32 Ahrefs Alternatives: Kickstart Your Free Trial

If you are a marketer, you are probably well aware of the huge importance and attention content marketing has been garnering lately. And with that comes backlinking and SEO analysis which are two of the most popular SEO tactics used to improve website search ranking.

In this guide, we’re sharing 32+ Ahrefs alternatives that you can use for exactly this

The catch, however, is that EVERY BRAND also knows the situation and does its best to be the lead in the game. So, how do YOU help your brand climb the ladder at a faster speed?

With so much competition and clutter around, it is next to impossible to become leaders in your niche overnight. Success, in this field, demands strategy and logic, and skill and timing. For years people have been relying on google trends and google keyword tool but these tools are not adequate anymore. Marketers need detailed and additional data and fortunately, there are plenty of tools that can help you with it.

Ahrefs is a hugely bundled tool, which confuses a lot of people and leaves them wondering where to start from. But also, there’s so much one can do on the platform, it’s almost self-sufficient. From enabling marketers to grow their audience to reach out to the growing, yet relevant market, in an effective manner, almost everything is taken care of. Let’s find out how:

Ahrefs, you get your hands on position tracking, keyword research, competitors backlinks analysis, competition analysis, technical SEO and SEO Outreach strategies, among lots more.

Backlink Analysis: One of the most important features on Ahrefs is the extensive crawling set up that the platform offers and it comes with a plethora of benefits. With crawling, you can come across all the backlinks and mentions over the web that you may have missed in your manual efforts.

Content Explorer: Content marketers often struggle with searching for popular content topics. Ahrefs resolves that problem by helping marketers search for most sought-after topics and “linked-to” popular articles. For an article or topic that you enter a search query for, you will get a list of most popular articles shortlisted on the basis of a range of ‘performance metrics’.

Competitor Analysis: Ahrefs not only helps you work on your own content and make it stronger but also digs deep into your competition’s search traffic with the help of its Positions Explorer tool. By knowing what your competition is up to, you can strategize much better and make your execution much stronger for improved results. So, on the whole, Ahrefs is doing a fabulous job of helping marketers achieve the extra edge over their competition.

But most professionals are also on the lookout for its alternatives. 

While Ahrefs is a popular choice among leading marketers, the tool has also been facing some criticism lately.  Let’s take a look at the reasons:

– Pricing: It is highly priced, which makes it less popular amongst those who are just starting out or who are not sure if they want to be in the game for the long run. In fact, Ahrefs comes as one of the higher prices platforms amongst its peers! They offer a 7-day free trial with each of their plans which is not enough.

– Graphs: The graphs, which are one of the most helpful features cannot be exported out of the tool and that’s a huge drawback! Exporting these graphs is not even an option offered by Ahrefs, which seriously needs to be looked into.

– Blanket Reporting: There is no option for “blanket” reporting.

Although Ahrefs has been doing extremely well when it comes to gathering data and making reports out of so many numbers, there are no SEO blanket reports. And that’s a complicated situation for most marketers.

–Complicated: Ahrefs has a range of features and offerings that can become a little daunting for most marketers.

Although the platform shared a bunch of tutorials and training material, they still need to do more. For example, they could start by highlighting what the user is missing in their strategy and what features can guide them through the complicated marketing landscape.

When I dug deep into these Ahrefs alternative SEO tools, I uncovered some fantastic built-in features and surprisingly affordable pricing models. They really seemed like the perfect fit for what we were after, so we decided to test out several on our own. What I didn’t anticipate was just how much of a journey it would be. I’ve rated these alternative tools below on a scale of 1 to 5 stars based on my overall experience.

Coming back to the alternatives for Ahrefs, here’s a list of the top keyword research tools that are like Ahrefs and popular for content marketing at the moment.

1. Serpstat

Serpstat actually lies amongst the top of its kind. The platform surely carried every feature that any other leading SEO product would have, but we are still going to list down why Serpstat is a great alternative to Ahrefs!
So here goes:

Do you want to take your business to another level of success? Maybe you should start with your website and its performance online. Serpstat is an all-rounder SEO platform, which includes SEO, PPC, and Content Marketing specific functionalities.

There are primarily 5 tools within the Serspstat platform namely:

• Keyword research 
• Rank tracking
• Competitor Analysis
• Website Audit

Now each of the above-mentioned tools has further been broken down into a number of functionalities, each serving one sole purpose- improving the performance of your website.

Serpstat provides data for 18 google regions which include the United Kingdom, USA, Canada, Australia, Germany, France, Spain, Italy, Brazil, Ukraine, Russia, Kazakhstan, Bulgaria, South Africa, Lithuania, Latvia, Belarus, and the Netherlands.

Now that when clubbed together becomes a huge geography to cover- imagine the number of keywords getting analyzed with so much data from so many regions.

a. Keyword Research

On Serpstat, you can look for long tail keywords and expand the entire keyword list which is great as it helps you to avoid making your content look keyword stuffed. The tool also indicated keyword intent metric which helps you understand the intent of your keyword and classify it as- transactional, navigational or informational.

Another feature called the keyword difficulty metric allows you to know how hard it is going to be for you to rank in the top-10 search results for a particular keyword. This way you can easily decide if you should be spending any time on that keyword at all or not.  

