of use, and helpful learning material.
Also, it has pretty good website tracking tools makes it easy to use.
We used Campayn but still, it was not what we were looking for. Also, Campayn quote was just a few cents cheaper than Mailchimp.
Mailchimp vs Sendlane – 5000 contacts for $99
The fifth alternative on our list when we started looking for a Mailchimp alternative was Sendlane.
Sendlane is known for effective mailing lists management, ease of use segmentation options and advanced features of automation tools as compared to Mailchimp.
It is an ideal choice for digital marketers, eCommerce platforms, unlike Mailchimp, that solely caters to the needs of small to medium-sized e-commerce businesses. Although Sendlane is a bit expensive it is worth a try.
Mailchimp vs SendFox – Lifetime plan at $49 for 5000 contacts
SendFox offer a free forever plan with throttled email newsletter sending i.e. it may take 1 email per minute.
SendFox is an email marketing solution specifically for content creators. It is created by the Sumo family who is also the creator of the famous AppSumo.
The interface of SendFox is super clean that doesn’t feel overwhelming and this was one of the features we wanted when looking for a Mailchimp alternative.
If you want to create simple & beautiful emails with no extra graphics or images, SendFox will fit perfect.
Brand creators on Youtube and Instagram don’t usually have a website and in that case, building a subscriber list is tough.
But, with SendFox, you can create a landing page sites exclusively for you and get the job done.
Also, SendFox offers affiliate marketing where you can earn some extra bucks by referring this tool to others. It’s great choice for content publishers and bloggers, starting with a free forever plan.
The campaigns sent from SendFox includes the logo branding in the emails you send.
12. EasySendy Drip
MailChimp vs EasySendy Drip – $19 plan for 10,000 Subscribers
EasySendy free forever plan offers upto 30,000 emails per month and 2,000 subscribers.
EasySendy Drip pricing plans of $19 allows sending 5 emails/sec to 10,000 contacts per month. With EasySendy Drip, email newsletters, email campaign tests, email delivery tests and email drip campaigns are made super easy.
The unique feature of EasySendy Drip email marketing service is that it allows integrating through a combination of email delivery API service provider like, Amazon SES, SendGrid, MailJet, AriticMail, SparkPost, and MailGun for small business brands, to send bulk emails.
This feature helped us to control our email delivery budget in check.
For example, if we were sending a potential of 50,000 emails in a month, then we had to pay only $5 to Amazon SES for email deliverability and, in certain months, if the email delivery goes over 100,000 then the pricing changes and we had to pay $10 premium to Amazon SES.
EasySendy has 1 free forever plan and three paid plans; with 24×7 customer service support.
Mailchimp vs EmailOctopus- 5000 subscribers for $20
Like MiailChimp, EmailOctupus offer a free plan that allows 10,000 emails per month and 2,500 subscribers; with logo branding inside the emails you send.
EmailOctopus, among email marketing tools and a great Mailchimp alternative allows beginners user, bloggers, affiliate marketing experts to design and send emails through Amazon SES servers, which results in an overall affordable solution.
EmailOctopus offers several templates for email marketing that ease out the creation of campaigns. Another plus point of these templates is that they are responsive so one can access them on all the devices.
EmailOctopus features include, simplified & easy to use email list segmentation, intuitive email newsletter builder, simple automation builder, email campaign management and effective campaign reporting for lightweight uses.
14. Constant Contact
Mailchimp vs Constant contact- $20 for 500 contacts
Constant Contact is an email marketing solution that caters to the needs of small to medium-sized businesses.
Constant Contact offers four core features email marketing, website creation, ecommerce solutions, and social media marketing.
Store owners of any kind planning to go digital can use Constant Contact, and it can help amp up your email marketing efforts.
Constant Contact will fulfill all your email marketing needs apart from just email creation.
With Constant Contact, you get an intuitive UI, powerful email automation features, landing pages, good email deliverability rate, A/b split testing options, email design template library, multi device friendly emails and reporting features.
Constant Contact offers you to create your brands ad campaigns with Facebook and Instagram social media ads accounts to which is a bonus.
The pricing options of Constant contact is based on two plans email and email pro.
The email premium subscription plan starts at $20 per month for 500 contacts, and the email plus packages starts at $65 per month for 500 contacts. Constant Contact nonprofits and enterprise plans are high in demand.
You can also try their the affiliate marketing program, which pays you $5 for every referral that signs up and $105 if they pay for the account.
You can avail the Constant Contact free plan for 60 days. They offer phone and chat messages & live messenger support; although the support is very proactive.
Mailchimp vs ActiveCampaign- $15 for 500 contacts
ActiveCampaign is one of the best all-in-one email marketing solutions (and well known marketing automation platform) with a built-in CRM adopted by more than 90,000 small business customers and brands.
It goes beyond simple email creation and offers email automation, lead scoring, segmentation options, prospects & lead nurturing, creating sales funnels, email tags, web site popups, Woocommerce, WordPress stores integration plugin, ab testing, Google remarketing ads, Facebook ads, Instagram ads and versatile email automation.
ActiveCampaign accounts boasts of a powerful email automation system they are really good at it.
ActiveCampaign doesn’t offer a landing page editor, but they help you to send personalised conversation with If/Then/Else logic which is pretty impressive. With this feature, you can manage which content to show to which customer based on their activity on your web site.
