Business is never too “boring” for social media.
Today, every firm – irrespective of size and industry – has to get on social media to boost its online presence.
In the last 5 years, businesses have converted social media into a powerful tool to build a community of loyal customers and to sell.
But to be able to sell on social media you can’t be inconsistent with your social media strategy. Inconsistency won’t help you to drive website traffic and generate leads. Businesses ought to be consistent with the quality and quantity of their posts.
Amplify and Automate
In an age of automation, planning the social messages way ahead in time is possible – and in many aspects, it is crucial. Once you decide the messaging that has to be sent out and the social platform on which the messages will be sent, you must plan an appropriate frequency of posts.
This is because there is no end to how much you can share and frankly speaking, over-sharing will prompt your followers to unfollow you because no one likes to have their timelines or feeds spammed!
Everyone must have heard and used Buffer, Hootsuite or SproutSocial at some or the other points in their lives. Sure – they are amazing scheduling tools and offer solid features like a social inbox in addition to scheduling posts but they are not everyone’s cup of tea.
The good news is SocialPilot is. Hear me out:
Founded in 2014 by Jimit Bagadiya, Shailesh Mistry, and Tejas Mehta, this tool was initially quite a “hit” amongst the blogging community, and it gradually found its way into the hearts of small businesses and marketing professionals.
It is a social media scheduling and marketing software which allows the user to reach all the social platform using only one place. SocialPilot, the Buffer alternative, is a great tool because it offers an easy setup process, attentive after-sales support, a well-designed user interface, and detailed analytics reporting to name a few that helps to improve your marketing and sales.
Social media support
There are 8 platforms that SocialPilot supports that you can manage from one place, and they are Facebook, LinkedIn, TikTok, Tumblr, Google My Business, Twitter, Pinterest and Instagram.
SocialPilot is the leading scheduling tool for TikTok too. It helps you organize your TikTok content calendar, plan your future videos, and figure out when your audience is active on TikTok.
Features
Let me run you down through all the features of this tool:
1. One dashboard, manage multiple social profiles
You need only one account on SocialPilot to manage multiple social accounts. All you need to do is connect all the social profiles to your account and start posting – all from a unified dashboard. The best part is you can even post a single post multiple times across multiple social channels!
A boon for your social media marketing and sales where you can manage so much from one place.
2. Schedule across different time zones
Automation is certainly a boon for social media marketers. Most of them may even manage multiple accounts of clients across the globe – and keeping track of so many time zones is a little tricky.
SocialPilot allows you to schedule posts on different platforms and in different time zones. This way you engage with your audience at the most appropriate times simplifying the tasks for your marketing teams.
3. Comprehensive analytics reporting
Other social scheduling tools don’t provide analytics for the social messages posted from other tools such as the social channels itself! But with SocialPilot you get reports for all the posts on your page, group, or account – irrespective of the tool used to post them.
The analytics reports touch upon six major elements:
- Best time to post
- Customer engagement
- Audience demographics
- Comprehensive analytics
- Content engagement
- Top influencers
On Facebook, for instance, it tells you what content worked best and why apart from giving an account overview. The same goes for Twitter. The tool helps you to pinpoint the tweets that are doing extremely well and the audience interaction level.
4. Social calendar
SocialPilot offers a calendar to help the user keep track of its posts. You can use the social calendar to see if you are not ignoring any of the accounts. You can also drag and re-schedule any posts. If you are running a campaign, you can easily take a quick glance at your social media marketing strategy to know what’s being posted and when for the entire campaign duration.
5. Custom Facebook branding page
All businesses whether a B2B business or a B2C industry – it is necessary for each of them to get on Facebook and reach out to their customer base.
But scheduling on this channel via third-party tools is not free from flaws. Have you noticed the name of the scheduling tool flashing on the post just right beside the time of publishing? Yup – that’s right. This is exactly what we are talking about.
Unlike Buffer and Hootsuite, SocialPilot highlights the business name rather than its name on the published posts.
6. Schedule in bulk; save time
With SocialPilot you can save time as it allows you to upload an infinite number of posts at the same time (depending on the package you have opted for) using the bulk scheduling option.
7. Easy team collaboration
You can invite your team members to collaborate on SocialPilot. The invitees can easily contribute and schedule posts; however, the onus of reviewing and managing their releases stays with you.