Competitive Keyword research is another helpful functionality which lets you compare your site to your competitor’s site. This way you can quickly point out keywords that you have skipped by mistake, while your competition is making most out of them to win huge traffic. 

b. Rank Tracking

With the rank tracking tool, you can easily monitor and track your own and your competitor’s website positions in SERP for selected keywords. But, before you start monitoring, you will be needed to create a project, mention the region and add keywords that you’d like to track. Other than this, you can completely rely on the tools for a list of most suitable keywords that the platform generates after its analysis.

c. Backlink Analysis and Site Audit

The analysis covers a number of index pages, referring pages, linked domains and paged, internal links, referring subnets, Trust Rank and Page Rank. Not only this, but you can also look through pages that lie amongst the topmost ranks. You can also take a look at your site’s anchors and their density, along with the number of domains per anchor.

Under the site audit functionality, you can point out meta tags and headlines issues, accessibility and indexations, redirects and links, server parameters, content issues as well as loading speed.

The tool will not only point out the errors but will also indicate its location and recommendations to fix those errors.

d. Pricing

 While paid plans start at $59, they also offer a limited number of queries in a 30-day free plan. So, you can surely try such alternatives free.

Comparative Table: Serpstat vs Ahrefs

Serpstat is particularly advantageous for small to medium-sized enterprises looking for an all-in-one SEO tool that combines functionality with affordability, while Ahrefs remains a top choice for larger organizations needing depth in backlink analysis and global reach.

2. SEMrush

Another highly recommended SEO tool, SEMrush has been gaining popularity in the marketing spectrum lately. The tool is being widely recommended and is even being called a game changer. For better understanding, let’s check out its features:

Quick Summary: With SEMRush, you will probably not feel the absence of any functionality. It covers everything from competition analysis to keyword search irrespective of your niche and full site audits to domain comparisons and link building opportunities.

What makes SEMrush so popular?

a. Competition Research

With SEMrush you get a complete overview of your competition analysis which is extremely critical to plan your scalability and growth in terms of traffic, sales as well as branding. 

You receive a detailed report of keyword suggestions that you should be targeting and what SEO strategies you should be opting for the growth of your online business. The competition analysis delivers a range of metrics that include backlink analysis, top keywords on a site, approximate traffic on the website, even the ad copies of your competition.

b. Brand Site Analysis

You get a dashboard from SEMrush which summarizes the overall performance of your own website.

On the dashboard, you get a quick peep into the performance of your organic keywords, organic traffic, Ads, position tracking visibility, site audit, SEO ideas, social media tools tracker, brand monitoring by tracking brand mentions, backlink profile audit which does a thorough link analysis and help you find and get rid of bad links and broken links.

The backlink analysis feature of Semrush got improved and now contains more than 43+ trillion backlinks. It also deploys a new data collection technique that makes searching and detecting backlinks faster than ever.

With all the above-mentioned features, you can easily track and see where all your website is linked and associated to which online properties. You can also keep an eye on the kind of conversations your audience has around the brand. To put it simply, you get the true picture of the overall performance of your website.

c. Traffic Analysis

If you want to know how many visitors your competition sites are garnering on a regular basis, you can definitely rely on SEMrush for accurate numbers. The Traffic Analytics feature is in its Beta version and gives you the website traffic generated by visitors browsing on their desktops. The feature is limited to desktop users for now and will soon be extended to mobile device users too. You will not only get the total visitor count but a detailed report, covering:

– Unique visitor count
– Pages visited
– Average visit duration
– Bounce Rate
– SEMrush traffic ranking
– Traffic sources

These details and numbers are more than enough for your brand to outrun your competition, provided, you craft a clever strategy.

d. SEO Content Analysis

Google search traffic is probably one of the most critical factors for any brand trying to get somewhere on the big bad web.

As per the new feature on SEMRush, one can analyze their competition’s website, in terms of their content and optimization required on your own website.

To put things simply, you can quickly analyze what your competition is doing right and craft your own SEO content strategy accordingly, to make it more impactful, and drive better results.

From getting keyword suggestions for better SEO to the number of words required for better ranking, you get all the details to make it big in the game.

Pricing: The basic plan for SEMRush starts at $129 per month, going up to $449 per month. They also offer customized plans which are billed accordingly.

Want to know more about SEMrush? Read the complete review.

Comparative Table: Semrush vs. Ahrefs

3. Ubbersuggest

Ubersuggest is an accessible SEO tool that’s ideal for small businesses, bloggers, and marketers who need a powerful yet affordable solution. Created by Neil Patel, Ubersuggest offers features like keyword research, backlink analysis, and rank tracking, all designed to help users boost their website’s visibility and traffic.

As an alternative to Ahrefs, Ubersuggest stands out with its user-friendly interface and cost-effective pricing. While it may not have the extensive data or advanced features that Ahrefs provides, Ubersuggest covers the essentials, making it a great choice for those just starting with SEO or operating on a tighter budget.

• Domain Overview: Insights into domain influence with traffic estimations and keyword rankings not just nationally, but globally.
• Content Ideas: Generates a list of potential articles based on top-performing competitor content, helping you better strategize your content creation.
• Keyword Suggestions: Offers an extensive database of long-tail keyword suggestions that go beyond typical search queries.
• Backlink Data: Detailed backlink analysis that provides insights into both the quantity and quality of backlinks, a boon for link-building strategies.
• Site Audit: Comprehensive reports on website health, pinpointing issues that could affect SEO performance.

Comparative Table: Ubersuggest vs. Ahrefs

Ubersuggest provides a well-rounded toolkit at a more accessible price point, making it a valuable tool for smaller businesses looking to enhance their online presence without breaking the bank.