Their autoresponders are excellent and accommodate a variety of conditions. You can also do the automation within your CRM.
More unique features of ActiveCampaign include offer cms, product recommendations, lead nurturing strategies, sms personalization options so in short, you are also able to do sms marketing.
ActiveCampaign integrates with Facebook so you can manage how your Facebook social media ads are displayed to your contacts.
The pricing subscription plans starts with a free plan and then moved into paid subscribers with limits.
The customer service team provide developer support along with well set up training process for complete staff and team onboarding.
The video tutorials and webinars session are useful for any beginner which is a big pros when compared with MailChimp.
MailChimp vs iContact- $36 for 500 subscribers
Like MailChimp, iContact is one of the oldest email marketing services after Campaign Monitor and has a lot of user friendly features to offer on its plate.
This tool caters marketing tools explicitly to small businesses as well as professional internet marketers.
Like all other tools, iContact offers fundamental marketing features to manage your email marketing campaigns like drag and drop html email editor, reporting tools, email analytics, segmentation tools, to name a few.
iContact also offers good social media integrations as compared to its counterparts.
iContact comes with 30 day free trial and popularly have two plans ‘base and pro’ that charges you based on the number of subscribers you have.
The starting price tiers fees is $36 per month for 500 subscribers and next plan charges are according to the number of contacts.
Customer service provide support through tickets and phone call in supported regions.
Mailchimp vs SendX- $7.49 for 1000 contacts
SendX is a relatively new player and not as popular as email marketing giants like MailChimp. But still, this tool is worth a try for its simple and easy to use features.
SendX doesn’t try to do a lot of things, so their primary focus is to provide well-rounded email marketing features.
Business owners and ecommerce websites who do not want advanced segmentation options but want straightforward email newsletter templates and email designs this tool is a great pick.
SendX account has plenty of list building tools for contact management and other tools to manage your customer data.
SendX also offers plenty of web forms such as sign up forms, opt in forms, landing pages, conversion tracking, zapier integration and pop-ups that you can use to expand your contact base.
The customer support experience is also good where you get an email and live chat support as well as phone support.
An overview of all the tools discussed in this post:
Mailchimp marketing service has really great features and is good for small businesses.
I would consider MailerLite and Constant Contact as the best Mailchimp alternatives as it’s easy to use landing pages, drag-and-drop html email builder, cms, multiple store integrations also includes built-in photo editor.
Most importantly it’s pricing plan is very attractive and you don’t need to spend a lot as it’s 12x cheaper and also improves your marketing efforts.
Apart from above mentioned platforms, you can also check HubSpot, Klaviyo, Campaign Monitor, Encharge, Newsletter2go, they have great ecommerce integration, plugins, cookies based contact tracking from web site and customer journey builders.
Questions asked while looking out for MailChimp Alternatives:
What is some free alternative to MailChimp?
The cheaper alternatives to MailChimp include ActiveCampaign, Constant Contact, AWeber, Campaign Monitor, ConvertKit and MailerLite.
What is a better Mailchimp competitor for marketing automation?
Good MailChimp alternatives for marketing automation are Aritic, ActiveCampaign and GetResponse.
What is the MailChimp pricing?
The paid plans of MailChimp is based on number of subscribers:
Upto 1000 subscribers : $0/mo
Upto 2500 subscribers : $15/mo
Upto 5000 subscribers: $30/mo
Upto 10,000 subscribers: $50/mo
Upto 15,000 subscribers: $75/mo
How is SendinBlue better than MailChimp?
SendinBlue is cheaper than MailChimp and has a more advanced automation system with better email marketing capabilities.
Does Mailchimp allow multiple free accounts?
Yes once you sign up for MailChimp free account you can invite other users with whom you want to share the MailChimp account details.
What are the best MailChimp alternatives that are comparatively less restrictive?
SendinBlue is one of the alternatives that is a great platform for email marketing and automations.
Best mailchimp alternatives to save time and money?
If you are looking for a free mailchimp competitor that is easy on the pocket and offer generous free plan with powerful email marketing and automation, then Moosend, SendinBlue, BenchMark and Mailerlite are great email marketing platforms.
What are other options other than MailChimp that offer Shopify integration?
OmniSend, JustUno, AWeber, Privy and Klaviyo are some of Mailchimp competitors for Shopify ecommerce integration.
Who should be looking for MailChimp alternatives?
You should be looking for MailChimp alternatives if :
1.) The Mailchimp pricing changes don’t fit your budget
2.) You want complex user behaviour-based automation
3.) Need good landing page templates
4.) You are looking for a generous free plan
What are the better features of SendinBlue?
SendinBlue charges you based on the emails you send not on the number of contacts or subscribers you have so you can have unlimited subscribers. Also, the analytics of SendinBlue is better than that of MailChimp.
Does Mailerlite offers a pay as you go pricing model and how is their customer service?
No, unfortunately, Mailerlite doesn’t have a pay as you go plan. Their customer service is good and they offer priority support and dedicated account manager for $100 with add-on MailerPro.
What is send time optimization?
Send time optimization is the feature where you send emails at the most optimal times when your contacts are most likely to engage. This feature uses data science to predict the most appropriate times that can vary based on time zone for sending out emails.
When should I use Constant Contact?
Constant Contact is knows for some niche features such as event management so if you are looking for similar functionality then Contact contact is the right choice. Another thing that is good with Constant Contact is that it has the best deliverability rates.