This feature is best for small and medium-sized businesses, and digital marketing agencies and PR groups that have to schedule posts for their clients on a daily basis.
The team collaboration bit comes in three stages:
- Account owner – He or she is the one with all the administrative rights, including adding or deleting team members and managing access.
- Manager – He or she can schedule posts but doesn’t have the liberty to remove connected social media accounts from the system.
- Content scheduler – This person can only create and schedule a post but not delete anything that has already been scheduled.
Buffer alternative – SocialPilot knows how to make a team member collaborate easily and work smoothly in different marketing teams.
8. Content recommendations
If you have run out of topics or ideas to share on social media, SocialPilot can make suggestions to you. Choose content from a variety of categories such as travel, technology, business, and startups, among others. You can also add favorite RSS feeds to the tool, just to make it a tad easier for you to always share fresh content on social platforms.
9. Client management
With SocialPilot you do not need the client social media credentials. All you have to do is invite them to the tool, and once they have connected their multiple accounts with SocialPilot, you get the authority to upload, schedule, and manage multiple posts.
Just add your company name and logo to the client management dashboard as well as the emails sent to the customer from your team.
This way, you can do your work in time, and the interests of both the parties can be met without the exchange of emails – wasting time by asking for the credentials.
10. Shorten the links
Link-shortening tools such as Bit.ly, Rebrandly, Snip.ly and StartAFire can be integrated with SocialPilot. You can select a default URL shortener to make the whole process easy. SocialPilot also gives you the option to add badges, CTAs and custom domains to those shortened links.
Add value to your social media marketing efforts. Drive maximum traction to your website. Get more people to see what you have to offer to your business.
11. Download extensions on the browser
To research for an upcoming blog or to write a case study or even to scoop for content for social media – surfing on the internet is important. The browser extension of SocialPilot makes it super simple to create social media posts with a single click and schedule the queue for your accounts. You can even share images from Canva through the extension.
The web extension is available on all leading browsers such as Google Chrome, Mozilla Firefox, and Safari.
12. Download the mobile app
SocialPilot is available on the mobile medium as well. You can use one social media management tool on both Android and iOS to share the content you stumbled upon while surfing the web on your smartphone.
So get things done while on-the-go.
Integrations
Project Manager, Bit.ly, Snip.ly, Canva, Rebrandly, Start A Fire, Zapier, TweetApp, iPhone/iPad App and Android App, along with Chrome, Safari and Firefox browsers can be easily integrated with SocialPilot.
As the tool is ever-expanding, more integrations can be expected soon.
Pricing
SocialPilot has four models for every user type:
1. Agency
Available at $100 per month when paid annually, this allows the user to connect up to 30 social media profiles, 1000 posts a day- which is a lot and 10 Facebook ad accounts. It provides bulk scheduling, RSS feeds, content curation and client management functionality.
2. Small Team
This package allows the user to connect up to 20 profiles, 3 team members and share 500 posts a day at $50 per month. The user can schedule upto 5000 posts.
3. Professional
This package allows the user to connect up to 10 social media profiles, and share 200 posts a day. The user can schedule up to 2500 posts. Upto 1 team members can be invited to work on the account.
Update: SocialPilot is GDPR and CCPA ready and if you want to know more about the significant changes they have made you can visit their website. It has a detailed overview of how to manage the rights of your data subjects, privacy impact assessment, the obligation of processors and other details.
SocialPilot doesn’t offer a free plan that may be a slight turn off for some.
Buffer is one social popular tool to schedule, publish and analyze posts on social media. Every marketer – irrespective of work experience and expertise – has tried his or her hand at this tool. Buffer integrates with Facebook, LinkedIn, Google My Business, Pinterest, twitter and instagram.
Now that we have discussed the features that SocialPilot has to offer, let us do a comparative analysis of how good (or bad) Buffer is.
1. Clean and simple user interface
There’s no way you can get lost on a Buffer dashboard because everything related to all your social networks is right there in front of your eyes! The only drawback is that it doesn’t let you see all the posts scheduled on a single screen.
You have to keep resorting back to each profile page to see the upcoming posts. Moreover, there is another excellent feature called “Re-buffer” which allows the user to simply schedule a previously-published-post on Buffer. Their social inbox feature is also very helpful when you are juggling multiple Facebook pages.