4. SERanking

SE ranking is another great tool you can use to optimize the SEO performance of your website. It further helps in achieving improved rankings as well in various search engines.

What’s more?

Businesses can also easily track their keyword ranking and run the website and on-page SEO audits, backlinks and even suggest keywords with high website traffic. Here, in the next few paragraphs, we’ll be doing a quick review of SE Ranking, capturing all its features, so you can decide if it’s the right seo tool for your business.

a. The Rank Tracker

This one is a simple functionality, all you have to do is put in the keywords that you would like to rank to your site pages. Not only this but just in case if you don’t have any ideas for new keywords, you can also make use of the Keyword Suggestion Tool.

Also, if at this point, you can’t really think of any keywords, you can also choose to leave the space blank and move to the next step.

b. Online Marketing Plan

After completing the Ranking bit, you can get on with the online marketing plan section, which is a comprehensive checklist of all things marketing. If you’re someone who doesn’t know where to begin with in respect to the SEO strategy, this is going to be your go-to feature. In this list, you will find a whole list of optimization techniques that should be taken into account for your website.

If you follow these steps, you will eventually see the hard work pay off when your site will be easily found on Google in the long run. In some ways, this is the feature that actually plays as SERanking USP as it makes the entire process much simpler for the newbies!

c. Tracking and Scheduling Social Media

With this feature, you can actually go ahead and integrate your social media channels (only Twitter and Facebook for now) with SE Ranking. You can easily import and merge social media data into your SE Ranking reports and even schedule content that you plan to post out in the future. There are several other social media management specific tools- Hootsuite, Agorapulse, Sendible, SocialPilot etc. that help with scheduling, creating and managing social media content but they do not offer other functionalities as in SE Ranking. 

d. Keyword And Competitor Research

To use this feature, you will have to fill in the keywords in the search bar, as well as mention the niche of your site. And to look through a database, you will need to select a country and location, to target a specific volume. The location you choose will depend on where you would want to rank- locally or globally and choose the database accordingly. But, to understand your site’s SEO performance, you should also look at your competition’s website.

You can start with looking at where your competition is ranking for the keywords you generally target in your strategy.

Pricing: Pricing is probably one of the best offered by SE Ranking. While other leading tools are mostly highly priced, SE Ranking offers a flexible plan to kick off your business.   

Comparative Table: SE ranking vs. Ahrefs

5. Monitor Backlinks

Monitor Backlinks is a specialized SEO tool focused on helping users track and analyze their website’s backlinks. It provides valuable insights into the quality and status of backlinks, alerting users to any lost or newly gained links. This tool is particularly useful for maintaining a healthy backlink profile, which is crucial for improving search engine rankings.

As an alternative to Ahrefs, Monitor Backlinks offers a more streamlined and cost-effective solution, especially for users who primarily need robust backlink tracking without the extensive feature set and higher price tag of Ahrefs. It’s an excellent choice for small businesses and solo marketers looking to maintain control over their link-building efforts without overwhelming complexity.

• Backlink Alerts: Real-time notifications when you gain or lose backlinks, keeping you always in the loop.
• Competitor’s Backlinks: Visibility into which backlinks your competitors have, offering strategic insights for your own link-building efforts.
• Link Disavow Tool: Easy disavow tool integration to help protect your site from harmful links, directly enhancing your SEO strategy.
• Keyword Rank Checker: Tracks your keywords and how they perform in search results, providing regular updates.
• Ease of Use: Designed with a user-friendly interface that simplifies backlink monitoring for novices and experts alike.

Comparative Table: Monitor Backlinks vs. Ahrefs

Monitor Backlinks offers a focused and simplified approach for those particularly interested in monitoring and managing backlinks efficiently, making it a strong contender for specific SEO needs.

6. Mangools

Mangools is a great tool and as a platform offers 4 different SEO tools in the package. These tools are called KWFinder, SERPChecker, SERPWatcher, and LinkMiner. Each of these tools has its own USPs, and excel in different functionalities.

Let’s begin understanding each of these tools: 

Again, giving importance to keyword research, KWFinder enables you to do just that.

a. Mangools KWFinder

Keyword Research is an important aspect for any SEO strategy as it can actually help you build your business online. Owing to the functionality and its importance, KWFinder becomes one of the most important tools that you would be using most often. Moreover, the tool earns full points for not being complicated at all and serves as one of the best tools for SEO beginners.

b. Mangools SERPChecker

On SERPChecker, you can not only analyze the keywords and their performance, but the platform offers much more. Just like on KWFinder, you will have to fill in the keyword, post which you will receive huge amounts of data, everything- from domain rating to even the number of Facebook shares. Other than the keyword related websites and articles, you also get access to featured snippets and related queries to expand your search. Further, you also get an option to publish your results to include in the reports. 

c. Mangools SERPWatcher

SERPWatcher is a tool that you can rely on to track search engine ranking of your targeted keywords.

• Tracking their ranks is always a great idea as the ranking keeps fluctuating almost on a daily basis.
• With this tool, you can focus on making SERP tracking effective and simple.
• Moreover, the platform offers a simple UI that even a beginner could understand in the first go. You also get an option to turn on email notifications to understand SERP data and its changes as they happen.
• On the platform, you get a dashboard where you can view all the relevant data in one look.
• The dashboard carries figures for everything- the keywords you are currently tracking, the changes in those positions, search volumes for each of those keywords and lots more.
• The tool also offers a reporting functionality which lets you track the progress and efficacy of selected keywords.

