6 Basic Reasons why I use WordPress for Content Marketing

In my personal experience using WordPress for content marketing, I've identified six fundamental reasons that make it an excellent choice. WordPress is renowned for its ease of use, open-source nature, and no-cost model, making it accessible for all levels of users. Its SEO-friendly structure and versatile use cases, ranging from personal blogs to commercial websites, offer significant advantages. Additionally, the platform wide array of plugins and themes, coupled with strong community support, make it an ideal solution for content marketers seeking an efficient and effective CMS.
using wordpress

I have been using WordPress since the time I have started writing. My blogs Sprout24, Tech-Tweak and, EasySendy website, all are on WordPress. Being an avid user of WordPress, I would say the plugins, themes, structure, scheduling features and seamless procedure are definitely the best.

6 basic reason to use wordpress
wordpress for content marketing

One might wonder why WordPress is most sought after CMS. There are more than one reason that works in favour of this major famous content management system and here are some very basic reasons to use WordPress for content marketing purpose-

  • WordPress is Free – This is the by-far the best reason why everyone opts for WordPress. It is a CMS that has no hidden costs even if you become a famous blogger.
  • Its Open-Source – A powerful tool such as WordPress is not just free but also provides its users the scope to improve or modify the source code according to their needs.
  • Ready-to-use after installation – There is no hassle with WordPress. After the installation is done, you can immediately start using it. I use Kinsta WordPress Hosting for this purpose.
wordpress for content marketing
  • Versatility – Whether you are using it for your personal blog or for commercial purposes, WordPress is adaptable in all situations, and, you can see my use cases.
  • SEO-friendly – The biggest plus with WordPress is that Search Engines have a liking towards WordPress sites since it has an easy to crawl framework. Besides these, wordpress has great SEO plugin support from Yoast.
  • Easy-to-use Editor – One of the most pivotal feature driving its success is the mere fact that WordPress editor is as easy as ABC. It is interactive, intuitive and smooth. However, if you ever face any issues, WordPress provides unprecedented support on its WordPress forums.
wordpress for content marketing

UpdateWordPress has introduced a plugin which when enabled help the website owners to comply with GDPR and CCPA. Though it doesn’t guarantee full GDPR and CCPA compliance, it broadly covers the main requirements.

wordpress for content marketing

Other factors like mobile-friendly, integration with other services like Aweber or MailChimp, awesome plugins, various content marketing plugins like Editorial Calendar, Scribe, MyCurator, Edit Flow, WP Inject, Easy Content Templates and others make WordPress a globally acclaimed CMS.

Another content marketing plugin for WordPress is Strive, which adds an editorial calendar into your dashboard. It makes it much easier to plan your posts and stick to a routine publishing schedule.

A look at some of the WordPress integrations:

wordpress for content marketing

Its global stature can be easily validated by its list of Notable users that WordPress very graciously showcases on its portal. Names like The New York Times, ebay, Fortune 500,Forbes, CNN, Reuters, TECHCRUNCH, Samsung and likes of such have been using WordPress to reach out to million of audiences every single day! Global brands like Times, TED, Dowjones, NBC Sports, Pando Daily, Thought Catalog and many more make up the list of WordPress VIP clients.

Ankit Prakash
Ankit Prakash

Ankit is a seasoned technology entrepreneur and founder of Aritic and EasySendy. With over 10 years of experience building product-led B2B SaaS companies, he is focused on ambitious goals and bringing innovative platforms to market. As a Principal Founder, Ankit leads product, engineering, marketing, and strategic partnerships for Aritic's suite of sales and marketing automation tools. He has grown the brand to over $120M valuation and $8M+ in revenue since 2015. Ankit is passionate about analyzing and reviewing software to provide readers with authoritative, in-depth insights. His articles cover martech, SaaS, entrepreneurship, and other technologies based on his hands-on expertise. He stays on top of industry trends and best practices in product marketing, performance marketing, inbound marketing, and content marketing. His work has been featured in leading publications including G2Crowd, Scoop.It, Brandvertisor, Martech Advisor, Smart Insights, and more. Driven by a dedication to shaping the future of B2B SaaS, Ankit enjoys translating his experiences building, marketing, and scaling companies into actionable thought leadership.

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  1. you can add one more thing.. it is user friendly… normal person with little knowledge can use wordpress easily.. no rocket science at all…

  2. WordPress is considered to be the best for content marketing. What is the reason behind this? The plugins, extraordinary features, structure, flawless procedures and attractive themes make it the most suitable choice for the content marketers. Moreover, it is a free to use platform which adds up to its popularity.

  3. WordPress is very commonly used these days and a number of people use this platform for making their websites easily and in a presentable way. It provides a number of good-looking templates to its users that they can use for making their website what they actually require. Lots of options are available in WordPress for its users.

  4. The different reasons for the popularity of WordPress include: it is versatile and search engine optimization friendly, it is supposed to be open-source, it is absolutely free and is in a ready to use form after being installed and it is a very easy and simple to use an editor of all times.

  5. WordPress is a boon for the people who are not tech savvy and want to make a website. It is easy to learn and implement without any hassle. It is loaded with a number of features, plug-ins that make it even more sought among the content marketers.

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