Buffer’s AI Assistant is a powerful tool designed to streamline content creation for social media managers and marketers. It generates an endless supply of relevant post ideas, allows for easy customization, and repurposes existing content across multiple platforms.
By transforming long-form content into engaging, bite-sized social posts and offering instant suggestions, the AI Assistant enables users to work more efficiently, creating impactful social media campaigns with ease.
2. Facility to connect multiple accounts
As mentioned earlier, only 3 profiles can be added to the account. But in the Awesome plan, it is possible to add 10 social media profiles, and it allows 100 posts to be scheduled on a daily basis. So for more flexibility, you will have to upgrade to the Awesome plan and packages after that.
3. Options to schedule posts
Firstly, Buffer doesn’t have the option of bulk scheduling. In the free version, you can’t schedule more than 10 posts for each profile – in totality. To schedule more, you have to spend some money and upgrade to either of the premium packages.
Another feature of Buffer is the Optimal Timing Tool which picks up time slots during which the posts did particularly well. So if your time slots and number of daily posts are set, then Buffer will automatically schedule the posts as per those timeslots.
4. Reports on analytics
Buffer offers comprehensive analytics in charts and figures that involve total posts, new likes, new followers, new comments, etc. So it makes it super simple to get a clear idea of how well or poorly your posts performed.
If one of the profiles is connected to a Google My Business profile – then it allows google Analytics to keep track of the responses generated by newer posts.
5. Pricing packages
In the free plan, you can connect up to 3 social media profiles. There are three other packages as well for marketing agencies, namely: pro, premium, and business – available at $6, $12 and $120 a month respectively when billed monthly. Besides this, there are no RSS feeds syndication.
| Parameters | Buffer vs | SocialPilot |
|---|---|---|
| What is good? | Easy to use Great option for scheduling posts | Affordable tool with a powerful set of features |
| What is not good? | Lacks essential features | Advanced features are missing |
| Best for | Scheduling posts | New businesses starting out with social media marketing. |
| Pricing | Paid plan starts at $6/mo | Paid plan starts at $30/mo |
Buffer alternative – SocialPilot is certainly one social media platform that is cheaper with a widened access to features.
Buffer alternative – Hootsuite is another social media management software that takes pride in making the lives of marketers easier by allowing them to schedule, publish and analyze posts in a cost-effective fashion.
Hootsuite provides support across social media channels and integrates with Facebook, Twitter, LinkedIn, Google My Business, Instagram, and Pinterest.
Hootsuite has OwlyWriter AI is an AI-powered content generator that uses GPT technology and prompt engineering to simplify content creation for social media.
It can repurpose top-performing posts, write brand-new captions, provide content inspiration, produce topical social posts, and generate celebratory content ideas for popular holidays.
OwlyWriter AI is available to Hootsuite customers for free for a limited time as an open beta to gather feedback for further improvements.
1. Bulky user interface
Hootsuite allows the user to see various streams and social media content such as scheduled posts, published posts, mentions, etc. right on the dashboard. It is very easy to monitor all the posts that have already been published, the posts that are scheduled, comments posted, mentions made by other accounts, etc.
2. Management of multiple accounts
The free version allows the user to connect not more than 3 social media profiles, along with a very basic real time analytics report. It is pretty easy to upload the images, write text and schedule the posts on this tool. However, Hootsuite lacks super cool and handy feature such as “re-buffer.”
3. Number of scheduled posts
Unlike Buffer – which has an upper limit of 10 scheduled posts a profile – Hootsuite doesn’t have any such limit for your social media content. You can schedule as many posts as you want – even if you use the free version.
4. Real-time social media analytics
Hootsuite enables the user to schedule posts across social media channels at optimized time slots, one can be assured of the fact that the tool knows what it is doing. Its reports offer elements such as a complete overview of key metrics and measurement of team performance.
5. Pricing plans
It may be costlier than Buffer, but it is cheaper than SocialPilot. Apart from the free version, there are four other premium versions of Hootsuite, namely: Professional, Team, Business, and Enterprise.
| Parameters | Buffer vs | Hootsuite |
|---|---|---|
| What is good? | Easy to use Great option for scheduling posts | Very Generous free plan |
| What is not good? | Lacks essential features | Lacks integration with some essential social media channels. |
| Best for | Scheduling posts | Businesses looking for a simple to use tool for social media management. |
| Pricing | Paid plan starts at $6/mo | Paid plan starts at $23.13/mo |
Update: SocialPilot strictly comply with GDPR and CCPA law passed by the European Union and now the users of SocialPilot tool can follow the practices mentioned under the new version of GDPR and CCPA, all detail about this is mentioned here.