Further, you can also export these reports and share them with your team for effective collaboration.

d. Mangools LinkMiner

Another one of the Mangools tools, LinkMiner is a go-to product in the marketing world for backlink analysis.

To use the tool, you will have to sign up on Mangools for the entire SEO Suite.

• If you use Linkminer, you will be using it to check the backlink profile of your website as well as your competition’s- you can check all the links that your site might have generated since its inception as well as leverage all the metric that the tools offer.
• Other than this, there are a bunch of interesting and helpful features that make LinkMiner a resourceful link building tool.
• LinkMiner offers a website preview feature, which ensures that you won’t have to open a new window to view a website, instead you simply get its preview on your current window.

In fact, you can also save URLs for later by organizing these links and categorizing them as per the way you would want to take your link building strategy ahead.

e. Mangools SiteProfiler

If you want to check the SEO strength and popularity of a website, be it yours or your competitor’s SiteProfiler should be your go-to tool. It works to save a lot of your time by delivering a bunch of metrics for your website, including keywords, ranking, backlinks, domain quality, traffic, competitors, etc.

To generate traffic, SiteProfiler also helps you look for popular content on the analyzed website and directs you to guest blogging and link building opportunities accordingly.

Pricing: The basic package for Mangools and its SEO Suite starts from $30 per month, going up to $80 per month, where you also get an option to increase or lower down the number of features you want to use. 

Comparative Table: Mangools vs. Ahrefs

7. SEOProfiler

Another cloud-based seo tool, SEOprofiler is great at helping websites achieve high ranks across various search engines like Google, Yahoo, and Bing.

By taking up this marketing solution, your brand and website have higher chances of appearing higher in the search results, thus attracting more traffic as well as relevant leads to your business.

a. Daily Ranking Monitor

SEO Profiler comes with a Daily Ranking Monitor that covers data from across 120 countries in the world to enable your team for an effective SEO strategy. 

Website ranking plays a key role in the success of a website’s performance and by knowing exactly where you stand can propel your digital marketing efforts and help you put an effective plan in place.

Strategies that actually work would help improve the overall ranking and gather more traction as well as lead generation.

b.Website Auditor

Other than this, the tool also runs automatic website audits so that you can focus on your marketing objectives and strategies. Auditing a webpage regularly and accurately is important ask by any marketer today, especially with so many online businesses and websites popping up every other day. Addressing the requirement, SEOProfiler has ensured a weekly automated site audit to avoid the presence of any SEO errors across the page.

This particular feature is especially helpful because you as a marketer would have one thing less to worry about!

c. BackLink Builder

It has a backlink builder that helps companies identify relevant websites to link back to their own website. Further, the feature allows marketers to manage links, check their status every now and then to ensure that they work perfectly and bring new traffic to the website consistently. As you would know, if you have backlinks that work, they would ideally bring new traffic to your site and raise the chances of higher lead generation.

d. Social Media Monitor

Further, it also has a social media monitor, to keep a track of your social media channels and the mention of your business across these platforms. If you’re making the most of your social media channels to reach out to a wider audience and establish your name as a people’s brand, you would definitely need a social media monitor. 

SEOProfiler understands the need for marketers to constantly track and measure their presence on social media channels, hence, this feature. On using the social media monitor, you would know exactly where your brand has been mention, by whom and when. You can choose to respond as and when the mention takes place and builds a strong relationship with your target audience.

SEOProfiler also offers a couple of other features like Analytics, Reporting and Project Management which are again pretty helpful for today’s marketer.

Pricing: The plans for SEOProfiler start with $70 per month, going up to a $100 per month.

Comparative Table: SEOProfiler vs. Ahrefs

8. Moz Pro

Moz Pro is a comprehensive SEO toolset designed to help businesses optimize their websites for better search engine performance. It offers features like keyword research, site audits, rank tracking, and backlink analysis, all within an intuitive interface. Moz Pro is known for its user-friendly approach and strong educational resources, making it a popular choice among marketers and SEO professionals.

As an alternative to Ahrefs, Moz Pro provides a well-rounded suite of SEO tools with a focus on ease of use and community support. While Ahrefs may have a more extensive backlink database, Moz Pro excels in keyword research and offers unique tools like the MozBar and Page Optimization Score. It’s a solid option for those seeking a balanced SEO tool that emphasizes simplicity and effectiveness.

• MozBar: An exclusive SEO toolbar for Chrome that provides instant metrics while viewing any page or SERP.
• Page Optimization: Detailed recommendations on how to improve page content for better rankings for specific keywords.
• Link Explorer: Extensive backlink analysis with proprietary metrics like Domain Authority and Page Authority.
• Moz Local: Enhances local search performance by listing management and reputation management tools.

Comparative Table: Moz Pro vs. Ahrefs

Moz Pro offers unique tools that cater especially to enhancing on-page SEO and local search capabilities, making it a solid choice for businesses focusing on these areas.

9. Majestic

Majestic is a specialized SEO tool that focuses primarily on backlink analysis, offering one of the largest and most detailed backlink indexes in the industry. It’s particularly favored by SEO professionals and agencies for its deep insights into link profiles and its unique metrics like Trust Flow and Citation Flow, which help assess the quality and influence of backlinks.

As an alternative to Ahrefs, Majestic excels in providing granular backlink data, making it a strong choice for users whose primary need is in-depth link analysis. While it may not offer the all-in-one SEO features of Ahrefs, Majestic is unmatched in its focus and expertise on backlinks, offering a valuable and cost-effective alternative for users who prioritize this aspect of SEO.

• Site Explorer: Provides a detailed view of the backlink profile and site summary.
• Trust Flow and Citation Flow: Unique metrics that gauge the trustworthiness and influence of linking sites.
• Link Context: Insight into the context of backlinks, including link density and the location of the link on the page.
• Backlink History Checker: Tracks the number of backlinks over time, helping to identify trends.

Comparative Table: Majestic vs. Ahrefs

Majestic stands out with its backlink-specific tools and unique metrics that provide deep insights, making it ideal for users primarily focused on enhancing their backlink profile.

10. BuzzSumo

BuzzSumo is a powerful content research and social media analytics tool that helps marketers discover the most shared content across various platforms. It’s widely used for content strategy, influencer outreach, and understanding audience engagement by providing insights into trending topics, popular content, and key influencers in any niche.

As an alternative to Ahrefs, BuzzSumo excels in content discovery and social media analysis. While Ahrefs offers a broader range of SEO tools, BuzzSumo focus on content performance and social metrics makes it a valuable tool for marketers who prioritize content-driven strategies and influencer marketing.

• Content Discovery: Identifies the most shared content across social media platforms for any topic.
• Influencer Identification: Helps locate key influencers in specific topics to boost marketing strategies.
• Question Analyzer: Finds the most popular questions asked across forums and websites related to specific topics.
• Content Alerts: Sends alerts when new content is published that meets your predefined criteria.

Comparative Table: BuzzSumo vs. Ahrefs

BuzzSumo shines with its focus on content analysis and social insights, making it ideal for marketers looking to enhance their content strategy and engagement online.

1. Keywords Everywhere

Keywords Everywhere is a lightweight browser extension that simplifies keyword research by providing search volume, cost-per-click (CPC), and competition data directly within search engine results pages. It’s an accessible tool for marketers and bloggers looking to identify high-performing keywords without the need for a separate platform.

As an alternative to Ahrefs, Keywords Everywhere offers a more straightforward and budget-friendly option for keyword research. While it lacks the comprehensive features of Ahrefs, it’s ideal for users who primarily need quick, in-context keyword insights without the complexity or cost of a full-fledged SEO tool.

• Browser Extension: Offers real-time keyword data directly in Google Chrome or Firefox as you browse.
• Keyword Widgets: Displays related keywords, Google Ads data, and trend charts alongside search results.
• Volume, CPC, & Competition Data: Provides detailed insights into search volume, cost-per-click, and competition levels for keywords.
• Historical Trend Data: Visualizes search volume trends over the past 12 months right in your search results.

Comparative Table: Keywords Everywhere vs. Ahrefs

Keywords Everywhere focuses on providing instant keyword insights conveniently, making it a great tool for users who prioritize speed and simplicity in their SEO tasks.

2. Spyfu

Keeping a track of your competitor, in other words, spying can be a helpful mechanism to improve your own business performance. And Spyfu is a great tool that exactly does that.

The tool can spy on your competitor’s strategies specific to their keyword sets, ranking and even PPC campaigns. It is almost like researching and analyzing your competition from head to toe before you set out to craft your own SEO Strategy. By doing this, you can find gaps in your strategies and objectives, such as missing keywords and get other keyword suggestions. Moreover, you can also get information on things you should not do, going by your competitor’s mistakes.

Such insights can help you steer clear from trouble, lower rankings, and bad visibility.

PPC Competitor Research: Analysing your competition is always a great idea as you get to know about the things that work for them and things that don’t.

Going by the same industry and sector, you can choose to imply similar strategies for your own business or understand from their mistakes and avoid the same in your strategies.

On Spyfu, you get insights into every keyword that your competition buys on Google and ever ad test that they run through Spyfu.

a. SEO Competitor Research

Knowing the exact ranking of every keyword that your competition chooses to use can be very helpful for your own strategy. Know the exact content and even the backlinks that work for them and their improved rankings.

b. Keyword Research Tools

Keywords are an important aspect of any SEO strategy. Over here, Spyfy lets you in with keyword recommendations that have been bought by your competitor and even the test ads that they have run on Spyfu.

Such insights can do wonders for your own SEO strategy!

Pricing: The subscription plans for Spyfu begin from $40 per month that goes up to $300 per month. Annual plans are relatively cheaper. 

Comparative Table: Spyfu vs. Ahrefs

1. RanksPro

RanksPro is a dedicated SEO tool for keyword rank tracking, offering users detailed insights into their website’s search engine rankings. As an Ahrefs alternative for position tracking, RanksPro provides accurate, real-time data on keyword positions, making it easier to monitor SEO performance and adjust strategies as needed.

• Real-Time Tracking: Monitors keyword positions in real-time, providing immediate feedback on SEO efforts.
• Competitor Analysis: Offers detailed insights into competitors’ keyword strategies and performance.
• Customizable Dashboards: Users can create tailored dashboards to monitor specific metrics that matter most.
• Geo-Specific Ranking Data: Provides ranking data filtered by country, city, or even zip code, ideal for local SEO strategies.

Comparative Table: RanksPro vs. Ahrefs

RanksPro offers specialized tools for businesses focusing on real-time and geo-specific SEO tracking, making it a robust choice for those particular needs.

2. SerpWatch

SerpWatch is an advanced rank tracking tool that combines keyword tracking with real-time alerts and performance insights. As an Ahrefs alternative, SerpWatch excels in position tracking by providing comprehensive keyword monitoring, historical data, and integrations that help users stay on top of their rankings.