2. Buffer alternative – Planable
Planable is a social media management tool that allows organizations to create, schedule, and manage their social media accounts without any hassle. It also provides a shared space that allows you to collaborate with your team, your clients and invite their feedback.
Below is a snapshot of what others are saying about Planable:
How is Planable a better Buffer alternative?
The interface of Planable is much refined and accurate than Buffer. The one significant advantage of Planable is that one can review posts in an environment similar to the relevant social networks.
With Planable you can connect all your social media accounts with just one click. Your team can join you in seconds without training or technical onboarding.
| Parameters | Buffer vs | Planable |
|---|---|---|
| What is good? | Easy to use Great option for scheduling posts | Schedule, create,manage and collaborate from one platform. |
| What is not good? | Lacks essential features | Can be slightly pricier for small businesses. Analytics is limited. |
| Best for | Scheduling posts | Best for marketers and businesses. |
| Pricing | Paid plan starts at $6/mo | Paid plan starts at $13/mo |
3. Buffer alternative- Loomly
Loomly is another social media calendar tool that helps freelancers, agencies to schedule their social media posts for different social networks. It is a great buffer alternative that allows social media managers to take care of the entire internal workflow of their social media post scheduling.
Features of Loomly:
- Social media management: It provides a single dashboard where users can quickly view all of their social media post schedules for different social networks. It also provides the necessary tools to make social media management much easy.
- Optimize live posts: The real-time analysis feature of Loomly help you to find if a post is a good fit for social media or not. It also provides users with suggestions on how to make a post more impactful for respective social networks.
- Metrics: Loomly also offers its users with analysis on how their posts are performing and what type of content performed best. Based on these details one can plan their future posts.
- Multiple platform view: Loomly gives its users the ability to see a post preview and find how it looks on all social media channels.
Integrations:
Unfortunately, Loomly doesn’t have a lot of integrations. It offers integration only with Buffer while integrations with Hootsuite and Oktopost are underway.
Pricing:
Loomly doesn’t offer a free plan rather they have a 14-day free trial. There are 5 priced plans as mentioned below:
- Free trial
- Base: $42 per month
- Standard: $80 per month
- Advanced: $175 per month
- Premium: $369 per month
- Enterprise: Contact the sales team
All the above prices are based on annual billing.
Buffer v/s Loomly:
When compared to Buffer the interface that you get with Loomly is much easy to comprehend and navigate. Also, with loomly one can easily do the live post optimization that is not possible with Buffer.
| Parameters | Buffer vs | Loomly |
|---|---|---|
| What is good? | Easy to use A great option for scheduling posts | Clean and easy-to-use interface. |
| What is not good? | Lacks essential features | Doesn’t allows Excel formats No Instagram publishing |
| Best for | Scheduling posts | Freelancers as well as agencies. |
| Pricing | Paid plan starts at $6/mo | Paid plan starts at $42/mo |
More Lightweight Buffer Alternatives
More Lightweight Buffer Alternatives
4. TailWind
TailWind offers a unique set of features that sets it apart from Buffer. With TailWind, you can schedule posts, analyze performance, and discover content tailored to your audience’s interests. Its features ensure engaging content without losing specificity.
In terms of pricing, TailWind provides affordable plans suitable for businesses of all sizes.
However, it lacks the extensive social media platform integrations that Buffer offers, limiting its versatility.
5. PostPlanner
PostPlanner distinguishes itself from Buffer with its intuitive interface and robust content curation capabilities. It allows you to easily find and share engaging content with your audience, boosting your social media presence.
PostPlanner’s pricing plans are competitive and suitable for both individuals and businesses.
However, it falls short in terms of analytics and reporting features when compared to Buffer, limiting its data-driven insights.
6. Crowdfire
Crowdfire stands out with its powerful automation and growth-focused features. It allows you to automate content posting, engage with followers, and track your social media growth.
However, Crowdfire lacks the comprehensive scheduling and publishing features of Buffer, which may be a downside for users who prioritize content management.