• Notifier System: Sends alerts based on keyword position changes, including integrations with Slack and email.
• Performance Triggers: Automated actions based on specific ranking changes or achievements in keyword performance.
• Integration-Friendly: Seamless connections with Google Analytics and Search Console for enriched data reporting.
• Multiple Project Management: Allows management of several SEO projects simultaneously, each with customizable settings.

Comparative Table: SerpWatch vs. Ahrefs

SerpWatch offers a technologically agile platform ideal for users who prioritize up-to-the-minute tracking and automated SEO management, standing as a strong alternative to Ahrefs for those specific needs.

3. WooRank

WooRank is a versatile SEO tool that offers comprehensive website audits alongside keyword rank tracking. As an Ahrefs alternative for position tracking, WooRank delivers easy-to-understand reports on keyword performance, helping users track their rankings and optimize their SEO efforts with actionable insights.

• Instant Website Reviews: Quick, comprehensive reviews providing SEO scores and actionable insights.
• SEO Monitoring: Automated site monitoring with regular updates and alerts for any changes in SEO health.
• Marketing Checklist: Interactive, prioritized actions to improve digital marketing efforts.
• Competitor Analysis: Simple tools to compare SEO performance against that of competitors.

Comparative Table: WooRank vs. Ahrefs

WooRank excels with its user-friendly design and immediate feedback, making it an excellent tool for those new to SEO or businesses that need quick and efficient website evaluations.

4. Nightwatch

Nightwatch is a powerful SEO platform that specializes in advanced rank tracking and SERP monitoring. As an Ahrefs alternative, Nightwatch offers robust position tracking capabilities, including local rank tracking, deep segmentation, and visual reporting, making it ideal for businesses that require precise and customizable ranking data.

• Segmented Data Views: Allows filtering and segmentation of data for customized reporting.
• Visual Reports: Provides detailed graphical representations of changes in rankings and visibility.
• Global Tracking: Tracks keywords in multiple search engines and countries for comprehensive global insights.
• White-label Reporting: Offers fully customizable reports that can be branded for client presentations.

Comparative Table: Nightwatch vs. Ahrefs

Nightwatch excels in providing detailed analytics and customizable reporting, making it particularly useful for agencies and businesses that need to present SEO data in an accessible format.

5. RankWatch

RankWatch is an SEO tool designed for keyword rank tracking, website analysis, and competitor monitoring. As an Ahrefs alternative for position tracking, RankWatch provides real-time tracking of keyword rankings across different search engines, offering valuable insights to improve visibility and outrank competitors.

• Cloud-Based Rank Tracking: Monitors keyword rankings with updates in real time across multiple devices.
• Website Analyzer: Provides an in-depth analysis of website health, SEO issues, and performance metrics.
• Competitor Analysis: Delivers insights into competitors’ strategies and performance metrics.
• White Label Reporting: Enables businesses to generate and share branded reports with clients.

Comparative Table: RankWatch vs. Ahrefs

RankWatch stands out for its real-time keyword tracking and detailed analytics, making it ideal for SEO agencies and marketers focused on dynamic, client-centered reporting.

6. ProRankTracker

ProRankTracker is a rank tracking tool that offers detailed keyword position tracking across multiple search engines. As an Ahrefs alternative, ProRankTracker excels in position tracking by providing accurate daily updates, comprehensive reports, and the ability to track rankings on a global or local scale, catering to both small and large businesses.

• Comprehensive Rank Tracking: Tracks a wide range of ranking types including mobile, local, and global rankings.
• Automated Reporting: Customizable reports delivered directly to clients or teams on a scheduled basis.
• White Label Solutions: Fully customizable client dashboards and reports that can be branded for agency use.
• Multilingual Support: Offers tracking and reports in multiple languages, catering to a global audience.

Comparative Table: ProRankTracker vs. Ahrefs

ProRankTracker excels with its specific focus on rank tracking, offering detailed insights and support for a diverse client base, making it a strong choice for those prioritizing precise tracking and reporting.

7. Nozzle

Nozzle is an advanced rank tracking tool that focuses on providing deep insights into keyword performance and SERP features. As an Ahrefs alternative for position tracking, Nozzle offers granular data on keyword rankings, allowing users to analyze their SEO performance in great detail and make informed decisions.

• SERP Feature Tracking: Monitors how your and your competitors’ URLs perform in all SERP features like featured snippets, ads, local packs, etc.
• Big Data Capabilities: Offers extensive data points per keyword, giving a detailed landscape of SERP competition.
• Customizable Dashboards: Allows for the creation of fully personalized dashboards to track exactly the metrics you care about.
• Keyword Portfolio Management: Manages thousands of keywords and organizes them into portfolios for easier analysis.

Comparative Table: Nozzle vs. Ahrefs

Nozzle is ideal for businesses and agencies that need detailed SERP analysis and manage extensive keyword portfolios, offering powerful customization and reporting capabilities.

8. Authority Labs: Precision SEO Rank Tracking Versus Ahrefs

Authority Labs is a straightforward rank tracking tool that helps users monitor keyword positions over time. As an Ahrefs alternative, Authority Labs provides daily updates on keyword rankings, including local and mobile tracking, making it an effective tool for businesses looking to keep a close eye on their search visibility.

• Daily Data Updates: Provides daily updates for tracking keywords, ensuring you have the most current data.
• Local & Mobile Rank Tracking: Offers specialized tracking for local search rankings and mobile search performance.
• Now Provided Report: Helps uncover keywords that bring traffic but are not tracked actively.
• Competitor Tracking: Allows easy monitoring of competitor rankings and strategies.

Comparative Table: Authority Labs vs. Ahrefs

Authority Labs is particularly strong in providing consistent and detailed rank tracking, making it an ideal tool for those who need up-to-the-minute SEO data, especially in local contexts.

9. SerpAgents

SerpAgents is an SEO tool focused on keyword rank tracking with an emphasis on local search results. As an Ahrefs alternative for position tracking, SerpAgents offers precise tracking of keyword rankings across different locations, making it ideal for businesses that need to monitor their performance in specific geographic areas.

• Automated SEO Audits: Quickly identifies SEO issues and provides actionable recommendations.
• White-Label Reporting: Enables agencies to brand reports and analytics as their own.
• API Access: Offers API integration for custom data fetching and application development.
• Multilingual Support: Tracks and analyzes keywords across different languages for global SEO campaigns.

Comparative Table: Serpagents vs. Ahrefs

Serpagents excels with its automation and customization features, making it especially useful for agencies and businesses that require detailed, personalized SEO reporting and analysis.

10. Accuranker

AccuRanker is a highly specialized rank tracking tool known for its speed and accuracy. As an Ahrefs alternative, AccuRanker provides instant updates on keyword rankings, comprehensive historical data, and easy-to-use reports, making it a top choice for businesses that prioritize fast and reliable position tracking.

• Instant On-Demand Updates: Offers real-time updates on keyword rankings upon request.
• SERP Features Tracker: Identifies and tracks the performance of various SERP features like featured snippets.
• Competitor Benchmarking: Allows users to compare their performance directly against competitors for the same keywords.
• Google Analytics & Search Console Integration: Seamlessly integrates with Google tools for enhanced data analysis.

Comparative Table: Accuranker vs. Ahrefs

Accuranker stands out with its focus on real-time keyword tracking and straightforward integration with other marketing tools, making it ideal for users needing immediate data and reports.

11. SerpRobot

SerpRobot is a simple and affordable keyword rank tracking tool that provides real-time updates on search engine rankings. As an Ahrefs alternative for position tracking, SerpRobot offers straightforward, no-frills tracking of keyword positions, making it an excellent option for users who need basic but reliable rank tracking without the extra features.

• Bulk Keyword Tracking: Allows for tracking large quantities of keywords simultaneously.
• Geo-Specific Results: Provides precise local SEO tracking capabilities for specific regions.
• Simple Interface: Designed for ease of use with a straightforward, user-friendly dashboard.
• Alerts and Notifications: Sends notifications about significant ranking changes or updates.

Comparative Table: SerpRobot vs. Ahrefs

SerpRobot is ideal for those who need uncomplicated, direct keyword tracking without the need for extensive additional SEO tools, offering an accessible and cost-effective solution.

1. Linkody

Linkody is an SEO tool dedicated to backlink monitoring and analysis, providing detailed insights into link status and quality. As an Ahrefs alternative for backlink audits, Linkody offers continuous monitoring, spam link detection, and disavowal options, making it a strong choice for users who need to keep a close watch on their backlink health.

• 24/7 Link Monitoring: Automatically tracks the status of your backlinks around the clock.
• Link Analytics: Provides comprehensive metrics on backlink health, status, and quality.
• Competitor Tracking: Offers insights into competitor backlink strategies and performance.
• Email Notifications: Sends daily or weekly summaries of new and lost links directly to your inbox.

Comparative Table: Linkody vs. Ahrefs

Linkody excels with its focused approach on backlink monitoring, providing detailed analytics and competitor insights, making it a practical choice for dedicated backlink management.

2. OpenLinkProfiler

OpenLinkProfiler is a free backlink analysis tool that offers comprehensive data on the backlinks pointing to your website. As an Ahrefs alternative for backlink audits, OpenLinkProfiler provides insights into link freshness, domain influence, and link risks, helping users evaluate and improve their backlink strategy without the cost associated with premium tools.

• Link Influence Score: Evaluates the impact of links on a website’s ranking.
• Active Linking Pages: Identifies and reports pages actively linking to your site.
• Link Age: Details how old links are, offering insights into the stability and longevity of backlinks.
• Link Alerts: Sends notifications for new links as they are detected.

Comparative Table: OpenLinkProfiler vs. Ahrefs

OpenLinkProfiler is particularly useful for users who prioritize detailed backlink analysis, offering specific tools and metrics that enhance understanding of link quality and influence.

1. Screaming Frog

Screaming Frog is a powerful website crawler that helps SEO agencies perform in-depth technical audits. As an Ahrefs alternative for agencies, it excels in crawling large sites to identify issues like broken links, duplicate content, and metadata problems, providing essential data for optimizing website structure and improving search engine performance.

• SEO Spider Tool: Crawls websites to audit for common SEO issues.
• Integration with Google Analytics: Merges analytics data for enhanced audit insights.
• Custom Extraction: Uses XPath, CSS Path, and regex to extract data from the HTML of a webpage.
• Visualizations: Generates visual representations of site architecture and internal linking.

Comparative Table: Screaming Frog vs. Ahrefs

Screaming Frog excels in site auditing with advanced crawling features, making it a powerful tool for users needing detailed technical SEO insights.

2. SEOptimer

SEOptimer is a comprehensive website audit and reporting tool designed for agencies to evaluate site performance. As an Ahrefs alternative, SEOptimer offers detailed audit reports, white-labeling options, and SEO recommendations, making it ideal for agencies that need to deliver clear, actionable insights to clients without the complexity of more advanced tools.