It offers various pricing plans to cater to different needs, making it accessible for businesses of all sizes.
7. Sociamonials
Sociamonials offers seamless integration with various social media platforms, providing a holistic approach to social media management.
Its advanced analytics and reporting features allow you to track the performance of your campaigns effectively.
However, Sociamonials falls short in terms of pricing, as its plans can be more expensive compared to Buffer.
Additionally, it may have a steeper learning curve due to its advanced features, making it less suitable for beginners.
Zoho Social presents a cost-effective solution for social media management. Its pricing plans are budget-friendly, making it an attractive option for small businesses.
Zoho Social also offers integration with popular social media platforms, allowing for streamlined content management.
However, it lacks some of the advanced features and analytics capabilities of Buffer, which may limit its suitability for users who require in-depth insights.
9. Martenly
Martenly excels in its seamless integration with multiple social media platforms, allowing you to manage all your accounts in one place.
Its user-friendly interface and comprehensive scheduling features simplify content management.
However, Martenly’s integration capabilities are limited compared to Buffer, as it may not support all the popular platforms.
Additionally, Martenly is available for free.
10. Missinglettr
Missinglettr offers an innovative approach to social media marketing with its evergreen automated campaign creation. It generates a year-long content plan based on your blog posts, saving you time and effort.
Missinglettr’s pricing plans can be relatively cheaper compared to Buffer, making it more accessible for small businesses or individuals on a tight budget. Additionally, it lacks some of the advanced scheduling and analytics features provided by Buffer.
11. PosttoPlan
PosttoPlan provides an intuitive platform for content planning and scheduling. Its user-friendly interface allows for seamless management of social media posts.
With affordable pricing plans, PosttoPlan caters to budget-conscious users.
However, it lacks the extensive analytics and reporting capabilities offered by Buffer, limiting its ability to provide detailed insights into your social media performance.
SocialBee offers comprehensive social media management features, allowing you to schedule posts, engage with your audience, and track performance. Its integration with popular platforms makes it convenient for managing multiple accounts.
SocialBee’s pricing plans can be cheaper compared to Buffer, which may be a drawback for users on a limitless budget.
Additionally, it may have a steeper learning curve due to its extensive feature set.
A Quick Rundown
A quick rundown of all the tools mentioned in this guide
| Social media tools | Pricing | Features Summary |
|---|---|---|
| Buffer | Buffer offer 3 plans: Essential: $6/mo Team: $12/mo Agency: $120/mo All the pricing is based on monthly billing | What is good? Buffer offers an easy-to-use interface and is fundamentally used for social scheduling. With an easy drag and drop editor, you can schedule your posts effortlessly. What is not good? Buffer lacks some essential features that are now available with other similar tools at a much cheaper price. |
| Socialpilot | SocialPilot offer 4 plans: Professional: $30.00/mo Small Team: $50./mo Agency: $100/mo Agency+: $200/mo Enterprise: Custom plans All the pricing is based on annual billing | What is good? Socialpilot is an affordable tool and offers most Buffer features but at a cheaper price tag. Tool for small business owners who want to tighten their social media presence without spending much. What is not good? Socialpilot is not so good for advanced features as compared to others in the market. |
| Planable | Planable offer 4 plans: Free: $0 Basic: $13/mo Pro:$26/mo Enterprise: Custom All the pricing is based on annual billing | What is good? Planable allows you to schedule, create and manage your social media platforms. With a shared space your team collaboration becomes easy where you can also include your clients. What is not good? Not very good for analytics and reporting. |
| Loomly | Loomly offer 4 plans: Base: $42/mo Standard: $80/mo Advanced:$175/mo Premium:$369/mo Enterprise: Contact sales team All the pricing is based on annual billing | What is good? Loomly has a clean interface that makes it easy to use. What is not good? Loomly doesn’t have excel formats and lacks Instagram publishing. |
Our Experience
Our Experience
Now that you have studied SocialPilot, Buffer and Hootsuite – which one do you think is the best to manage your social networks? I think, in all honesty, SocialPilot takes the cake. It is comprehensive, user-friendly, effective social inbox and cost-effective and perhaps, has one of the best analytics support system. It is quite good for scheduling content and help manage multiple profiles from one dashboard.
If you have used SocialPilot I would like to know what you think about it? Drop-in your comments in the box given below!
FAQs
What is Buffer used for?