• DIY SEO Audit: Provides a simple, actionable checklist that small business owners can follow to improve their site.
• White Label Reporting: Allows agencies to generate branded SEO reports for clients.
• Embeddable Audit Tool: Offers a widget that businesses can embed on their website to generate leads.
• Social & Usability Metrics: Evaluates social media visibility and website usability factors.

Comparative Table: SEOptimer vs. Ahrefs

SEOptimer provides essential SEO audit tools with an emphasis on ease of use, making it ideal for smaller businesses and agencies looking to deliver quick and effective SEO improvements.

3. SEO PowerSuite

SEO PowerSuite is a robust suite of SEO tools that includes rank tracking, site auditing, backlink analysis, and more. As an Ahrefs alternative for agencies, it offers extensive features at a competitive price, with the ability to customize and white-label reports, making it a versatile option for agencies managing multiple clients and campaigns.

• Complete SEO Toolkit: Includes tools for everything from keyword research to site audits and backlink analysis.
• Desktop Software: Runs locally on your computer, allowing for large-scale SEO campaigns without subscription fees.
• Automated Tasks: Schedules and automates common SEO tasks to save time.
• Customizable Reports: Offers extensive customization for reporting to fit different client needs.

Comparative Table: SEO PowerSuite vs. Ahrefs

SEO PowerSuite is a robust alternative for those preferring a desktop-based application, offering comprehensive SEO tools with a focus on cost-effectiveness and extensive reporting capabilities.

4. Seobility

Seobility is an all-in-one SEO software that provides tools for site audits, rank tracking, and backlink analysis. As an Ahrefs alternative, Seobility offers a user-friendly interface and comprehensive reporting features, including white-label options, making it suitable for agencies looking to deliver SEO services efficiently and effectively.

• SEO Check: Free tool to quickly analyze your website and detect SEO errors.
• TF*IDF Tool: Analyzes texts for SEO optimization to suggest improvements.
• Rank Tracking: Provides daily updates on keyword rankings with detailed reports.
• Backlink Checker: Delivers insights into the quality and quantity of backlinks.

Comparative Table: Seobility vs. Ahrefs

Seobility offers targeted SEO tools that are particularly user-friendly for smaller businesses, providing essential features at a competitive price.

5. CognitiveSEO

CognitiveSEO is a digital marketing toolset focused on SEO audits, backlink analysis, and content optimization. As an Ahrefs alternative for agencies, CognitiveSEO provides detailed link data, penalty recovery tools, and customizable reports, making it a strong choice for agencies needing in-depth analysis and client-friendly reporting.

• Content Optimizer: Provides specific recommendations to improve content for SEO.
• Signal Analysis: Detects and alerts on unnatural link patterns to prevent penalties.
• Rank Tracker: Offers detailed insights into ranking progress and keyword opportunities.
• Backlink Analysis: Comprehensive view of backlink profiles with real-time updates.

Comparative Table: CognitiveSEO vs. Ahrefs

CognitiveSEO stands out with its specialized features for content optimization and its proactive approach to managing SEO risks, making it ideal for users who prioritize content and backlink quality.

6. SISTRIX

SISTRIX is a versatile SEO tool that provides insights into visibility, keyword rankings, and backlink profiles. As an Ahrefs alternative for agencies, SISTRIX stands out with its modular approach, allowing agencies to select specific tools tailored to their needs, along with white-label reporting, making it ideal for client-focused SEO services.

• Visibility Index: Measures website visibility based on actual traffic data and keyword rankings.
• Optimizer Module: Provides detailed recommendations for on-page optimizations.
• Social Signals: Tracks social media signals linked to website performance.
• Marketplace Tracking: Monitors and analyzes performance on platforms like Amazon.

Comparative Table: SISTRIX vs. Ahrefs

SISTRIX excels with its unique focus on visibility metrics and marketplace performance, offering a robust set of tools for businesses looking to enhance their online presence comprehensively.

7. Raven SEO Tools

Raven SEO Tools offers a comprehensive suite of SEO and marketing tools, including site audits, rank tracking, and backlink analysis. As an Ahrefs alternative for agencies, Raven provides white-label reporting, client management features, and integrations with other marketing tools, making it a valuable platform for agencies offering full-service digital marketing solutions.

• Comprehensive Site Auditor: Scans for a wide range of on-page issues and provides fixes.
• Social Media Monitoring: Integrates social media insights directly with SEO reporting.
• Link Building Manager: Organizes and tracks the status of link building efforts.
• Google Data Studio Integration: Allows for advanced data reporting and visualization.

Comparative Table: Raven SEO Tools vs. Ahrefs

Raven SEO Tools stands out with its multi-functional platform, catering especially to agencies and marketers looking for a comprehensive, integrated marketing solution.

So this was a rather detailed round-up of alternative tools for Ahrefs if you don’t want to spend that much.

Although the list of tools mentioned here cost about the same, each of them definitely has its own USP. So go ahead and explore them before you zero down on one.

Are you a marketing agency looking for a tool to fuel your SEO efforts? Here’s a list of 40 awesome tools.

32 Ahrefs Alternatives: Kickstart Your Free Trial

• 1About Ahrefs
• 2All Alternatives in a Chart
• 310 Top Alternatives
• 42 Alternatives for Keywords Research
• 511 Alternatives for Position Tracking
• 6Top 2 Alternatives for Backlink Audit
• 77 Alternatives for Agencies
• 8An overview
• 9Our Experience
• 10FAQs