Buffer is a social media management tool that helps to create and manage your social media channels and help with audience engagement.
Which is more effective, Hootsuite or Buffer?
Choosing between Hootsuite and Buffer depends on your specific needs. Hootsuite excels in comprehensive social media monitoring and has a more robust toolset for larger teams, whereas Buffer is user-friendly and great for straightforward scheduling and analytics.
What are the best free alternatives to Buffer?
Some good alternatives are SocialPilot, Agorapulse, Sproutsocial. I really like the social inbox feature of SocialPilot and it is helpful to get started. The social inbox lets you juggle a lot of Facebook pages easily.
How does social media tools help with social media management?
You want to reach your audience through all the social media channels but it is not possible to post content consistently on multiple platforms. With social media tools you can post your content at the right time when it is most likely to reach your audience.
What is SocialPilot?
It is a social media management tool that helps professionals to automate their social media marketing efforts for various social networks. It allows you to manage more than one social accounts from one place and manage multiple social media posts.
Which is the best social media tool to build an audience?
The best social media tool to build an audience depends on the publishing content and how we leverage these tools for our benefits and our goals respective to different social networks. Although some good options are HootSuite and Agorapulse that can help you publish posts.
Can buffer help with recycling posts?
Yes, Buffer allows you to recycle posts where it will help you create a spreadsheet for recycling purposes.
What platforms does Buffer support?
The platforms that Buffer support are Facebook, Twitter, LinkedIn (profile, page), Google My Business, and Pinterest.
Can you schedule videos with Buffer for Instagram?
Yes, you can but there are some limitations on how the schedule actually proceeds.
What is Buffer Reply?
Buffer reply helps you reply to messages in one place. This is a very helpful feature especially when you have a stream of incoming messages and you need to reply consistently.
Does Buffer support Google my business?
No Buffer doesn’t support Google my business directly but you can use Zapier that will help you send information between these platforms.
Which Buffer package should small businesses get?
The pro package of Buffer will be adequate for most business owners. It allows you to manage 8 social media accounts.
What alternatives exist to Buffer for social media management?
When considering alternatives to Buffer, tools like Hootsuite, Sendible, and SocialPilot offer comprehensive feature sets that cater to various aspects of social media management. Each platform provides unique analytics and scheduling capabilities, making them suitable for different marketing strategies.
Which tools are comparable to Buffer in features?
Comparable tools to Buffer include Sendible, which offers extensive monitoring capabilities, and Agorapulse, known for its deep analytics and customer engagement features. Later is also a strong contender, particularly for visual content planning and Instagram.
What are different classifications of social media management tools?
Social media management tools can be classified into scheduling tools, engagement tools, analytics tools, and content curation tools. These classifications help businesses focus on different aspects of social media strategy from publication to performance analysis.
Is Buffer an effective tool for planning social media content?
Yes, Buffer is highly effective for planning social media content as it allows for easy scheduling, visual planning, and performance tracking across multiple platforms, making it a favorite among content creators and marketers.
Is Buffer a cost-effective social media tool?
Buffer is considered cost-effective for small to medium-sized businesses due to its straightforward pricing structure, ease of use, and the ability to scale as business needs grow. It offers various plans tailored to different types of users, from individuals to large enterprises.
Recently, Instagram opened their API for third parties for automating posting and scheduling Instagram posts, but the social pilot still lacks this functionality. One thing that I like about social pilot is the small features that they have that make your life much easier. For instance, if you plan to share a blog post link on a social networking platform, then you copy the link and add it to the message area. Social Pilot automatically retrieves any images related to that post to include in your respective post.
That’s great to hear Marilyn. Facebook also increasing it number of integrations with Instagram.
That’s Great By social Pilot, This Saves Lot of time and the analytics monitoring is quite impressive
Welcome Pradeep!
I personally use the buffer, which is one the best social marketing tool, anyway thanks for sharing this post
SocialPilot needs improvement on several fronts such as uploading bulk images at once, a more balanced LinkedIn posting(currently it is troublesome) and lastly management of Twitter followers. It is my personal opinion what I have experienced if it is not the case then kindly enlighten me.
I have used social Pilot as well as Buffer but I think in both these options Buffer is still a better option when compared to Social Pilot. It has a lot many options that lacks in social pilot and is easy to use when you have to manage several social media handles.